Webbiquity

MARCH 13, 2019

I did a website analysis and custom demonstration for a local IT recruiting company recently. This is a very successful company. They need a pipeline of companies that want to hire them to recruit on their behalf. ” Leave a comment (or subscribe) to a blog about IT recruiting. By Peter Caputa. Repeat after me: .

Social Media 204

Social Media Search Marketing Social Marketing Optimization 204

Hubspot

JANUARY 3, 2011

So you've made the decision to start a business blog. A blog is a powerful tool to help your business get found online, increase organic traffic, and generate leads and customers. But before you dive head-first into the blogosphere, it's important to take precaution when evaluating blogging software options.

Business Blogging 28

Business Blogging Marketing Management Software Features 28

Hubspot

JANUARY 16, 2012

Creating remarkable content is one of the core components of inbound marketing, and one of the best ways to generate a steady flow of fresh content is by publishing a business blog. Mistake (And Why It Hurts): Your blog is published on its own domain, separate from your company’s main website.

Business Blogging 28

Business Blogging Business Lead Scoring Lead Ranking 28

Hubspot

DECEMBER 13, 2011

Many business bloggers have learned that their blog is one of their most crucial inbound marketing assets. Not only do companies that blog generate 55% more web traffic, but 57% of businesses have also won a customer through their blog. 11 Editorial Guidelines to Enforce for Your Business Blog.

Guidelines 28

Guidelines Business Blogging Business Blogger 28

Hubspot

MAY 12, 2010

Great business blogs have to walk a fine line: they have to create value for current and prospective customers while at the same time supporting a strategy that provides business growth. Business blogs are often measured by very different metrics than blogs that function as media outlets.

Business Blogging 28

Business Blogging Practices Best Practices Business 28

Hubspot

MARCH 11, 2015

Business blogging is not an option for your business. As you already know, keeping a blog on your company’s homepage filled with industry news, insights, and informative content is beneficial to your business for many reasons. These 7 statistics will give you reason enough to get blogging.

Business Blogging 28

Business Blogging Stats Business PPC 28

Hubspot

MARCH 31, 2020

And … does every blog need social media? Every business is unique, and so are each business' goals. If you're trying to make that decision, read on to figure out whether or not your blog really needs social media. How to Know if Your Company Blog Needs Social Media. If your blog is your brand.

Social Media 91

Social Media Advertising Channels Media Work Management 91

PureB2B

JUNE 13, 2017

a customer management company, developed the first ever database marketing software, basically a primitive CRM platform. Timely customer service is good customer service, which is why businesses are increasingly looking to CRM software to help provide a better customer experience. In 1986, ACT!, Email Marketing Software.

Marketing Automation Services 86

Marketing Automation Services Marketing Automation Work Management Marketing Management 86

Marketing Insider Group

FEBRUARY 23, 2021

In 2020, 87% of consumers read local business reviews online. And 90% trust what other customers say about a company over what the company says about itself. Clearly, people care about what others have to say about businesses they’re considering. It will help confirm that your business is the right choice for them.

Case Studies 282

Case Studies Case Study Studies Top of Funnel 282

Hubspot

JANUARY 2, 2015

Our marketing agency Revenue River''s blog was boring. As an inbound marketing company that specializes in creating custom, beautiful websites for our clients in HubSpot’s COS, we were embarrassed when we looked at our blog compared to the designs we had implemented for others. Scratch that. It was boring and ineffective.

Business Blogging 28

Business Blogging Ideal Customer Profiles Banners Business 28

Hubspot

OCTOBER 12, 2011

Let's say that a couple of months ago, you decided to really start drinking the inbound marketing Kool-Aid, and you took the plunge: you started a business blog. So if you're suffering from a failing business blog, take a good, hard work at what you've been doing, and consider these 12 reasons why your blog is likely failing.

Business Blogging 28

Business Blogging Business Blogger Act-On 28

Hubspot

DECEMBER 10, 2010

Yesterday Dan Zarrella expanded his scientific webinar series with a presentation analyzing the science behind blogging for business. The Science of Blogging ( #BlogSci ) quickly became a trending topic on Twitter, highlighting people’s strong interest in the subject. What are some blogs that do it right?

Business Blogging 28

Business Blogging Allocation Business Webinar Metrics 28

Hubspot

OCTOBER 23, 2012

Most inbound marketers understand that business blogging is a critical part of a comprehensive inbound marketing strategy. Furthermore, how does that vary between B2B and B2C companies, and smaller and larger businesses? Wouldn't it be great to have some blogging benchmarks to go by?

Advertising Benchmark 28

Advertising Benchmark Business Blogging Business Landing Pages 28

Hubspot

FEBRUARY 23, 2021

With that said, the blogging landscape has changed over the years. Lisa Toner , director of content at HubSpot, says it's not enough to just have a blog nowadays. So, in terms of business strategy, create loyalty, trust, [and] be transparent and competitive, which is very important nowadays.".

Paid Content 101

Paid Content Planning Work Management Paid Search Agency 101

Hubspot

SEPTEMBER 30, 2010

The great thing about these questions is that they play to what you already know best – The questions your peers have about your business. Offers: If these are the kinds of questions you’re asking yourself, you should contact us because we can help / download our case study of how we did this with Company X?

Business Blogging 28

Business Blogging Peer-to-peer Business Long Tail Marketing 28

Hubspot

OCTOBER 12, 2010

We like instant gratification, and when it comes to blogging, these emotions are no different. Most business bloggers understand that it is important to create interesting content on a frequent and consistent basis. Include Your Blog in Traditional Communications - Is your blog URL on your business card?

Business Blogging 28

Business Blogging Business Blogger Paid Search Agency 28

Hubspot

DECEMBER 29, 2011

You even opened up a company Facebook page and Twitter account, though your venture into Google+ is still tenuous. All of that has been pretty easy to integrate into your day to day marketing responsibilities, but there's one thing you really want to make more time for: blogging. Is blogging really effective? Tweet This Stat!

Business Blogging 28

Business Blogging Stats Business Inbound Marketing 28

Hubspot

MARCH 7, 2011

HubSpot's latest State of Inbound Marketing study revealed a remarkable trend about business blogging: From 2009 to 2011, the percentage of respondents with a company blog grew from 48% to 65%. This rapid growth means that businesses are now in the minority if they do not blog.

Business Blogging 28

Business Blogging Inbound Marketing Business Hubspot 28

Hubspot

MARCH 25, 2021

In our 2021 Executive Marketing Leadership Survey , 20% of marketing leaders described company blogs as one of their "most important channels" for hitting goals. The enduring importance placed on blogging isn't shocking. Do Blog Posts Lead to Purchases? Why Blogs Lead to Purchases. a whopping 56% said, "Yes.".

Purchase 101

Purchase Sales Qualified Leads Lead Scoring Lead Ranking 101

Hubspot

DECEMBER 2, 2011

Yes, as an inbound marketer, your blog content has to be amazing. As a business becoming a blogging machine, it is easy to focus 100% on content and ignore valuable design elements of your blog that can act as powerful boosters of traffic and leads of your business. So what does a great business blog look like?

Business Blogging 28

Business Blogging Design Business RSS 28

Hubspot

OCTOBER 17, 2011

It seems that in the last few years, businesses have finally wizened up some. The best way of doing this is by creating and maintaining a blog. For most businesses, this is about where the line of intelligent internet marketing stops. For most businesses, this is about where the line of intelligent internet marketing stops.

Business Blogging 28

Business Blogging Business Paid Search Agency Click Rate 28

Hubspot

JUNE 5, 2012

There is no shortage of different types of content you can create to feed your business blog. It's a business blogging classic. So put on your teacher hat , and read on to learn how to write a how-to post like a blogging pro. You're ultimately blogging to make money, right? the options are numerous.

Business Blogging 28

Business Blogging Business B2B Thought Leadership Stats 28

Hubspot

JUNE 20, 2014

Dear HubSpot is a weekly column that we do to answer people''s most burning questions about inbound. This week, we hear from an entrepreneur who is just starting his own company and wondering where to focus his marketing efforts in the very beginning. Dear HubSpot, I''ve got an excellent business idea for a career consulting service.

Paid Content 28

Paid Content Hubspot PPC Planning 28

Hubspot

JUNE 16, 2020

Many marketers agree — blogging is an important part of their content strategy. Blogging does way more than populate your website with content. Did you know that B2B marketers obtain over 70% of their leads from blogging ? Or that businesses that prioritize blogging are 13x more likely to see a positive ROI ?

Enterprise Management 93

Enterprise Management CMS Development Marketing Automation Services Marketing Management 93

Hubspot

MARCH 19, 2015

After listening to Herold explain this concept on The Growth Show podcast , I decided to give it a try on behalf of the HubSpot content team. I booked some alone time in the company nap room, conjured up Doc Brown and hopped aboard my mind’s Delorean. I imagined teaching a Columbia J-school class on business blogs.

Hubspot 28

Hubspot Cable Blogger Content 28

Convince & Convert

JUNE 4, 2014

It’s something that comes up again and again: Your business has a blog, and a team of people responsible for the strategy, content creation, execution, and overall success of that blog. The team of people is actually one or two people partially allocated to the blog. A team of people. They are the experts. Tweet this. )

Allocation 158

Allocation Storytelling Barriers Hubspot 158

Marketing Insider Group

SEPTEMBER 21, 2020

Businesses that blog attract more leads, build brand trust, and have an easier time nailing revenue goals. It’s also what customers prefer – 70% of people would rather learn about a company through its articles rather than advertisements. Companies that practice blogging get 97% more links to their websites.

Top of Funnel 309

Top of Funnel Paid Search Agency Companies Marketing Automation Services 309

Webbiquity

MARCH 20, 2018

The original term “weblog” was shortened to just “blog” a year later, and that term was named Merriam-Webster’s word of the year in 2004. Business blogging is now commonplace. Three-quarters of B2B marketers and 61% of their B2C counterparts use blogs as part of their social media content.

Stats 0

Stats Paid Content Business Blogging Ad Frequency 0

Single Grain

DECEMBER 29, 2020

Only the most strategic and versatile SaaS companies are able to survive the unpredictable ups and downs of the software as a service market. There are a number of incredible SaaS bloggers who not only write for business owners, entrepreneurs and startups, but who are business owners, entrepreneurs and startups. Dave Kellog.

Blogger 119

Blogger Business Blogging Sales Management Enterprise Management 119

Webbiquity

APRIL 10, 2018

Company leadership expects measurable results. And communicate the business benefits? HubSpot ). Within the next two years, 49% say an increased business focus on lead quality (rather than volume) will help them improve on their ability to deliver on marketing objectives. Maximize Social Business ). KoMarketing ).

Marketing AI 246

Marketing AI Enterprise Management Stats Marketing Management 246

Hubspot

DECEMBER 20, 2012

At this point, we know that consistent, frequent blogging is critical to your business’ online success. In fact, according to the 2012 State of Inbound Marketing , 70% of companies that publish articles 2-3 times per week have acquired a customer through their blog. and ensure they never come back to your blog for more.

Template 28

Template Business Blogging Planning Buyer Personas 28

The Effective Marketer

DECEMBER 14, 2011

HubSpot does it again, taking content that is not necessarily new or revolutionary and putting it in a nicely formatted eBook that makes reading it a pleasure. Business Blogging. The benefits of analyzing your marketing performance according to HubSpot are: 1. Email Marketing. Lead Nurturing & Marketing Automation.

Inbound Marketing 100

Inbound Marketing Analytics Paid Search Agency Landing Pages 100

ClearVoice

MAY 26, 2022

Stuck on content ideas for your business? Are they unsure about how to handle a problem that your business addresses? Putting yourself in your target customers’ shoes is one of the easiest was to generate ideas for your blog. Now, you may be wondering if you really need a blog or content marketing in general.

Business Blogging 52

Business Blogging Work Management Business B2B Thought Leadership 52

Hubspot

FEBRUARY 18, 2014

Last week during the HubSpot content team''s monthly meeting, we got into an interesting discussion about passion in writing. The fact of the matter is, it''s different when you write for a company. And not necessarily because the story doesn''t align with your business'' industry or subject matter. The company?

Paid Search Agency 28

Paid Search Agency Companies Hubspot Custom Publishing 28

Hubspot

JULY 10, 2019

Where target audiences vary the most, though, is between individual consumers and businesses. Some companies serve individual shoppers, while others cater to companies and organizations. Marketing to businesses is very different than marketing to individual consumers. You might as well not be marketing at all.

Paid Content 101

Paid Content B2B Marketing Work Management Marketing Management 101

Hubspot

SEPTEMBER 28, 2010

Blogging can be intimidating for someone who hasn’t done it in the past or grown up in the age where everyone has a personal blog. It is, however, critical that business owners and marketers ‘ blog for business.’ Blogging doesn’t have to be technical. Connect with HubSpot :

Business Blogging 28

Business Blogging Godaddy Business Domain 28

ClearVoice

DECEMBER 8, 2020

But as a business owner, how do you know for sure which recommendations or tips to follow versus the ones not worth investing time and energy into. Comments on social media are irrelevant to the bottom line of the company. It doesn’t matter if you promote from an official business page or your personal page on Facebook.

Paid Content 128

Paid Content Social Media Media Word of Mouth 128