Hubspot

JANUARY 3, 2011

So you've made the decision to start a business blog. A blog is a powerful tool to help your business get found online, increase organic traffic, and generate leads and customers. But before you dive head-first into the blogosphere, it's important to take precaution when evaluating blogging software options.

Business Blogging 28

Business Blogging Marketing Management Software Features 28

Writing on the Web

FEBRUARY 20, 2015

The importance of using a LinkedIn blog is that it will add dimension and help in building a well-documented profile. According to Business 2 Community , in-depth content works best, don’t hesitate to write very detailed and specific posts about your industry. Indeed, you should opt for a newspaper-like kind of formatting.

Linkedin 100

Linkedin Ideal Customer Profiles Social Media Consulting 100

Adobe Experience Cloud Blog

SEPTEMBER 24, 2018

In the past, blogs served as fun platforms where people could write about their opinions on a variety of topics. While this still holds true today, more and more businesses have recognized the importance of blogs to their overall success. This is where a business blog can help. Blogging Places a Face on Businesses.

Paid Search Agency 134

Paid Search Agency Ads Marketing Websites Lead Scoring 134

Navigate the Channel

JULY 23, 2021

Make a decision and stick with that end goal in mind as you brainstorm blog topics and write your posts. Keep a Running List of Blog Topics. That’s why it is important to keep a running list of blog ideas with you at all times. Choose terms that get a fair amount of traffic and include them in your blog posts.

Paid Search Agency 65

Paid Search Agency Companies Work Management Marketing Management 65

PureB2B

MAY 18, 2016

In the age of content marketing, blogging has fast become one of the most effective ways to market your brand. Some B2B companies still haven’t adopted blogging as a business function despite its obvious benefits. Some B2B companies still haven’t adopted blogging as a business function despite its obvious benefits.

Top of Funnel 62

Top of Funnel Lead Scoring Lead Ranking Generation 62

SnapApp

AUGUST 22, 2017

In the early 1990s, many businesses used print materials to spread the word about their services, products, and offerings. Leveraging a business directory of fax numbers, advertisements, and marketing messages could be sent on a mass-scale. In the early 1990s, content marketing was, for the most part, traditional marketing. .

Content Marketing 90

Content Marketing Advertising Agencies Television marketing Paid Search Agency 90

Webbiquity

MARCH 13, 2019

The nice thing about SEO, blogging and social media marketing, is that the results are cumulative and compounding. A more positive way of explaining this is like this: Blogging Supports SEO Efforts , especially On Page SEO. People are much more likely to link to a blog post than your “services page” too.

Social Media 202

Social Media Search Marketing Social Marketing Optimization 202

Industrial Marketing Today

NOVEMBER 16, 2009

Marketing gurus tend to talk about opt-in pages, sign up forms, calls to action and interactive squeeze pages to boost your click through and conversion rates. Home Marketing Matters About Contact B2B Marketing Store Company Website Are You Creating Irresistible Offers with Your Email Marketing? An irresistible incentive has to be specific.

Email Marketing 60

Email Marketing Web 2.0 Planning Opt-in 60

Hubspot

MARCH 28, 2019

Match the intent of a blog post with the correct offer. The blog’s author, Tim Urban, writes an incredibly comprehensive and interesting article (more like a book) every few months. No matter what industry you’re in, email list building is still an important and high impact marketing activity. 7 Email Lead Capture Strategies in 2019.

Lead Scoring 101

Lead Scoring Lead Ranking Tools Leads 101

Anything Goes Marketing

AUGUST 26, 2006

Do you think that adding white papers to your business blog is a good idea? I know that Better Business Blogging has an easy to find sign up for their free white papers. Update 11/19/2006: Check out the blog: Marketing Interactions. He has a number of resources that you can have a look at as well.

Paper 100

Paper Lead Generation Generation Leads 100

Anything Goes Marketing

OCTOBER 2, 2006

In a recent article, I read that executives still aren't getting the concept of corporate blogging which I think is BS. If they get really inspired (which they may), you may even see a few comments from them on your blog. Mix in podcasts and video blogs and you've got yourself a multi-media party! Show me the $$$$!! I know I am.

Positioning 100

Positioning RSS Adwords Opt-out 100

LeadSquared

SEPTEMBER 16, 2013

This version is preferred for personal blogging, and is not really suitable for business blogs. I have already discussed about Google Authorship Markup along with its steps and benefits in my previous blog post. If you have a good budget to hire one, you might opt to go for it. Question 5. Question 6.

FAQ 52

FAQ Lead Generation Webinar Metrics Optimization 52

Hubspot

NOVEMBER 22, 2011

Consider updating your calls-to-action to make them more relevant and targeted to each blog post. This could mean simple tweaks in the language of your CTAs, or perhaps it means creating a completely new offer to cater to certain types of blog content. Add an Email Opt-In Form. Update Banner Creative & Highlighted Offers.

Conversion 28

Conversion Tips Banners Opt-out 28

Hubspot

MAY 7, 2014

When you think of growing your database through blogging, you typically think about writing helpful content, then using calls-to-action somewhere in the post to offer conversion opportunities. However, there are other ways to use your blog to contribute to database growth -- I''m talking about promoting an active blog comments section.

Top of Funnel 28

Top of Funnel Opt-out RFP Opt-in 28

Hubspot

JULY 10, 2019

HubSpot’s customers are other businesses, not individual consumers. B2B and B2C (business-to-consumer) marketing are very different. In this section, we’ll talk about various B2B marketing strategies you can implement to reach your specific business audience. HubSpot is an example of a company that engages in B2B marketing.

Paid Content 101

Paid Content B2B Marketing Work Management Marketing Management 101

Webbiquity

JANUARY 16, 2012

Despite any recent recent rants you may have seen about how blogging is dead or blogs are passé , the fact of the matter is that business blogging is now more important than ever. Optimize blog content for search? Emulate the best corporate blogs? Take advantage of free or low-cost blog tools and resources?

Business Blogging 100

Business Blogging Tips Tools Blogger 100

PureB2B

AUGUST 21, 2016

You can opt to syndicate while maintaining a good balance with original content and including curated posts in the mix to sustain engagement and keep visitors interested. It’s possible to have your content re-published onto a reputable website without having to pay for it. They also typically charge you for their syndicated services.

Tips 48

Tips Content Cable Thought Leadership 48

Hubspot

SEPTEMBER 16, 2015

That one blog post has 392 comments on it. How did you create that opt-in?” “How Many marketers (including me) love him for his forward thinking, his approachability, his no-nonsense advice, and his entertaining podcast with cohost and voiceover genius Tom Webster. Have you heard about the concept of “Content Shock”? Seriously useful.

Opt-out 28

Opt-out Marketing Analytics Tools Paid Search Agency Opt-in 28

Hubspot

OCTOBER 20, 2011

New, shiny, and seemingly fun marketing tactics that don't drive business value are killing the productivity of marketers around the world. Of course, different tactics work for different businesses. Constantly Creating New Blogs - Business blogging is one of the most important aspects of inbound marketing that a business can do.

Tactics 28

Tactics Public Relations Lead Scoring Lead Ranking 28

PureB2B

AUGUST 3, 2016

In today’s digital landscape, businesses have come to rely on automation to perform a large bulk of their marketing tasks. That is, with an actual human being behind the keyboard crafting their ideas into a blog post, and publishing it after (several rounds of) editing. Engage Your Audience. Quality content attracts the right audience.

Lead Generation 62

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 62

Hubspot

APRIL 3, 2013

Back at the turn of the century, blogging was in a nascent state. Over the next five years, many individuals and news organizations discovered the benefits of blogging. The Blog Post as the New Ad Unit. And that is why the blog post is the new online ad unit. 2) Blog posts give you extended reach through social media.

Paid Content 28

Paid Content Paid Search Agency Ads Banner Ads 28

PureB2B

AUGUST 3, 2016

In today’s digital landscape, businesses have come to rely on automation to perform a large bulk of their marketing tasks. That is, with an actual human being behind the keyboard crafting their ideas into a blog post, and publishing it after (several rounds of) editing. Engage Your Audience. Quality content attracts the right audience.

Lead Generation 48

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 48

Anything Goes Marketing

OCTOBER 29, 2006

Generate Loyal Opt-Ins or LOI There is an article by Stefan Pollard on ClickZ called A Good First Impression Equals Stronger Opt-In Relationship in which he provides some easy tips on how to respond to those people who have signed up for updates from you. If someone has opt-ed in, show then value right away.

Opt-in 100

Opt-in ROI Opt-out RSS 100

Hubspot

APRIL 5, 2013

They want an un-intrusive and gradual way to get to know your content and your business. As a result, they opt to stay connected through email. subscribers to your business blog). And, since our parents taught us to share … we thought we''d let you in on our list. Key Ingredients: New Leads. 2 Email Messages.

Marketing Automation Services 28

Marketing Automation Services Marketing Automation Email Marketing Automation 28

Hubspot

MARCH 16, 2012

Inbound marketers know content creation is key to their success, so it makes sense that business blogs are one of their most precious marketing assets. Blogging is a natural way to get more indexed pages on your website, create content around keywords you want to rank for in search, and convert site visitors into customers.

Marketing Websites 28

Marketing Websites Work Management Marketing Management Case Studies 28

Hubspot

SEPTEMBER 24, 2012

Not to mention the circumstances under which they opted in to your lists, and how you've segmented those lists since. Well, we've never thrown out a definitively "perfect" email because it's pretty much impossible to say one thing is better than another in email marketing. I mean, everyone's audiences are so different! perform better?

Email Marketing 28

Email Marketing Clickthrough Planning Template 28

SmartBug Media

NOVEMBER 18, 2022

Different tools are used to build this content—including search engine optimization (SEO), business blogging, and more—and analyze the performance data to scope your marketing efforts. This could look like a “Download Now” button in an email or an image at the bottom of a blog post with a link to a landing page.

Inbound Marketing 98

Inbound Marketing Top of Funnel Lead Ranking Sales Qualified Leads 98

Webbiquity

MARCH 26, 2015

Which tools are the favorites of top blogging pros? What are the best tools for increasing your blogging productivity? Building your opt-in email list? Find these answers and more here in a handful of the best blogging tool reviews and roundups of the past year. 1: Welcome to Blogging for Business Week! #2:

Tools 100

Tools Best Practices Blogger Opt-out 100

Convince & Convert

MARCH 4, 2010

However, even within the business (non cat) blogging arena, there are a wide variety of potential measures to gauge your momentum. It’s imperative that you select the most relevant ones that match with your blog’s purpose and intent. The first step in that process of course is knowing why it is that you’re blogging.

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 130

Webbiquity

MARCH 25, 2015

You’ve put extensive effort into your business blog design, content strategy, research, and execution. Why isn’t your blog attracting a higher level of traffic? Find guidance on those topics and more here in a baker’s dozen of the best guides to growing your blog audience from the past year or so.

Blogger 100

Blogger SIC Opt-out Social Media 100

Optinmonster

SEPTEMBER 12, 2023

Whether you’re brainstorming ideas for a blog revamp or seeking blog content ideas to kickstart your blogging journey, this guide promises a treasure trove of inspiration. Get ready to uncover unique blog ideas that resonate with your audience and position you as a thought leader in your domain.

Marketing AI 98

Marketing AI Ethics Blogger Thought Leadership 98

Webbiquity

JANUARY 27, 2014

Find the answers to those questions and many others here in more than two dozen of the best business blogging guides of the past year. Best Business Blogging Guides and Tips. 7 Steps To Make Your Blog A Marketing Machine by Heidi Cohen. 9 Ways To Get More Prospects To Discover Your B2B Blog by Business2Community.

Business Blogging 100

Business Blogging Tips Blogger Best Practices 100

Marketing Insider Group

SEPTEMBER 14, 2020

A great way to increase your chances of success as a business and a brand is to understand the latest digital marketing statistics. Blogging Stats. Industries that blog tend to reach 55% more web traffic. About 57% of industries have gained a customer through their business blog. But I paid her. Optinmonster).

Stats 268

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 268

Leadspace

SEPTEMBER 14, 2019

Instead of outreach to actively generate awareness of your business, you go about it more passively. You put content out into the world via your blog, social media, website, and email newsletter in order to passively generate awareness of your business. – Specific. Who in the company will be responsible for this?

Inbound Marketing 59

Inbound Marketing Webinar Metrics Marketing & Strategy Marketing Strategy 59

Anything Goes Marketing

JANUARY 16, 2007

A blog is like a company in many ways. They see that you have something to say and stop by your blog for a read. Does the company take the customers for granted and just focus on new business (or more web traffic in a blog's case)? I'm looking out my window at the Best Buy across the street which is also a distraction.

Loyalty 100

Loyalty Traffic Web 2.0 Blogger 100

nDash

JULY 8, 2020

Content development is the entire process of creating content to achieve specific business goals, including idea generation, topic research, keyword research, writing, and publishing—not just for a single piece of content, but for a long-term strategy. The returns on a content development process usually goes one of two ways.

Top of Funnel 52

Top of Funnel Effectiveness Marketing & Strategy High Quality Lead 52

Hubspot

OCTOBER 28, 2016

For many businesses, the key to making sales is to first generate leads. Leads are valuable because they're the people who have indicated organic interest in your content and your business by giving you their information in some way, whether it's by filling out a form to download an ebook, completing an online survey, or something else.

Lead Ranking 28

Lead Ranking Marketing Qualified Leads Lead Generation Sales Qualified Leads 28