Hubspot

MARCH 7, 2011

HubSpot's latest State of Inbound Marketing study revealed a remarkable trend about business blogging: From 2009 to 2011, the percentage of respondents with a company blog grew from 48% to 65%. The 2011 research was based on responses from over 600 professionals knowledgeable about their business' marketing practices.

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Hubspot

JULY 10, 2019

Between creative demands, budget limits, and channel decisions, marketers have a lot to juggle when developing their marketing strategy. The biggest determinant of effective marketing, however, is your audience. HubSpot is an example of a company that engages in B2B marketing. B2B Marketing Strategies. You should be.

Paid Content 101

Paid Content B2B Marketing Work Management Marketing Management 101

Hubspot

AUGUST 27, 2010

Blogging and creating content is an essential part of any SEO strategy. Blogging means more pages on your site, more keywords being used, and (if your content is good) more inbound links. We asked the HubSpot Partners for a few of the tips they tell their clients when it comes to blogging. Blogging Best Practices.

Business Blogging 28

Business Blogging Business Webinar Metrics Inbound Marketing 28

Hubspot

SEPTEMBER 30, 2010

Offers: If these are the kinds of questions you’re asking yourself, you should contact us because we can help / download our case study of how we did this with Company X? How do you generate new blog article ideas for your business blog? Free Webinar: Blogging for Business.

Business Blogging 28

Business Blogging Peer-to-peer Business Long Tail Marketing 28

Hubspot

OCTOBER 12, 2010

While content works, bloggers need to employ other tactics to help market their business blog to aid the achievement of their business objectives. Leverage Employees and Customers - The people who already know and work for/with your company are a great source of reach for your business blog content.

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Business Blogging Business Blogger Paid Search Agency 28

Hubspot

SEPTEMBER 8, 2013

So this week, I put the HubSpot content roundup together with content that I know could help me -- or any other marketer -- do our jobs better. You have a great blog post, ebook, or webinar idea and know exactly what you want to talk about in the body of your content. So go on, download the ebook and get ready to pin!

Hubspot 28

Hubspot Inbound Marketing Social Networks Blast Campaigns 28

Webbiquity

MAY 10, 2011

Use “ads&# in your blog sidebar, and in-post text links where appropriate, to drive visitors to your white paper or other gated content download pages. When you come out with a new white paper, summarize one of the main findings in a blog post with a link to the page to download the full document.

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ROI Generation Advertising Agencies Case Studies 100

Webbiquity

MARCH 20, 2018

The original term “weblog” was shortened to just “blog” a year later, and that term was named Merriam-Webster’s word of the year in 2004. Business blogging is now commonplace. Three-quarters of B2B marketers and 61% of their B2C counterparts use blogs as part of their social media content.

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Stats Paid Content Business Blogging Ad Frequency 0

Hubspot

SEPTEMBER 28, 2010

Free Webinar: Blogging for Business. Want to learn more about publishing a blog on your business website? Download the free webinar to learn how to create a thriving inbound marketing blog. Connect with HubSpot :

Business Blogging 28

Business Blogging Godaddy Business Domain 28

Hubspot

MAY 19, 2011

Dan Zarrella , social media scientist, author, and speaker, joins us for another exciting episode of Inbound Now, HubSpot's Social Media and Inbound Marketing Podcast ! Tips for running successful webinars. Tips for Successful Webinars. We have a huge email database. We have a giant blog. Use social proof. "So

Social Media 28

Social Media Webinar Metrics Media Co-Registration 28

Industrial Marketing Today

APRIL 20, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Social Media and B2B Marketing Do Pair Well by Achinta Mitra on April 20, 2010 in B2B Lead Generation , Industrial Marketing Strategies , Social Media Marketing , Social Networking For a while, it was difficult to find hardcore data to make a business case for social media.

Social Media 60

Social Media Social Marketing B2B Marketing Web 2.0 60

Marketing Insider Group

SEPTEMBER 21, 2020

While cultivating a winning business blog requires commitment and planning, it’s not as hard as most business owners think. With a well-executed strategy, it’s possible to get your blog at the top of the search engine results pages (SERPs) and compete with high-authority sites. Configure Your Blog.

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Hubspot

MARCH 24, 2011

This blog post is based off of David Garland's interview with Seth Godin on his HubSpot sponsored web series " The Rise to the Top. " At HubSpot we constantly preach the concept that content is king. Creating remarkable content is crucial for any Inbound Marketing strategy, but there is no formula for success.

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Bundling Content Webinar Metrics Hubspot 28

Hubspot

JUNE 22, 2011

How can you use content marketing to grow your business? Social Media Examiner founder Mike Stelzner joins HubSpot CMO Mike Volpe in a discussion on building a loyal following leading to business growth. Nothing remains still in the world of business.". The Strategy. Attract masses to your business.

Social Media 28

Social Media Inbound Marketing Social Marketing Media 28

Hubspot

MAY 18, 2010

Webinar: Advanced Business Blogging Learn how to build your business blog into an inbound marketing machine. Download the free webinar to learn how to create a thriving blog. Connect with HubSpot :

Inbound Marketing 28

Inbound Marketing Webinar Metrics Hubspot Business Blogging 28

Hubspot

NOVEMBER 5, 2010

Many marketers have bought into the idea that blogging is a valuable part of the overall inbound marketing strategy. Blogging builds thought leadership and credibility while becoming a powerful magnet for new visitors and leads for your business. Strategies For Building a Company of Bloggers.

Blogger 28

Blogger Thought Leadership Inbound Marketing Webinar Metrics 28

Hubspot

NOVEMBER 15, 2010

When we talk about evergreen content, we're referring to anything from blog articles to webinars to ebooks and whitepapers. In terms of the latter three, hopefully you created unique landing pages for each of the webinars/ebooks/whitepapers you initially produced to collect sign-ups and generate leads. Connect with HubSpot :

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Hubspot

JANUARY 24, 2012

But whether they're drafting an ebook , writing a blog post, or producing a webinar, they usually have different goals in mind for the content they're creating. And just as each content asset is associated with different goals, each must also be measured by different metrics. Live & Archived Webinars.

Top of Funnel 28

Top of Funnel ROI Landing Pages Lead Scoring 28

Hubspot

MARCH 21, 2012

Use these shortcuts to create new offer content, quickly build a new landing page (following these landing page best practices , of course), and start generating more qualified leads for your business! Blog Bundle. At HubSpot, for example, we make a regular practice of updating ebooks.

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Lead Gen Sales Qualified Leads Bundling Lead Scoring 28

PureB2B

AUGUST 3, 2016

That is, with an actual human being behind the keyboard crafting their ideas into a blog post, and publishing it after (several rounds of) editing. Blogs are also widely recognized as an excellent way to generate leads , and a huge help when it comes to achieving a robust bottom line. Maximize the Real Estate Around a Blog Post.

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Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 62

Hubspot

AUGUST 5, 2011

Metrics to Use: Keyword Rank, Number of Monthly Searches for Specific Keywords, Organic Traffic, Inbound Links, (For PPC: Paid Traffic, Cost-per-Click). Business Blogging. Do certain offers work better for particular blog topics? Do ebook offers convert better than webinar offers? Connect with HubSpot :

Internet Marketing 28

Internet Marketing Tactics Webinar Metrics Top of Funnel 28

Industrial Marketing Today

APRIL 26, 2010

Using content for inbound marketing HubSpot , calls inbound marketing as flipping traditional outbound marketing on its head. webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing.

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Marketing Budget Creation B2B Marketing Web 2.0 Marketing Budget 60

Hubspot

JUNE 15, 2010

This article was written by Shaun Pinney, a member of our consultant team at HubSpot. Webinar: Advanced Business Blogging. Learn how to build your business blog into an inbound marketing machine. Download the free webinar to learn how to create a thriving blog. Connect with HubSpot :

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Hubspot Webinar Metrics Inbound Marketing Analysis 28

Hubspot

MAY 20, 2010

However, it can become difficult to consistantly think of new ideas for your business blog. Go back into your blog archives and think about ways to promote what we at HubSpot call " Evergreen " content. Try promoting these older blog posts via Social Media. Connect with HubSpot : Check out Shaun's Bio.

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Analytics Long Tail Marketing Tips Content 28

Hubspot

JULY 15, 2011

More educational and instructional forms of content, like case studies (55%), white papers (43%) and webinars (42%), were also used. These types of educational and instructional content were rated the most valuable for directly supporting B2B marketers’ objectives, according to Focus Research. Connect with HubSpot :

B2B Marketing 28

B2B Marketing B2B Paid Search Agency Sales Cycle 28

Hubspot

JUNE 11, 2010

At HubSpot, even though we use our own software and we also showcase case studies from customers. Consulting company Accenture allows employees to blog about delivering high business performance. By doing so, Accenture has inspired a collection of some of the most prominent business blogs today.

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Paid Search Agency Companies Case Study Case Studies 28

Hubspot

MAY 27, 2010

Blogging is More Than Text - Blogging in 2010 is very powerful for both creating fresh, remarkable content but it isn’t only about writing articles. I gave quite a few examples of HubSpot customers who have created tremendous blog leverage by writing about the things they discuss every day with their customers.

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Blogger Business Webinar Metrics Hubspot 28

Hubspot

JUNE 21, 2010

Powerful, action-oriented content has become an essential part of every inbound marketing strategy , and offers an enormous opportunity to differentiate and grow your business. So let’s take a look at seven core elements of effective business copywriting, and some tips on how to hire writers that produce results : 1.

Copywriting 28

Copywriting Business Paid Search Agency Buyer Personas 28

Hubspot

JUNE 28, 2011

A well-constructed blog post should always include in-text links to other resources. To maximize lead gen potential, why not point these links to landing pages for downloadable offers such as an ebook you've written, an upcoming or archived webinar, or other conversion opportunities like demo requests, free trials, etc.?

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Hubspot

JULY 8, 2011

If you're like most business blog managers, you tend to put your blog to sleep over the weekend. Maybe you've create several ebooks, a few archived webinars, and some kits. This 3-step strategy is one we adopt on this very blog. New Research: Lead Generation Lessons From 4,000 Businesses.

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Generation Leads Lead Marketing Qualified Leads 28

PureB2B

AUGUST 3, 2016

From highly personal journals and day-in-a-life updates, blogs have metamorphosed into its present day format as an important online business tool. Blogs are also widely recognized as an excellent way to generate leads, and a huge help when it comes to achieving a robust bottom line. Maximize the Real Estate Around a Blog Post.

Lead Generation 48

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 48

Hubspot

JULY 28, 2010

When businesses give away something for free, they often get a lot in return from their fans or customers. One of the benefits of business blogging is that it establishes trust and thought-leadership. This can be a mainstream blog, or a prominant niche blog in your industry. Webinar: Blogging for Business.

Public Relations 28

Public Relations Webinar Metrics Thought Leadership Internet Marketing 28

Hubspot

JANUARY 13, 2011

questions and arm you with business reasons for making these tools part of your 2011 marketing strategy. SEO involves making the best use of keywords on your website pages and in your blog articles, as well as using some HTML behind the scenes to help search engines identify images and easily read your site. What is SEO?

Work Management 28

Work Management Marketing Management Paid Search Agency Salesforce.com 28

Hubspot

JANUARY 25, 2012

Successful inbound marketing requires a hand in a number of different marketing channels, from blogging , to social media, to email, SEO, PPC, and even live events. Eliciting the power of multiple channels will equate to greater success (more downloads, and more leads!) Email.and Other Email. Social Media and Blogging.

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Planning Paid Search Agency Work Management Mobile Advertising 28

Hubspot

NOVEMBER 1, 2010

Webinar: Advanced Business Blogging. Learn how to build your business blog into an inbound marketing machine. Download the free webinar to learn how to create a thriving blog. Connect with HubSpot : Oh yeah -- and we hope you had a Happy Halloween! :o). Photo Credit: D'Arcy Norman.

Inbound Marketing 28

Inbound Marketing Blogger Content Landing Pages 28

Hubspot

JUNE 21, 2011

While it's a great place to start, content creation shouldn't be limited to your business blog. While it might take a couple of hours to produce a well-written blog post, an ebook takes a lot more time and effort. Promote With Email & Social Media: Once your landing page is complete and tested, launch your ebook!

Top of Funnel 28

Top of Funnel Generation Landing Pages Leads 28

Hubspot

FEBRUARY 16, 2011

While in online dating people might prefer “Howdy” as a greeting, in email marketing they want to see a follow-up that corresponds to their latest activity, e.g. an ebook download, blog subscription or a webinar registration. Free Download: Better Business Blogging in 2011.

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Co-Registration Advertising Agencies Thought Leadership Case Studies 28