Industrial Marketing Today

MAY 5, 2010

Hand over sales-ready leads to sales – your sales team may provide them with additional content such as data and price sheets, set up an online or a face-to-face demo and ultimately move them to the RFP/RFQ stage. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas.

Sales Cycle 60

Sales Cycle Web 2.0 Buying Cycle Privacy Policies 60

Industrial Marketing Today

JUNE 15, 2010

The client’s engineering team created Flash demos of their software, which we incorporated into the new site. We converted several of their PowerPoint files into online Flash presentations to highlight the primary benefits and features of their software suite.

CMS Development 60

CMS Development Marketing Websites Work Management Web 2.0 60

Hubspot

NOVEMBER 7, 2012

In fact, you'll notice that we do it on this very blog. Check out how we did it in the example below, which is an excerpt from our blog post, " How to Write Stellar How-To Posts for Your Business Blog." 6) Group Product Demos. well, education. 4) Customer Success Stories/Case Studies. 7) Product Awareness Surveys.

Top of Funnel 28

Top of Funnel Work Management Product Marketing Management 28

Hubspot

JUNE 28, 2011

To maximize lead gen potential, why not point these links to landing pages for downloadable offers such as an ebook you've written, an upcoming or archived webinar, or other conversion opportunities like demo requests, free trials, etc.? In what other ways can you create a conversion-optimized blog? Photo Credit: GreenFlames09.

Optimization 28

Optimization Conversion Lead Gen Banners 28

Hubspot

MAY 7, 2014

These will help you surface content more appropriate to the reader''s stage in the sales cycle -- whether that means surfacing a light ebook to a new visitor, or a more sales-centric offer, like a demo or RFP, to someone who has interacted with you several times before. Include CTAs in Blog Subscriber Emails. Blogging'

Top of Funnel 28

Top of Funnel Opt-out RFP Opt-in 28

Industrial Marketing Today

JULY 23, 2010

Build a library of various content assets such as published articles, white papers, online demos, webinars, videos, technical specifications, datasheets, case studies and customer testimonials. The key here is to serve up relevant content that matches the prospect’s state or stage on the decision making process.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

Hubspot

JANUARY 24, 2012

Note: For some middle-of-the-funnel focused webinars such as group demos or product-focused webinars, it might not make sense to put this content behind a lead gen form, as views, not leads, is likely the goal.). Business Blogging.

Top of Funnel 28

Top of Funnel ROI Landing Pages Lead Scoring 28

Online Marketing Institute

MAY 18, 2010

Longer sales cycles due to more complex products and services and business purchasing processes often require more information. The content used to educate buyers of B2B products and services can be a very valuable asset when it comes to content optimization and acquiring leads via organic search. out of 5) Loading.

SEO 40

SEO Top of Funnel AIDA Digital Asset Management 40

Buzz Marketing for Technology

JULY 22, 2008

Judith Meskills SocSW Blog. Myst Daves Business Posts. Open Business Blog. Freakonomics Blog. Rob McNair-Huff. MetaCollab. Jonnie Moore. Dina Mehta. Misbehaving. Gary Lawrence Murphy. Michael J Notio. Alex Osterwalder. Seb Paquet. Robert Paterson. Frank Patrick. Steve Pavlina. Dick Richards. James Robertson.

Lead Ranking 100

Lead Ranking Peer-to-peer Enterprise Management Guerilla Marketing 100

Hubspot

MAY 3, 2012

3) Get New Blog Subscribers. Your business blog houses some of your best content, and it's all form-free! Leverage that content warehouse by inviting your prospects to subscribe to the blog with a simple RSS button like you see on the right. otherwise you won't generate any leads from your prospects' social shares!

Landing Pages 28

Landing Pages Case Studies Case Study Click Rate 28

Hubspot

JUNE 21, 2011

While it's a great place to start, content creation shouldn't be limited to your business blog. While it might take a couple of hours to produce a well-written blog post, an ebook takes a lot more time and effort. Consider adding tracking tokens to links so you can better track your ebook's performance.

Top of Funnel 28

Top of Funnel Generation Landing Pages Leads 28

Buzz Marketing for Technology

JULY 24, 2008

Judith Meskills SocSW Blog. Myst Daves Business Posts. Open Business Blog. Freakonomics Blog. Rob McNair-Huff. MetaCollab. Jonnie Moore. Dina Mehta. Misbehaving. Gary Lawrence Murphy. Michael J Notio. Alex Osterwalder. Seb Paquet. Robert Paterson. Frank Patrick. Steve Pavlina. Dick Richards. James Robertson.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Guerilla Marketing 100

Scoop.it

JUNE 15, 2023

While making your own content to fill your business blog and social media pages is important, it’s also crucial to practice smart, effective content curation. Contact us today to get started with a free demo. Want to get started?

Curation 74

Curation Lead Generation Lead Scoring Lead Ranking 74

Hubspot

FEBRUARY 7, 2013

For example, you might think that someone who ends up on your product demo request landing page is further along in the marketing funnel, and as a result, you might want to display a form that asks some more sales-specific questions.

Ideal Customer Profiles 28

Ideal Customer Profiles Profiling Sales Qualified Leads Leads 28

Webbiquity

SEPTEMBER 25, 2018

But asking people to sign up for a demo or to contact sales is a tougher wall to scale, especially for an expensive or complex product. The third factor is the offer, or the “ask.” ” Downloading a white paper or ebook, for example, is a modest request; these offers tend to pretty well in search marketing.

Work Management 251

Work Management B2B Marketing Marketing Management B2B Thought Leadership 251

Hubspot

APRIL 27, 2012

or redeem other marketing offers such as free trials, demos, or coupons for your product. Let's say you own a professional painting business, and your services include a variety of professional indoor and outdoor paint jobs.

Landing Pages 28

Landing Pages Paid Search Agency Inbound Marketing Lead Capture 28

Hubspot

JUNE 6, 2012

Those subscribed to receive email updates about the blog still received their email alert, but they could also choose to visit a landing page to register for a different type of offer -- and that, my friends, is a reconversion that turns a relatively unengaged subscriber into more engaged prospect or lead (and maybe even customer)!

Opt-in 28

Opt-in Contacts Top of Funnel Opt-out 28

ClearVoice

NOVEMBER 30, 2021

Clicking on an email can lead them to an educational landing page on your website, which encourages signing up for a product demo. Born to Blog: Building Your Blog for Personal and Business Success One Post at a Time (2013) by Mark Schaefer and Stanford Smith.

Top of Funnel 122

Top of Funnel Content Marketing Planning Work Management 122

FMG Suite

DECEMBER 7, 2021

The Big 5’ Best Business Blog Topics That Drive Traffic, Leads, and Sales (+ Video) via iMPACT. In order to become a trusted resource in the industry, it’s important to create blogs that drive traffic to your website. Here are 5 of the best business blog topics that will show that you are a thought-leader in the industry.

Trends 52

Trends Marketing Analytics Tools Comparison Social Media 52

Buzz Marketing for Technology

JUNE 27, 2008

Judith Meskills SocSW Blog. Myst Daves Business Posts. Open Business Blog. Freakonomics Blog. Ross Mayfield. MetaCollab. Rob McNair-Huff. Dina Mehta. Misbehaving. Gary Lawrence Murphy. Michael J Notio. Seb Paquet. Robert Paterson. Frank Patrick. James Robertson. Evelyn Rodriguez. Paul Schumann. Robert Scoble.

Enterprise Management 100

Enterprise Management Work Management Personalization Peer-to-peer 100

Buzz Marketing for Technology

JUNE 27, 2008

Judith Meskills SocSW Blog. Myst Daves Business Posts. Open Business Blog. Freakonomics Blog. Ross Mayfield. MetaCollab. Rob McNair-Huff. Dina Mehta. Misbehaving. Gary Lawrence Murphy. Michael J Notio. Seb Paquet. Robert Paterson. Frank Patrick. James Robertson. Evelyn Rodriguez. Paul Schumann. Robert Scoble.

Peer-to-peer 100

Peer-to-peer Enterprise Management Lead Ranking Work Management 100

Hubspot

OCTOBER 9, 2014

The most common tactic is to simply promote your highest value offers, like a free trial of your product, a request for a demo, etc. If you analyze your blog content, what you’ll usually find is that around 5% of your pages generate half of the shares on social media. Here are four ways: 1) Send people to your high-value offers.

Paid Content 28

Paid Content Cost Per Click Work Management Clickthrough 28

Single Grain

OCTOBER 16, 2019

I know what you're thinking: What business owner has the time to build a blog from scratch? It doesn't matter if you're a one-person-band or the CEO of an international company, the thought of creating a business blog is a daunting prospect. 3 Benefits of Business Blogging. What Is Good Business Blogging?

Business Blogging 73

Business Blogging Linkbait Business Marketing Budget 73

SmartBug Media

NOVEMBER 18, 2022

Different tools are used to build this content—including search engine optimization (SEO), business blogging, and more—and analyze the performance data to scope your marketing efforts. The next step after BOFU is most commonly a demo or contact from a salesperson. The foundation of inbound marketing is content.

Inbound Marketing 98

Inbound Marketing Top of Funnel Lead Ranking Sales Qualified Leads 98

Hubspot

SEPTEMBER 17, 2018

Demo Videos. Demo videos showcase how your product works — whether that’s taking viewers on a tour of your software and how it can be used or unboxing and putting a physical product to the test. As you begin creating videos, you’ll notice a key difference between scripts and your typical business blog post — the language.

Video Marketing 101

Video Marketing Sales Management Work Management Marketing Management 101

Hubspot

AUGUST 25, 2014

Set up a landing page for a demo or consultation. If you need some inspiration on how to make the most of your existing marketing materials, check out this blog post. Mistake #4: Trying to do inbound without a blog. Check out the business blogger''s ultimate guide to mastering lead generation here. But don''t!

Inbound Marketing 28

Inbound Marketing Clickthrough Top of Funnel Paid Search Agency 28

Hubspot

OCTOBER 28, 2016

Do you think they're ready to see a demo of your product? Some of your site visitors might be ready to buy, but most won't -- and you need to give them the opportunities to learn more about your business and what you're selling before asking them take any sort of purchase action. and "Click Here for a Free Demo!" How to Fix It.

Lead Ranking 28

Lead Ranking Marketing Qualified Leads Lead Generation Sales Qualified Leads 28

Hubspot

SEPTEMBER 26, 2013

An individual or group of people usually maintains a blog. A personal blog or business blog will traditionally include regular entries of commentary, descriptions of events, or other material, such as photos and video. Business Blogging. This is short for web log or weblog. Need an example? Call-to-Action.

Inbound Marketing 28

Inbound Marketing Top of Funnel Sales Management Marketing Automation Services 28

Hubspot

OCTOBER 21, 2014

Make it easy for website visitors who are ready to learn more about your product or service to schedule a demo with your team by placing demo calls-to-action on key pages of your website, including your home page. Click here to see what our demo landing page looks like.). How do you convert blog readers into leads?

Landing Pages 28

Landing Pages Lead Gen Leads Lead 28

Hubspot

AUGUST 28, 2012

If it goes well -- you've been vouched for by some case studies, they have that warm, fuzzy feeling from your custom demo -- then ask them to put a ring on it. Blogging is like jogging. We often hear people say they've tried blogging, but "it doesn't work." Or email an invoice. you know what I mean ;-).

Inbound Marketing 28

Inbound Marketing Long Tail Marketing Lead Scoring Lead Ranking 28

Hubspot

SEPTEMBER 23, 2011

His top-rated business blog, Understanding the Sales Force , is read by thousands of sales and marketing leaders. Today, all leads are treated the same as in, “let’s schedule an appointment” or “let’s arrange a demo.” The Inbound Promise. Train salespeople who follow up on these leads.

Lead Scoring 28

Lead Scoring Lead Ranking Sales Qualified Leads Effectiveness 28

Hubspot

NOVEMBER 11, 2016

Here are a few examples of forms from different businesses that have with different goals, starting with OfficeVibe's homepage : On AdmitHub's homepage , they've embedded a form for a demo request: The folks at American Songwriter embedded a subscribe form in the footer of their website : Below is the form on ChoiceScreening's "Contact Us" page.

Lead Generation 78

Lead Generation Marketing Websites Lead Scoring Lead Ranking 78

Buzz Marketing for Technology

JUNE 27, 2008

Judith Meskills SocSW Blog. Myst Daves Business Posts. Open Business Blog. Freakonomics Blog. Rob McNair-Huff. MetaCollab. Jonnie Moore. Dina Mehta. Misbehaving. Gary Lawrence Murphy. Michael J Notio. Alex Osterwalder. Seb Paquet. Robert Paterson. Frank Patrick. Steve Pavlina. Dick Richards. James Robertson.

Organization 100

Organization Peer-to-peer Lead Ranking Budget Programs 100

Hubspot

MARCH 10, 2016

6) Blogging. An individual or group of people usually maintains a blog. A personal blog or business blog will traditionally include regular entries of commentary, descriptions of events, or other material, such as photos and video. 7) Business Blogging. This is short for web log or weblog.

Paid Content 28

Paid Content Sales Management CMS Development Work Management 28

SnapApp

DECEMBER 1, 2014

Embed a Survey in Your Blog. Most business blogs are one-way conversations. Request a demo and get started on interactive content today! . What, you don’t have that kind of advertising budget? Not to worry – you can still get interactive with your audience without breaking the bank. Here are 6 ideas to get you started.

Spending 48

Spending Top of Funnel Sales Qualified Leads Funnel Advertising 48

Magisto

OCTOBER 3, 2019

Blog – A website full of articles, commentaries, content, with a reliable content calendar. Blogs publish content regularly. They can be created and ran by individuals, professionals, and bigger businesses. At the bottom of the funnel, the individual is ready to buy, request for a demo, or to engage in any way.

Paid Content 40

Paid Content Top of Funnel Work Management Marketing Management 40

Webbiquity

NOVEMBER 28, 2011

Is a Blog Still Important in 2011? by Edelman Digital Noting that “a blog is a focal point and acts as a base of operations for communications,” Jonny Bentwood details the benefits of business blogging as well as the growth stats: 39% of U.S.

Paid Content 100

Paid Content Social Media Statistics Paid Search Agency 100