Before and After: The Transformation of One Business Blog
JANUARY 2, 2015
Our marketing agency Revenue River''s blog was boring. As an inbound marketing company that specializes in creating custom, beautiful websites for our clients in HubSpot’s COS, we were embarrassed when we looked at our blog compared to the designs we had implemented for others. Poor blog subscription rates. 87% increase in blog listing page views.
What the Future Holds for Business Blogging
MAY 23, 2013
Lately, the whole marketing community is abuzz about content. Content is a necessity for any successful inbound marketing strategy, and with more and more marketers creating it, it''s becoming increasingly difficult to stand out from the barrage of content out there -- a lot of which is, well. The Content Marketing Deluge. Blogs get smart. People like.
11 Clever Ways to Nurture Leads With Your Business Blog
APRIL 26, 2013
When it comes to the role of business blogging in inbound marketing, there''s no question that it fits quite nicely into the ''Attract'' stage of the methodology. Because blog content makes excellent social media fodder and is naturally discoverable through search engines, it can be a phenomenal way to attract new visitors and prospects to your website. right?
12 Revealing Charts to Help You Benchmark Your Business Blogging Performance [NEW DATA]
OCTOBER 23, 2012
Most inbound marketers understand that business blogging is a critical part of a comprehensive inbound marketing strategy. But how frequently does a blogger need to publish content in order to make a true dent in their marketing results? Furthermore, how does that vary between B2B and B2C companies, and smaller and larger businesses?
A Sampling of the Sexiest Business Blogs on the Internet
MARCH 6, 2014
Have you ever looked at a blog that just took your breath away? No matter what industry they''re in, companies are stepping up their game by focusing on their blog design in addition to content. And it''s not just B2C companies -- B2B companies are investing serious time into the design of their business blogs, too. However, what I''m most proud of is how the blog feels.
11 Essential Business Blogging Software Features
JANUARY 3, 2011
So you've made the decision to start a business blog. blog is a powerful tool to help your business get found online, increase organic traffic, and generate leads and customers. But before you dive head-first into the blogosphere, it's important to take precaution when evaluating blogging software options. 11 Key Blog Software Features for Businesses.
11 Editorial Guidelines Every Business Blog Needs
DECEMBER 13, 2011
Many business bloggers have learned that their blog is one of their most crucial inbound marketing assets. Not only do companies that blog generate 55% more web traffic, but 57% of businesses have also won a customer through their blog. 11 Editorial Guidelines to Enforce for Your Business Blog. 1. Explain the blog's objective.
10 Common Business Blogging Questions Answered
DECEMBER 10, 2010
Yesterday Dan Zarrella expanded his scientific webinar series with a presentation analyzing the science behind blogging for business. The Science of Blogging ( #BlogSci ) quickly became a trending topic on Twitter, highlighting people’s strong interest in the subject. How do you drive traffic to your blog? Don’t divorce blogging from link-building strategies.
7 Fatal Business Blogging Mistakes (And Easy Fixes!)
JANUARY 16, 2012
Creating remarkable content is one of the core components of inbound marketing, and one of the best ways to generate a steady flow of fresh content is by publishing a business blog. HubSpot research indicates companies that blog generate 55% more website visitors , 97% more inbound links , and have 434% more indexed pages than companies that don’t blog.
B2B Lead Generation Using a Business Blog
Industrial Marketing Today
SEPTEMBER 20, 2010
Home Marketing Matters About Contact B2B Marketing Store Company Website B2B Lead Generation Using a Business Blog by Achinta Mitra on September 20, 2010 in B2B Lead Generation , Industrial Marketing Blog In B2B lead generation, quantity versus quality is probably the biggest challenge faced by industrial marketers. How do you drive more traffic?
The Ultimate Dictionary of Marketing Terms You Should Know
MARCH 10, 2016
Here on the HubSpot blog, we’ve written glossary-themed posts that cover some of the core components of inbound marketing. We've covered social media terms , content marketing terms , smarketing terms , email marketing terms , website optimization terms. heck, even marketing acronyms. Want to learn marketing analytics? 41) Inbound Marketing.
Checklist: How to Start a Business Blog
JULY 23, 2010
People like to get something from blogs they read. You don’t have to be Shakespeare to have a good blog. The fact is that web sites with a blog received 55% more visitors , 97% more inbound links and 434% more indexed pages than those that didn’t have a blog. Give your readers something to chew on – A blog post should be 400-600 words on average.
21 Awesome Inbound Marketing Blogs You Should Be Reading
AUGUST 18, 2011
Just a few years ago, marketers spent much of their of time, money, and manpower on traditional (outbound) marketing. Outbound marketing includes advertising, direct mail, renting lists, and other tactics to interrupt people. The problem with using outbound marketing as a primary strategy today is that it is becoming less and less effective while remaining ever so expensive.
Industrial Blog Sites Revisited
Industrial Marketing Today
SEPTEMBER 6, 2011
The idea of combining a website with the benefits of a blog is very appealing to many industrial marketers. In my conversations over the past few months, I have noticed a growing acceptance of blog sites among manufacturers, industrial distributors and engineering services companies. Blog sites as inbound marketing hubs. Industrial companies have realized the importance of inbound marketing and its impact on lead generation. Read my post Don’t Let Lack of Content Stop You from Blogging. However, this needn’t be the case.
8 Things I Wish I Knew Before I Started Blogging
MARCH 10, 2014
And I''ll bet anyone who starts blogging for the first time can relate. Luckily, you''re not the first person to start blogging. So I thought I''d share some of the things I wish I knew when I first started blogging for HubSpot five years ago. Success isn''t going to happen overnight , and blogging isn''t going to give you quick wins. Is blogging a challenge?
30-Day Blog Challenge Tip #17: Use H1 Tags
JANUARY 18, 2014
From January 2-31, we are challenging everyone to blog more to see firsthand the results that blogging can generate. Participating companies should submit their blog URLs on this page to enter the challenge. Winner(s) will receive a complimentary ticket to INBOUND 2014 and be featured on the HubSpot inbound marketing blog. Blogging
Inbound 2014’s Top 10 Most Inspiring Female Speakers
SEPTEMBER 9, 2014
There’s less than a week left before the start of the best marketing conference of the year (my personal opinion) - HubSpot’s Inbound Conference. After reading Sheryl Sandberg’s Lean In and other books on the topic of women in business, I know how important it is for female leaders to have visibility at community events like Inbound. Martha Stewart. Anum Hussain.
How to Convert Casual Blog Visitors Into Dedicated Subscribers
OCTOBER 11, 2012
You probably know all too well by now that content creation is a very necessary function of successful inbound marketing. And for the inbound marketers who embrace that, a business blog is one of the most reliable and effective platforms for publishing much of the content they create. But if you’ve been consistently blogging for a while, you probably have all the business blogging basics down pat. Enter the concept of 'blog marketing,' which refers to implementing a marketing strategy to grow and scale the impact of your blog.
5 Reasons to Encourage Your Sales Team to Blog
FEBRUARY 14, 2011
One of the most common excuses businesses give when asked why they aren't blogging is the time commitment and lack of bandwidth. As marketers, we already have full plates. That said, a commitment to blogging can yield some pretty powerful results , and while it is -- yes -- a commitment that takes some time and effort, there are ways to lighten the load. It makes sense.
Welcoming Augmented Reality to the Digital Marketing Team
SEPTEMBER 4, 2014
In this digital age, we can always rely on the constant change of digital technology to keep us on our toes (Anybody else excited for Hubspot''s mystery release on September 9 th ?). Think business blogs, eBooks, and free trials or demos…. As this technology has developed, we are now beginning to see it introduced in other applications—such as digital marketing, among others.
Google Starts Highlighting In-Depth Articles in Search, and Other Inbound Stories
AUGUST 11, 2013
There was a ton of stuff that happened in the news this week -- it seemed like Facebook, Twitter, and Google rolled out a bagillion features, and I was struggling to keep up with it all amidst my other marketing duties. Google just announced that it will start to feature in-depth articles in search in a special section of the main results column. Let''s get to it! But hey.
Top 40 Posts and Hot Topics of Inbound Marketing and Social Media
B2B Marketing Zone Posts
JULY 7, 2010
Best of B2B Marketing. fascinating “hardcore” B2B social media success - grow - Practical Marketing Solutions , June 20, 2010 With many companies now engaged in social media marketing strategies for nearly two years or more, success stories are starting to emerge, even in the difficult marketing world of industrial B2B. I discovered a great success story to share with you through a masters thesis being developed by Haakon Jenson of Norway. Is lead generation killing marketing? consider it an Owners Manual for B2B marketing today. Write the blog.
The Business Blogger's Ultimate Guide to Mastering Lead Generation
OCTOBER 19, 2012
Your blog is, without a doubt, one of the most powerful inbound marketing tools at your disposal. But one of blogging's biggest benefits is in its huge potential for lead generation and reconversion. Lead Gen Opportunities for Your Business Blog. On Your Blog's Homepage. link] ) or checking out the permalink of an individual blog article (e.g.
13 Types of Product Content Sales Needs to Close More Deals
NOVEMBER 7, 2012
As inbound marketers, we create a lo- hot of content. It fuels our whole marketing strategy, after all! But when you think about all the different types of content a marketer creates, that which helps to attract website traffic and convert visitors into leads tends to get the most attention. Product Marketing Content. 1) Product Videos. Is it feature availability?
10 Genius Ideas That Changed Marketing Forever
OCTOBER 9, 2012
This is an excerpt from our new ebook, 100 Ideas That Changed Marketing. At the beginning of this year, we set out to create an infographic that gave a rundown of the history of marketing. That made us think of all of the other advancements that have rocked the marketing world. 10 of the 100 Ideas That Changed Marketing Forever. 1) Agile. That's not right, right?)
11 Types of Marketing Emails You Could Be Sending [+ Free Templates!]
DECEMBER 28, 2012
We see great examples in our inboxes, or even showcased in blog posts. And while a lot of marketers seem to understand the basics -- personalize the copy , make the call-to-action pop, segment your list , etc. -- many still overlook an important component of effective email marketing: emails also need to have visual appeal, or they risk getting ignored by recipients altogether.
Top 5 Inbound Marketing Articles to Start the Week: Geo-Marketing
MAY 10, 2010
Whether you're talking about location-based , mobile, local search, or geo-marketing, the ability to segment your message by location is one of the newest developments in marketing. His main point is that geo-marketing gives small and medium sized businesses (not just large companies) a powerful new opportunity. Marketing Takeaway: Take your online security seriously.
Why Landing Pages Are an Indispensable Part of Marketing
APRIL 27, 2012
Any savvy inbound marketer "gets" that once you've done all that hard work to get visitors to your website, the next big step is to convert them into leads for your business. Unfortunately, there seems to be a major disconnect between the importance of landing pages and their use by marketers. But let's put a stop to this, shall we, marketers? We mean it!
7 Places You Need to Publish Content on Your Website (Beyond Your Blog)
MARCH 16, 2012
Inbound marketers know content creation is key to their success, so it makes sense that business blogs are one of their most precious marketing assets. Blogging is a natural way to get more indexed pages on your website, create content around keywords you want to rank for in search, and convert site visitors into customers. But once companies master blogging, isn't there another way to expand content creation efforts on your website? Don't let content creation begin and end with blogging. Connect with HubSpot News Room. Answers.
Businesses That Blog Generate 2X More Email Traffic [New Data]
FEBRUARY 28, 2012
Peanut butter and jelly, Brad and Angelina, sun and sand, puddles and boots, blogging and email. They’re all better together! A new study of over 6,000 HubSpot customers shows that among those who use email marketing , companies that blog get 2X more traffic from their email than those that don’t. Content isn't that important to traditional email marketing.".
7 Epic Marketing Uses of LinkedIn Answers
DECEMBER 7, 2011
With more than 120 million business professionals registered, LinkedIn is an online marketing must for B2B marketers. While personal and business profiles get most of the attention on LinkedIn, the social network has several other valuable features that can shine for inbound marketers. Then use those topics as fodder for your business blog. 2.
Top 5 Inbound Marketing Articles to Start the Week: Blogging Motivation
MAY 24, 2010
Our top article offers some useful tips for staying motivated during those trying, early months of blogging. 1. Finding Motivation During the Early Months of Your Blog Author: Ali Hale on Daily Blog Tips Have you ever tried out a new hobby, only to find that your initial excitement and inspiration starts to fade after the first few weeks? Connect with HubSpot
How to Conduct Competitive Analysis to Step Up Your Content Strategy
MARCH 1, 2012
When you ask marketers who their competitors are, they can rattle off a list quite quickly, and perhaps a few anecdotes about notable differentiators like product features, sales techniques, and site structure. Maybe they'd like to know more information about them (say, their marketing techniques?) Blog posts. Feature articles. Connect with HubSpot Right?
The Ultimate Checklist for Integrated Marketing
JANUARY 25, 2012
Successful inbound marketing requires a hand in a number of different marketing channels, from blogging , to social media, to email, SEO, PPC, and even live events. But because there are so many different channels at an inbound marketer's disposal, what often happens is a marketing strategy that doesn't call for any integration or cross-channel promotion.
8 Reasons You'll Get Buried Alive Without Quality Content
JANUARY 2, 2012
On last week's episode of The Marketing Update , the marketing tip of the week was special. It took into account all the marketing news throughout 2011 and boiled it down to one main takeaway: Create quality content. Perhaps that way, you can truly kick-start your 2012 marketing strategy with some inspiration to get your business blogging into full swing.
10 Amazing Blogs About Blogging to Start Reading NOW
JANUARY 2, 2012
With all the changes in inbound marketing over the past few years, one tactic has bubbled up and stayed at the top as a crucial part of a successful marketing strategy: business blogging. You probably have a hefty mix of blogs and websites in your RSS, some of which might talk about blogging every once in a while. So what blogs should you be reading?
8 Marketing Lessons From Online Dating
FEBRUARY 16, 2011
Twelve seconds into the video interview with Sam Yagan, OkCupid’s Co-founder, I thought I was listening to expert marketing insights. So I decided to really draw the parallel between online dating and inbound marketing. In marketing , the very first words you communicate with a prospect can influence the rest of your relationship. Connect with HubSpot
How to Capture More (and Better) Lead Intel With Progressive Profiling
FEBRUARY 7, 2013
But any savvy inbound marketer knows that forms are the way of the online conversion world. It's about creating lovable marketing after all, right? Advances in marketing technology to the rescue! But there's another dynamic content kid on the marketing block, and his name is Progressive Profiling. Raise your hand if you hate filling out forms! Heck, so is mine!
The Sales Game Has Changed: Here's How to Adapt
APRIL 3, 2012
His top-rated business blog, Understanding the Sales Force , is read by thousands of sales and marketing leaders. Consider the following circumstances that were infrequent or nonexistent just a few years ago, and are now a constant scourge for sales and marketing professionals. The recent economic crisis changed the way that businesses and consumers spend money.
Dear U.S. Postal Service: Please Stop Encouraging Direct Mail!
MARCH 22, 2012
Postal Service campaign that has made some of us here at HubSpot a little queasy. Calling all inbound marketers: it'll probably make your stomachs turn a bit, too. In a nutshell, the campaign is a push to encourage small businesses to send more direct mail (AKA junk mail), in an attempt to boost the suffering U.S. Connect with HubSpot More direct mail?
How the Right Tools Can Help Remedy Your Website's Traffic Problem
MAY 23, 2012
If you're an inbound marketer, you know that investing in expensive tools and technology won't solve that problem for you -- you need to consistently create content to do that. We've talked a lot about how to increase site traffic on this blog, but we haven't given a lot of real estate to the subject of using the right tools to support your efforts. Got low site traffic?
9 Ways to Increase Visibility for Your Best Blog Content
MARCH 27, 2012
As an inbound marketer, you spend so much time writing amazing blog content -- you conceive an engaging topic , research the subject matter, pour your heart and soul into writing the post, and beam as you hit the publish button for all the world to see. So what happens to that awesome blog post you published a few days ago once the next one comes along? disappears into the ether, getting buried by newer posts and disappearing from your blog's homepage. We did this with Mike Volpe's outdated blog post about creating a leads waterfall graph , seen below.
Top 5 Inbound Marketing Articles to Start the Week: Find Your Voice
JUNE 21, 2010
Does your business blog have a unique, recognizable voice? If it doesn't, you could be in trouble, since voice is one of the most important elements of a successful blog , according to our top inbound marketing of the past week. So what is voice, and how can you express it through your blog? This week's featured post explains how. 1.