PureB2B

AUGUST 28, 2018

Are there any business or legal issues they’re facing? Do their customers rave about them? Are there any customer complaints? With the current business size, published revenue, and customer following, do you think that they’re trying to scale up? Business Blog. Google Search Results.

Research 95

Research Sales Qualified Leads Marketing Automation Services Work Management 95

Hubspot

JUNE 5, 2012

There is no shortage of different types of content you can create to feed your business blog. It's a business blogging classic. As a matter of fact, analysis of content published on this very blog reveals that how-to style posts generate an average of 55% more views than all other types of posts on our blog.

Business Blogging 28

Business Blogging Business B2B Thought Leadership Stats 28

Hubspot

DECEMBER 29, 2011

You believe in the importance of creating relevant and interesting content for your prospects to consume. You even opened up a company Facebook page and Twitter account, though your venture into Google+ is still tenuous. This blog post (how meta is that?) Is blogging really effective? You're an inbound marketing convert.

Business Blogging 28

Business Blogging Stats Business Inbound Marketing 28

PureB2B

AUGUST 28, 2018

Are there any business or legal issues they’re facing? Do their customers rave about them? Are there any customer complaints? With the current business size, published revenue, and customer following, do you think that they’re trying to scale up? Business Blog. Google Search Results.

Research 62

Research Sales Qualified Leads Marketing Automation Services Work Management 62

NuSpark Consulting

JANUARY 16, 2012

Here are two: “Are we adjusting to the changing dynamics of our customers?”. It doesn’t matter whether you have a Twitter, Facebook or YouTube presence. Today’s marketing and publishing tools let you do that. Either way, the lesson is the same: Customer expectations and behavior are changing. Times keep changing.

Banner Ads 100

Banner Ads Marketing Management Press Banners 100

Marketing Insider Group

SEPTEMBER 21, 2020

Businesses that blog attract more leads, build brand trust, and have an easier time nailing revenue goals. It’s also what customers prefer – 70% of people would rather learn about a company through its articles rather than advertisements. I’ve seen it happen with our clients time and again, as well as with our company blog.

Top of Funnel 309

Top of Funnel Paid Search Agency Companies Marketing Automation Services 309

ClearVoice

MAY 26, 2022

The best place to start is to think about what’s driving your customers crazy. Are they unsure about how to handle a problem that your business addresses? Putting yourself in your target customers’ shoes is one of the easiest was to generate ideas for your blog. Why content marketing is important for business?

Business Blogging 52

Business Blogging Work Management Business B2B Thought Leadership 52

Single Grain

DECEMBER 29, 2020

Fishkin has incredible insight in what it takes to start a business, run it well, and connect with your target audience. He frequently published unique, original content that you won’t find elsewhere. His posts on the blog are outstanding. A Simple Hack to Combine Facebook Ads and Google Ads. Both tools are exceptional.

Blogger 119

Blogger Business Blogging Sales Management Enterprise Management 119

PureB2B

AUGUST 3, 2016

Suffice it to say, blogging is best done the old fashioned way. That is, with an actual human being behind the keyboard crafting their ideas into a blog post, and publishing it after (several rounds of) editing. It pulls them in, captures their attention, and increases your chances of turning them into loyal customers.

Lead Generation 62

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 62

Webbiquity

MAY 10, 2011

Yet a Bazaarvoice/CMO Club study showed that only 15% of CMOs could point to a “significant return&# from Facebook marketing efforts, while 9% report no ROI and 35% basically had no idea. The core of social media marketing efforts should be the corporate blog. Your customers’ words are more powerful than your own.

ROI 100

ROI Generation Advertising Agencies Case Studies 100

Industrial Marketing Today

JUNE 12, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website B2B Websites: To Publish Prices, Or Not To Publish…That Is The Question by Achinta Mitra on June 12, 2010 in Industrial Marketing Strategies , Sales Strategies , Website Design & Development Do you show prices on your B2B website?

Sales Management 60

Sales Management Pricing Price Marketing Websites 60

LeadSquared

OCTOBER 24, 2013

Share informational and relevant content on your account. Also make sure that the content you post on Google+ is relevant for search terms (keywords) that you want to rank. No will search for blog content about a product only. Website visitors read blogs which offer some value or solve their problems. Question 4.

Paid Content 52

Paid Content FAQ Webinar Metrics SEO 52

Industrial Marketing Today

JUNE 15, 2010

Other than some initial hiccups, the updates and the usage have been flawless with our client receiving very favorable comments from their customers. For DiYMers: Read my earlier post Do-it-Yourself Search Engine Optimization (SEO) for Your WordPress Blog. Take a quick poll.

CMS Development 60

CMS Development Marketing Websites Work Management Web 2.0 60

Hubspot

FEBRUARY 23, 2016

Setting aside time to brainstorm blog topics, structure posts around relevant keywords, optimize calls-to-action and social sharing buttons, and strategically place relevant internal links can sound daunting to many marketers. Read this blog post to learn more about the benefits of business blogging.).

Traffic 28

Traffic Buyer Personas Top of Funnel SEO 28

Industrial Marketing Today

JULY 23, 2010

Today, technical buyers and engineers expect suppliers to have a substantial online presence with a website packed with relevant content in a variety of formats and easily searchable. The key here is to serve up relevant content that matches the prospect’s state or stage on the decision making process.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

Industrial Marketing Today

MAY 21, 2010

This timeless classic, one of the first bestselling self-help books published in 1937 and sold over 15 million copies globally is still relevant today. As a B2B marketer, we want to reach our ideal prospects and communicate with customers to maintain top-of-mind awareness throughout their buying cycle. I say you need both.

Web 2.0 60

Web 2.0 Buying Cycle B2B Blogger 60

Industrial Marketing Today

JUNE 8, 2010

In one word content – marketing content that is relevant and tailored to the prospect’s stage on the buy cycle. You may be too close to the forest to see the trees, sometimes you may have to ask your current customers for their input. How can you accomplish all that? My take: Sharpen your listening skills.

Buying Cycle 60

Buying Cycle Buy Work Management Marketing Management 60

Industrial Marketing Today

JULY 14, 2010

Curation: Doing more with less is the topic of a video I found in a post by Steve Rosenbaum who is the CEO of Magnify.net , a video curation and publishing platform. The final piece of the content curation puzzle was an article by Lee Odden of TopRank Online Marketing blog. I hit the mother lode! Maybe it’s my M.A.

Curation 60

Curation RSS Web 2.0 Content Marketing 60

Industrial Marketing Today

JULY 9, 2010

They forgot to first set a strategy that carefully targets prospects with relevant messaging. Number of campaigns sent out, trade shows attended or press releases published do not generate revenues. The first is a diagnostic tool and the second one measures the health of the business.

Marketing Automation Services 60

Marketing Automation Services Lead Ranking Marketing Qualified Leads Marketing Automation 60

Hubspot

SEPTEMBER 27, 2013

Stop blindly writing content for your customers. We want to make it easy for you to serve the right content to your customers. This ebook shows you how to implement a strategy that helps you create relevant, stellar content. Lesson 3: Business Blogging. Confused about where to start with blogging?

Landing Pages 28

Landing Pages Planning Inbound Marketing High Quality Lead 28

Hubspot

JANUARY 24, 2012

To do so, make sure your landing pages are equipped with social sharing buttons and that you're actively sharing it via your social channels, optimize your landing pages with the keywords you want your page to get found for, and make sure every web page and blog post you create includes a relevant call-to-action for your landing pages.

Top of Funnel 28

Top of Funnel ROI Landing Pages Lead Scoring 28

Hubspot

MARCH 27, 2012

As an inbound marketer, you spend so much time writing amazing blog content -- you conceive an engaging topic , research the subject matter, pour your heart and soul into writing the post, and beam as you hit the publish button for all the world to see. 1) Recommend Blog Posts About Similar Topics.

Top of Funnel 28

Top of Funnel Bundling Best Practices Lead Nurturing 28

Hubspot

APRIL 3, 2013

And soon after, brands began to realize that creating content (actually they just called it blogging back then) could greatly benefit both SEO efforts and brand awareness. Social media was all the rage, and blogging was, well, old and worn out. And that is why the blog post is the new online ad unit.

Paid Content 28

Paid Content Paid Search Agency Ads Banner Ads 28

Hubspot

APRIL 6, 2012

Unlike blog posts, ebooks are high-commitment pieces of content because of their length, so you need to make sure you're demonstrating the value up front in a compelling way. For instance, one HubSpot ebook is titled 15 Business Blogging Mistakes & Easy Fixes with the subtitle, "How to Fix the Most Common Blogging Bloopers."

Design 28

Design Top of Funnel Work Management Marketing Management 28

Online Marketing Institute

MAY 18, 2010

Here are a few of the most important questions to ask (and get answers to:) How many web pages are published on the corporate domain name? reconcile the difference and fix) How many and what type of images are being published ON the corporate domain name? How many and what type of videos are being published on the corporate site?

SEO 40

SEO Top of Funnel AIDA Digital Asset Management 40

Hubspot

JANUARY 25, 2012

But did you know there's a way to reach even more potential customers than just your email list? Share on Facebook!' Follow Us on Twitter/Facebook/LinkedIn/Google+!') so you can touch potential customers through social channels, too! Email and Blogging/Social Media/PPC. Social Media and Blogging. Tweet This!'

Planning 28

Planning Paid Search Agency Work Management Mobile Advertising 28

BuzzSumo

DECEMBER 17, 2020

In most cases the general focus of our content will be set by business purpose. Business blogs must focus on topics that support the product offering. To support the business, with a profitable blog , content creators take a static subject area and write about it over and over again in (hopefully!) Facebook Live.

Marketing & Strategy 145

Marketing & Strategy Marketing Strategy Content Marketing SMB 145

Hubspot

FEBRUARY 17, 2011

In other words there is more to social media than Facebook and Twitter and LinkedIn. Mutually beneficial pitches are always more like to get read and written about on their blog. Meeting your fans, customers, etc. It’s Not Over After You Hit Publish. Marketing you blog is something that must happen.

Communities 28

Communities Blogger Long Tail Marketing Work Management 28

Hubspot

OCTOBER 19, 2010

Each time you publish a blog post you are increasing the indexed page volume of your site and the ability to rank for important keywords. You are also creating great link bait and engaging with your subscribers, customers, potential leads, industry professionals, etc. Spend 30% on Calls-to-Action and Landing Pages.

Marketing Mix 28

Marketing Mix Inbound Marketing Allocation Work Management 28

Marketing Insider Group

SEPTEMBER 14, 2020

Hopefully most of these marketing stats will help you to prove that your content marketing strategy , digital and advertising campaigns are on-trend, relevant, and effective. A few things to note: We’ve broken the stats into some of the relevant categories within digital marketing and consumer trends related to marketing.

Stats 267

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 267

Industrial Marketing Today

JUNE 3, 2010

In the words of Jeffrey Zeldman , the renowned web designer, blogger, independent publisher and the king of Web standards according to Business Week, “Content precedes design. We already have lots of brochures and data sheets to give to our prospects and customers. Design in the absence of content is not design, it’s decoration.”

Marketing Websites 60

Marketing Websites Web 2.0 Work Management Buying Cycle 60

ClearVoice

JUNE 3, 2022

When it comes to creating good SEO content, speak with authority on the topics your prospects and customers care about. For example, if you’re writing material for a business blog , then the focus should be on the actual subjects and discussions relevant to your prospects and customers. Measurement.

SEO 97

SEO PageRank Top of Funnel User-Generated Content 97

Hubspot

AUGUST 11, 2011

Blogs ranking higher for a particular keyword phrase are most likely more authoritative in the eyes of Google, so generating an inbound link from them will be a little more powerful than a link from blogs on subsequent search engine results pages. Twitter directories can be a great place to find relevant people in your industry.

Blogger 28

Blogger Lead Scoring Lead Ranking Keywords 28

Online Marketing Institute

MARCH 24, 2011

Mashable | The Social Media Guide Viral Topics Twitter YouTube Facebook iPhone Google Video About Mashable Company About Us Advertise Submit News Contact Us Announcements Resources Guidebooks Lists How To Trending Mashable Awards Subscriptions Partners W3 EDGE Rackspace Concentric Sky Dynect DNS Intridea Welcome to Mashable! Have an account?

Business Blogging 40

Business Blogging Tips Business Classified Ads 40

seo.co

NOVEMBER 8, 2021

He founded the website 11 years ago and has scaled the blog into one of the more successful resources on the web today. Now published by Third Door Media, Search Engine Land features news and opinions on SEO, search engine marketing (SEM), social media, local marketing, and other pertinent industry topics. Buffer Blog.

SEO 98

SEO Work Management Marketing Management Advertising Agencies 98

Martech Advisor

MARCH 30, 2020

The book begins with the fundamentals of marketing and focuses on the stages of the customer journey, creating a marketing campaign, and compelling offers. It then delves into content marketing, business blogging, and provides 57 blog post ideas. Instead, it depends on how easy it is for customers to do business with you.

Paid Content 140

Paid Content Work Management Marketing Management Marketing Analytics Tools 140

Hubspot

OCTOBER 9, 2014

You know content marketing works, so you''ve been plugging away at blog posts, ebooks, and other valuable, educational content for your potential customers. Now, I''d like to address a concern I''ve heard from some fellow marketers: that overly aggressive remarketing will make your prospective customer feel uncomfortable.

Paid Content 28

Paid Content Cost Per Click Work Management Clickthrough 28