Webbiquity

JUNE 6, 2017

Ever get the feeling that many of the digital marketing tactics effective in the past—even a year ago—no longer work as well as they used to? But those and other established digital marketing practices are no longer enough to make your blog posts or other content stand out. What do all three of these tactics have in common?

Paid Content 223

Paid Content Mobile Advertising Content Social Media 223

Hubspot

FEBRUARY 6, 2019

When Orbit Media Studios decided to research how business bloggers go about doing their thing in 2014, it wasn’t intended to be a one-and-done project. The mission was -- and still is -- to track how business blogging evolves. For the past three years, Orbit's been focused on correlating blogging tactics with results.

Blogger 71

Blogger Correlation Business Comparison 71

Webbiquity

APRIL 4, 2019

All of the tactics discussed above require an investment of time from you and your organization’s subject matter experts, especially when you first begin. Presentations get better. Do all of the above. Understand the commitment. It also will take the time of your agency partner, if you have one. Sales pitches get better.

Paid Content 263

Paid Content Advertising Agencies B2B Marketing Marketing AI 263

Writing on the Web

AUGUST 1, 2012

Too busy to keep up with posting on your business blog? A very smart tactic for small business professionals is to invite guest bloggers. Guest blogging is wise but only if done appropriately. Business Blogging: Blast Past the Blunders. Business Blog: 4 Reasons to NOT Write Your Own.

Blogger 100

Blogger Sample Blast Campaigns Small Business Marketing 100

Writing on the Web

DECEMBER 19, 2012

How can you make the most of your blog marketing and outreach ? Here are some helpful tips so that your business blog attracts more readers, and you get found, get known, and get clients. In fact, a key tactic for SEO ranking is the practice of guest blogging with links back to the author’s site. Be transparent.

Outreach 100

Outreach Tips Blogger Paid Search Agency 100

Sword and the Script | B2B

APRIL 18, 2020

That’s the theme for this week’s Unscripted Marketing Links [UML] – an occasional roundup of vetted links tied to a theme and presented here for your perusal. >>> Pivoting to online events are a great option right now and so too is content marketing. >>> Looking for a B2B tech PR with expertise and execution?

Trade Show 80

Trade Show Conference Paid Search Agency Content Marketing 80

Writing on the Web

AUGUST 2, 2010

Here’s what I see as an important shift in online marketing tactics. It has significance for you if you’re trying to create content for your own business. Business persuasion skills, whether for presentations in person or for web pages online, have always centered on problem solving using rationality and logic.

Trigger Marketing 100

Trigger Marketing Digg Copywriting Urgency Marketing 100

Webbiquity

MARCH 31, 2015

A well-written and consistently updates business blog is a vital core element of a successful content marketing program. As noted below, blogs are among the most effective tools for increasing website traffic, generating leads, and acquiring customers. What are the key elements of a successful business blog?

Business Blogging 100

Business Blogging Tactics Tips Business 100

KoMarketing Associates

DECEMBER 27, 2012

21 Business Blogging Tips from the Pros - Cindy King, Social Media Examiner. Is Presentation More Important Than Content Itself? link] searchengineland.com/is- presentation-more-important- than-content-itself-123427. It’s not smoke and mirrors and tactics devoid of marketing strategy.

Internet Marketing 120

Internet Marketing Adwords Marketing Analytics Tools Search Engine Marketing 120

Webbiquity

FEBRUARY 9, 2010

This key chart compares the difficulty and effectiveness of various social media tactics, as well as their level of usage. Fewer marketers are focusing efforts on blogger relations, which is viewed as being the most effective tactic but also the one requiring the most effort. Subscribe to the comments for this post?

Social Media 100

Social Media Social Marketing Marketing Strategy Marketing & Strategy 100

Brandpoint

DECEMBER 27, 2018

Coincidentally, content marketing is the clear winner when it comes to lead-generation tactics. While an e-book is the food, your landing page is the plate that presents it. Related content: Is Business Blogging Still Worth It? ]. The most obvious way is to build a landing page that hosts your gated content forms.

Lead Generation 131

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 131

Industrial Marketing Today

DECEMBER 22, 2010

Just like any marketing tactic or tool, there are pros and cons. Three Business Blogs with Proven ROI from Industrial Companies. However, you shouldn’t count on marketing automation to solve all your lead generation problems. Read full article…. B2B Lead Generation without Lead Nurturing is Doomed to Fail. Read full article….

Top of Funnel 60

Top of Funnel B2B Thought Leadership Marketing Analytics Tools Curation 60

SnapApp

AUGUST 22, 2017

Email also presented a new marketing opportunity… and one of the earliest forms of viral content. . Today, webinars are still a powerful tactic in the content marketing realm used by countless teams and businesses. . Blogging and the Birth of Content Marketing.

Content Marketing 90

Content Marketing Advertising Agencies Television marketing Paid Search Agency 90

Industrial Marketing Today

APRIL 28, 2010

I found a very helpful presentation on blogging styles by Rohit Bhargava , a founding member of the pioneering 360 Digital Influence team at Ogilvy and author of the award winning new marketing book, Personality Not Included. It is definitely worth watching and it may just inspire you to find your own blogging style.

Web 2.0 60

Web 2.0 Privacy Policies Buying Cycle RSS 60

Valasys

MAY 7, 2020

Using Guest blogging for high-quality link-building makes it a powerful tool for improving brand awareness, boosting your SEO endeavors, discovering new and useful contacts, and for streamlining the sales cycles. According to the Business Blogging Secrets Revealed report by Curata , 56% of externally sourced blog posts are from guest authors.

High Quality Lead 72

High Quality Lead Link Building Ad Building Lead Scoring 72

Industrial Marketing Today

JUNE 24, 2010

Link), was a survey of small business owners and found that the two most common tactics used in 2009 were tweeting e-mail newsletters and sending out blog entries to e-mail lists. In 2010, almost 50% of small businesses will include “follow us” links in their e-mails, and about 44% will include share options in their messages.

Social Media 60

Social Media Email Marketing Social Marketing Web 2.0 60

Hubspot

JUNE 16, 2020

Optimizing your blog for SEO shouldn't be the extent of how you're using SEO for your blog. SEO can help inform better business decisions, including better blog topic development. Keyword research is an SEO tactic that identifies possible words and phrases on the minds of your target audience.

Enterprise Management 94

Enterprise Management CMS Development Marketing Automation Services Marketing Management 94

Hubspot

SEPTEMBER 30, 2015

I had a co-worker email me the other day asking for a blog post about the benefits of business blogging. I told her I'd shoot over one of our up-to-date blog posts about why businesses should blog and. The Benefits of Business Blogs for Marketing. Secondary Benefits of Business Blogging.

Business 28

Business Work Management Lead Scoring Lead Ranking 28

Industrial Marketing Today

APRIL 20, 2010

They have compiled over 50 marketing charts and graphs based on analysis of their 2,500 business customers. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. The second report on social media and b2b marketing is from HubSpot. He is the Founder & President of Tiecas, Inc. –

Social Media 60

Social Media Social Marketing B2B Marketing Web 2.0 60

Industrial Marketing Today

JUNE 15, 2010

We converted several of their PowerPoint files into online Flash presentations to highlight the primary benefits and features of their software suite. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. He is the Founder & President of Tiecas, Inc. –

CMS Development 60

CMS Development Marketing Websites Work Management Web 2.0 60

Hubspot

APRIL 28, 2014

Once in a while I''ll hear from someone who''s sold on the value of business blogging, starts doing it, and then doesn''t see any results. Their blog is failing. These are the macro-level problems I always look at first when troubleshooting a failing blog. You''re using your blog as informal PR.

Thought Leadership 28

Thought Leadership Lead Gen Allocation Top of Funnel 28

Industrial Marketing Today

MAY 5, 2010

That’s when you can provide more in-depth information and the specifics of your solution, provide answers to their questions and transform them into evangelists for your message for them to present to final decision makers and/or other internal stakeholders that you may not have access to. He is the Founder & President of Tiecas, Inc. –

Sales Cycle 60

Sales Cycle Web 2.0 Buying Cycle Privacy Policies 60

Hubspot

MARCH 21, 2012

Use these shortcuts to create new offer content, quickly build a new landing page (following these landing page best practices , of course), and start generating more qualified leads for your business! Blog Bundle. Presentation Slides. Take our ebook, 15 Business Blogging Mistakes & Easy Fixes.

Lead Gen 28

Lead Gen Sales Qualified Leads Bundling Lead Scoring 28

Industrial Marketing Today

JULY 20, 2010

Finally, they presented designs to teachers, parents, and Jim West, inventor of the electric microphone. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. They realized they’d need to persuade a janitor to care for the plants and fish during vacation.

Creativity 60

Creativity B2B Marketing Lead Ranking Lead Scoring 60

Hubspot

AUGUST 9, 2011

Maintain an Active Business Blog: Launching a blog that covers important topics relating to the industry in which you're selling is perhaps the best way to establish and uphold your image as a thought leader. Here are 6 things you can do to start establishing yourself as a trusted expert in your industry.

Thought Leadership 28

Thought Leadership Conference Custom Publishing Trust Marketing 28

Industrial Marketing Today

AUGUST 20, 2010

Lesson #3: Features are the benefits Your online marketing content may consist of images, videos, PowerPoint presentations, PDFs, white papers and pre-recorded webinars. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. He is the Founder & President of Tiecas, Inc. –

Web 2.0 60

Web 2.0 Planning Buying Cycle Lead Scoring 60

Hubspot

JULY 13, 2010

” Take a look at this short presentation and video for data that supports the success and growth of online marketing. View more presentations from HubSpot Internet Marketing. Business Blogging - Blogging is a multi-purpose tool for businesses. Online Marketing Data: Over 50 Marketing Charts and Graphs.

Online Marketing 28

Online Marketing Work Management Marketing Management Advertising Agencies 28

Hubspot

MAY 24, 2012

In addition to information on inbound marketing, SEO, blogging, and social media, the 2012 edition of this presentation also includes data on email, Pinterest , Google+ and mobile marketing. This is a key email marketing tactic to increase email click-through rates and conversions. 16) Blog reading peaks around 10AM.

Stats 28

Stats Lead Scoring Lead Ranking Planning 28

WebMarketCentral

SEPTEMBER 10, 2009

Find the answers to these questions and others here in WebMarketCentral's final list of the best posts on business blogging from the last year. Can you come up with three things to write that won't include one shred of marketing B.S. about your organization?

RSS 20

RSS Best Practices Business Blogger 20

Hubspot

JANUARY 2, 2012

With all the changes in inbound marketing over the past few years, one tactic has bubbled up and stayed at the top as a crucial part of a successful marketing strategy: business blogging. Get information from the front lines on this site to make every aspect of your blog better.

Blogger 28

Blogger Thought Leadership RSS CAN-SPAM 28

Industrial Marketing Today

JULY 14, 2010

The practice includes aggregation (gathering) and curation (sorting, categorizing, art directing, and presenting) such that material from multiple sources creates a unique editorial experience for readers/visitors. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas.

Curation 60

Curation RSS Web 2.0 Content Marketing 60

Hubspot

JULY 8, 2011

Make sure you present some solid, well thought-out points within the post to back up your opinion, or this tactic will fail. Always make your blog titles actionable , not passive. One goal of maintaining a blog is to establish yourself as a thought leader and an expert on the topic you're writing about. One final thought.

Tips 28

Tips Stats Urgency Marketing Hubspot 28

Hubspot

JULY 14, 2011

This is a guest blog post by Leo Widrich, co-founder of Buffer , a Twitter publishing application. He writes Twitter Tips every week on his blog. In order to get my startup off the ground, blogging and guest blogging was one of my most effective tactics I used to build traffic. It's very much like working out.

Blogger 28

Blogger Template Startups Twitter 28

WebMarketCentral

SEPTEMBER 8, 2008

How can you more effectively convert blog readership into revenue? What SEO tactics are crucial to incorporate on your blog? Learn all of this and more in the articles and posts highlighted below, some of this year's best so far on business blogging. How can you get the most out of your RSS feed(s)? Aune del.icio.us

RSS 20

RSS Blogger Best Practices Business 20

Webbiquity

SEPTEMBER 25, 2018

Which tactics do they disagree about? Three of those findings are presented below. Blogs are one of the best channels for publishing and promoting thought-leadership content. Four Lead Generation Tactics Marketers Disagree About. mix of inbound vs. outbound marketing tactics. geographic region exclusion.

Work Management 253

Work Management B2B Marketing Marketing Management B2B Thought Leadership 253

Webbiquity

FEBRUARY 11, 2014

” The general consensus is that the practice of SEO is becoming more strategic, less tactical; more content-driven, less technical. What new tactics and ranking factors are most vital to understand? How should SEO professionals strategically align frameworks for maximizing online visibility and business results?

Tactics 100

Tactics SEO Tips Keywords 100

Webbiquity

JANUARY 1, 2019

Today we all start the adventure anew, another year of family, friendships, experience, and of course (for readers of this blog)—digital marketing. But before launching into new ideas, campaigns, strategies, and tactics for 2019, here’s a quick look back at the top 10 most-read posts on the Webbiquity blog in 2018.

Work Management 210

Work Management Marketing Management Screencast Stats 210