Industrial Marketing Today

SEPTEMBER 20, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website B2B Lead Generation Using a Business Blog by Achinta Mitra on September 20, 2010 in B2B Lead Generation , Industrial Marketing Blog In B2B lead generation, quantity versus quality is probably the biggest challenge faced by industrial marketers.

Lead Generation 60

Lead Generation Business Blogging Lead Scoring Lead Ranking 60

Sharpspring

NOVEMBER 10, 2022

But starting a blog for your business isn’t a task to be taken on without forethought. And this is why many business blogs never deliver any noticeable results: They rank for random keywords that never bring any sales or leads. Clearly understand your primary reason for starting a business blog in the first place.

CMS Development 124

CMS Development Business Blogger Lead Scoring 124

Industrial Marketing Today

MAY 3, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website How to Make Your Business Blog Be All It Can Be by Achinta Mitra on May 3, 2010 in Industrial Marketing & Web 2.0 , Industrial Marketing Blog Remember the U.S. How about your business blog, is it all it can be for your industrial company?

Business Blogging 60

Business Blogging Web 2.0 Long Tail Marketing Business 60

Webbiquity

MARCH 13, 2019

If we’re on a demo and I’ve done my research, I can usually just show these people how many people are searching for their product and services at Google and which keyword phrases to focus on first in order to start generating some of that traffic. ” Leave a comment (or subscribe) to a blog about IT recruiting.

Social Media 206

Social Media Search Marketing Social Marketing Optimization 206

Writing on the Web

AUGUST 13, 2014

Everybody says they want more traffic, but quite frankly, traffic stats leave me scratching my head and saying “Okay, that’s nice…and so what?” ” When you write content that is designed to market your business, make sure you keep your goals in mind and present a clear call to action. Is it: Sales.

Content Marketing 100

Content Marketing Planning Content Landing Pages 100

Webbiquity

JANUARY 9, 2024

By targeting well-known individuals who have a solid following, you will see a ton of inbound traffic from social media. Simply reach out to them after the post has been published to let them know they’ve been featured, and they’ll likely share your post on social media channels like Twitter and LinkedIn, leading to a ton of inbound traffic.

Traffic 206

Traffic Peer-to-peer Linkbait Customer Surveys 206

Anything Goes Marketing

SEPTEMBER 6, 2006

Here's a great podcast found on Yaro Starak's Entrepeneur's Journey blog in which he interviews Darren Rowse of Problogger. The topic of this audio download is " Building Blog Traffic ". Tags: business blog search. I've summarized some of what was discussed minus Yaros' babbling.

Traffic 100

Traffic Adsense Digg Ad Building 100

Biznology

MAY 27, 2016

Leveraging different content marketing features on your site, including effective video marketing , can boost your web traffic. Whether you’ve got an introduction video telling what your brand does on your homepage, or you post regular videos on your blog, both are great marketing strategies. Download our whitepaper here.

Marketing Websites 133

Marketing Websites Mobile Marketing Marketing & Strategy Keywords 133

Hubspot

MAY 12, 2010

Great business blogs have to walk a fine line: they have to create value for current and prospective customers while at the same time supporting a strategy that provides business growth. Business blogs are often measured by very different metrics than blogs that function as media outlets.

Business Blogging 28

Business Blogging Practices Best Practices Business 28

Hubspot

MARCH 25, 2021

The enduring importance placed on blogging isn't shocking. Not only can blogs boost your SEO, overall site traffic, and online presence , but they can also help prospects learn more about your industry, brand, product, or service. But, starting and running an effective, traffic-generating blog requires a lot of time and energy.

Purchase 101

Purchase Sales Qualified Leads Lead Scoring Lead Ranking 101

Hubspot

OCTOBER 23, 2012

Most inbound marketers understand that business blogging is a critical part of a comprehensive inbound marketing strategy. Furthermore, how does that vary between B2B and B2C companies, and smaller and larger businesses? Wouldn't it be great to have some blogging benchmarks to go by?

Advertising Benchmark 28

Advertising Benchmark Business Blogging Business Landing Pages 28

Hubspot

DECEMBER 1, 2011

This is an excerpt from HubSpot's ebook, " An Introduction to Business Blogging." Download the complete ebook for more marketing tips about business blogging. Business blogging without measuring results is a complete waste of time. Visits are the count of people who actually read your blog content.

Business Blogging 28

Business Blogging Business RSS Eye-Tracking 28

Hubspot

FEBRUARY 23, 2016

This is especially true for those marketers who are just starting to ramp up their business blogging efforts and don't have much bandwidth. And after some thoughtful strategizing and hard work, they were able to start a new blog and increase the traffic to that blog by 2,512.5% Implementing the Blog Strategy.

Traffic 28

Traffic Buyer Personas Top of Funnel SEO 28

Hubspot

JANUARY 3, 2011

So you've made the decision to start a business blog. A blog is a powerful tool to help your business get found online, increase organic traffic, and generate leads and customers. But before you dive head-first into the blogosphere, it's important to take precaution when evaluating blogging software options.

Business Blogging 28

Business Blogging Marketing Management Software Features 28

Hubspot

JANUARY 16, 2012

Creating remarkable content is one of the core components of inbound marketing, and one of the best ways to generate a steady flow of fresh content is by publishing a business blog. Mistake (And Why It Hurts): Your blog is published on its own domain, separate from your company’s main website.

Business Blogging 28

Business Blogging Business Lead Scoring Lead Ranking 28

Brandpoint

DECEMBER 27, 2018

One day, it’s traffic. While website traffic is a common success metric for B2B marketers, more and more marketers are responsible for reporting on marketing qualified leads and marketing-assisted sales through their content efforts. Related content: Is Business Blogging Still Worth It? ]. It’s information.

Lead Generation 131

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 131

Marketing Insider Group

FEBRUARY 23, 2021

Add to Your Blog. Another place you can repurpose case study content is on your business blog. For example, suppose someone is poking around your service page or thinking about filling out a form to download a benefits guide. If you haven’t jumped on the video marketing bandwagon yet, you’re falling behind.

Case Studies 273

Case Studies Case Study Studies Top of Funnel 273

Hubspot

JUNE 1, 2010

Are you sick of business blogging ? Do you feel like you brain is empty and out of ideas for blog posts? The reality is that the web is full of too many great ideas and different types of content, that you should never run out of things to blog about, regardless of your industry. This is a common feeling. (I

Business Blogging 28

Business Blogging Webinar Metrics Business Marketing & Strategy 28

Hubspot

FEBRUARY 23, 2021

However, marketers still consider blogging a top marketing channel. Ross Simmonds , a B2B marketer and the founder of the content marketing agency Foundation, says blogging has helped his clients triple their traffic and accelerate their sales close rates. "At With all that said, blogs don't come without their disadvantages.

Paid Content 101

Paid Content Planning Work Management Paid Search Agency 101

Hubspot

OCTOBER 12, 2010

Most business bloggers understand that it is important to create interesting content on a frequent and consistent basis. Bloggers understand that their reward for this content is increased traffic and leads from search engines, social media, and other sources. What suggestions do you have for more blog marketing?

Business Blogging 28

Business Blogging Business Blogger Paid Search Agency 28

Hubspot

AUGUST 2, 2010

Fact: it is obscenely easy to set up a business blog today and begin driving new, qualified traffic to your site soon. Regular readers of HubSpot's blog are probably already experiencing the benefits of regular blogging, including harvesting the long tail of search traffic to drive incremental, high-quality leads to their site.

Business Blogging 28

Business Blogging Long Tail Marketing Business High Quality Lead 28

Hubspot

JULY 23, 2010

Call-to-Actions – Your blog should be a lead generating machine. Offers for call-to-actions can include: newsletter sign-up, eBook download or webinar registration. Great blog call-to-actions are action oriented, positive, clear, and direct. Advertising – Unless you are generating tons of traffic this is a waste.

Business Blogging 28

Business Blogging Webinar Metrics RSS Ning 28

Webbiquity

OCTOBER 18, 2016

To be sure, a thoughtfully written business blog can generate leads (and sales). In my consulting days, I attracted new clients through this blog, and I worked with companies that generated some pretty respectable lead gen and conversion rate figures through blogging. Traffic sources. Because it’s remarkable.

Lead Gen 100

Lead Gen Lead Scoring Lead Ranking Blogger 100

ClearVoice

APRIL 21, 2022

Business blogs are a vital tool for any company looking to improve its online presence. Not only does a blog improve your search engine optimization, but it can also showcase your expertise, hone your brand identity, build customer relationships, and offer a space to create shareable content. Attract organic traffic.

Business Blogging 98

Business Blogging Business Paid Search Agency Lead Scoring 98

Webbiquity

MARCH 20, 2018

The original term “weblog” was shortened to just “blog” a year later, and that term was named Merriam-Webster’s word of the year in 2004. Business blogging is now commonplace. Three-quarters of B2B marketers and 61% of their B2C counterparts use blogs as part of their social media content.

Stats 0

Stats Paid Content Business Blogging Ad Frequency 0

Writing on the Web

MAY 23, 2016

You also can’t use Google AdSense to monetize your blog or Google Analytics to track statistics about visitors and traffic. Your blog will display third-party advertisements unless you have purchased an Ad-free Upgrade or a VIP Service account. You can’t upload any plugins. All your content can go with you.

Adsense 136

Adsense Domain Budget Programs Paid Search Agency 136

Webbiquity

FEBRUARY 8, 2011

Research from HubSpot shows that small businesses with blogs have twice as many Twitter followers as those who don’t. Increased search engine visibility, targeted traffic and enhanced brand image are just a few of the benefits of business blogging. So what’s next for B2B blogging?

Aggregage 100

Aggregage Trends B2B B2B Thought Leadership 100

Webbiquity

NOVEMBER 17, 2015

A few quick notes regarding the client mentioned above: prior to the acquisition, the company’s total website traffic had increased on a year-over-year basis for 11 straight months. Monthly pageviews rose 80% over than time period, and monthly white paper downloads 50%.

SEM 100

SEM Advertising Agencies Paid Search Agency Inbound Marketing 100

B2B Marketing Traction

AUGUST 4, 2011

Traffic to your website? Downloads of content from your site? How realistic is it that the business can spend the time and money to implement the marketing correctly? Take business blogs, for example. According to a Technorati study from 2008, blogs have a 94% abandonment rate. Without the What?, Measurable.

Planning 100

Planning Marketing Plans Paid Search Agency Marketing & Strategy 100

Industrial Marketing Today

MARCH 17, 2011

The mantra for effective business blogging is to regularly pump out fresh content that is reader-centric and not focussed too much on you, your products or your company. More power to you if you already have a horde of avid readers who visit your blog every time you post new content.

Top of Funnel 60

Top of Funnel FAQ Case Studies Content 60

Webbiquity

FEBRUARY 9, 2010

When asked which objectives they planned to target and measure, 88% of “strategic&# social media marketers (those who have reached the highest level of social media marketing maturity) answered “increase website traffic&# while 75% said “lead generation.&# Share this on del.icio.us. Post this on Diigo. Share this on Reddit.

Social Media 100

Social Media Social Marketing Marketing Strategy Marketing & Strategy 100

Webbiquity

DECEMBER 10, 2013

Only 10-20% of a company’s website content drives 90% of its Web traffic, and only 0.5% of a website’s content drives more than 50% of its traffic. ( business enterprises said creating “metrics that demonstrate the value of social media” was their top internal social media objective for 2013. Cox Business ).

Statistics 100

Statistics SMB Content Marketing Planning 100

Hubspot

SEPTEMBER 6, 2010

Generating traffic to your website and blog is all well and good, but if you're a B2B company, chances are traffic isn't enough. In your case, turning traffic into leads and ultimately sales is where it's at. How to Convert Traffic to a Sale. Author: Kevin Gibbons on the Econsultancy blog.

Inbound Marketing 28

Inbound Marketing Traffic Planning Paid Search Agency 28

Hubspot

SEPTEMBER 28, 2010

Don’t put something on your blog with spelling and grammar mistakes, but just start writing and posting. It’s the fastest way to get better, become a thought-leader in your space, drive traffic and ultimately inbound links. Free Webinar: Blogging for Business. Connect with HubSpot :

Business Blogging 28

Business Blogging Godaddy Business Domain 28

Industrial Marketing Today

NOVEMBER 3, 2011

However, a blog site with a fully integrated blog has many advantages over the retrofit option. For a full list of benefits, refer to my earlier post, “Build Industrial Websites as Dynamic Blog Sites.”. Some companies need help setting up their business blogs but for most, the biggest obstacle is creating content.

Marketing Websites 60

Marketing Websites Curation Ad Exchange Case Study 60

SmartBug Media

NOVEMBER 13, 2020

And 57 percent of marketers say they have “ gained customers specifically through blogging.” So, how do you turn your blog into a lead generation engine? The Benefits of Business Blogging. For marketers looking to build a scalable content marketing strategy, one of the most impactful places to start is blogging.

Lead Generation 111

Lead Generation Traffic Lead Scoring Lead Ranking 111

Industrial Marketing Today

FEBRUARY 12, 2011

For a while now, marketing consultants have been preaching the benefits of making B2B blogging the cornerstone of inbound marketing. It is difficult nowadays to find a marketing company or an independent expert not using a business blog to attract and engage with its target audience. Chris Abraham. Story-telling is important.”

Co-Registration 60

Co-Registration Paid Search Agency Companies B to B 60