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High-Performance Email Marketing for Attracting and Engaging.

Industrial Marketing Today

Let’s look at two case studies to see how industrial marketers are using email to reach and engage with industrial buyers. Case study #1: B2B lead generation through better segmenting and more focused email content Business challenge: FreightCenter wanted to change its customer mix of 70/30 (B2C/B2B) to a more B2B-centric mix.

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The Distribution Trap – How Innovations Become Commodities

Industrial Marketing Today

I also found a fascinating video interview on Andrew’s blog that really drives home the point with a case study featuring Mr. Fred Whyte, President of STIHL Inc. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. The interview is split over four videos.

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Content Auditing and Mapping it to the Industrial Buy Cycle

Industrial Marketing Today

Content marketing does not mean churning out white papers, case studies, articles, blog posts, podcasts and webinars for the sake of putting out content. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. What is effective content marketing?

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The Disconnect Between B2B Content Marketing and Customer Engagement

Industrial Marketing Today

an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing. He is the Founder & President of Tiecas, Inc. –

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Using Content to Move Prospects Forward in the Sales Cycle

Industrial Marketing Today

Provide him/her with case studies and client testimonials to lower their risks and fears of selecting you. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post.

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How Relevant Marketing Content Helps B2B Branding

Industrial Marketing Today

We are all used to seeing case studies and they are powerful marketing content. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post.

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Variety of Content is the Key in the Early Stages of the.

Industrial Marketing Today

I don’t want to ignore the other forms of marketing content such as emails, e-newsletters, virtual events, case studies and analyst reports. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. He is the Founder & President of Tiecas, Inc. –