Marketing Insider Group

FEBRUARY 23, 2021

Case studies help you build a story around your customers, products, and services. In 2020, 87% of consumers read local business reviews online. And 90% trust what other customers say about a company over what the company says about itself. They’ll also gain valuable and memorable insights into your business strategies.

Case Studies 282

Case Studies Case Study Studies Top of Funnel 282

Sharpspring

NOVEMBER 10, 2022

But starting a blog for your business isn’t a task to be taken on without forethought. And this is why many business blogs never deliver any noticeable results: They rank for random keywords that never bring any sales or leads. No other team members know what is going on with the blog or why. Know Your Why.

CMS Development 124

CMS Development Business Blogger Lead Scoring 124

NuSpark Consulting

OCTOBER 28, 2011

I like to brainstorm at last 24 post topics at a time (at least initially), and categorize them according to how people would search for your service/product. There are plenty of reasons why a business should have a blog. To name a few: In today’s social media landscape, business blogging has become a powerful marketing medium.

Business Blogging 100

Business Blogging Business Work Management B2B Thought Leadership 100

Webbiquity

APRIL 5, 2022

The cause of this plague is a combination of 1) dodgy guest-posting or link-building services that employ people who have no business writing, with 2) lazy website owners who’ll happily post “free” content without bothering to proofread it. ” Affiliate sales support independent publishing. Bucket brigade.

Copywriting 325

Copywriting Marketing Budget Budget Programs B2B Sales 325

ClearVoice

JUNE 13, 2022

For B2C marketing, a blog is a cost-effective and long-term lead generator for your business. With a B2C business blog , you can: Educate your customers. Promote your products or services. But how exactly do you write a great (or even good) B2C blog post? Envision who your ideal customer is.

Buyer Personas 52

Buyer Personas Top of Funnel Work Management Keywords 52

Buffer

MAY 4, 2022

Building a blog from scratch takes some work, but this article will help you get set up with the basics, while also providing insight into the various ways other businesses blog. Why start a blog for your small business? This is an efficient way to build up the organic search for your brand.

Small Business Marketing 88

Small Business Marketing Business Blogger Transparency 88

Writing on the Web

OCTOBER 14, 2015

The first step is to identify your blog goals – you’ll want to keep these in mind as you consider the ways you can earn money directly with a blog. How to Make Money Directly from a Business Blog. Advertisers and publishers use a wide range of payment calculation methods. Indirectly.

Cost Per Click 100

Cost Per Click Merchandising Cost per Acquisition Adsense 100

Biznology

MAY 27, 2016

Being Mobile Friendly Helps You Reach More Potential Customers. On the other hand, if your website looks great, everywhere that you’re promoting your site will get more clicks and conversions to sales. Web Copy: The copy on your website should speak exactly to the customer you’re trying to reach. Share your social media stream.

Marketing Websites 133

Marketing Websites Mobile Marketing Marketing & Strategy Keywords 133

Hubspot

JANUARY 16, 2012

Creating remarkable content is one of the core components of inbound marketing, and one of the best ways to generate a steady flow of fresh content is by publishing a business blog. Not Integrating Your Blog With Your Website. Publishing Too Much Product-Centric Content.

Business Blogging 28

Business Blogging Business Lead Scoring Lead Ranking 28

Marketing Insider Group

JUNE 1, 2015

In that time, Liz has totally upped her game on her personal blog , Twitter , Linkedin and Instagram (pretty amazing photos there Liz). She not only creates amazing content for our sales team, and our content marketing strategy customers, but now she also creates great stuff for our business blog.

Work Management 100

Work Management Planning Content Marketing Marketing Management 100

Convince & Convert

DECEMBER 8, 2014

First, the Reachpocalypse , where Facebook massively reduced organic reach of business pages. And now, the Promocalypse where Facebook has decreed that as of January, 2015 overly promotional posts from business pages will be treated like a North Korean political opponent. Posts that reuse the exact same content from ads.

Facebook 168

Facebook Paid Search Agency Marketing & Strategy Social Media 168

Convince & Convert

APRIL 24, 2012

Stanford Smith obsesses about how to get small business blogs noticed and promoted at Pushing Social , except when he’s chasing large mouth bass! We’ve discussed the benefits of social business. Specifically, how to produce interesting content and how to publish it on a regular basis. Stats Are Sexy.

Content Marketing 132

Content Marketing Planning Paid Search Agency Case Study 132

Hubspot

FEBRUARY 23, 2021

Now, with the rise of video and podcasts, it's blogging's turn to feel the heat. I reached out to marketers with backgrounds in product marketing, SEO, YouTube, podcasting, and more and asked them, " Are Blogs dead? In all fairness, this question surrounding blogs is not without reason. "You Here's what they said.

Paid Content 101

Paid Content Planning Work Management Paid Search Agency 101

PureB2B

MAY 18, 2016

Opting out of the blogging phenomenon makes a business seem like they don’t want to build a relationship with their customer, and in this day and age, that’s just shortsighted. Why You Should Blog for Your Business. Blogging can help you generate leads. Business Blogging Tips. Know Your Goal.

Top of Funnel 62

Top of Funnel Lead Scoring Lead Ranking Generation 62

Hubspot

DECEMBER 20, 2012

At this point, we know that consistent, frequent blogging is critical to your business’ online success. In fact, according to the 2012 State of Inbound Marketing , 70% of companies that publish articles 2-3 times per week have acquired a customer through their blog. Authors and Due Dates.

Template 28

Template Business Blogging Planning Buyer Personas 28

Webbiquity

MARCH 13, 2019

I did a website analysis and custom demonstration for a local IT recruiting company recently. These sites are also places where your followers will promote your content and where someone else might find your content and link to it. Social Media Marketing Supports Blogging by Driving Traffic to the Blog. By Peter Caputa.

Social Media 202

Social Media Search Marketing Social Marketing Optimization 202

Content Marketing Institute

JANUARY 15, 2018

Not only has the topic been dealt with, but even the angle taken is too familiar … I don’t need to read what’s already been published 300 times. I don’t need to read what’s already been published 300 times, says @YounessBermime. Product name here and here and there. contentmarketing Click To Tweet. It’s trite.

Content 111

Content Paid Search Agency Advertising Agencies Mobile Advertising 111

PureB2B

AUGUST 28, 2018

Only once you understand the whole story behind your sales lead’s goal-oriented behavior and activities can you begin to grasp the full context of how your products or services can best address their needs. Make sure you understand their product or service offerings, and how much they’re selling on a daily, monthly, or yearly basis.

Research 96

Research Sales Qualified Leads Marketing Automation Services Work Management 96

Valasys

MAY 7, 2020

Using Guest blogging for high-quality link-building makes it a powerful tool for improving brand awareness, boosting your SEO endeavors, discovering new and useful contacts, and for streamlining the sales cycles. According to the Business Blogging Secrets Revealed report by Curata , 56% of externally sourced blog posts are from guest authors.

High Quality Lead 72

High Quality Lead Link Building Ad Building Lead Scoring 72

Hubspot

JUNE 16, 2020

If you're writing for the professional who is part of a large organization, how does your blog cater to their needs? Though an enterprise audience is a smaller number of people to reach, blogging for those customers can be a huge driver for ROI and acquisition. Blogging does way more than populate your website with content.

Enterprise Management 91

Enterprise Management CMS Development Marketing Automation Services Marketing Management 91

Writing on the Web

JUNE 16, 2010

I use it as a traditional website for my business, with product pages, etc. It can be customized to look like a traditional website for any business, or you can get something customized specifically for your needs. There are a multitude of talented web people available for customizing it for your needs.

Marketing Websites 100

Marketing Websites Ning Digg Buzz 100

PureB2B

AUGUST 28, 2018

Only once you understand the whole story behind your sales lead’s goal-oriented behavior and activities can you begin to grasp the full context of how your products or services can best address their needs. Make sure you understand their product or service offerings, and how much they’re selling on a daily, monthly, or yearly basis.

Research 62

Research Sales Qualified Leads Marketing Automation Services Work Management 62

Content Marketing Institute

FEBRUARY 1, 2019

The difference between mainstream media publications and most business blogs is that the former openly strive for objectivity in their articles (and their points of view are reserved for their opinion pages). For example, the analytics software startup Mixpanel admitted it had been pricing its product wrong. Be objective.

Marketing Analytics Tools 101

Marketing Analytics Tools Course Paid Search Agency Brand Identity 101

ClearVoice

MAY 26, 2022

The best place to start is to think about what’s driving your customers crazy. Do they need help using your product or service? Are they unsure about how to handle a problem that your business addresses? Putting yourself in your target customers’ shoes is one of the easiest was to generate ideas for your blog.

Business Blogging 52

Business Blogging Work Management Business B2B Thought Leadership 52

Webbiquity

MAY 10, 2011

The core of social media marketing efforts should be the corporate blog. Through a blog, marketers become publishers, providing their audience with relevant and valuable content. Publishing has historically relied on advertising, or sponsorships, to pay for content production. What should they promote?

ROI 100

ROI Generation Advertising Agencies Case Studies 100

Marketing Insider Group

SEPTEMBER 21, 2020

Businesses that blog attract more leads, build brand trust, and have an easier time nailing revenue goals. It’s also what customers prefer – 70% of people would rather learn about a company through its articles rather than advertisements. I’ve seen it happen with our clients time and again, as well as with our company blog.

Top of Funnel 309

Top of Funnel Paid Search Agency Companies Marketing Automation Services 309

Directive Agency

MAY 24, 2017

When this happens, your business can suffer. Customers, site visitors, and readers expect to see consistent activity, indicating that a blog and business are up and running. When a site is idle for too long, customers can lose interest, and site traffic can drop. See what other sites and blogs are saying.

Planning 40

Planning Marketing Plans B2B Marketing Ad Building 40

Hubspot

NOVEMBER 7, 2012

While this educational, top-of-the-funnel content is vitally important, let's not undermine the importance of bottom -of-the-funnel marketing content -- content that communicates the functionality and benefits of your product/services -- and content that enables your sales team and helps them sell. Product Marketing Content.

Top of Funnel 28

Top of Funnel Work Management Product Marketing Management 28

Webbiquity

JANUARY 2, 2013

This post, along with 79 Remarkable Social Media Marketing Facts and Statistics for 2012 and 87 More Vital Social Media Marketing Facts and Stats for 2012 previously published here, provide a solid foundation for that understanding. Consumers actually place the highest value on deals and promotions (83%) and rewards programs (70%). (

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Hubspot

MARCH 28, 2019

The blog’s author, Tim Urban, writes an incredibly comprehensive and interesting article (more like a book) every few months. As a company and their content production capacity grows, it’s less and less effective to have a one-size-fits all approach. Your webinar topics can still be useful for those not using your product.

Lead Scoring 101

Lead Scoring Lead Ranking Tools Leads 101

Atomic Reach

JANUARY 3, 2019

It is a blog post that informs you of industry changes or a video on social media that reveals a customer reviewing the brand. His efforts at promoting best practices for content marketing were recognized in 2014 when he was awarded the John Caldwell Lifetime Achievement Award by the Content Council.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

Hubspot

JANUARY 3, 2013

Paul Dunay has written, " there is no campaign in social media ," while Joe Pulizzi said in a video interview that "content marketing is not a campaign, it is a promise to our customers." hold much greater promise for creating sustained growth through authentic customer relationships.”. which some of us might call 'inbound marketing'.

Campaigns 28

Campaigns Planning Peer-to-peer Paid Search Agency 28

Hubspot

AUGUST 9, 2011

Being known as a thought leader in your industry is a huge step in the right direction toward increased credibility for your business and its products/services. It can also help your business stand out from its competitors. Bonus points if you can link to a blog post you've written that expands on the topic in question!).

Thought Leadership 28

Thought Leadership Conference Custom Publishing Trust Marketing 28

Industrial Marketing Today

JUNE 8, 2010

You are well aware of the fact that the Internet has completely and permanently changed the way industrial buyers purchase technical products and services. Let’s say your business offers a software product designed to help business owners efficiently allocate revenue to related expenses to ultimately reduce costs.

Buying Cycle 60

Buying Cycle Buy Work Management Marketing Management 60

Online Marketing Institute

NOVEMBER 7, 2010

Business buyers typically seek additional information and resources for information on business products and services. In the growing content marketing field, some companies choose a pure creation strategy (often using blogging platforms for publishing) and find it to be a challenge.

Curation 40

Curation Enterprise Management B2B Marketing Work Management 40

Hubspot

MARCH 2, 2011

But what about using analytics strategically to achieve the goals of a particular blog article? Strategic bloggers know how to effectively use their business blogs to achieve specific goals. Is there a new feature in your products or services to which you'd like to draw attention? What can you learn?

Analytics 28

Analytics Blogger Click Rate Hubspot 28

Hubspot

OCTOBER 21, 2012

Many inbound marketers have reached the point where they’re actively using social media, business blogging , and working on their on-page SEO, but how do you take your marketing to the next level? Google Launches Promotions on Google Shopping, Enables Distribution to Google Offers & Maps on Android, Too, From TechCrunch.

Facebook 28

Facebook Inbound Marketing Google Promotion 28