Hubspot

NOVEMBER 23, 2011

Before publishing, check these five places for keyword optimization : URL, page title, header tags, anchor text, and image alt text. You're (probably) not business blogging just for fun. Make sure your blog includes a call-to-action so readers don't get to the end of your post and leave your website.

Business Blogging 28

Business Blogging PageRank Business Tagging 28

Hubspot

MARCH 4, 2019

At its core, WordPress is an open source CMS that allows you to host and build websites. WordPress contains plugin architecture and a template system so you can customize any website to fit your business, blog, portfolio, or online store. But what if we want to make a change to our blog or landing pages?

Marketing Automation Services 78

Marketing Automation Services Budget Programs Work Management Tools 78

Marketing Insider Group

OCTOBER 11, 2021

There’s a lot that goes into launching and maintaining a successful blog — strategic content, SEO, CMS systems, social media, image selection, article promotion, and more. In this article, I want to show you how to design your company blog for success. Websites with blogs have 434% more search-engine indexed pages and 6x more revenue.

Paid Search Agency 289

Paid Search Agency Companies RSS Ad Frequency 289

Industrial Marketing Today

JUNE 8, 2010

Given that, you would want to have visibility on the keyword phrases that a business owner is going to search on for a solution to the problem. In this case, you might want to make sure your website is found when a business owner queries “business cost savings.” My take: Now it is time to winnow your list from step 3.

Buying Cycle 60

Buying Cycle Buy Work Management Marketing Management 60

Hubspot

FEBRUARY 23, 2016

Setting aside time to brainstorm blog topics, structure posts around relevant keywords, optimize calls-to-action and social sharing buttons, and strategically place relevant internal links can sound daunting to many marketers. Read this blog post to learn more about the benefits of business blogging.). Why start there?

Traffic 28

Traffic Buyer Personas Top of Funnel SEO 28

Hubspot

APRIL 28, 2014

Once in a while I''ll hear from someone who''s sold on the value of business blogging, starts doing it, and then doesn''t see any results. Their blog is failing. These are the macro-level problems I always look at first when troubleshooting a failing blog. You''re using your blog as informal PR.

Thought Leadership 28

Thought Leadership Lead Gen Allocation Top of Funnel 28

Hubspot

SEPTEMBER 7, 2011

To help you stay ahead of the curve, we've put together a handy cheat sheet that businesses and marketers can use to make the most of Facebook. Create a Business Page, Not a Profile: First things first. To maximize Facebook's business potential, you need to create a Business Page, not a Personal Profile, to represent your brand.

Facebook 28

Facebook Work Management Marketing Management Paid Search Agency 28

Hubspot

JANUARY 13, 2014

Anyone who manages a business blog knows all too well that the darn things require quite a bit of commitment. 15 Blogging KPIs You Should Be Tracking. 1) Overall Blog Visits. Where is the traffic to your blog coming from? Of those sources, which social networks, keywords, and websites are sending visitors your way?

RSS 28

RSS Lead Gen Marketing Analytics Tools Correlation 28

Hubspot

SEPTEMBER 15, 2011

and a URL (use your company website, blog, or link to a unique landing page you create specifically for people who find you through Twitter). Promote your Twitter presence on your website/blog. Connect your blog to Twitter. Create a custom Twitter background. Experiment with Promoted Tweets.

Paid Content 28

Paid Content Twitter Work Management Paid Search Agency 28

Hubspot

JANUARY 2, 2012

Perhaps that way, you can truly kick-start your 2012 marketing strategy with some inspiration to get your business blogging into full swing. According to URL shortening service Bitly, the 'half life' for a tweet ( the time it takes a link to receive half the clicks it will ever receive after it reached its peak) is merely 2.8

Content 28

Content Tagging Hubspot Public Relations 28

WebMarketCentral

SEPTEMBER 10, 2009

Find the answers to these questions and others here in WebMarketCentral's final list of the best posts on business blogging from the last year. Can you come up with three things to write that won't include one shred of marketing B.S. about your organization?

RSS 20

RSS Best Practices Business Blogger 20

WebMarketCentral

JUNE 24, 2009

Everyone who writes a business blog ultimately wants the same thing—more traffic. A more broadly helpful post from this blog is 7 Steps to Better Business Blogging guest contributor Ann Handley of MarketingProfs.

RSS 20

RSS Best Practices Business Blogger 20

Online Marketing Institute

MAY 18, 2010

When assessing B2B client resources for optimization, most marketers focus on web pages and increasingly, digital assets and social media content. Web pages are more often directly linked to by other sites vs images or video, so it makes sense to start optimizing a B2B site’s web pages. out of 5) Loading.

SEO 40

SEO Top of Funnel AIDA Digital Asset Management 40

SmartBug Media

NOVEMBER 18, 2022

It’s about attracting consumers to support your business through campaigns—whether they’re informative, funny, or socially inspiring—and forming a connection with them by helping them find whatever they’re looking for. A/B Testing Marketing is a business science, meaning it includes a bit of psychology.

Inbound Marketing 98

Inbound Marketing Top of Funnel Lead Ranking Sales Qualified Leads 98

Moz

MAY 6, 2019

Did you find a blog post on the search engine result page that attracted your attention? Did you find the content on the page helpful? Did the page offer a relevant next step to continue learning and engaging with your brand? You can start by creating an experience for website visitors that tells a practical story.

Long Tail Marketing 71

Long Tail Marketing Clickthrough Content Lead Scoring 71

Hubspot

AUGUST 21, 2017

1) Customize your public profile URL. Make your personal profile look more professional (and much easier to share) by customizing your LinkedIn public profile URL. Instead of a URL with a million confusing numbers at the end, it will look nice and clean like this: [link]. 19) Optimize your LinkedIn Company Page.

Network Marketing 101

Network Marketing Linkedin Tips Paid Search Agency 101

Hubspot

SEPTEMBER 26, 2013

Here on the HubSpot blog, we’ve written glossary-themed posts that cover some of the core components of inbound marketing -- we''ve covered email marketing , website optimization , social media , and the list goes on. So we thought it was time to create a blog post that could serve as an inbound marketing glossary.

Inbound Marketing 28

Inbound Marketing Top of Funnel Sales Management Marketing Automation Services 28

nDash

JULY 8, 2020

Taking a more thoughtful approach to content development will keep you from publishing new pieces just for the sake of updating the website—and that is what will get people to read your blog, download your white papers, and become qualified leads. Have you limited the length of your URL?

Top of Funnel 52

Top of Funnel Effectiveness Marketing & Strategy High Quality Lead 52

Convince & Convert

FEBRUARY 4, 2016

It is easier for brands starting out on Pinterest to understand users’ mindsets if you follow the Pinterest Business Blog on a regular basis. In a recent post, the blog revealed the Pinterest Experience , using a four-quadrant grid. Don’t forget to link to the specific coupon page. Setting up coupons on Pinterest is easy.

Conversion 95

Conversion Emarketing Social Networks User-Generated Content 95

Hubspot

DECEMBER 30, 2011

Your website is the hub of your inbound marketing efforts. Every piece of content you create or campaign you run should be designed to drive traffic to your website and landing pages, giving you the chance to convert visitors into leads and customers. Referral traffic comes from a link on another website.

Optimization 28

Optimization Marketing Websites Landing Pages Conversion Rate 28

Hubspot

OCTOBER 28, 2016

Need help diagnosing your website's lead gen issues? The folks at IMPACT Branding & Design are providing expert website critiques live at this year's INBOUND event with the help of special guests like Marcus Sheridan and HubSpot's Luke Summerfield. Think about the folks who are landing on your website for the very first time.

Lead Ranking 28

Lead Ranking Marketing Qualified Leads Lead Generation Sales Qualified Leads 28

Webbiquity

FEBRUARY 11, 2014

Google ignores duplicate content and has a way to determine which page they should rank”—though it doesn’t always get this right) and the 100 links-per-page limit (“Googlebot can crawl more than 100 links on a page and there is no specific [known] limit”). A page-relevant unique meta description?

Tactics 100

Tactics SEO Tips Keywords 100

Hubspot

JUNE 7, 2010

Anchor text - Used to anchor a URL to some text on a web page. When users view the web page in a browser, they can click the text to activate the link and visit the page whose URL is in the link. Example: This is anchor text Article - Article and blog "post" are frequently used synonymously.An

RSS 28

RSS Blogspot Blogger Tagging 28

B2B Marketing Zone Posts

NOVEMBER 2, 2010

Other than your company’s website, most mentions were likely in well-known online news sites or trade industry publication sites. While we do our best to create compelling campaigns, content, graphics ad landing pages, we never really know how well they will perform until we get real live data. Google Website Optimizer.

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40

Hubspot

OCTOBER 7, 2010

Assuming you have remarkable content on your blog, which I know all you HubSpot blog readers do, your readers would be interested in coming back to your blog to read your latest posts. Add a subscribe button linking to your RSS feed URL. Recent Blog Posts. Free On-Demand Webinar: Blogging for Business.

RSS 28

RSS Hubspot Landing Pages Webinar Metrics 28

Hubspot

MAY 23, 2012

Your problem, as you can see in the table above, is simply getting people to your website. So what do you need to do to attract visitors to your website? Today, the smartest marketers are focusing on search engine optimization, blogging, and social media. On-page tactics focus on the code you can actually change on a page.

Cost per Lead 28

Cost per Lead Traffic Marketing Websites Tools 28

Hubspot

OCTOBER 21, 2014

To help you shake up your content balance, here are 23 things you can put behind a landing page to help you collect new leads. 23 Things You Can Put Behind a Landing Page. Checklists are another type of short offer that you could put behind a landing page, which readers can print out and put on the wall by their desks.

Landing Pages 28

Landing Pages Lead Gen Leads Lead 28

B2B Marketing Zone Posts

AUGUST 3, 2010

Best SEO Link Building Guides, Tips and Tools of 2010 (So Far) - Webbiquity , July 14, 2010 Optimizing a website by incorporating keywords into page titles, headlines, text, page URLs, image alt tags and internal links will help improve the position of a site in the search engines—but it’s only half the battle.

Ning 40

Ning Paid Content Facebook Sales Management 40

Hubspot

SEPTEMBER 24, 2019

Facebook for Business Tips: Create a business Page, not a personal profile. Claim your Page's vanity URL. Create a business Page, not a personal profile. Create custom page tabs. Add Facebook social media buttons to your blog and website. Tips for Your Facebook Business Page.

Paid Content 78

Paid Content Facebook Tips Work Management 78

Hubspot

MARCH 10, 2016

Here on the HubSpot blog, we’ve written glossary-themed posts that cover some of the core components of inbound marketing. We've covered social media terms , content marketing terms , smarketing terms , email marketing terms , website optimization terms. An individual or group of people usually maintains a blog. 2) Analytics.

Paid Content 28

Paid Content Sales Management CMS Development Work Management 28

Magisto

OCTOBER 3, 2019

A/B Testing – Testing two variables like time of posting, color of button, kind of call to action, landing pages, ad, to see which one performs better. B2C (Business-to-customer) – An adjective to refer to a company that sells its services or products to the public. Blogs publish content regularly.

Paid Content 40

Paid Content Top of Funnel Work Management Marketing Management 40

CoSchedule

FEBRUARY 27, 2023

Download the blog post bundle to get templates to help you organize, write, and manage your blog. Table of Contents] Get Your Blog Post Templates Plus, join our email list to stay up to date. Download Now Marketing & Business Blog Examples 1. Make that content easily accessible on product pages.

Creativity 98

Creativity Examples Work Management Marketing Management 98

Hubspot

JUNE 12, 2012

If you're pinning an image from an article on your business blog , for example, don't copy the entire article into your description. Pinterest spammers tend to share popular images and change the source to link to some kind of giveaway/scam or irrelevant ecommerce website. A permalink is the direct URL of a specific blog post.

Social Networks 28

Social Networks User-Generated Content Paid Search Agency Copyright 28

Hubspot

JULY 2, 2012

Use it on the event's website or landing page , in tweets about the event, and in email promotions. 2) Landing Pages and CTAs. Landing pages are an indispensable part of inbound lead generation. And if your landing page isn't attracting visitors, what traffic will it have to convert into leads?

Landing Pages 28

Landing Pages Planning Work Management Marketing Automation Services 28

B2B Marketing Zone Posts

SEPTEMBER 8, 2010

20 SEO Terms Every Good Inbound Marketer Should Know - Sales Intelligence View , August 4, 2010 301 Redirect – A redirect is a technique for forwarding one URL to another URL. SEO vs. What’s Up, Blog? Seven Ways to Revive a Neglected B2B Blog - B2B Ideas @ Work , August 26, 2010 “What’s up, Blog?”

B2B Marketing 40

B2B Marketing Paid Search Agency Work Management Advertising Agencies 40

Hubspot

FEBRUARY 11, 2013

Don't bother adding social media follow buttons to your website, either. Write really awesome content that people naturally want to share, but don't optimize that content for social sharing by adding sharing links to landing pages, blog articles, and ebooks to make it even remotely easy for them. Business Blogging.

Paid Content 28

Paid Content Work Management Marketing Management Marketing Budget 28