Content Standard

DECEMBER 14, 2023

Including over 12 years at Autodesk, his experience spans business strategy and marketing, with an emphasis on product marketing, go-to-market strategy, campaign development, and breakthrough content. Dusty highlights the significance of thought leadership in painting a vision of the future and establishing credibility.

Top of Funnel 87

Top of Funnel Enterprise Management Account Based Marketing Marketing & Strategy 87

Sharpspring

NOVEMBER 10, 2022

But starting a blog for your business isn’t a task to be taken on without forethought. And this is why many business blogs never deliver any noticeable results: They rank for random keywords that never bring any sales or leads. Clearly understand your primary reason for starting a business blog in the first place.

CMS Development 124

CMS Development Business Blogger Lead Scoring 124

Hubspot

JULY 10, 2019

B2B marketing targets the needs, interests, and challenges of individuals who are making purchases on behalf of, or for, their organization (rather than for themselves), thus making the organization the customer. Purchase Motivation. Customers want to be educated (which is where B2B content marketing comes in). Purchase Process.

Paid Content 101

Paid Content B2B Marketing Work Management Marketing Management 101

Crimson Marketing

MAY 1, 2015

Increased competition: An increasing trend toward self-conducted research means that your content is battling for visibility and engagement, with visitors consuming ten pieces of third-party content for every one piece created by your business. Your Content Influences the Buying Process. ” Most Influential Research Channels. .

Peer-to-peer 100

Peer-to-peer Buy Process Top of Funnel 100

ClearVoice

JUNE 13, 2022

For B2C marketing, a blog is a cost-effective and long-term lead generator for your business. With a B2C business blog , you can: Educate your customers. But how exactly do you write a great (or even good) B2C blog post? You can use those keywords as blog titles and address them in the blog post.

Buyer Personas 52

Buyer Personas Top of Funnel Work Management Keywords 52

Webbiquity

JUNE 16, 2015

Half of buyers say they are more likely to seek out more information about a product and more confident in making an online purchase after viewing related video. The most effective B2B content marketing tactics are in-person events (cited by 69% of marketers), webinars/webcasts (64%), video (60%), and blogs (60%). V3B Blog ).

Stats 100

Stats Content Marketing Enterprise Management Paid Search Agency 100

Navigate the Channel

JULY 23, 2021

The best strategy for growing organic traffic through blogging starts with knowing your goals. Or is brand recognition or general education more important? Make a decision and stick with that end goal in mind as you brainstorm blog topics and write your posts. Keep a Running List of Blog Topics. That’s okay!

Paid Search Agency 65

Paid Search Agency Companies Work Management Marketing Management 65

PureB2B

MAY 18, 2016

Opting out of the blogging phenomenon makes a business seem like they don’t want to build a relationship with their customer, and in this day and age, that’s just shortsighted. Why You Should Blog for Your Business. Blogging can help you generate leads. Business Blogging Tips. Think Before You Post.

Top of Funnel 62

Top of Funnel Lead Scoring Lead Ranking Generation 62

Sword and the Script | B2B

APRIL 18, 2020

After a while, you begin to form a connection and relationship with the audience – and a percentage will eventually make a purchase. But that doesn’t mean people need less high-quality information or education.” In some ways, that’s what conferences, tradeshows and exhibitions are designed to do too. million.

Trade Show 80

Trade Show Conference Paid Search Agency Content Marketing 80

ClearVoice

MAY 26, 2022

billion in purchases across 25 industries found it takes an average of 8 touches to secure an initial meeting or achieve another conversion with a new lead. Your business blog can: Position you as a thought leader in your industry. That puts your business at top of mind when the consumer is ready to convert. Or Why Not?”

Business Blogging 52

Business Blogging Work Management Business B2B Thought Leadership 52

ClearVoice

JUNE 24, 2021

Blogging content is still effective. To paraphrase a popular misquote of Mark Twain , “The rumors of the death of business blogging are greatly exaggerated.” Blog posts and articles still offer an effective, persuasive way to provide valuable information to your users and prospects. That’s an increase of 67% YoY.

Statistics 117

Statistics Content Marketing Marketing Budget Paid Search Agency 117

PureB2B

NOVEMBER 13, 2017

By consistently publishing valuable and educational content, you can build strong relationships with prospects and establish trust with your audience. 5 Word of Mouth / Referral Marketing.

Lead Generation 85

Lead Generation Sales Qualified Leads Advertising Channels Word of Mouth 85

Webbiquity

MARCH 15, 2016

This final installment covers some fascinating though sometimes contradictory and confusing stats about business blogging and the value of marketing. For example, what percentage of businesses maintain company blogs? Samsung uses its blog to explore trends like the role of IT in improving healthcare delivery.

Stats 100

Stats Business Blogging Enterprise Management Paid Search Agency 100

PureB2B

NOVEMBER 13, 2017

By consistently publishing valuable and educational content, you can build strong relationships with prospects and establish trust with your audience. 5 Word of Mouth / Referral Marketing.

Lead Generation 62

Lead Generation Sales Qualified Leads Webinar Metrics Word of Mouth 62

NuSpark Consulting

JANUARY 16, 2012

That’s because B2B buyers have grown more sophisticated in the ways they educate themselves, select vendors and make purchasing decisions. So even if you have a Website, videos, webinars, a blog and white papers, you should continuously ask if what you are saying is being understood, leaving an impression and making a difference.

Banner Ads 100

Banner Ads Marketing Management Press Banners 100

PureB2B

AUGUST 28, 2018

spending time on your pricing page) that indicates intent to purchase, you should follow up ASAP! For example, your lead may be a member of the research and development team instead of the purchasing department. What’s their educational background? Business Blog. Check out the topics they talk about on their blog.

Research 94

Research Sales Qualified Leads Marketing Automation Services Work Management 94

Anything Goes Marketing

AUGUST 24, 2006

Whether you have some products on e-Bay , your own e-commerce site or a B2B business with real sales people, it's much easier to sell when your prospect says "where do I sign" or clicks the checkout button. I read a few articles that have clearly demonstrated this concept for B2B purchases.

Buy 100

Buy Personalization Sales Qualified Leads Case Study 100

Hubspot

FEBRUARY 23, 2021

While they inform and educate their customers on their products, they also add a quick 'how-to' for the more knowledgeable person who just needs a short answer explained in a video.". With so many stages between reading a blog and making a purchase, marketers should have posts geared at users in every stage with corresponding offers.

Paid Content 101

Paid Content Planning Work Management Paid Search Agency 101

Marketing Insider Group

NOVEMBER 9, 2010

They reported in a separate study by Technorati that blogs are right up there with many traditional media in terms of importance and influence on their buying behavior. From 7,205 bloggers, the survey reports that 81% have been blogging for more than 2 years, two thirds of bloggers are male, and 65% are age 18-44 years old.

Marketing Mix 100

Marketing Mix Marketing Report Blogspot Blogger 100

Heinz Marketing

MAY 2, 2018

There is a vast difference between simply blogging in your free time and writing a business blog. You don’t need any prior experience to write a blog, but in order to have an effective business blog, it must drive current and prospective customers, create added value, and incorporate useful content.

Practices 49

Practices B2B Thought Leadership Lead Scoring Lead Ranking 49

Albacross

MARCH 19, 2019

Wordpress is one of the best platforms for your business blog. Your blog postings should be informative and educational providing content that your readers can relate with. Check out: Benefits of Blogging: 5 Reasons You Must Start a Blog Now. Social Networking.

Lead Generation 58

Lead Generation Lead Ranking Sales Qualified Leads Lead Scoring 58

PureB2B

AUGUST 28, 2018

spending time on your pricing page) that indicates intent to purchase, you should follow up ASAP! For example, your lead may be a member of the research and development team instead of the purchasing department. What’s their educational background? Business Blog. Check out the topics they talk about on their blog.

Research 62

Research Sales Qualified Leads Marketing Automation Services Work Management 62

Industrial Marketing Today

MARCH 12, 2012

According to the GlobalSpec study, only 25% of the respondents said they used a company blog to participate in social media and rated it a mere 2.6 on a scale of 1 to 7 for “Value” as a resource for researching work-related purchases. The Semplice study reports “44% of companies surveyed had blogs.

Social Media 60

Social Media Tactics ROI Paid Search Agency 60

Industrial Marketing Today

SEPTEMBER 3, 2010

She defines it as “Contagious content must educate them [prospects and customers] about what they need to know, apply your company’s unique expertise in addition to your product and prove you walk your talk through the sharing of evidence. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas.

Buying Cycle 60

Buying Cycle Buy Marketing Budget Web 2.0 60

Hubspot

SEPTEMBER 30, 2015

I had a co-worker email me the other day asking for a blog post about the benefits of business blogging. I told her I'd shoot over one of our up-to-date blog posts about why businesses should blog and. The Benefits of Business Blogs for Marketing. Secondary Benefits of Business Blogging.

Business 28

Business Work Management Lead Scoring Lead Ranking 28

Industrial Marketing Today

JUNE 12, 2010

You are not alone, most business purchases, especially industrial products don’t lend themselves to a simple Manufacturer’s Suggested Retail Price (MSRP). an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. Have you struggled to answer that question?

Sales Management 60

Sales Management Pricing Price Marketing Websites 60

Industrial Marketing Today

MAY 26, 2010

83% of buyers review only three or fewer pieces of content before making a decision on purchases under $1,000, while 70% of buyers review four or more pieces of content on purchases greater than $10,000. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas.

Buying Cycle 60

Buying Cycle Buy Web 2.0 Allocation 60

Industrial Marketing Today

MAY 5, 2010

It must help your customers make the best use of their purchase. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. . – an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. How well is your content performing for you?

Sales Cycle 60

Sales Cycle Web 2.0 Buying Cycle Privacy Policies 60

Industrial Marketing Today

JUNE 24, 2010

Tagged as: email marketing , Social media , Social Networking About the Author Achinta Mitra calls himself a “marketing engineer” because he combines his engineering education with 20+ years of practical industrial marketing experience to connect the dots between strategic advice and tactical implementation.

Social Media 60

Social Media Email Marketing Social Marketing Web 2.0 60

Industrial Marketing Today

JUNE 19, 2010

Creating engaging marketing content is NOT clever wordsmithing B2B marketing content that will truly engage you audience and nurture them until they are ready to make the purchase decision, requires more than just copywriting and/or hiring someone who can put a clever spin on words. He is the Founder & President of Tiecas, Inc. –

Relevance 60

Relevance B2B Marketing CMS Development Buying Cycle 60

Hubspot

MARCH 28, 2019

The blog’s author, Tim Urban, writes an incredibly comprehensive and interesting article (more like a book) every few months. You can imagine the clear value given by offering a discount on a visitor’s first purchase in the case of J Crew, and with ConversionXL, that offer appeared on a blog post about conversion rate optimization.

Lead Scoring 101

Lead Scoring Lead Ranking Tools Leads 101

Industrial Marketing Today

JULY 29, 2010

This tendency often neglects the other marketing channels that played a role in early stages of the purchase funnel. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. As a result, most BtoB marketers tend to credit sales-ready leads to the last marketing touchpoint.

B2B Marketing 60

B2B Marketing Top of Funnel BtoB Peer-to-peer 60

Hubspot

AUGUST 9, 2011

Being known as a thought leader in your industry is a huge step in the right direction toward increased credibility for your business and its products/services. It can also help your business stand out from its competitors. So how exactly do you gain credibility as an industry thought leader ?

Thought Leadership 28

Thought Leadership Conference Custom Publishing Trust Marketing 28

Hubspot

JUNE 6, 2012

Leads are defined as -- in this blog post, anyway -- the contacts in your email database that have shown interest in your company above and beyond simply educational offer content. These folks could be in one of two stages of the sales cycle: 'Evaluation' or 'Purchase.'. How to Treat Leads (Engaged).

Opt-in 28

Opt-in Contacts Top of Funnel Opt-out 28

Hubspot

APRIL 5, 2013

subscribers to your business blog). Content should be educational, not sales-driven, in nature (such as a how-to ebook), and it should be gated behind a form on a landing page. Note that these offers have a different tenor to them than the purely educational offers you’ve been sending up until this point.

Marketing Automation Services 28

Marketing Automation Services Marketing Automation Email Marketing Automation 28

Atomic Reach

JANUARY 3, 2019

It is also very likely that an ad alone is not going to engage you enough to purchase the item or service. Author, public speaker, and philanthropist, Joe Pulizzi is the mastermind behind the Content Marketing Institute, the leading educational institute for content marketing. Have you ever had someone try to sell you something?

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

Marketing Insider Group

SEPTEMBER 21, 2020

I’ve seen it happen with our clients time and again, as well as with our company blog. My own business depends on creating blog content that outranks my competitors. While cultivating a winning business blog requires commitment and planning, it’s not as hard as most business owners think. Share Regularly.

Top of Funnel 297

Top of Funnel Paid Search Agency Companies Marketing Automation Services 297