Industrial Marketing Today

AUGUST 10, 2010

However, none of that can happen until you drive lots of interested traffic to your business blog. Optimizing (SEO) your business blog is critical because it allows your target audience to find you in search engines and attract traffic. Search engines don’t convert, people do.

Business Blogging 60

Business Blogging Optimization Web 2.0 Business 60

Webbiquity

AUGUST 23, 2011

Every blogger wants more traffic. The key is a balanced strategy of search engine optimization (SEO), social media, syndication and guest posting. So where does blog traffic come from, and how does this change over time? Looking at data from the Webbiquity blog, several trends are apparent. How to get it?

Traffic 100

Traffic RSS Social Media Social Networks 100

Industrial Marketing Today

SEPTEMBER 20, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website B2B Lead Generation Using a Business Blog by Achinta Mitra on September 20, 2010 in B2B Lead Generation , Industrial Marketing Blog In B2B lead generation, quantity versus quality is probably the biggest challenge faced by industrial marketers.

Lead Generation 60

Lead Generation Business Blogging Lead Scoring Lead Ranking 60

Writing on the Web

JULY 4, 2012

With the onslaught of social media in the last 10 years, the ever constant question is, what can it do for my business and my business blog? First, why should you bother with social networking sites ( Facebook , LinkedIn , Twitter ) if you’re in business? It’s the numbers. Over 25% of U.S.

Social Media 100

Social Media Blogger Business Media 100

Webbiquity

JUNE 6, 2017

Keyword research, solid on-page SEO, and sharing content across the most popular social networks is still essential. But those and other established digital marketing practices are no longer enough to make your blog posts or other content stand out. Blog posts with videos draw more traffic. You’re not alone.

Paid Content 223

Paid Content Mobile Advertising Content Social Media 223

Industrial Marketing Today

MAY 3, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website How to Make Your Business Blog Be All It Can Be by Achinta Mitra on May 3, 2010 in Industrial Marketing & Web 2.0 , Industrial Marketing Blog Remember the U.S. How about your business blog, is it all it can be for your industrial company?

Business Blogging 60

Business Blogging Web 2.0 Long Tail Marketing Business 60

Webbiquity

MARCH 13, 2019

They’ve adapted to using online social networks (namely LinkedIn) to identify passive candidates in the last few years and it’s serving them well. In short, social media helps with link building, which is critical for SEO. Social Media Marketing Supports Blogging by Driving Traffic to the Blog.

Social Media 202

Social Media Search Marketing Social Marketing Optimization 202

Hubspot

MAY 12, 2010

Great business blogs have to walk a fine line: they have to create value for current and prospective customers while at the same time supporting a strategy that provides business growth. Business blogs are often measured by very different metrics than blogs that function as media outlets.

Business Blogging 28

Business Blogging Practices Best Practices Business 28

Hubspot

MAY 23, 2013

And because business blogging is one of the most effective ways for marketers to consistently deliver content to their audiences -- and because it''s right in my wheelhouse as HubSpot''s blog manager -- I thought I''d share with you what I think the future of business blogging holds. The Content Marketing Deluge.

Business Blogging 28

Business Blogging Top of Funnel Paid Content Business 28

Hubspot

JANUARY 16, 2012

Creating remarkable content is one of the core components of inbound marketing, and one of the best ways to generate a steady flow of fresh content is by publishing a business blog. Even worse: Your blog is published on a free blogging platform’s domain such as Blogger.com, WordPress.com, or TypePad.com.

Business Blogging 28

Business Blogging Business Lead Scoring Lead Ranking 28

Webbiquity

APRIL 10, 2018

And communicate the business benefits? The top three priorities for marketers this year are converting leads to customers (74%), growing website traffic (57%), and increasing revenue from existing customers (46%). They are also more likely to do business with a company that regularly produces up-to-date content. HubSpot ).

Marketing AI 245

Marketing AI Enterprise Management Stats Marketing Management 245

Webbiquity

JUNE 16, 2015

Sales are a top goal of content marketing—but website traffic is the most common metric used to measure success. Blogs are one of the most effective tools for increasing organic search traffic, and are highly influential with buyers. However – only 28% of content sharing happens through the big social networks.

Stats 100

Stats Content Marketing Enterprise Management Paid Search Agency 100

Webbiquity

JUNE 25, 2012

Blogging: for any new business blog, traffic typically starts out modest but grows over time. One reason is that reader subscriptions (when via email or RSS feed) tend to grow over time as the blog establishes its voice and readership. The major search engines also seem to give blogs more respect over time.

Social Media 100

Social Media Social Marketing Allocation SEM 100

Webbiquity

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. What do buyers really want from social media marketers? What is the source of the largest share of social traffic to websites? (It’s

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Webbiquity

MARCH 20, 2018

The original term “weblog” was shortened to just “blog” a year later, and that term was named Merriam-Webster’s word of the year in 2004. Business blogging is now commonplace. Three-quarters of B2B marketers and 61% of their B2C counterparts use blogs as part of their social media content.

Stats 0

Stats Paid Content Business Blogging Ad Frequency 0

Hubspot

JUNE 8, 2012

Whether it’s Facebook or Twitter, LinkedIn or Google+, a company’s online presence and brand is often enhanced through engagement and interaction on such social media sites. New social networks are born every day. Trying to keep up with the latest social trends alone is overwhelming. Let's get to it.

Social Networks 28

Social Networks Paid Search Agency Word of Mouth Companies 28

Hubspot

FEBRUARY 23, 2016

This is especially true for those marketers who are just starting to ramp up their business blogging efforts and don't have much bandwidth. And after some thoughtful strategizing and hard work, they were able to start a new blog and increase the traffic to that blog by 2,512.5% Why start there?

Traffic 28

Traffic Buyer Personas Top of Funnel SEO 28

Albacross

MARCH 19, 2019

With the knowledge of how to get traffic to a website and market effectively online, you can be within reach of people who are actually searching for your products or business model. As long as you know how to harness the power of the internet, you can leverage it as a powerful business tool. Start a Blog.

Lead Generation 58

Lead Generation Lead Ranking Sales Qualified Leads Lead Scoring 58

Industrial Marketing Today

SEPTEMBER 29, 2009

Home Marketing Matters About Contact B2B Marketing Store Company Website 101 Tips from 50 Small Business Bloggers by Achinta Mitra on September 29, 2009 in Industrial Marketing Blog , Industrial Websites , Social Media Marketing I came across an incredible blog post recently that I think every small business owner should read.

Small Business Marketing 60

Small Business Marketing Blogger Web 2.0 Tips 60

Webbiquity

DECEMBER 5, 2011

Many of the same principles apply to optimizing a blog for search as for optimizing a business website : use keywords in the body copy, post titles, subheadings, permalink URL, image alt tags and meta tags. Syndication and blog directories. Technorati and AllTop are two of the general-topic blog directories. Social media.

Optimization 100

Optimization Marketing Analytics Tools Lead Scoring Lead Ranking 100

Webbiquity

JULY 6, 2010

Thank you for reading, and without further ado, below are the 10 most-viewed posts on this blog to date. These are the posts that readers have “voted&# as the best by their traffic so far. A post that explains why “social media marketing is simpler than you’ve probably been led to believe. This one surprised me.

RFP 100

RFP Paid Search Agency Advertising Agencies Digg 100

Webbiquity

OCTOBER 5, 2012

Without further ado, below are the 10 most-viewed posts on this blog to date. These are the posts that Webbiquity readers have “voted” as the best by their traffic so far. Both provide PR and social media professionals with extensive capabilities for tracking and growing media coverage of their organizations or clients.

PR 100

PR Stats Social Media Twitter 100

Hubspot

SEPTEMBER 30, 2015

I had a co-worker email me the other day asking for a blog post about the benefits of business blogging. I told her I'd shoot over one of our up-to-date blog posts about why businesses should blog and. The Benefits of Business Blogs for Marketing. 1) It helps drive traffic to your website.

Business 28

Business Work Management Lead Scoring Lead Ranking 28

Webbiquity

FEBRUARY 9, 2010

In business and consumer services, the figures are 54% increase, 1% decrease. Note that these are some of the most effective uses of social media, and arguably much more important from a strategic standpoint than simply increasing web traffic—but they are also much more difficult to measure with any precision.

Social Media 100

Social Media Social Marketing Marketing Strategy Marketing & Strategy 100

Webbiquity

MAY 4, 2010

the graph below compares the last three months of traffic on the WebMarketCentral blog, which after four and a half years had built up a sizable and consistent following, to the first three months after launch of the Webbiquity blog. Build links to your blog from every possible source. Use social bookmarking.

RSS 100

RSS Digg Tagging Blogger 100

Hubspot

JANUARY 2, 2013

The first place I always start when evaluating a business' marketing is figuring out where the heck all their site traffic, leads, and customers come from. Organic search traffic used to just mean the amount of traffic that came to your site via someone who found your site using a search engine. 1) Organic Search.

Traffic 28

Traffic Marketing Websites Work Management PPC 28

Webbiquity

MARCH 15, 2016

This final installment covers some fascinating though sometimes contradictory and confusing stats about business blogging and the value of marketing. For example, what percentage of businesses maintain company blogs? 9 Business Blogging Stats and Facts. 6: 49 Noteworthy Social Networking Stats and Facts. #7:

Stats 100

Stats Business Blogging Enterprise Management Paid Search Agency 100

Webbiquity

OCTOBER 25, 2010

Over time, the top source of traffic for most blogs is search. social networking profiles, social bookmarking sites, other bloggers). But two great sources are blog directories and RSS syndication sites. But two great sources are blog directories and RSS syndication sites. charging for inclusion).

RSS 100

RSS Promotion PR PageRank 100

Hubspot

JUNE 25, 2012

Do you consider your business to be "niche?" Think about it: if you're in a niche industry, any large-scale outbound marketing initiatives (TV ads, billboards, newspaper ads) will reach an audience that is 99% irrelevant to your business. Case Study: Local Landscaping Company Aims to Become Top-Ranked Business Website in Their Area.

Inbound Marketing 28

Inbound Marketing Enterprise Management Work Management Marketing Management 28

Adobe Experience Cloud Blog

AUGUST 23, 2010

To create a competitive edge to your business marketing, add some creative thinking and opportunities to attract and engage prospects and customers. Typical B2B marketing can be dry - Marketing business technologies or services typically don’t have much room for emotional interaction or social engagement.

Creativity 48

Creativity B2B Marketing B2B Marketo 48

Webbiquity

FEBRUARY 10, 2011

10 Free WordPress Themes for Small Businesses by American Express OPEN Forum. 10 SEO Tips To Get Your WordPress Blog Ranking Highly In The Search Engines by SEOheap. Helpful guidelines on plugins, post titles, pages, permalinks and pinging improve the search engine rank of and increase search traffic to your WordPress blog.

Auto Responder 100

Auto Responder Digg Best Practices RSS 100

Hubspot

JUNE 20, 2014

Dear HubSpot, I''ve got an excellent business idea for a career consulting service. I''ve already set up a webpage and social media profiles, but how do I ACTUALLY start marketing it? Hey SSSA, First of all, great job taking initiative on your business idea by setting up your website and social media accounts.

Paid Content 28

Paid Content Hubspot PPC Planning 28

Marketing Insider Group

SEPTEMBER 21, 2020

Businesses that blog attract more leads, build brand trust, and have an easier time nailing revenue goals. When you look at the value a company blog generates, not having one is one of the biggest mistakes a business can make in the digital age. Configure Your Blog. Configure Your Blog.

Top of Funnel 309

Top of Funnel Paid Search Agency Companies Marketing Automation Services 309

Hubspot

OCTOBER 19, 2012

In this post, we'll walk you through all the various lead gen opportunities you can take advantage of on your blog, and even give you some great tips for optimizing those opportunities to make sure you're squeezing every last lead out of your business blog. 8 Lead Gen Opportunities for Your Business Blog.

Lead Generation 28

Lead Generation Blogger Sales Qualified Leads Lead Gen 28

Industrial Marketing Today

MAY 21, 2010

If you are still not sure about the benefits of using a business blog, head over to HubSpot and read these articles: 6 Reasons Every Small Business Should Be Blogging… Are You Missing the Boat? Without passion and expertise, you will have a hard time sustaining your business blog over the long haul.

Web 2.0 60

Web 2.0 Buying Cycle B2B Blogger 60

Industrial Marketing Today

AUGUST 3, 2010

However, accurately defining and measuring customer engagement in complex business or industrial sales is still elusive. Involvement : Measured by tracking traffic to your site or your blog, Pageviews, bounce rates, New vs. Returning visitors and time on site. In Google Analytics look at Traffic Sources > Keywords.

B2B 60

B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60

Industrial Marketing Today

APRIL 21, 2010

Over the past six months, their website traffic is up 89%, their free download program is up over 200% and they’ve generated over 1,500 leads. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. All I can say is WOW! In the video below, Holly explains their process.

Budget Programs 60

Budget Programs Education Marketing Budget Lead Scoring 60