KoMarketing Associates

AUGUST 10, 2022

Social media channels continue to rise in importance for marketers, and previous research suggests that they have been critical when it comes to distributing video content. Even though 2021 saw organizations starting their return toward business as usual, video uptake continued to grow,” wrote the researchers behind the report.

Advertising Channels 253

Advertising Channels Social Marketing B2B Marketing Effectiveness 253

KoMarketing Associates

JUNE 22, 2022

Many organizations have already begun utilizing video content to resonate with their target audiences. Now, new research indicates that social media is becoming a critical channel for marketers focused on video distribution. Marketing teams, in particular, ranked social media as their top channel for video distribution.

Distribution 243

Distribution Marketing Report Advertising Channels Social Marketing 243

KoMarketing Associates

MARCH 15, 2023

This was followed by video (52%), reviews/testimonials (48%), and events (41%). Approximately 25% claim that their business has been “very successful,” and 4% say they’ve been “extremely successful” with content marketing.

B2B Marketing 275

B2B Marketing Top of Funnel Content Marketing B2B 275

KoMarketing Associates

DECEMBER 8, 2021

The benchmarks and strategies that worked just a few years ago might not have the same impact today. Pay attention to crucial buyer’s journey benchmarks. What do buyer’s journey benchmarks tell you? The problem is, many B2B marketers aren’t tracking the right benchmarks. Discovery stage.

Top of Funnel 244

Top of Funnel Buyer's Journey Advertising Benchmark B2B 244

KoMarketing Associates

APRIL 6, 2021

Demand Gen recently published “The 2021 Demand Generation Benchmark Study,” and statistics showed that for the majority of B2B marketers (61%), ABM has seen increased budget prioritization over the past year. Lead nurturing campaigns (40%), case studies (30%) and videos (29%) also made the list.

Account Based Marketing 243

Account Based Marketing Marketing Report B2B Marketing B2B 243

Webbiquity

DECEMBER 19, 2023

9: A 10 Step Guide To Creating A Social Media Marketing Plan When efficiently optimized, social media is a great way to grow traffic, generate leads, and drive sales to a new business. 6: What Needs to be Included on Your Business Letterhead? Yet too many marketers and brands go about social media marketing the wrong way.

Paid Search Agency 180

Paid Search Agency B2B Marketing Screencast Planning 180

KoMarketing Associates

SEPTEMBER 21, 2021

Many marketers began to recognize the value of video content in 2020, and new research suggests that they are now leveraging it to achieve a wide array of objectives. As of this year, the majority of marketers (70%) said that video content showed a positive return-on-investment. Marketers and Video Content Effectiveness.

Video Marketing 223

Video Marketing Content Statistics Sales Qualified Leads 223

Martech

OCTOBER 25, 2023

Ads overlaid on video GumGum used its In-Video solution to overlay The Trevor Project PSAs for up to five seconds at contextually appropriate moments across video-on-demand (VOD) and free, ad-supported TV (FAST) inventory. An example of an In-Video overlay. In-Video is priced on a rate card CPM basis. Get MarTech!

Impressions 112

Impressions Campaigns Cost Per Thousand CPM 112

KoMarketing Associates

SEPTEMBER 3, 2020

Conviva recently published the “2020 Instagram Stories Benchmark Report,” and statistics showed that this year, the average completion rate for Stories – the video component of Instagram – has come in at 87%. There has also been a rise in the percentage of Instagram users interacting with video content across the platform as well.

Social Media 284

Social Media Advertising Benchmark Custom Publishing Statistics 284

KoMarketing Associates

OCTOBER 27, 2021

DemandGen recently published its “2021 Lead Nurturing & Acceleration Benchmark Survey Report,” and statistics indicated that marketers are achieving their nurture initiatives using webinars (48%), thought leadership articles (41%), email newsletters (40%), and customer content (39%). Finding Marketing Success with Video Content.

Customer Surveys 201

Customer Surveys Leads Lead Marketing Qualified Leads 201

Martech

OCTOBER 25, 2023

Ads overlaid on video GumGum used its In-Video solution to overlay The Trevor Project PSAs for up to 10 seconds at contextually appropriate moments across video-on-demand (VOD) and free, ad-supported TV (FAST) inventory. An example of an In-Video overlay. In-Video is priced on a rate card CPM basis. Get MarTech!

Impressions 106

Impressions Campaigns Cost Per Thousand CPM 106

Convince & Convert

APRIL 12, 2024

Whenever you mention that you work in social media, from the outside looking in, people think that you take a photo and/or video and just hit “post” to make the magic happen. Create social KPI’s that tie back to business and marketing organization objectives How will the social team’s role help achieve these objectives? What’s yours?

Social Media 138

Social Media ROI Media Cross-Selling 138

Animalz blog

FEBRUARY 25, 2024

People are busy and might skip your long-form article. Many folks now get information from other content formats – videos, social posts, or emails. Most businesses get zero distribution channels to work… If you can get just one distribution channel to work, you have a great business. Determine channel benchmarks.

Ideal Customer Profiles 82

Ideal Customer Profiles Distribution Advertising Channels ROI 82

Benchmark Email

FEBRUARY 23, 2023

Video has been one of the fastest-growing marketing trends in recent years. The number of people who watched digital videos increased by 3.2% Small business owners can use video as a marketing tool to effectively reach their target audience. million in 2020.

Small Business Marketing 105

Small Business Marketing Trends Video Marketing Business 105

Vidyard

JUNE 8, 2022

The sales organization structure can be complex at first glance, but once you have a better understanding of the typical roles that make up a sales organization, you’ll soon understand how they work together to build sales pipeline and keep money flowing into the business. Video Benchmarks for Creation and Publishing 1.1

Organization 119

Organization Work Management Marketing Management Advertising Benchmark 119

Launch Marketing

NOVEMBER 15, 2023

The strategies, tools and preferences of B2B marketers have shifted, charting new pathways in how businesses engage with their audience on various social platforms. times more engaging than long-form videos. times more engaging than long-form videos. Below are five noteworthy nuggets that can help you stand out in the crowd.

Social Media 127

Social Media Social Marketing Tactics B2B Marketing 127

Vidyard

APRIL 5, 2021

Video is a compelling medium across all industries and company sizes, and its value to businesses is only increasing. So, if you want to stay relevant and excel with video marketing —knowing what your contemporaries (and your competitors) are doing is key. Our video marketing benchmarks infographic has quick hits for you.

Advertising Benchmark 105

Advertising Benchmark Video Marketing Paid Search Agency Work Management 105

Martech

JANUARY 30, 2024

Marketing reports in our business insights tool. We knew we would have to focus on UTM parameters and rebuilding all of our business intelligence to build UTM parameters. Once the team understood that, they had to upload all their videos to Vimeo and then redirected all of the website-hosted videos to Vimeo. Remarketing.

Paid Search Agency 123

Paid Search Agency Marketing Attribution Top of Funnel Companies 123

Marketing Insider Group

NOVEMBER 8, 2021

A 2020 Demand Gen Benchmark Study found that 51% of marketers are using data to inform their campaigns. And YouTube videos can only take you so far. This is great information for analytics teams to build social audiences based on the business and IT job function. I do understand though. This type of content analysis isn’t easy.

Buyer's Journey 346

Buyer's Journey PR Content Analysis 346

Sprout Social

APRIL 5, 2022

Ever wondered if people loved watching your Facebook videos? How many of them skipped your Story videos? These are all great questions to ask when you’re using videos for your Facebook marketing strategy. And your Facebook video metrics can give you the answers you need. How to find Facebook video metrics.

Advertising Benchmark 131

Advertising Benchmark Facebook Video Marketing Cost Per Click 131

KoMarketing Associates

DECEMBER 10, 2020

That being said, most respondents (78%) stated that Facebook is by and large the most effective social platform when it comes to achieving business goals. Social Media Marketing and Video Content. This is a 3% increase from 2019, and a 14% leap from 2018, suggesting that more customers are consuming video content on the platform.

Customer Surveys 159

Customer Surveys Social Media Advertising Benchmark Youtube 159

Vidyard

SEPTEMBER 27, 2022

We’ll wrap up by explaining the foundational role video plays in sales enablement strategies and why I wouldn’t build a sales team without it. Your New Favorite Sales Enablement Tool Record and send video messages to help enable your sales team. Video Benchmarks for Creation and Publishing 1.1 Video Length Distribution 3.

Top of Funnel 109

Top of Funnel Practices Curation Best Practices 109

Heinz Marketing

MAY 13, 2023

Video Marketing Analytics: A Comprehensive Guide to Measuring Your Success by Khoshant Lande As video content continues to dominate the digital landscape, businesses are increasingly leveraging this powerful marketing tool to engage with their target audiences.

B2B Sales 101

B2B Sales Peer-to-peer B2B Advertising Benchmark 101

Marketing Insider Group

FEBRUARY 12, 2024

Did you know that a whopping 57% of internet users say they won’t recommend a business with a poorly designed website on mobile? Video Source: SEO Phreak The truth is that if navigating your site feels like wandering through a labyrinth, not even the most sophisticated SEO strategies can rescue its performance.

Marketing Websites 228

Marketing Websites Mobile Marketing Privacy Policies Customer Satisfaction 228

Biznology

APRIL 6, 2018

If you’re calculating, or recalculating, this year’s video content marketing strategy, Vidyard ’s 2017 Video in Business Benchmark Report suggests some practical business video trends worth your attention. High-tech companies put out more videos than anyone else — 21 per month. Video analytics.

Trends 158

Trends Video Marketing Correlation Business 158

Sprout Social

MARCH 7, 2024

However, beyond research, there’s the crucial task of distilling those insights into actionable strategies that’ll give your business an advantage. In this guide, we’ll explore how competitive analysis reports benefit your business, how you can build effective reports, the areas to focus on and competitive reporting tools.

Analysis 94

Analysis Marketing AI Examples SWOT 94

Sprout Social

NOVEMBER 30, 2023

Competition is a normal part of business–and it’s what drives innovation. It is the key to your business’s future success because when you look more closely into your competitors’ marketing, you learn from their successes and mistakes. Search for keywords related to your product or service and see what other businesses rank for them.

Planning 106

Planning Paid Search Agency Advertising Benchmark Analysis 106

Webbiquity

MAY 9, 2023

With 93% of marketers leveraging social media for increased brand exposure, it’s vital for businesses to identify ways to stay ahead of the curve. A clear social media marketing goal can help you establish a precise, streamlined, and focused approach that will yield results for your business. Or all of them?

Social Media 310

Social Media Social Marketing Planning Tips 310

Martech

JANUARY 9, 2024

A B2B brand might have better luck partnering with YouTubers or LinkedIn creators with a business-minded audience. There are also a number of platforms and marketplaces/exchanges to facilitate brand/influencer collaborations, like Meta Business Partners , Instagram’s Creator Marketplace , Passionfroot’s Partner Network or Brandwatch.

Advertising Agencies 135

Advertising Agencies Paid Search Agency Marketing & Strategy Marketing Strategy 135

Martech

DECEMBER 6, 2023

The Channel99 roadmap includes an extension of the view-through technology to publishers, video platforms, CTV and social media. It will also add to industry benchmark data, enabling comparison of campaign performance with industry standards. Business email address Subscribe Processing. Get MarTech! In your inbox.

Campaigns 110

Campaigns Account Based Marketing B2B DemandBase 110

Marketing Insider Group

DECEMBER 4, 2023

Our study shed light on some compelling dynamics in content creation, challenging conventional norms and setting new benchmarks for what effective content truly entails. Integrating with AI Image & Video Generators Imagine the synergy of combining ChatGPT-4’s advanced text generation with AI-driven image and video creators.

Marketing AI 262

Marketing AI Lead Ranking Research Guidelines 262

Vidyard

JULY 29, 2022

The Best Sales Video Email Tool Record and send sales videos for free. Video Benchmarks for Creation and Publishing 1.1 The Number of User-Generated vs. Produced Videos 1.1.1 Total User-Generated vs. Produced Videos 1.2 Video Creation Trends by Industry 1.2.1 Produced Video Trends by Industry 1.4.1

Practices 96

Practices Examples Best Practices Outreach 96

Top Rank Marketing

FEBRUARY 26, 2024

Brand marketers are often busy keeping pace with their own organizational needs. It can be a struggle to closely follow all of the external forces and factors impacting your business category and audiences. 5: Connects marketing activities to business impact and revenue. It’s no secret: tech is a fast-changing industry.

Advertising Agencies 98

Advertising Agencies Paid Search Agency Ad Agencies Allocation 98

Vidyard

JULY 28, 2021

But are you using video calls to action the right way? Just adding a CTA to the video’s webpage often isn’t enough. When you finish watching a video, how often do you pore over the rest of the page to find the CTA? Many viewers are gone the moment the video ends. What’s a Video Call to Action, Anyway? Contents 1.

Video Marketing 160

Video Marketing Top of Funnel Banners Marketing Automation Services 160

Vidyard

MARCH 23, 2021

There’s no question that 2020 was the year of video and we’ve got video benchmarks to prove it. Some organizations were well on their way to embracing a digital-first approach to business before the pandemic, while others were forced to do so out of necessity. Video in Business Benchmark Report.

Advertising Benchmark 81

Advertising Benchmark Video Marketing Top of Funnel Enterprise Management 81

Vidyard

OCTOBER 28, 2022

Video Benchmarks for Creation and Publishing 1.1 The Number of User-Generated vs. Produced Videos 1.1.1 Total User-Generated vs. Produced Videos 1.2 Video Creation Trends by Industry 1.2.1 Average Number of All Videos Per Company by Industry 1.3 User-Generated Video Creation Trends by Industry 1.3.1

Ideal Customer Profiles 125

Ideal Customer Profiles Cold Calling Advertising Benchmark Budget Programs 125

Top Rank Marketing

FEBRUARY 12, 2024

The strategy has exploded in adoption, with a 2023 Ogilvy study finding that 75% of B2B businesses are leveraging influencers in their campaigns. TopRank’s 2023 B2B Influencer Marketing Report found that social media, industry presentations and video top the list. You’ve probably heard about B2B influencer marketing.

Tactics 113

Tactics B2B Marketing Advertising Agencies Paid Search Agency 113