SpotMe Blog

JUNE 2, 2021

Business-to-business (B2B) lead generation is the process of identifying potential business customers and attracting their interest through cold calling, content marketing, and other sales and marketing tactics. Strategy #4) Develop Case Studies and Share Them During the Event. How Do You Generate B2B Leads?

Webinar Metrics 52

Webinar Metrics Lead Generation Paid Content Lead Scoring 52

accelerate agency

AUGUST 15, 2021

You can use this to drive your business-to-business (B2B) marketing strategy. . By utilizing the power of SEO, you will drive leads and grow your business. Look for SEO agencies that have case studies that fit with your company’s needs. . Why is SEO important for B2B?

Paid Search Agency 98

Paid Search Agency SEO Companies Brand Identity 98

KEO Marketing

MAY 24, 2017

As a business to business (B2B) company, lead generation is an essential part of your marketing and sales strategy. The following marketing strategies have been found effective in enabling you to find the customers you need as well stimulate business growth. . Don’t focus on just one social media site.

Paid Search Agency 48

Paid Search Agency Marketing Strategy Marketing & Strategy B2B Marketing 48

The Marketing Blender

MAY 17, 2022

Fortunately, there are proven ways to help you properly engage in business-to-business content marketing. Here are five steps to help you create great content and build an effective business-to-business content marketing strategy template. . A B2B content marketing strategy needs buyer personas. But it pays off.

B2B Marketing 52

B2B Marketing Marketing Strategy Marketing & Strategy Content Marketing 52

ClearVoice

NOVEMBER 2, 2018

Description: At B2B Marketing Exchange, expect a great lineup of workshops and case studies, with more than 100 speakers and 70 sessions spanning six tracks. The conference also includes an awards ceremony: “The Killer Content Awards” (aka, The Finnys) for outstanding business-to-business marketers and campaigns.

Conference 107

Conference Advertising Agencies Demand Generation Agencies Enterprise Management 107

KoMarketing Associates

MAY 31, 2012

Everyday 200 million tweets are shared and 70,000 hours of video are uploaded to YouTube. whitepapers, articles, case studies, etc.) In fact, with more than 5 billion mobile phones (70 percent of the world’s population) and 2 billion Internet users, the number of social media posts is staggering. So what’s a marketer to do?

Social Media 120

Social Media Media Work Management Marketing Management 120

QuanticMind

NOVEMBER 9, 2017

SEM for B2B (business-to-business companies) is a bit different than what marketers normally think about when they discuss search engine marketing. Specifically, many marketers consider SEM to primarily be a B2C (business-to-consumer) space. These ads are shown as pre-roll ads before YouTube videos.

SEM 56

SEM Top of Funnel Paid Search Agency Ads 56

Sales Engine

JANUARY 25, 2016

That may mean a blog, a magazine, a podcast series, or a YouTube channel, etc. HR.com is the largest social networking site dedicated to human resources professionals and they offer members access to articles, case studies, newsletters, polls, discussion forums, blogs, webcasts and other features.

Enterprise Management 120

Enterprise Management Marketing Management Marketing Automation Services Sales Qualified Leads 120

Directive Agency

JULY 23, 2020

For many business-to-business (B2B) software organizations, paid advertising is essential to generating leads and driving revenue. Business-to-business (B2B) advertising refers to any advertising activities created to target a business audience. It has been updated for relevancy and accuracy. Google Display ads.

Funnel Advertising 59

Funnel Advertising Top of Funnel Enterprise Management Advertisements 59

Content Standard

NOVEMBER 11, 2014

The problem is that most business-to-business videos tend to be product-centric, writes B2B video expert Bruce McKenzie on MarketingProfs. Buyers want case studies and testimonials to show how a product solves a problem and achieves results. James McQuivey of Forrester Research finds that one video is worth 1.8

Buy 40

Buy Video Marketing Marketing & Strategy Marketing Strategy 40

Industrial Marketing Today

OCTOBER 2, 2010

Let’s look at two case studies to see how industrial marketers are using email to reach and engage with industrial buyers. Case study #1: B2B lead generation through better segmenting and more focused email content Business challenge: FreightCenter wanted to change its customer mix of 70/30 (B2C/B2B) to a more B2B-centric mix.

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Email Marketing Planning Web 2.0 BtoB 60

Online Marketing Institute

NOVEMBER 8, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Android Mobile 2.0 Digital marketing is gaining traction in a number of industries, and business-to-business (B2B) marketers are in on that trend, too. The one embedded above, for example, currently has more than 33,000 views.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Industrial Marketing Today

APRIL 22, 2010

I also found a fascinating video interview on Andrew’s blog that really drives home the point with a case study featuring Mr. Fred Whyte, President of STIHL Inc. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. The interview is split over four videos.

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Distribution Web 2.0 Lead Ranking Privacy Policies 60

Industrial Marketing Today

SEPTEMBER 3, 2010

Content marketing does not mean churning out white papers, case studies, articles, blog posts, podcasts and webinars for the sake of putting out content. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. What is effective content marketing?

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Buying Cycle Buy Marketing Budget Web 2.0 60

Industrial Marketing Today

JULY 29, 2010

an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing. He is the Founder & President of Tiecas, Inc. –

B2B Marketing 60

B2B Marketing Top of Funnel BtoB Peer-to-peer 60

Industrial Marketing Today

MAY 5, 2010

Provide him/her with case studies and client testimonials to lower their risks and fears of selecting you. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. Convert prospects into leads – a prospect that has made an inquiry or responded to an offer is now a lead.

Sales Cycle 60

Sales Cycle Web 2.0 Buying Cycle Privacy Policies 60

Industrial Marketing Today

JUNE 29, 2010

We are all used to seeing case studies and they are powerful marketing content. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. Add a new twist to this old workhorse by telling your story in different ways. He is the Founder & President of Tiecas, Inc. –

Relevance 60

Relevance B2B Marketing Web 2.0 Brand Identity 60

Industrial Marketing Today

JANUARY 26, 2010

Use case studies to demonstrate tangible results. Develop your message: Put some thought into who, what and why about your business. Provide this information in plain English with compelling reasons for people to do business with you. It is all about the customer and not you and your company.

Rules 60

Rules Marketing Websites Web 2.0 Buying Cycle 60

Industrial Marketing Today

SEPTEMBER 13, 2010

I don’t want to ignore the other forms of marketing content such as emails, e-newsletters, virtual events, case studies and analyst reports. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. He is the Founder & President of Tiecas, Inc. –

Buying Cycle 60

Buying Cycle Marketing Automation Services Peer-to-peer Web 2.0 60

Single Grain

MARCH 9, 2021

In this article, you will learn how B2B SEO is different from B2C SEO, why B2B SEO is important for your business, and the best B2B SEO techniques to improve the visibility of products. Case studies. Step 6: Publish your webinar on YouTube. It is a case study of how Slack helps Sandwich Video Inc.,

Lead Scoring 137

Lead Scoring Lead Ranking Marketing Automation Services SEO 137

Directive Agency

APRIL 15, 2022

Potential customers become aware of Visme through blog content, landing pages, YouTube videos, social media ads or referrals. These stages, however, may vary from business to business, depending on the goal of the map, the type of software, the problem or solution, the target audience and other factors. Case Studies.

Paid Content 105

Paid Content Enterprise Management Work Management Marketing Management 105

Marketing Insider Group

SEPTEMBER 14, 2020

One of our favorite content marketing ROI case studies comes from Tiger Fitness. Approximately 66% of people have discovered a new business on Twitter. Nearly 48% of marketers are making YouTube video a top priority, while 46% plan to focus on Facebook video. (Overthink Group). Marketingsherpa ). Optinmonster).

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Stats Webinar Metrics Marketing Strategy Marketing & Strategy 266

Industrial Marketing Today

MAY 14, 2010

What do you do when the bulk of your marketing content, with the exception of case studies is product focused? an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. How do you shift the focus from you or your company to your prospects and customers?

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

ClearVoice

APRIL 10, 2023

Looking down the barrel of a business-to-business (B2B) content marketing plan can be stressful. 76% of B2B marketers blog, and 73% publish case studies. ( Case studies provide hard proof of your businesses value and use cases, making it very helpful when your audience enters the decision stage.

Statistics 52

Statistics Top of Funnel B2B Thought Leadership B2B Marketing 52

Industrial Marketing Today

JULY 23, 2010

Build a library of various content assets such as published articles, white papers, online demos, webinars, videos, technical specifications, datasheets, case studies and customer testimonials. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

Convince & Convert

SEPTEMBER 20, 2010

Podcasts vs. YouTube. Two Sides of the Same Coin A remarkable recent study by MarketingProfs, however, pokes a hole in even that notion of B2B and B2C social media divergence. The pattern holds for YouTube and Linkedin, too. The differences may then lie in use cases and expectations. Linkedin Groups vs. Twitter.

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

ClearVoice

JUNE 21, 2022

On the other hand, case studies, reviews, and testimonials will do wonders for readers in the decision stage. In this content plan, it’s important for businesses to provide content that matches the intent of leads in each funnel stage: Awareness: Curated content, blog posts, social media posts, and website copy. 4 case studies.

Sample 52

Sample Marketing Budget Creation Planning Top of Funnel 52

PureB2B

JUNE 15, 2022

Both refer to gated content that requires a user to part with contact details in exchange for an asset of some kind—a whitepaper, eBook, or case study, for example. All too often, however, B2B marketers are guilty of empathizing with business needs but neglecting human needs. Their differences are subtle but important.

Lead Ranking 62

Lead Ranking Marketing Qualified Leads Generation Lead Scoring 62

Online Marketing Institute

DECEMBER 23, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Business Mobile 2.0 You’re also engaging with customers, helping to solve their business problems and maybe even documenting the process with case studies. link] Demand Satisfaction! » GetSat + Facebook on Mashable [.]

Facebook 40

Facebook B2B Marketing Tips Advertising Agencies 40

ClearVoice

MARCH 19, 2020

Although content marketing needs vary business to business, this is a sample of a content plan you could expect to receive over the course of a year with a $5K monthly budget: Technical and keyword audit (once annually). Do your consumers thrive on YouTube tutorials rather than white papers? 4 case studies.

Marketing Budget Creation 101

Marketing Budget Creation Sample Planning Top of Funnel 101

SmartBug Media

NOVEMBER 18, 2022

B2B (Business to Business) These are businesses that sell products or services to other businesses. The middle of the funnel is categorized as the consideration stage of the buyer’s journey, so offers like brochures and case studies are most effective. If your brand isn’t on YouTube yet, get on it.

Inbound Marketing 98

Inbound Marketing Top of Funnel Lead Ranking Sales Qualified Leads 98

Single Grain

MAY 26, 2022

A B2B PPC agency focuses specifically on developing these strategies for business-to-business brands. Many B2B consumers also spend a lot of time on Bing and LinkedIn where they can interact with their colleagues and search for useful business information. Case Studies. Transparency and Reporting. Service Range.

Paid Search Agency 59

Paid Search Agency Paid Content PPC Advertising Agencies 59

Webbiquity

JULY 26, 2010

the BMZ) was officially launched a year ago as the first content aggregation hub for leading business-to-business bloggers. B2B Voices ( Trade Youtube Twitter Leads Sales ). Mi6Agency Marketing ( Emarketing CMO Demographics Case Study Audience Twitter Aging ). June 8, 2010. Aaron Pearson ( @apearson ) + others.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Online Marketing Institute

NOVEMBER 4, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Mobile 2.0 Digital marketing is gaining traction in a number of industries, and business-to-business (B2B) marketers are in on that trend, too. Lastly, the team put together New York-specific commercials, which were uploaded to YouTube YouTube.

Social Media 40

Social Media Enterprise Management Social Marketing Work Management 40

Online Marketing Institute

DECEMBER 9, 2009

TopRank has worked with many companies using search marketing to reach Business to Business audiences over the past 8 years and we’d like to share these 5 B2B search marketing tips that can help companies maximize their results: 1. 've always been a sucker for case studies and white papers.

Search Marketing 40

Search Marketing Online Marketing Work Management B2B Marketing 40

Online Marketing Institute

JUNE 22, 2009

Millions of white papers, books,… Read more… Doug Kessler | March 24th, 2009 | 4 comments SouthWest rap elevates the brand Saw a fabulous YouTube video the other day, where a Southwest airlines attendant delivered the pre-take-off welcome and safety instructions via an entertaining rap. Case studies and customer testimonials.

Paid Search Agency 40

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 40

KEO Marketing

JANUARY 27, 2015

As we start to settle into 2015, we are excited and optimistic about the outlook for business to business (B2B) marketers this year. This could include things like case studies, how-to guides, glossaries, directories and similar reference materials. Emphasis on Engaging Content—and How Personas Can Help.

Paid Content 48

Paid Content Inbound Marketing B2B Marketing Work Management 48