Hubspot

FEBRUARY 23, 2016

Setting aside time to brainstorm blog topics, structure posts around relevant keywords, optimize calls-to-action and social sharing buttons, and strategically place relevant internal links can sound daunting to many marketers. Read this blog post to learn more about the benefits of business blogging.).

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Marketing Insider Group

SEPTEMBER 21, 2020

I’ve seen it happen with our clients time and again, as well as with our company blog. My own business depends on creating blog content that outranks my competitors. While cultivating a winning business blog requires commitment and planning, it’s not as hard as most business owners think. Share Regularly.

Top of Funnel 307

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Webbiquity

MAY 10, 2011

Use “ads&# in your blog sidebar, and in-post text links where appropriate, to drive visitors to your white paper or other gated content download pages. When you come out with a new white paper, summarize one of the main findings in a blog post with a link to the page to download the full document.

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Industrial Marketing Today

APRIL 26, 2010

Using content for inbound marketing HubSpot , calls inbound marketing as flipping traditional outbound marketing on its head. .&# (See Content Marketing – The Ultimate Cheat Sheet ). Here’s a short but highly informative slide show that explains how to use content effectively as inbound marketing.

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Hubspot

JANUARY 13, 2011

SEO involves making the best use of keywords on your website pages and in your blog articles, as well as using some HTML behind the scenes to help search engines identify images and easily read your site. Why is this important to your business? If you are reading this article, you have found one of HubSpot's most valuable assets.

Work Management 28

Work Management Marketing Management Paid Search Agency Salesforce.com 28

Hubspot

APRIL 6, 2012

If you take a look at the ebooks HubSpot has launched in the past 6 months, for example, you'll notice that they all have very consistent branding and design elements throughout. HubSpot, for example, has an ebook template created in InDesign to ensure our ebooks have a consistent look no matter who created them. 2) A Visual Cover.

Design 28

Design Top of Funnel Work Management Marketing Management 28

Hubspot

FEBRUARY 28, 2011

First, the social networking giant provided online publishers with a Share button, then it followed up with a Like button that replaced the notion of Facebook fans. More traffic also means that it is more important than ever to have calls to action on your business blog and within your individual blog posts.

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Hubspot

JULY 1, 2011

Comments Matter - Maximizing the number of comments for a blog post should not be your goal. The goal of your business blog is to drive visits, leads, and customers. As Dan Zarrella recently pointed out , comments do not contribute to these important metrics on which a blog should be measured. Connect with HubSpot :

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Hubspot

JULY 13, 2010

Online marketing, or inbound marketing as well call it at HubSpot , has many moving pieces. Instead, it is your job to understand how the costs, results and data surrounding online marketing impact the overall health and performance of your business. View more presentations from HubSpot Internet Marketing.

Online Marketing 28

Online Marketing Work Management Marketing Management Advertising Agencies 28

Hubspot

DECEMBER 14, 2011

Because of the weight of the Google brand, the impact activity on Google+ has on search engine optimization , and the large user base that's joining at a record rate, it is important for marketers to claim their brand and represent themselves on this new social network. Add Your Blog Posts to Your Page. Connect with HubSpot :

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Hubspot

AUGUST 11, 2011

On Your Blog: Considering it's such a hub for new activity and fresh content for many websites, your blog is often the first place people will look to see if you're on social networks like Facebook, Twitter, LinkedIn, etc. Add easy-to-find follow buttons to the sidebar of your blog. Connect with HubSpot :

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Hubspot

APRIL 22, 2010

Marketing Implications of Social Plugins So why do you want to integrate your website or blog with Facebook? While integrating with Facebook may not be right for all businesses and situations, it will likely be a valuable tool for business blogging. Connect with HubSpot : As a marketer this is a big deal.

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Hubspot

JUNE 21, 2011

While it's a great place to start, content creation shouldn't be limited to your business blog. While it might take a couple of hours to produce a well-written blog post, an ebook takes a lot more time and effort. Give it a Name: Follow guidelines similar to choosing a title for a blog post. Image Credit: Andrew Mason.

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Hubspot

SEPTEMBER 7, 2011

Facebook's social network domination may frequently get challenged by emerging social media platforms like Google+, but the facts remain. With more than 750 million members in its user base, it's still the most popular social network around. Auto-Publish Blog Content: Start populating your Page's wall with content!

Facebook 28

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Hubspot

JUNE 25, 2012

Getting found by a narrow audience is not confined to search engines -- it expands to many online channels, including social media. Whether you use Facebook, Twitter, LinkedIn, or an industry-specific social network, these sites allow you to directly connect with your target audience. Can you foresee a promising ROI?

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Hubspot

OCTOBER 19, 2012

In this post, we'll walk you through all the various lead gen opportunities you can take advantage of on your blog, and even give you some great tips for optimizing those opportunities to make sure you're squeezing every last lead out of your business blog. 8 Lead Gen Opportunities for Your Business Blog.

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Hubspot

MAY 24, 2010

Use LinkedIn Effectively Author: Chris Brogan on chrisbrogan.com Chances are, many of you have at least created a profile for yourself on LinkedIn , considering it's the most popular social network for business folk. Marketing Takeaway: Those who have mastered social media understand the tools and its best practices.

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Hubspot

OCTOBER 26, 2010

Also, encourage interaction on your social media pages, such as Facebook and Twitter, using this same question strategy. Include Social Sharing Buttons. Make it easy for your readers to share your content with their social networks, which will get you even more readers. How have you gotten more readers to your blog?

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Hubspot

JANUARY 24, 2012

To do so, make sure your landing pages are equipped with social sharing buttons and that you're actively sharing it via your social channels, optimize your landing pages with the keywords you want your page to get found for, and make sure every web page and blog post you create includes a relevant call-to-action for your landing pages.

Top of Funnel 28

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Hubspot

JANUARY 25, 2012

On the same day that your dedicated email send goes out, consider doing the following: Pull a particularly blog-appropriate excerpt from the ebook and post it on your blog with a call-to-action to download the full ebook. Eliciting the power of multiple channels will equate to greater success (more downloads, and more leads!)

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Hubspot

SEPTEMBER 30, 2015

I had a co-worker email me the other day asking for a blog post about the benefits of business blogging. I told her I'd shoot over one of our up-to-date blog posts about why businesses should blog and. The Benefits of Business Blogs for Marketing. Secondary Benefits of Business Blogging.

Business 28

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Webbiquity

OCTOBER 16, 2012

Social media accounts for only 16% of customer engagement today, but is expected to increase to 57%—the second-most used channel, behind only face to face interaction—within five years. 56% of Americans have a profile on at least one social networking site. Social networks and blogs In the U.S MediaPost ).

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Paid Content Social Media Stats Social Marketing 100

Online Marketing Institute

JUNE 30, 2009

Blog HubSpot TV Contributors Marketing Kit Internet Marketing Blog The HubSpot Inbound Internet Marketing blog covers all of inbound marketing - SEO, Blogging, Social Media, Landing Pages, Lead Generation and Analytics. Submit guest post ideas to rburnes[at]hubspot[dot]com.

Blogger 40

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Hubspot

JULY 8, 2014

You devote time to distributing your posts on social media to help bring in some more traffic. 1) Not Including Social Follow Buttons. Chances are, you already have the latter on your blog, but the former is especially handy to have on your homepage. Think about what makes the most sense for your blog readers to do next.

Design 28

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Hubspot

APRIL 27, 2012

You can build landing pages that allow visitors to download your content offers (ebooks, whitepapers, webinars, etc.), Let's say you own a professional painting business, and your services include a variety of professional indoor and outdoor paint jobs.

Landing Pages 28

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Hubspot

MAY 3, 2018

So why, oh why, does almost every marketer I talk to have a laundry list of excuses for why they can't consistently blog? Maybe because, unless you're one of the few people who actually like writing, business blogging kind of stinks. What Is a Blog? Step 8: Write your blog post! ugh, where do you even start?

Template 101

Template CMS Development Domain Buyer Personas 101

Hubspot

APRIL 26, 2013

When it comes to the role of business blogging in inbound marketing, there''s no question that it fits quite nicely into the ''Attract'' stage of the methodology. Not only can your blog help you bring in qualified visitors that you can convert into leads; it can also be a powerful lead nurturing tool. 1) Implement Smart CTAs.

Top of Funnel 28

Top of Funnel Business Blogging Marketing Automation Services Sales Qualified Leads 28

Hubspot

AUGUST 21, 2017

In April, LinkedIn announced it had reached 500 million members, making it one of the most popular social networks for professionals and one of the top social networks overall. With new social networks sprouting up constantly, LinkedIn is a platform that often gets underutilized or put on the back burner.

Network Marketing 101

Network Marketing Linkedin Tips Paid Search Agency 101

Hubspot

APRIL 30, 2018

So why, oh why, does almost every marketer I talk to have a laundry list of excuses for why they can't consistently blog? Maybe because, unless you're one of the few people who actually like writing, business blogging kind of stinks. Want to learn how to apply blogging and other forms of content marketing to your business?

Template 78

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Hubspot

OCTOBER 28, 2016

Leads are valuable because they're the people who have indicated organic interest in your content and your business by giving you their information in some way, whether it's by filling out a form to download an ebook, completing an online survey, or something else. 3) You aren't using your blog to generate leads.

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Hubspot

NOVEMBER 13, 2012

To help you figure out where your greatest potential for improvement lies, HubSpot has created a super quick 3-question quiz called “What’s Your Biggest Marketing Opportunity?” Are you on the right social networks ? Do you have a business blog? What's Your Biggest Marketing Opportunity? and their solutions.

Work Management 28

Work Management Marketing Management Top of Funnel Buyer Personas 28

Hubspot

SEPTEMBER 26, 2013

Here on the HubSpot blog, we’ve written glossary-themed posts that cover some of the core components of inbound marketing -- we''ve covered email marketing , website optimization , social media , and the list goes on. So we thought it was time to create a blog post that could serve as an inbound marketing glossary.

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B2B Marketing Zone Posts

DECEMBER 1, 2010

The following are the top items from featured sources based on social signals. Ten reasons to blog – even if nobody reads it - grow - Practical Marketing Solutions , November 7, 2010 Building an engaged community through a business blog can be extremely difficult — sometimes impossible. Published by Hubspot, May 2010.

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

Hubspot

JUNE 7, 2010

Though not far removed, an avatar is a photo, graphic or image that represents you across blogs and other social-networking sites. B Blog - This is short for web log or weblog. Blogs are usually maintained by an individual or group of people. Comments - The opinions of your readers left in response to a blog post.

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Webbiquity

MARCH 6, 2018

According to the Twitter for Business blog , 91% percent of B2B marketers are doing content marketing. 44% of the fastest-growing B2B companies offer downloadable content, like ebooks or whitepapers. Businesses with over 40 landing pages generated a whopping 12 times more leads than those with 1-5 landing pages.

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Stats Marketing Budget Marketing Strategy Marketing & Strategy 257

Hubspot

JULY 10, 2018

This makes it an ideal channel for top-of-the-funnel awareness -- for instance, you might promote a downloadable ebook to capture quality leads with an initial offer. Let's dive into each of these primary B2B social media channels now. You should also integrate Facebook Lead Ads into your social media strategy. Facebook Lead Ad.

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Hubspot

JULY 31, 2019

I know we do at HubSpot.) Blog posts are universally consumed, easy to repurpose and localize (i.e. translate into other languages), and simple to share — not to mention that almost 50% of buyers read a company’s blog while making purchase decisions. Read more about publishing on LinkedIn Pulse here. Price : Free.

Distribution 101

Distribution Paid Content Content Custom Publishing 101