Hubspot

SEPTEMBER 30, 2010

For some inspiration, follow along with me here as we write an optimized blog outline together. How do you generate new blog article ideas for your business blog? Free Webinar: Blogging for Business. Want to learn more about publishing a blog on your business website?

Business Blogging 28

Business Blogging Peer-to-peer Business Long Tail Marketing 28

Hubspot

JULY 10, 2019

By the end of this article, you’ll have a better understanding of B2B marketing, the most effective B2B marketing strategies, and how you can tap into and convert your business audience. HubSpot is an example of a company that engages in B2B marketing. HubSpot’s customers are other businesses, not individual consumers.

Paid Content 101

Paid Content B2B Marketing Work Management Marketing Management 101

Hubspot

JULY 23, 2010

Give your readers something to chew on – A blog post should be 400-600 words on average. Search Engine Optimization Basics - As you create remarkable content you will want to optimize that content for search engines as well as users. Call-to-Actions – Your blog should be a lead generating machine.

Business Blogging 28

Business Blogging Webinar Metrics RSS Ning 28

Hubspot

JUNE 28, 2011

Carefully crafted blog posts can do wonders for your lead generation efforts. Let's walk through the anatomy of a smart, lead gen-optimized blog post so you can start converting that blog traffic into precious leads. Anatomy of a Lead Generating Blog Post. Is your blog optimized for lead gen?

Optimization 28

Optimization Conversion Lead Gen Banners 28

Hubspot

SEPTEMBER 24, 2010

What other tips can you apply from the kitchen to optimizing your blog articles? Webinar: Advanced Business Blogging. Learn how to build your business blog into an inbound marketing machine. Download the free webinar to learn how to create a thriving blog. Connect with HubSpot :

Optimization 28

Optimization Word of Mouth Keywords Blogger 28

Marketing Insider Group

SEPTEMBER 14, 2020

About 57% of industries have gained a customer through their business blog. Content marketing lead generation figures show that most marketers blog as one of their key content marketing strategies. Blog posts are among the most shared content online. Blog content creation is a top priority for marketers.

Stats 268

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 268

PureB2B

AUGUST 3, 2016

That is, with an actual human being behind the keyboard crafting their ideas into a blog post, and publishing it after (several rounds of) editing. Blogs are also widely recognized as an excellent way to generate leads , and a huge help when it comes to achieving a robust bottom line. 10 Ways to Optimize Your Blog for Lead Generation.

Lead Generation 62

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 62

Atomic Reach

JANUARY 3, 2019

com , and recognized by Forbes as a “Top Five Social Sales Influencer,” Neal Schaffer is a prominent voice in the world of business oriented social media. Larry Kim is a one-stop-shop guru on the utilization of Facebook Ads and messaging for marketing optimization. Named as one of marketing’s “Ten Biggest Thought Leaders,” by CMO.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

Industrial Marketing Today

APRIL 20, 2010

The second report on social media and b2b marketing is from HubSpot. They have compiled over 50 marketing charts and graphs based on analysis of their 2,500 business customers. Don’t forget to check out Social Media Success Summit 2010. Industry Report Overview from Michael A. Stelzner on Vimeo.

Social Media 60

Social Media Social Marketing B2B Marketing Web 2.0 60

Hubspot

MARCH 24, 2011

This blog post is based off of David Garland's interview with Seth Godin on his HubSpot sponsored web series " The Rise to the Top. " At HubSpot we constantly preach the concept that content is king. You could also give away prizes to the most insightfull commenters on your blog. Connect with HubSpot :

Bundling 28

Bundling Content Webinar Metrics Hubspot 28

Hubspot

MAY 20, 2010

However, it can become difficult to consistantly think of new ideas for your business blog. Upon viewing your referring keywords list you see the phrase "how to install a circuit breaker" is a common referring keyword, but not something that you actively optimize or create content around. Connect with HubSpot :

Analytics 28

Analytics Long Tail Marketing Tips Content 28

Hubspot

OCTOBER 19, 2012

Your blog is, without a doubt, one of the most powerful inbound marketing tools at your disposal. So if you're not taking advantage of all the lead generation opportunities your blog offers -- and then optimizing those opportunities -- you're likely missing out on a huge piece of your company's lead gen pie. But have no fear!

Lead Generation 28

Lead Generation Blogger Sales Qualified Leads Lead Gen 28

Industrial Marketing Today

APRIL 26, 2010

Using content for inbound marketing HubSpot , calls inbound marketing as flipping traditional outbound marketing on its head. More and more B2B marketers are shifting their marketing budget out of expensive pay per click (PPC) advertising and traditional media and into content creation, optimization and social media.

Marketing Budget Creation 60

Marketing Budget Creation B2B Marketing Web 2.0 Marketing Budget 60

Industrial Marketing Today

MAY 21, 2010

A B2B blog is the perfect online tool to accomplish that. If you are still not sure about the benefits of using a business blog, head over to HubSpot and read these articles: 6 Reasons Every Small Business Should Be Blogging… Are You Missing the Boat? I say you need both. That’s all you need for now.

Web 2.0 60

Web 2.0 Buying Cycle B2B Blogger 60

Hubspot

JANUARY 24, 2012

But whether they're drafting an ebook , writing a blog post, or producing a webinar, they usually have different goals in mind for the content they're creating. Let's examine some of the most popular marketing content assets -- ebooks and whitepapers, webinars, and blog posts -- and how you should be measuring their success.

Top of Funnel 28

Top of Funnel ROI Landing Pages Lead Scoring 28

Marketing Insider Group

SEPTEMBER 21, 2020

I’ve seen it happen with our clients time and again, as well as with our company blog. My own business depends on creating blog content that outranks my competitors. While cultivating a winning business blog requires commitment and planning, it’s not as hard as most business owners think. Share Regularly.

Top of Funnel 311

Top of Funnel Paid Search Agency Companies Marketing Automation Services 311

Hubspot

JANUARY 13, 2011

questions and arm you with business reasons for making these tools part of your 2011 marketing strategy. SEO (Search Engine Optimization) is the practice of making your website more appealing to search engine crawlers (Google, Bing, Yahoo etc), therefore moving your site higher up in the organic search results. What is SEO?

Work Management 28

Work Management Marketing Management Paid Search Agency Salesforce.com 28

Hubspot

NOVEMBER 1, 2010

Are you falling victim to some of the most common mistakes in search engine optimization? Webinar: Advanced Business Blogging. Learn how to build your business blog into an inbound marketing machine. Download the free webinar to learn how to create a thriving blog. Connect with HubSpot :

Inbound Marketing 28

Inbound Marketing Blogger Content Landing Pages 28

Webbiquity

MARCH 31, 2015

A well-written and consistently updates business blog is a vital core element of a successful content marketing program. As noted below, blogs are among the most effective tools for increasing website traffic, generating leads, and acquiring customers. What are the key elements of a successful business blog?

Business Blogging 100

Business Blogging Tactics Tips Business 100

Hubspot

JUNE 21, 2010

There are undisputed benefits to blogging — more indexed pages, inbound links, website visitors and social media reach — and tremendous lead-generating potential in ebooks, case studies, webinars, white papers and original reports. Ideally , business copywriters will have core SEO knowledge and capabilities.

Copywriting 28

Copywriting Paid Search Agency Business Buyer Personas 28

Hubspot

JULY 28, 2010

When businesses give away something for free, they often get a lot in return from their fans or customers. One of the benefits of business blogging is that it establishes trust and thought-leadership. Webinar: Blogging for Business. Want to learn more about publishing a blog on your business website?

Public Relations 28

Public Relations Webinar Metrics Thought Leadership Internet Marketing 28

Hubspot

NOVEMBER 22, 2010

The same question has been asked repeatedly on our website optimization webinars. It is cost effective and is looked favorably upon by the search engines to see that you are confident that your business is going to be around for a number of years. Start a business blog. Connect with HubSpot :

Long Tail Marketing 28

Long Tail Marketing Allocation Marketing Websites Keywords 28

Hubspot

JULY 8, 2011

If you're like most business blog managers, you tend to put your blog to sleep over the weekend. Maybe you've create several ebooks, a few archived webinars, and some kits. This 3-step strategy is one we adopt on this very blog. Connect with HubSpot : You'll be amazed at how simple it is!

Generation 28

Generation Leads Lead Marketing Qualified Leads 28

PureB2B

AUGUST 3, 2016

From highly personal journals and day-in-a-life updates, blogs have metamorphosed into its present day format as an important online business tool. Blogs are also widely recognized as an excellent way to generate leads, and a huge help when it comes to achieving a robust bottom line. Maximize the Real Estate Around a Blog Post.

Lead Generation 48

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 48

Hubspot

JUNE 28, 2010

Today, let's take a deep dive into business blogging to ensure your business is doing everything it can to leverage its business blog for lead generation opportunities. When it comes to proving the ROI of B2B social media, blogging can be the best place to start for many organizations. Think of it this way.

Lead Generation 28

Lead Generation Sales Qualified Leads Generation Leads 28

Hubspot

MARCH 1, 2012

According to an Econsultancy survey cited by Marketing Charts , 90% of marketers believe that using online data to optimize the offline experience will be either very important (51%) or quite important (39%) in the next few years. InboundWisdom is a weekly amalgamation of tips from Twitter users based on a question posed by HubSpot.

Online Marketing 28

Online Marketing Paid Search Agency Advertising Agencies Planning 28

Online Marketing Institute

JUNE 30, 2009

Blog HubSpot TV Contributors Marketing Kit Internet Marketing Blog The HubSpot Inbound Internet Marketing blog covers all of inbound marketing - SEO, Blogging, Social Media, Landing Pages, Lead Generation and Analytics. Submit guest post ideas to rburnes[at]hubspot[dot]com.

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

Hubspot

SEPTEMBER 6, 2010

If you're looking to get the most of the traffic coming to your business blog, Brogan's article can help by highlighting some preparations you should make. Marketing Takeaway: Convert traffic to leads and sales by optimizing your blog for lead generation. Author: Kevin Gibbons on the Econsultancy blog.

Inbound Marketing 28

Inbound Marketing Traffic Planning Paid Search Agency 28

Hubspot

MARCH 16, 2012

Inbound marketers know content creation is key to their success, so it makes sense that business blogs are one of their most precious marketing assets. Blogging is a natural way to get more indexed pages on your website, create content around keywords you want to rank for in search, and convert site visitors into customers.

Marketing Websites 28

Marketing Websites Work Management Marketing Management Case Studies 28

Hubspot

AUGUST 10, 2011

Improve blogger relations by giving other bloggers' content some link love, or increase chances for lead generation by linking to relevant, downloadable content like ebooks and webinars on your own site. As we said before, a blog can be a very helpful lead generation tool. Learn How to Correct Common Business Blogging Mistakes.

Blogger 28

Blogger Lead Gen Sales Qualified Leads Landing Pages 28

Hubspot

AUGUST 9, 2011

Maintain an Active Business Blog: Launching a blog that covers important topics relating to the industry in which you're selling is perhaps the best way to establish and uphold your image as a thought leader. Connect with HubSpot : It's no surprise that they all have to do with content creation.

Thought Leadership 28

Thought Leadership Conference Custom Publishing Trust Marketing 28

Hubspot

FEBRUARY 16, 2011

The offer could be a webinar, guide, consultation, or something else of value. Believe it or not, businesses that have a strong inbound marketing strategy are very similar to sites that make their money from pay-per-click advertising. This is because this is the optimal arrangement of ads to generate revenue without annoying visitors.

Lead Scoring 28

Lead Scoring Lead Ranking Generation Ad Exchange 28

Hubspot

MAY 10, 2010

The article breaks blogging down into 17 steps with the goal of helping beginner bloggers find everything in one place -- from food for thought for before you start blogging to ideas for remarkable content to a final checklist to run through before you publish your articles. Connect with HubSpot :

Inbound Marketing 28

Inbound Marketing Work Management Spyware Marketing Management 28

Hubspot

OCTOBER 26, 2010

Make Your Content Search Engine Optimized (SEO). Search engine optimization is necessary if you want people to find your blog via Google, Yahoo, or Bing. Free Download: Advanced Business Blogging. Learn how to build your business blog into an inbound marketing machine. Connect with HubSpot :

RSS 28

RSS Keywords Tagging Webinar Metrics 28

Hubspot

JANUARY 25, 2012

Social Media and Blogging. Like email and social media, blogging and social media can also have quite a symbiotic relationship. One of the main benefits of business blogging are the rewards it can deliver for your business' search engine optimization. Connect with HubSpot : Mobile and Everything!

Planning 28

Planning Paid Search Agency Work Management Mobile Advertising 28

Hubspot

FEBRUARY 16, 2011

While in online dating people might prefer “Howdy” as a greeting, in email marketing they want to see a follow-up that corresponds to their latest activity, e.g. an ebook download, blog subscription or a webinar registration. Optimize Presence for Search Engines & People. Connect with HubSpot :

Co-Registration 28

Co-Registration Advertising Agencies Thought Leadership Case Studies 28

Hubspot

NOVEMBER 16, 2010

Lets look at a few ways small business owners can build their credibility on their own. 6 Steps to Building Small Business Credibility. Start a Blog - Starting a blog for your small business is a way to not only improve credibility for your business, but to also bolster your search engine optimization and social media marketing.

Small Business Marketing 28

Small Business Marketing Ad Building Business Word of Mouth 28