Predictive Response

DECEMBER 14, 2018

One of the best tools for inbound marketing is a business blog. A business blog is more than just a tool to promote new products and highlight your expertise. A blog is a way to give your target market information when they need it, which is the time to start drawing them in through the buyer’s journey.

Business Blogging 45

Business Blogging Leads Lead Marketing Qualified Leads 45

PureB2B

MAY 18, 2016

Opting out of the blogging phenomenon makes a business seem like they don’t want to build a relationship with their customer, and in this day and age, that’s just shortsighted. Why You Should Blog for Your Business. Blogging can help you generate leads. Business Blogging Tips. Know Your Audience.

Business Blogging 67

Business Blogging B2B Sales Top of Funnel Lead Scoring 67

Webbiquity

JUNE 30, 2010

To make a blog really worthwhile—to join that elite 0.08% of successful blogs—requires (at least) the following six characteristics. Successful business bloggers are interested in and knowledgeable about much more than just their own products and/or services. Many others succeed simply by being too stubborn to quit.

Business Blogging 100

Business Blogging Business Blogger Digg 100

PureB2B

MAY 18, 2016

Opting out of the blogging phenomenon makes a business seem like they don’t want to build a relationship with their customer, and in this day and age, that’s just shortsighted. Why You Should Blog for Your Business. Blogging can help you generate leads. Business Blogging Tips. Know Your Audience.

Business Blogging 48

Business Blogging B2B Sales Top of Funnel Lead Scoring 48

Writing on the Web

SEPTEMBER 9, 2010

, you can easily put ads in the RSS feed of your blog, so people who read your blog through RSS will see ads. This is where you write posts on your blog for money, maybe reviewing products or services. 4) Selling blog merchandise. 5) Use your blog as a resume to get other writing jobs. 3) Pay-per-post.

Business Blogging 100

Business Blogging RSS Merchandising Advertorials 100

NuSpark Consulting

OCTOBER 28, 2011

I like to brainstorm at last 24 post topics at a time (at least initially), and categorize them according to how people would search for your service/product. There are plenty of reasons why a business should have a blog. To name a few: In today’s social media landscape, business blogging has become a powerful marketing medium.

Business Blogging 100

Business Blogging Business Work Management B2B Thought Leadership 100

Webbiquity

MAY 6, 2020

Social media, email, video marketing, online advertising, and blogging are all effective digital marketing tactics for creating brand awareness and offering promotions. However, compared to other channels, the potential of blogging is still under-realized. Every month, 409 million people view more than 20 billion blog pages.

Enterprise Management 202

Enterprise Management Work Management Marketing Management Multi-Channel 202

Industrial Marketing Today

JANUARY 3, 2011

Industrial marketers who don’t use a business blog are missing a key component of feeding the top of their sales funnels. You can find lots of online articles about the advantages of using a business blog for building thought leadership, communities and humanizing your company. A business blog feeds your sales funnel.

Top of Funnel 60

Top of Funnel Business Blogging High Quality Lead Business 60

Sharpspring

NOVEMBER 10, 2022

But starting a blog for your business isn’t a task to be taken on without forethought. And this is why many business blogs never deliver any noticeable results: They rank for random keywords that never bring any sales or leads. Clearly understand your primary reason for starting a business blog in the first place.

CMS Development 124

CMS Development Business Blogger Lead Scoring 124

Marketing Insider Group

FEBRUARY 23, 2021

Case studies help you build a story around your customers, products, and services. In 2020, 87% of consumers read local business reviews online. A case study breaks down the process your business went through with a client to help them achieve the results they were seeking. The other service provider hasn’t.

Case Studies 282

Case Studies Case Study Studies Top of Funnel 282

SendX

DECEMBER 28, 2020

With it, you can launch marketing campaigns, save the contact information of your customers and potential customers, spot sales opportunities in your business and take note of issues that happened in the course of delivering service to your customer. Such a person can be captured through an email sign up on your blog.

Work Management 195

Work Management Marketing Management CRM Email Marketing 195

Writing on the Web

OCTOBER 21, 2015

How to Make Money Indirectly from a Business Blog. A quick review: When I speak of earning money directly from a blog , I am referring to methods such as advertising on your blog, sponsorship on your blog, sale of products or services on your blog, or selling your blog.

Blogger 100

Blogger Business Blogging Webinar Metrics Consulting 100

Hubspot

OCTOBER 12, 2011

Let's say that a couple of months ago, you decided to really start drinking the inbound marketing Kool-Aid, and you took the plunge: you started a business blog. So if you're suffering from a failing business blog, take a good, hard work at what you've been doing, and consider these 12 reasons why your blog is likely failing.

Business Blogging 28

Business Blogging Business Blogger Act-On 28

ClearVoice

JUNE 13, 2022

For B2C marketing, a blog is a cost-effective and long-term lead generator for your business. With a B2C business blog , you can: Educate your customers. Promote your products or services. But how exactly do you write a great (or even good) B2C blog post? Build trust and authority.

Buyer Personas 52

Buyer Personas Top of Funnel Work Management Keywords 52

Hubspot

JANUARY 16, 2012

Creating remarkable content is one of the core components of inbound marketing, and one of the best ways to generate a steady flow of fresh content is by publishing a business blog. Mistake (And Why It Hurts): Your blog is published on its own domain, separate from your company’s main website.

Business Blogging 28

Business Blogging Business Lead Scoring Lead Ranking 28

Writing on the Web

OCTOBER 14, 2015

The first step is to identify your blog goals – you’ll want to keep these in mind as you consider the ways you can earn money directly with a blog. How to Make Money Directly from a Business Blog. I view business blogging as an attraction strategy, rather than an activity that earns income via ads.

Cost Per Click 100

Cost Per Click Merchandising Cost per Acquisition Adsense 100

Webbiquity

APRIL 30, 2019

Although business blogging is now widespread— 66% of all marketers and 75% of B2B marketers use blogs in their social media content—not all business bloggers are getting the results they’d like to see. If you’d like to increase the impact of your company blog, these insights from recent research can help.

Business Blogging 242

Business Blogging Enterprise Management Work Management Marketing Management 242

Hubspot

MARCH 25, 2021

The enduring importance placed on blogging isn't shocking. Not only can blogs boost your SEO, overall site traffic, and online presence , but they can also help prospects learn more about your industry, brand, product, or service. But, starting and running an effective, traffic-generating blog requires a lot of time and energy.

Purchase 101

Purchase Sales Qualified Leads Lead Scoring Lead Ranking 101

Hubspot

OCTOBER 12, 2010

While content works, bloggers need to employ other tactics to help market their business blog to aid the achievement of their business objectives. Leverage Employees and Customers - The people who already know and work for/with your company are a great source of reach for your business blog content.

Business Blogging 28

Business Blogging Business Blogger Paid Search Agency 28

Webbiquity

APRIL 5, 2022

Anyone who reads blogs or online publications has been exposed to the plague of bad writing across the Internet. Though far too many people who should know better still promote this style of writing for SEO purposes, Nathan A. When copy that wouldn’t have gotten past my fourth-grade English teacher (Mrs. .” Bucket brigade.

Copywriting 325

Copywriting Marketing Budget Budget Programs B2B Sales 325

Adobe Experience Cloud Blog

SEPTEMBER 24, 2018

This is where a business blog can help. In fact, there are many great reasons why businesses should add a blog to their website, and the following 10 reasons are some of the best. . Blogs Can Establish Companies as an Authority in Their Field. Blogs Can Serve as Effective Customer Service Platforms.

Paid Search Agency 134

Paid Search Agency Ads Marketing Websites Lead Scoring 134

Zoominfo

JUNE 28, 2018

It’s not about self-promotion but about encouraging dialogue and increasing our understanding of what the staffing universe is all about. And in the process, have some fun and grow our businesses. Their comprehensive business blog covers the following categories: IT, sales, marketing, HR, and healthcare.

Resource Management 170

Resource Management Zoominfo Enterprise Management Data Hygiene 170

Writing on the Web

FEBRUARY 11, 2016

It is based on six principles that anyone can and should apply to their writing, whether it be for their business blog, e-newsletters, or e-books and websites. It’s great advice for any consultant and small business owner responsible for getting found.). 6 Principles of Quality Content. Avoid “sales speak.”

Content 100

Content Consulting Newsletter Opinions 100

Hubspot

DECEMBER 20, 2012

In this blog post, we'll pick apart the pieces of your new editorial calendar template so you can use it to to its fullest potential. First and foremost, accountability is the foundation to business blogging success. Visualize the people reading your blog as people you want to buy your products or services.

Template 28

Template Business Blogging Planning Buyer Personas 28

Hubspot

MARCH 21, 2011

More evidence is the progress that the team at PrimePay , a national provider of payroll, tax and HR services, has made over the last year using HubSpot to blog consistently. Starting with a blank slate, PrimePay’s blog hit 550 subscribers after about 6 months. Promote the Blog with Small but Consistent Messages.

Promotion 28

Promotion Blogger Hubspot Tactics 28

Convince & Convert

DECEMBER 8, 2014

First, the Reachpocalypse , where Facebook massively reduced organic reach of business pages. And now, the Promocalypse where Facebook has decreed that as of January, 2015 overly promotional posts from business pages will be treated like a North Korean political opponent. Posts that reuse the exact same content from ads.

Facebook 168

Facebook Paid Search Agency Marketing & Strategy Social Media 168

Writing on the Web

AUGUST 26, 2011

How do you keep the YOU in Business Blogging and still make it work for business? There’s an ongoing trend to be personal with business communications. And sure, she’s promoting a program…And there’s only a loose tie between the story, the husband, and the program she’s promoting!

Personalization 100

Personalization Tips Lock-In Business Blogging 100

Writing on the Web

DECEMBER 16, 2015

Rohit Bhargava’s written a whole book about this, filled with examples of how companies are successfully using personalities to market their business products and services: Personality Not Included. This is an important skill to master when it comes to writing a business blog that attracts readers yet keeps a professional brand.

Personalization 100

Personalization Business Lock-In Newsletter 100

Hubspot

AUGUST 11, 2011

It's simply because they're not promoting the presence they have! Once you've created your social media accounts and optimized your profiles, the next step is to promote them and increase your reach. Don't miss out on these 5 simple places to promote your presence. 5 Places to Promote Your Social Media Presence.

Social Media 28

Social Media Promotion Media Business 28

Writing on the Web

APRIL 13, 2016

Because if you want to engage your business blog readers and grow your reader base, you need to use social media. We’ve been writing about the CAST system for effective blog content: C ontent (compelling). Poor responses to customer complaints may be perceived as a reflection of the poor services your business offers.

Social Media 100

Social Media Blogger Media Ideal Customer Profiles 100

Webbiquity

JANUARY 8, 2019

And for God’s sake, don’t trust your outreach efforts to any dodgy, cut-rate, offshore “blogger outreach service.” What you’re after is the guest blog post equivalent of a one-night stand: relatively quick, not too much effort, and as long as it was good for you, nothing and no one else matters.

Outreach 235

Outreach Autoresponders Blogger Marketing Proposals 235

ClearVoice

DECEMBER 8, 2020

It doesn’t matter if you promote from an official business page or your personal page on Facebook. She has 100 friends on her personal Facebook page and decides it’s easier to promote to her 100 friends directly through her personal page instead of creating an official business page.

Paid Content 128

Paid Content Social Media Media Word of Mouth 128

ClearVoice

JUNE 24, 2021

They hate popups and disruptive ads with irrelevant marketing messages and no personalization selling things and services they neither want nor need. Blogging content is still effective. To paraphrase a popular misquote of Mark Twain , “The rumors of the death of business blogging are greatly exaggerated.”

Statistics 117

Statistics Content Marketing Marketing Budget Paid Search Agency 117

Webbiquity

FEBRUARY 25, 2016

Case studies make up for excellent promotional material, for any small business. A typical case study describes how a customer has benefitted from using your product or service, which can be in written or audio format, and attracts and acquires new clients. Forget about what you’ve learned in the classroom.

Case Studies 100

Case Studies Case Study Small Business Marketing Studies 100

Hubspot

JULY 23, 2010

Note: this is not your place to talk all about your services or products. Keep content topical, informative, and non promotional. Give your readers something to chew on – A blog post should be 400-600 words on average. Blog Checklist. She also blogs at www.rchurt.com. Check your grammar and spelling.

Business Blogging 28

Business Blogging Webinar Metrics RSS Ning 28

Webbiquity

JUNE 21, 2010

Blogs are seen as key sources of information rather than just promotion. Blogs are also core to a successful social media marketing strategy. Here are five key benefits of blogging for businesses. Your website is about your product or service, and the benefits it provides to buyers. Share this on LinkedIn.

B2B Thought Leadership 100

B2B Thought Leadership Thought Leadership Business Digg 100

Buffer

MAY 4, 2022

Building a blog from scratch takes some work, but this article will help you get set up with the basics, while also providing insight into the various ways other businesses blog. Why start a blog for your small business? This is an efficient way to build up the organic search for your brand.

Small Business Marketing 88

Small Business Marketing Business Blogger Transparency 88