Hubspot

MAY 23, 2013

And because business blogging is one of the most effective ways for marketers to consistently deliver content to their audiences -- and because it''s right in my wheelhouse as HubSpot''s blog manager -- I thought I''d share with you what I think the future of business blogging holds. from Velocity Partners.

Business Blogging 28

Business Blogging Top of Funnel Paid Content Business 28

Webbiquity

FEBRUARY 8, 2011

Blogging is often viewed as the core component of a B2B social media marketing strategy, and other than discussion forums, it’s the most mature component of social media. Facebook, Twitter and even newer tools like Quora may be sexier and get more attention, but blogs are the workhorses essential to making social media marketing work.

Aggregage 100

Aggregage Trends B2B B2B Thought Leadership 100

Webbiquity

JUNE 25, 2012

Sales leads generated through inbound marketing–the combination of content marketing, blogging, social media, website chat and SEM–cost 61% less than those produced through traditional demand generation techniques (e.g., online or print advertising, trade shows, telemarketing, direct mail) according to research from HubSpot.

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Social Media Social Marketing Allocation SEM 100

Hubspot

NOVEMBER 23, 2011

You're (probably) not business blogging just for fun. Make sure your blog includes a call-to-action so readers don't get to the end of your post and leave your website. They also get automatically pulled into social networks as the description when someone shares your content on sites like Facebook, LinkedIn, or Google+.

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Business Blogging PageRank Business Tagging 28

Hubspot

SEPTEMBER 7, 2011

Facebook's social network domination may frequently get challenged by emerging social media platforms like Google+, but the facts remain. And yes, businesses are beginning to understand its potential to help them achieve their marketing goals. 30 Tips and Tricks for Mastering Facebook Marketing. link] at [link].

Facebook 28

Facebook Work Management Marketing Management Paid Search Agency 28

Hubspot

DECEMBER 29, 2011

You even opened up a company Facebook page and Twitter account, though your venture into Google+ is still tenuous. All of that has been pretty easy to integrate into your day to day marketing responsibilities, but there's one thing you really want to make more time for: blogging. This blog post (how meta is that?)

Business Blogging 28

Business Blogging Stats Business Inbound Marketing 28

Hubspot

AUGUST 11, 2013

There was a ton of stuff that happened in the news this week -- it seemed like Facebook, Twitter, and Google rolled out a bagillion features, and I was struggling to keep up with it all amidst my other marketing duties. Google Search Starts Highlighting In-Depth Articles on Search Results Pages (via TechCrunch ).

Google 28

Google Inbound Marketing Copyright Paid Search Agency 28

Hubspot

JUNE 20, 2014

Dear HubSpot is a weekly column that we do to answer people''s most burning questions about inbound. Dear HubSpot, I''ve got an excellent business idea for a career consulting service. Dear HubSpot, I''ve got an excellent business idea for a career consulting service. If so, which ones?

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Paid Content Hubspot PPC Planning 28

Hubspot

DECEMBER 20, 2012

First and foremost, accountability is the foundation to business blogging success. Share this calendar with anyone who will be contributing to your blog (in fact, consider plopping it into a Google doc for sharing and collaboration purposes!) and ensure they never come back to your blog for more. target readers!

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Template Business Blogging Planning Buyer Personas 28

Hubspot

OCTOBER 21, 2012

Many inbound marketers have reached the point where they’re actively using social media, business blogging , and working on their on-page SEO, but how do you take your marketing to the next level? Google Searchers 3x More Likely to Be Logged-In Than Bing, From Search Engine Land. So how does a marketer do it all?

Facebook 28

Facebook Inbound Marketing Google Promotion 28

Single Grain

DECEMBER 29, 2020

He is a regular columnist for HubSpot ‘s blog and Entrepreneur ‘s blog. Neil Patel's website and some of his posts: How to Remarket Leads Who Won’t Respond to Your Emails Through Google Ads. His posts on the blog are outstanding. A Simple Hack to Combine Facebook Ads and Google Ads.

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Blogger Business Blogging Sales Management Enterprise Management 119

ClearVoice

MAY 26, 2022

Content creation for your business provides you with a way to give your leads and customers valuable information. According to a HubSpot study of 1,531 small- and medium-sized businesses, companies that blog have: 55% more website visitors. Your business blog can: Position you as a thought leader in your industry.

Business Blogging 52

Business Blogging Work Management Business B2B Thought Leadership 52

Hubspot

FEBRUARY 23, 2016

Setting aside time to brainstorm blog topics, structure posts around relevant keywords, optimize calls-to-action and social sharing buttons, and strategically place relevant internal links can sound daunting to many marketers. Read this blog post to learn more about the benefits of business blogging.).

Traffic 28

Traffic Buyer Personas Top of Funnel SEO 28

Hubspot

JANUARY 20, 2021

Imagine creating these high-quality videos for YouTube, but your ideal customer lives on Facebook and prefers short-form videos. Just as you would for a blog or social media account, you want to break down your content ideas. YouTube is the second largest search engine behind Google and the most popular vlogging platform.

Budget Programs 101

Budget Programs Youtube High Quality Lead User-Generated Content 101

Hubspot

DECEMBER 20, 2011

The links below will give you access to the best HubSpot ebooks of the last 18 months -- and they're organized in a way that makes it clear how they fit into the core inbound marketing methodology. See Also: HubSpot SEO Tools. 13 Business Blogging Mistakes & Their Easy Fixes. How to Use Google+ for Business.

Inbound Marketing 28

Inbound Marketing Landing Pages Marketing Automation Services Hubspot 28

Atomic Reach

JANUARY 3, 2019

com , and recognized by Forbes as a “Top Five Social Sales Influencer,” Neal Schaffer is a prominent voice in the world of business oriented social media. Larry Kim is a one-stop-shop guru on the utilization of Facebook Ads and messaging for marketing optimization. Named as one of marketing’s “Ten Biggest Thought Leaders,” by CMO.

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Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

Marketing Insider Group

SEPTEMBER 21, 2020

I’ve seen it happen with our clients time and again, as well as with our company blog. My own business depends on creating blog content that outranks my competitors. While cultivating a winning business blog requires commitment and planning, it’s not as hard as most business owners think. Share Regularly.

Top of Funnel 309

Top of Funnel Paid Search Agency Companies Marketing Automation Services 309

Marketing Insider Group

SEPTEMBER 14, 2020

Optinmonster states that “research gets millions of shares on Facebook.” HubSpot’s top lead magnet ebook was shared over 12,000 times in a year. About 57% of industries have gained a customer through their business blog. Blog posts are among the most shared content online. Think with Google ). Optinmonster).

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Stats Webinar Metrics Marketing Strategy Marketing & Strategy 267

Hubspot

DECEMBER 23, 2012

Instagram Updates Privacy Policy, Begins Sharing Data With Facebook, From Marketing Land. This week, Instagram updated its privacy policy, officially allowing Facebook to share information with Instagram, and vice versa. Facebook Now Includes Business Pages in Local Mobile Search Results. Interested in learning more?

Privacy Policies 28

Privacy Policies Paid Content Privacy Mobile Advertising 28

Hubspot

JANUARY 2, 2012

Perhaps that way, you can truly kick-start your 2012 marketing strategy with some inspiration to get your business blogging into full swing. Facebook's Timeline Calls for More Content. The new Facebook is here and brings with it features that call for some changes in Facebook marketing. What 2011 Indicated.

Content 28

Content Tagging Hubspot Public Relations 28

Online Marketing Institute

JUNE 30, 2009

Blog HubSpot TV Contributors Marketing Kit Internet Marketing Blog The HubSpot Inbound Internet Marketing blog covers all of inbound marketing - SEO, Blogging, Social Media, Landing Pages, Lead Generation and Analytics. Submit guest post ideas to rburnes[at]hubspot[dot]com.

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

Hubspot

NOVEMBER 29, 2018

The theme even has social media support so you can post and link to your social accounts (like Google+, Twitter, and Facebook) straight from your website. Simple Business and E-Commerce Themes. In addition to customizable demos, the theme also offers access to the Google Fonts library which includes over 770 different fonts.

Best Practices 77

Best Practices Enterprise Management Blogger Display 77

Hubspot

MAY 19, 2011

Dan Zarrella , social media scientist, author, and speaker, joins us for another exciting episode of Inbound Now, HubSpot's Social Media and Inbound Marketing Podcast ! He is the author of The Social Media Marketing Book and the co-author of The Facebook Marketing Book , which he wrote with his wife, Alison. We have a giant blog.

Social Media 28

Social Media Webinar Metrics Media Co-Registration 28

Hubspot

MAY 24, 2012

As you know, we at HubSpot are crazy about data-driven marketing. In addition to information on inbound marketing, SEO, blogging, and social media, the 2012 edition of this presentation also includes data on email, Pinterest , Google+ and mobile marketing. 9) Social media & blogging generate real customers.

Stats 28

Stats Lead Scoring Lead Ranking Planning 28

Hubspot

JANUARY 2, 2013

Things got a whole heck of a lot more complicated a little over a year ago, when Google introduced SSL encryption. It means Google started encrypting keyword data for anyone conducting a Google search while logged in to Google. Remember that social media as a source could include more than just Facebook and Twitter, too.

Traffic 28

Traffic Marketing Websites Work Management PPC 28

Hubspot

JUNE 12, 2012

Setting up an RSS is the first thing every business blogger should do, because it helps provide topic fodder for your blog and quickly identify industry news content you should be blogging about. 3) Google Keyword Tool. helping you identify the best, most compelling words for your blog post title!

Blogger 28

Blogger Top of Funnel Tools Business 28

Hubspot

APRIL 12, 2011

Check out her posts on the StudentAdvisor Blog for the latest in college news. When it comes to business blogging, lists are an excellent accessory to have in your content generation toolbox. Finding out how many Twitter followers or Facebook likes a school had was a quick Google search away.

Tips 28

Tips FAQ RSS Social Media 28

Webbiquity

NOVEMBER 21, 2011

Over the last decade, business blogs have gone from being a novelty to a leading-edge practice to an essential element for any company seeking to optimize its presence on the web. Why are so many companies now embracing blogging? Why are so many companies now embracing blogging?

Business Blogging 100

Business Blogging CMS Development Work Management Marketing Management 100

Hubspot

APRIL 6, 2012

If you take a look at the ebooks HubSpot has launched in the past 6 months, for example, you'll notice that they all have very consistent branding and design elements throughout. HubSpot, for example, has an ebook template created in InDesign to ensure our ebooks have a consistent look no matter who created them. 2) A Visual Cover.

Design 28

Design Top of Funnel Work Management Marketing Management 28

Hubspot

FEBRUARY 10, 2014

Enabling comments fosters a sense of community among you and your visitors, makes your blog much more interactive and engaging, allows you to gather valuable feedback from your readers to inform your content strategy, and helps you come up with new topics for future blog posts. Blogging' 7) Search Bar (Must-Have).

RSS 28

RSS Work Management Marketing Management Paid Search Agency 28

Hubspot

JULY 13, 2010

Online marketing, or inbound marketing as well call it at HubSpot , has many moving pieces. Instead, it is your job to understand how the costs, results and data surrounding online marketing impact the overall health and performance of your business. View more presentations from HubSpot Internet Marketing. Additional Resources.

Online Marketing 28

Online Marketing Work Management Marketing Management Advertising Agencies 28

Online Marketing Institute

DECEMBER 1, 2010

Facebook Events Facebook doesn’t have the most elegant option for managing events, but it can be effective. If your event or organization does not have a Facebook presence, just set up your event in Facebook Events and invite all your friends. You can even track your registration page in Google Analytics.

Social Media 40

Social Media Event Marketing Social Marketing B2B Marketing 40

Hubspot

NOVEMBER 9, 2011

Writing exceptional blog titles is something of an art form. In fact, a great title is often the difference between a business blogging article that generates a few views and an article that generates tons of views. An actionable title will also give readers the impression that your blog article is a must-read.

Marketing Automation Services 28

Marketing Automation Services Keywords Hubspot Impressions 28

PureB2B

AUGUST 3, 2016

That is, with an actual human being behind the keyboard crafting their ideas into a blog post, and publishing it after (several rounds of) editing. Blogs are also widely recognized as an excellent way to generate leads , and a huge help when it comes to achieving a robust bottom line. Business Blogging Tips.

Lead Generation 62

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 62

Hubspot

AUGUST 28, 2012

I know that at HubSpot, we’re currently busy hosting our INBOUND 2012 conference (seriously -- it's happening RIGHT NOW). Write articles for your business blog that help your attendees plan and prepare for your event, and of course, share them in social media! Tip #5: Create LinkedIn and Google+ event pages.

Social Media 28

Social Media Media Linkedin Buzz 28

Hubspot

SEPTEMBER 21, 2011

Google and other search engines hate it, and so do your site visitors. Best Practice #2: Leverage Business Blogging. Blogging is a great way to increase your local search rankings. Connect with HubSpot : Best Practice #1: Refrain From Keyword Stuffing. Avoid keyword stuffing as best you can.

Optimization 28

Optimization Marketing Websites Keywords Link Building 28

Hubspot

JANUARY 13, 2011

questions and arm you with business reasons for making these tools part of your 2011 marketing strategy. SEO (Search Engine Optimization) is the practice of making your website more appealing to search engine crawlers (Google, Bing, Yahoo etc), therefore moving your site higher up in the organic search results. Connect with HubSpot :

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