Industrial Marketing Today

AUGUST 10, 2010

However, none of that can happen until you drive lots of interested traffic to your business blog. Optimizing (SEO) your business blog is critical because it allows your target audience to find you in search engines and attract traffic. Search engines don’t convert, people do.

Business Blogging 60

Business Blogging Optimization Web 2.0 Business 60

Industrial Marketing Today

SEPTEMBER 20, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website B2B Lead Generation Using a Business Blog by Achinta Mitra on September 20, 2010 in B2B Lead Generation , Industrial Marketing Blog In B2B lead generation, quantity versus quality is probably the biggest challenge faced by industrial marketers.

Lead Generation 60

Lead Generation Business Blogging Lead Scoring Lead Ranking 60

Writing on the Web

FEBRUARY 11, 2015

Many of my readers are busy professionals who don’t have a lot of time for blogging or social media. But marketing is vital, especially if you’re growing a business, want to get found, get known, and get clients. Besides driving traffic back to your blog, Twitter is a great tool to help you find, follow and join conversations.

Social Media 100

Social Media Blogger Media Business 100

Hubspot

MAY 28, 2014

While many of the people in that class know why blogging is important for business growth, I''m supposed to teach it as if that''s not the case. Fresh off the heels of last month''s training class, I realized it''s a little ridiculous that I''ve never written a post that explains business blogging in those terms on this very blog.

Business Blogging 28

Business Blogging Business Inbound Marketing Class 28

Industrial Marketing Today

MAY 3, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website How to Make Your Business Blog Be All It Can Be by Achinta Mitra on May 3, 2010 in Industrial Marketing & Web 2.0 , Industrial Marketing Blog Remember the U.S. How about your business blog, is it all it can be for your industrial company?

Business Blogging 60

Business Blogging Web 2.0 Long Tail Marketing Business 60

Hubspot

MARCH 11, 2015

Business blogging is not an option for your business. As you already know, keeping a blog on your company’s homepage filled with industry news, insights, and informative content is beneficial to your business for many reasons. These 7 statistics will give you reason enough to get blogging.

Business Blogging 28

Business Blogging Stats Business PPC 28

Marketing Insider Group

FEBRUARY 23, 2021

In 2020, 87% of consumers read local business reviews online. Clearly, people care about what others have to say about businesses they’re considering. They’ll also gain valuable and memorable insights into your business strategies. It will help confirm that your business is the right choice for them. Source: BrightLocal.

Case Studies 283

Case Studies Case Study Studies Top of Funnel 283

Hubspot

MAY 23, 2013

And because business blogging is one of the most effective ways for marketers to consistently deliver content to their audiences -- and because it''s right in my wheelhouse as HubSpot''s blog manager -- I thought I''d share with you what I think the future of business blogging holds. The Content Marketing Deluge.

Business Blogging 28

Business Blogging Top of Funnel Paid Content Business 28

PureB2B

JUNE 13, 2017

Timely customer service is good customer service, which is why businesses are increasingly looking to CRM software to help provide a better customer experience. More importantly, information like purchase history and details of interactions between the customer and the business can be collected by a CRM software.

Marketing Automation Services 86

Marketing Automation Services Marketing Automation Work Management Marketing Management 86

Hubspot

DECEMBER 10, 2010

Yesterday Dan Zarrella expanded his scientific webinar series with a presentation analyzing the science behind blogging for business. The Science of Blogging ( #BlogSci ) quickly became a trending topic on Twitter, highlighting people’s strong interest in the subject. How do you drive traffic to your blog?

Business Blogging 28

Business Blogging Allocation Business Webinar Metrics 28

Zoominfo

JANUARY 28, 2019

Discussions will dive into topics related to sales, marketing, recruiting, business growth, and of course, data. Whether you’re looking for a daily dose of inspiration or simply want to network with the best in the business, #ChatZoomInfo is for you. Sales and marketing alignment is critical to the success of the modern B2B business.

Zoominfo 157

Zoominfo Twitter Account Based Marketing Cold Calling 157

Webbiquity

MARCH 13, 2019

If we’re on a demo and I’ve done my research, I can usually just show these people how many people are searching for their product and services at Google and which keyword phrases to focus on first in order to start generating some of that traffic. ” Leave a comment (or subscribe) to a blog about IT recruiting.

Social Media 202

Social Media Search Marketing Social Marketing Optimization 202

Hubspot

OCTOBER 12, 2010

We like instant gratification, and when it comes to blogging, these emotions are no different. Most business bloggers understand that it is important to create interesting content on a frequent and consistent basis. Include Your Blog in Traditional Communications - Is your blog URL on your business card?

Business Blogging 28

Business Blogging Business Blogger Paid Search Agency 28

Hubspot

AUGUST 2, 2010

Fact: it is obscenely easy to set up a business blog today and begin driving new, qualified traffic to your site soon. Regular readers of HubSpot's blog are probably already experiencing the benefits of regular blogging, including harvesting the long tail of search traffic to drive incremental, high-quality leads to their site.

Business Blogging 28

Business Blogging Long Tail Marketing Business High Quality Lead 28

Webbiquity

SEPTEMBER 13, 2010

By the same token, despite the many benefits of a business blog , not everyone should rush into it. Like owning a pet, writing a blog isn’t rocket science but does require a certain level of care and attention, lest the effort end up among the millions of abandoned, forgotten and neglected blogs littering the online landscape.

Digg 100

Digg Blogger Broadcasting Buzz 100

ClearVoice

APRIL 21, 2022

Business blogs are a vital tool for any company looking to improve its online presence. Not only does a blog improve your search engine optimization, but it can also showcase your expertise, hone your brand identity, build customer relationships, and offer a space to create shareable content. Attract organic traffic.

Business Blogging 98

Business Blogging Business Paid Search Agency Lead Scoring 98

Navigate the Channel

JULY 23, 2021

Looking to increase organic traffic to your construction company website? An amazing way to make it happen is by posting on a weekly or bi-weekly basis to a company blog. While that might seem like a lot of blog topics to come up with, the truth is that it is a lot easier than you might realize. Know Your Goals. That’s okay!

Paid Search Agency 65

Paid Search Agency Companies Work Management Marketing Management 65

Hubspot

FEBRUARY 23, 2021

However, marketers still consider blogging a top marketing channel. Ross Simmonds , a B2B marketer and the founder of the content marketing agency Foundation, says blogging has helped his clients triple their traffic and accelerate their sales close rates. "At Blogs vs. Other Marketing Channels.

Paid Content 101

Paid Content Planning Work Management Paid Search Agency 101

Hubspot

AUGUST 16, 2012

It probably won't come as a surprise to you that business blogging is an indispensable component to seeing success with inbound marketing. But did you know that the frequency with which you blog also has a direct impact on the amount of subscribers and email traffic you receive? That's right. Here's what we found.

Traffic 28

Traffic Ad Frequency Thought Leadership Advertising Funnels 28

Hubspot

MARCH 25, 2021

The enduring importance placed on blogging isn't shocking. Not only can blogs boost your SEO, overall site traffic, and online presence , but they can also help prospects learn more about your industry, brand, product, or service. But, starting and running an effective, traffic-generating blog requires a lot of time and energy.

Purchase 101

Purchase Sales Qualified Leads Lead Scoring Lead Ranking 101

Directive Agency

FEBRUARY 4, 2022

However, Software-as-a-Service businesses require a distinct approach to content marketing. As every SaaS business aims to stand out against a sea of competitors, it has become a tough world with fierce competition in every niche. Your keywords should be: Relevant to your business and your client’s interests.

Work Management 52

Work Management Marketing & Strategy Marketing Management SERP 52

Go Beyond SEO

JULY 27, 2018

All of your vital contact information must be accessible and the more effortless you make contacting your firm, the better. You could be losing business when potential clients come to your website simply by misrepresenting yourselves or not having accessible information. Lawyer Blogging. Think: what makes you stand out?

Budget Programs 84

Budget Programs Work Management Planning Marketing Management 84

The Lead Agency

NOVEMBER 11, 2019

Guest blogging benefits both the blog that hosts the content and the person writing the content. The writer gets authority, qualified traffic, links, and leads, while the blog host gets another perspective for the content on their blog. When done wrong, it can quickly drain your marketing budget.

SEO 48

SEO High Quality Lead Marketing Budget Advertising Agencies 48

Albacross

MARCH 19, 2019

Although warm contacts are usually the best way to start, the number of leads generated through online marketing far surpasses personal contacts exponentially. As long as you know how to harness the power of the internet, you can leverage it as a powerful business tool. Start a Blog. Lead Capture Pages. Social Networking.

Lead Generation 58

Lead Generation Lead Ranking Sales Qualified Leads Lead Scoring 58

Writing on the Web

JUNE 8, 2010

All that changed in 2004 and 2005 with the popularization of blogging platforms like Typepad and Wordpress. This ushered in new business success for me and my former partner as The Blog Squad. Now Facebook boasts one of the highest web traffic numbers and Twitter has become a news source re-broadcast on network TV news stations.

Twitter 100

Twitter Linkedin Facebook Content Marketing 100

B2B Marketing Traction

OCTOBER 16, 2012

Today most businesses have gotten beyond the question of whether or not to have a presence in social media. 5 or more comments per blog post? Traffic to your website from social media sites? How realistic is it that the business can spend the time and money to implement social media correctly? Measurable. Attainable.

Planning 100

Planning Social Media Marketing Plans Social Marketing 100

Brandpoint

DECEMBER 27, 2018

One day, it’s traffic. While website traffic is a common success metric for B2B marketers, more and more marketers are responsible for reporting on marketing qualified leads and marketing-assisted sales through their content efforts. It has the power to grow a business. Blog posts. The day after that, open rate.

Lead Generation 131

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 131

Industrial Marketing Today

SEPTEMBER 29, 2009

Home Marketing Matters About Contact B2B Marketing Store Company Website 101 Tips from 50 Small Business Bloggers by Achinta Mitra on September 29, 2009 in Industrial Marketing Blog , Industrial Websites , Social Media Marketing I came across an incredible blog post recently that I think every small business owner should read.

Small Business Marketing 60

Small Business Marketing Blogger Web 2.0 Tips 60

Go Beyond SEO

JULY 27, 2018

All of your vital contact information must be accessible and the more effortless you make contacting your firm, the better. You could be losing business when potential clients come to your website simply by misrepresenting yourselves or not having accessible information. Lawyer Blogging. Think: what makes you stand out?

Budget Programs 68

Budget Programs Work Management Planning Marketing Management 68

Valasys

MAY 7, 2020

Using Guest blogging for high-quality link-building makes it a powerful tool for improving brand awareness, boosting your SEO endeavors, discovering new and useful contacts, and for streamlining the sales cycles. How to Prevent Your Guest Blogging Practices to be Classified as Spammy.

High Quality Lead 72

High Quality Lead Link Building Ad Building Lead Scoring 72

Webbiquity

DECEMBER 5, 2011

Many of the same principles apply to optimizing a blog for search as for optimizing a business website : use keywords in the body copy, post titles, subheadings, permalink URL, image alt tags and meta tags. investor pages, and “Contact Us” is almost always a top-level link even though this page has no search value).

Optimization 100

Optimization Marketing Analytics Tools Lead Scoring Lead Ranking 100

Webbiquity

MAY 4, 2010

the graph below compares the last three months of traffic on the WebMarketCentral blog, which after four and a half years had built up a sizable and consistent following, to the first three months after launch of the Webbiquity blog. Blog Traffic After Launch - Webbiquity vs. Blog Traffic After Launch - Webbiquity vs. WMC.

RSS 100

RSS Digg Tagging Blogger 100

Go Beyond SEO

JULY 27, 2018

All of your vital contact information must be accessible and the more effortless you make contacting your firm, the better. You could be losing business when potential clients come to your website simply by misrepresenting yourselves or not having accessible information. Lawyer Blogging. Think: what makes you stand out?

Budget Programs 60

Budget Programs Work Management Planning Marketing Management 60

WebMarketCentral

APRIL 22, 2007

There are several ways your business can benefit from blogging short of starting your own blog, from simply identifying and monitoring the most influential blogs in your industry, to asking bloggers to write about interesting developments at your company, to guest-blogging. Zimbio Web 2.0

Business Blogging 20

Business Blogging Web 2.0 Digg Tools 20

ClearVoice

MAY 20, 2022

Maintaining a professional legal website is more than just having a few service pages along with your contact info. That’s why some of the biggest law firms have the best legal blogs to attract prospects and engage existing clients. It’s also about providing additional information that your prospective clients will find valuable.

Peer-to-peer 52

Peer-to-peer High Quality Lead Case Studies Work Management 52

Industrial Marketing Today

MARCH 17, 2011

The mantra for effective business blogging is to regularly pump out fresh content that is reader-centric and not focussed too much on you, your products or your company. More power to you if you already have a horde of avid readers who visit your blog every time you post new content. Add a link…you know the drill!

Top of Funnel 60

Top of Funnel FAQ Case Studies Content 60

SmartBug Media

NOVEMBER 13, 2020

And 57 percent of marketers say they have “ gained customers specifically through blogging.” So, how do you turn your blog into a lead generation engine? The Benefits of Business Blogging. For marketers looking to build a scalable content marketing strategy, one of the most impactful places to start is blogging.

Lead Generation 111

Lead Generation Traffic Lead Scoring Lead Ranking 111