Webbiquity

MARCH 20, 2018

The original term “weblog” was shortened to just “blog” a year later, and that term was named Merriam-Webster’s word of the year in 2004. Business blogging is now commonplace. Three-quarters of B2B marketers and 61% of their B2C counterparts use blogs as part of their social media content.

Stats 0

Stats Paid Content Business Blogging Ad Frequency 0

Hubspot

MAY 10, 2010

Whether you're talking about location-based , mobile, local search, or geo-marketing, the ability to segment your message by location is one of the newest developments in marketing. Marketing Takeaway: Always measure your marketing programs , but make sure your first taking steps to ensure you're focusing on the appropriate data.

Inbound Marketing 28

Inbound Marketing Work Management Spyware Marketing Management 28

SmartBug Media

NOVEMBER 18, 2022

I remember my first marketing job like it was yesterday. My boss, the marketing director at the time, asked me: “Do you know what inbound marketing is?”. I knew marketing was about branding, sharing product information, and understanding consumer psychology. What Is Inbound Marketing?

Inbound Marketing 98

Inbound Marketing Top of Funnel Lead Ranking Sales Qualified Leads 98

Single Grain

DECEMBER 29, 2020

Popular SaaS products include HubSpot’s CRM , Moz’s SEO tools , and Slack’s interpersonal chat-based communication : All the SaaS bloggers on our list have years of proven expertise in their specific industry and can boast exceptional accomplishments. He co-hosts the popular daily 10-minute podcast Marketing School with Eric Siu.

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Blogger Business Blogging Sales Management Enterprise Management 119

Hubspot

DECEMBER 7, 2011

With more than 120 million business professionals registered, LinkedIn is an online marketing must for B2B marketers. While personal and business profiles get most of the attention on LinkedIn, the social network has several other valuable features that can shine for inbound marketers.

Linkedin 28

Linkedin Inbound Marketing Marketing & Strategy Blogger 28

Hubspot

NOVEMBER 7, 2012

As inbound marketers, we create a lo- hot of content. It fuels our whole marketing strategy, after all! But when you think about all the different types of content a marketer creates, that which helps to attract website traffic and convert visitors into leads tends to get the most attention. 3) Product Blog Content.

Top of Funnel 28

Top of Funnel Work Management Product Marketing Management 28

Hubspot

MARCH 24, 2011

This blog post is based off of David Garland's interview with Seth Godin on his HubSpot sponsored web series " The Rise to the Top. " At HubSpot we constantly preach the concept that content is king. Creating remarkable content is crucial for any Inbound Marketing strategy, but there is no formula for success.

Bundling 28

Bundling Content Webinar Metrics Hubspot 28

Hubspot

JANUARY 2, 2012

Perhaps that way, you can truly kick-start your 2012 marketing strategy with some inspiration to get your business blogging into full swing. The new Facebook is here and brings with it features that call for some changes in Facebook marketing. Google News Standout Tag Features Quality Content.

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Content Tagging Hubspot Public Relations 28

Hubspot

MARCH 16, 2012

Inbound marketers know content creation is key to their success, so it makes sense that business blogs are one of their most precious marketing assets. But once companies master blogging, isn't there another way to expand content creation efforts on your website? That's a lot of content!

Marketing Websites 28

Marketing Websites Work Management Marketing Management Case Studies 28

Hubspot

OCTOBER 19, 2012

Your blog is, without a doubt, one of the most powerful inbound marketing tools at your disposal. 8 Lead Gen Opportunities for Your Business Blog. On Your Blog's Homepage. For HubSpot's blog, we've found that banner CTAs that stand out from the rest of the page tend to perform the best.

Lead Generation 28

Lead Generation Blogger Sales Qualified Leads Lead Gen 28

Hubspot

MAY 31, 2013

Why would you want to adopt inbound marketing strategies when your website is “not ready” for the public? Or you might flip-flop it so the redesign comes after you nail your inbound marketing strategy. Inbound marketing before a website redesign, or after? which way is better? Let''s talk about why.

Buyer Personas 28

Buyer Personas Inbound Marketing Allocation Paid Search Agency 28

Hubspot

MARCH 3, 2011

In the world of inbound marketing and social media, lots of fluffy terms like engagement and conversation get thrown around. But for marketers social media should be about one thing: leads. If your social media marketing efforts aren’t driving revenue for your businesses, it is time to evaluate your strategies and tactics.

Lead Generation 28

Lead Generation Social Media Generation Media 28

Hubspot

JANUARY 2, 2012

With all the changes in inbound marketing over the past few years, one tactic has bubbled up and stayed at the top as a crucial part of a successful marketing strategy: business blogging. It's a great blog for both beginners and seasoned pros. Connect with HubSpot : Image credit: Kristina B.

Blogger 28

Blogger Thought Leadership RSS CAN-SPAM 28

Hubspot

JANUARY 25, 2012

Successful inbound marketing requires a hand in a number of different marketing channels, from blogging , to social media, to email, SEO, PPC, and even live events. Here are 8 ways you can give your marketing more leverage with a more integrated approach to the channels you're likely already working with.

Planning 28

Planning Paid Search Agency Work Management Mobile Advertising 28

Hubspot

OCTOBER 21, 2012

Many inbound marketers have reached the point where they’re actively using social media, business blogging , and working on their on-page SEO, but how do you take your marketing to the next level? How to Grow & Scale Your Business Blog: A Guide to Increasing the Reach and Marketing ROI of Your Blog.

Facebook 28

Facebook Inbound Marketing Google Promotion 28

Hubspot

APRIL 27, 2012

Any savvy inbound marketer "gets" that once you've done all that hard work to get visitors to your website, the next big step is to convert them into leads for your business. Unfortunately, there seems to be a major disconnect between the importance of landing pages and their use by marketers. Landing pages , that's what!

Landing Pages 28

Landing Pages Paid Search Agency Inbound Marketing Lead Capture 28

Hubspot

AUGUST 6, 2013

Facebook''s Plans for Better Communication to Businesses. Facebook said it would start posting more frequently on its Facebook for Business blog starting with a post titled “News Feed FYI: A Window Into News Feed,” which provides a useful primer on News Feed and how it works. Here are some features you''ll see: 1) Story Bumping.

Transparency 28

Transparency Facebook Business Inbound Marketing 28

Hubspot

MAY 19, 2011

Dan Zarrella , social media scientist, author, and speaker, joins us for another exciting episode of Inbound Now, HubSpot's Social Media and Inbound Marketing Podcast ! He is the author of The Social Media Marketing Book and the co-author of The Facebook Marketing Book , which he wrote with his wife, Alison.

Social Media 28

Social Media Webinar Metrics Media Co-Registration 28

Marketing Insider Group

SEPTEMBER 14, 2020

Here are 199 Digital Marketing Stats to drive your marketing strategy… Content Marketing Stats. On average, inbound marketing overheads 62% less per lead than outbound marketing, which is more traditional. About 57% of industries have gained a customer through their business blog.

Stats 267

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 267

Hubspot

APRIL 3, 2012

His top-rated business blog, Understanding the Sales Force , is read by thousands of sales and marketing leaders. The internet has made information, once only available from salespeople, accessible to everyone with an internet connect or phone. Here's how they are doing it: 1) Utilize the nuanced features of LinkedIn.

Ideal Customer Profiles 28

Ideal Customer Profiles Salesforce.com Enterprise Management Marketing Proposals 28

Hubspot

FEBRUARY 7, 2013

But any savvy inbound marketer knows that forms are the way of the online conversion world. Progressive profiling technology , a feature that is usually an extension of dynamic form fields, allows you to set up iterative forms that enable you to designate which questions appear based on what you already know about a particular lead.

Ideal Customer Profiles 28

Ideal Customer Profiles Profiling Sales Qualified Leads Leads 28

Hubspot

MAY 9, 2019

Marketing Courses. Fundamental Marketing Courses. Inbound Certification by HubSpot Academy. From attracting leads to engaging prospects and delighting customers, this course covers the fundamentals of what inbound marketing is all about. Marketing Fundamentals: Who Is Your Customer? Sales Courses.

Paid Content 101

Paid Content Course Best Practices Paid Search Agency 101

Hubspot

MARCH 27, 2012

As an inbound marketer, you spend so much time writing amazing blog content -- you conceive an engaging topic , research the subject matter, pour your heart and soul into writing the post, and beam as you hit the publish button for all the world to see. 1) Recommend Blog Posts About Similar Topics.

Top of Funnel 28

Top of Funnel Bundling Best Practices Lead Nurturing 28

Hubspot

MARCH 6, 2014

And it''s not just B2C companies -- B2B companies are investing serious time into the design of their business blogs, too. Part of having a beautiful design is also improving the user experience of your blog. They focus on making it easier for blog visitors to access the information they are seeking as quickly as possible.

Sample 28

Sample Business Blogging Business Hubspot 28

Hubspot

MARCH 30, 2012

There's no rule that your list post needs to be a laundry list of useless information or that it needs to include a minimum number of items. They're also easy to scan, and with so much content available on the web these days, being able to scan a post and still grasp a helpful nugget or two of information is highly valuable.

High Quality Lead 28

High Quality Lead Blogger Lead Scoring Lead Ranking 28

Optinmonster

AUGUST 23, 2023

In this article, we’ll share the best blogging platforms and outline their pros and cons to help you make an informed decision. WordPress Blogger Medium Wix HubSpot CMS Gator Tumblr Squarespace Ghost Weebly How to Choose the Best Blogging Platform? Most business blogs prefer WordPress.org.

Marketing Management 52

Marketing Management Budget Programs Blogger Best Practices 52

Hubspot

OCTOBER 9, 2014

You''re going to learn how to use remarketing strategies with the Google Display Network to dramatically increase the effectiveness of your inbound marketing efforts. Stay away from boring, plain, informational ads that look the same as every other ad out there. What should you be featuring in your image ads?

Paid Content 28

Paid Content Cost Per Click Work Management Clickthrough 28

Hubspot

APRIL 26, 2013

When it comes to the role of business blogging in inbound marketing, there''s no question that it fits quite nicely into the ''Attract'' stage of the methodology. Furthermore, blogging also plays a critical role in the ''Convert'' stage, since we all know how effective it can be for lead generation.

Top of Funnel 28

Top of Funnel Business Blogging Marketing Automation Services Sales Qualified Leads 28

Hubspot

AUGUST 21, 2017

But the truth is, LinkedIn can be extremely powerful -- especially when you're aware of all the platform's hidden features that don't get nearly as much attention as they deserve. Check out how Sam Mallikarjunan , Executive Strategist at HubSpot, uses his background photo: 3) Add a ProFinder Badge to your profile.

Network Marketing 101

Network Marketing Linkedin Tips Paid Search Agency 101

Hubspot

SEPTEMBER 17, 2018

It’s no longer just one piece of your overall marketing plan. According to a recent HubSpot Research report , four of the top six channels on which global consumers watch video are social channels. One of the best ways prove this is by creating case study videos that feature your satisfied, loyal customers. Live Videos.

Video Marketing 101

Video Marketing Sales Management Work Management Marketing Management 101

SmartBug Media

MARCH 14, 2019

If you regularly publish on your company’s blog, you may already be seeing the benefits of business blogging. Medium was designed to be a platform where anyone could read, share, and exchange ideas on a vast range of topics in the form of “stories,” or blog articles.

Advertising Mediums 58

Advertising Mediums Paid Search Agency Practices Ads 58

Hubspot

DECEMBER 28, 2012

These emails are mainly for the sake of fulfilling your promise to the user, and storing the information you promised them safely in their inbox. The reader isn't looking for additional information, but rather the offer or content they already know they redeemed. 3) Product Information Emails. 5) Co-marketing Emails.

Template 28

Template Email Marketing Co-Registration Planning 28

Hubspot

OCTOBER 28, 2016

For many businesses, the key to making sales is to first generate leads. Leads are valuable because they're the people who have indicated organic interest in your content and your business by giving you their information in some way, whether it's by filling out a form to download an ebook, completing an online survey, or something else.

Lead Ranking 28

Lead Ranking Marketing Qualified Leads Lead Generation Sales Qualified Leads 28

B2B Marketing Zone Posts

JULY 7, 2010

Is Your B2B Marketing Content a Filter or a Vortex? Marketing Interactions , June 10, 2010 The amount of information available is staggering. The Ultimate List: 100+ Twitter Statistics - Hubspot , June 2, 2010 Twitter , while simple, is often a confusing social media platform for. marketers and business owners.

Social Media 40

Social Media Inbound Marketing Enterprise Management Social Marketing 40

B2B Marketing Zone Posts

DECEMBER 1, 2010

The following are the top items from featured sources based on social signals. Ten reasons to blog – even if nobody reads it - grow - Practical Marketing Solutions , November 7, 2010 Building an engaged community through a business blog can be extremely difficult — sometimes impossible. Lack of talent.

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

Hubspot

MARCH 1, 2012

When you ask marketers who their competitors are, they can rattle off a list quite quickly, and perhaps a few anecdotes about notable differentiators like product features, sales techniques, and site structure. Maybe they'd like to know more information about them (say, their marketing techniques?) Feature articles.

Analysis 28

Analysis Webinar Metrics Marketing & Strategy Case Studies 28

B2B Marketing Zone Posts

AUGUST 3, 2010

Best of B2B Marketing. Featured Sources. The following are the top items from featured sources based on social signals. The 20 craziest things you can do on Twitter - grow - Practical Marketing Solutions , July 7, 2010 OK, we’ve heard all the great business success stories about connecting and learning through Twitter.

Ning 40

Ning Paid Content Facebook Sales Management 40