Webbiquity

APRIL 10, 2018

And communicate the business benefits? Content has to be high quality and laser-focused to cut through the noise. HubSpot ). The four essential qualities of winning B2B content are brevity, accuracy, timeliness, and relevance. How to best produce content for technical buyers? Content Marketing Institute ).

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Hubspot

JUNE 16, 2020

For example, if you are writing for enterprise audiences, how are you framing that content to achieve your goals? If you're writing for the professional who is part of a large organization, how does your blog cater to their needs? Many marketers agree — blogging is an important part of their content strategy.

Enterprise Management 91

Enterprise Management CMS Development Marketing Automation Services Marketing Management 91

Hubspot

DECEMBER 2, 2011

Yes, as an inbound marketer, your blog content has to be amazing. However, even the best content can be hampered by bad design. As a business becoming a blogging machine, it is easy to focus 100% on content and ignore valuable design elements of your blog that can act as powerful boosters of traffic and leads of your business.

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Business Blogging Design Business RSS 28

Hubspot

JULY 23, 2010

Excellent content leaves the reader with something new that they didn’t have before. People like to get something from blogs they read. You don’t have to be Shakespeare to have a good blog. Remarkable Content – A mix of content is good. Keep content topical, informative, and non promotional.

Business Blogging 28

Business Blogging Webinar Metrics RSS Ning 28

Hubspot

JUNE 5, 2012

There is no shortage of different types of content you can create to feed your business blog. Thought leadership-based content, commentary on industry news, data-driven analyses, list-style posts. It's a business blogging classic. the options are numerous. But one type stands out from the rest. Introduce It.

Business Blogging 28

Business Blogging Business B2B Thought Leadership Stats 28

Hubspot

AUGUST 2, 2010

Fact: it is obscenely easy to set up a business blog today and begin driving new, qualified traffic to your site soon. Regular readers of HubSpot's blog are probably already experiencing the benefits of regular blogging, including harvesting the long tail of search traffic to drive incremental, high-quality leads to their site.

Business Blogging 28

Business Blogging Long Tail Marketing Business High Quality Lead 28

Webbiquity

MARCH 20, 2018

The original term “weblog” was shortened to just “blog” a year later, and that term was named Merriam-Webster’s word of the year in 2004. Business blogging is now commonplace. Three-quarters of B2B marketers and 61% of their B2C counterparts use blogs as part of their social media content.

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Webbiquity

DECEMBER 5, 2011

But a blog also presents additional opportunities for search optimization beyond those that apply to standard websites (which is why Google loves blogs ). Take advantage of these six techniques to help get your blog ranked highly in relevant searches, and increase your overall web presence. Fresh content.

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Hubspot

MARCH 28, 2019

So it’s enough of a benefit to simply be notified when these works of art are published: However, most business blogs can’t compete on that standard (it’s wildly time consuming and expensive to produce content like that). Essentially, it’s a piece of premium content you can use to entice someone to sign up for your list.

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Lead Scoring Lead Ranking Tools Leads 101

Hubspot

JULY 8, 2011

To share some best practices for writing attention-grabbing, view-worthy blog titles, I decided to turn to the data. The HubSpot blog has published over 2,000 blog posts in the past 5 years. Using this data, our blogging team has been able to learn a thing or two about effective blog titles.

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ClearVoice

MAY 26, 2022

Stuck on content ideas for your business? Are they unsure about how to handle a problem that your business addresses? Putting yourself in your target customers’ shoes is one of the easiest was to generate ideas for your blog. Now, you may be wondering if you really need a blog or content marketing in general.

Business Blogging 52

Business Blogging Work Management Business B2B Thought Leadership 52

Hubspot

APRIL 12, 2011

The Following is a guest post by Sam Coren (@ samcoren ) the Content Manager for StudentAdvisor.com, a Washington Post Company. Check out her posts on the StudentAdvisor Blog for the latest in college news. When it comes to business blogging, lists are an excellent accessory to have in your content generation toolbox.

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Tips FAQ RSS Social Media 28

Hubspot

MARCH 18, 2015

Recently, we launched a new ranking tool called Inboundrank -- using different parameters like traffic, domain authority, and social shares, we ranked the top marketing blogs in the U.K. To learn what made the top blogs on the list so successful, we reached out to some of the marketers who run them. Create blog content from these.

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Paid Search Agency Tips Companies Lead Scoring 28

Single Grain

DECEMBER 29, 2020

Here are the top 16 SaaS bloggers that all businesses should follow for the most up-to-date, advanced and useful business techniques that will help you grow your business. TABLE OF CONTENTS: Rand Fishkin. He frequently published unique, original content that you won’t find elsewhere. Neil Patel. Hiten Shah.

Blogger 119

Blogger Business Blogging Sales Management Enterprise Management 119

Hubspot

MAY 7, 2014

When you think of growing your database through blogging, you typically think about writing helpful content, then using calls-to-action somewhere in the post to offer conversion opportunities. In this post , we explain how to add a check box to your blog comments form, allowing your readers to subscribe with a click of a button.

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Hubspot

NOVEMBER 22, 2011

Either way, here are 6 brilliant tips to better your blog's conversion rate and start pumping more leads out from that valuable traffic. Better Align Content With Relevant, Targeted Offer CTAs. Could they be better aligned with the content of your specific blog articles? Connect with HubSpot :

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LeadSquared

NOVEMBER 24, 2015

Any tips on targeting rich people for a luxury furniture brand? Apart from that, you have HubSpot, Infusionsoft, Marketo, Salesforce and several others. However, a responsive website, social media presence, and a business blog would probably make lead generation quicker. How can we find out who shared our content?

Paid Content 52

Paid Content FAQ Webinar Metrics Advertising Agencies 52

Marketing Insider Group

SEPTEMBER 21, 2020

B2B marketers who blog get 67 percent more leads than those who don’t. I’ve seen it happen with our clients time and again, as well as with our company blog. My own business depends on creating blog content that outranks my competitors. Configure Your Blog. Reading another blog article.

Top of Funnel 309

Top of Funnel Paid Search Agency Companies Marketing Automation Services 309

Hubspot

JUNE 23, 2011

You already know that creating quality content helps drive traffic to your web site, which in turn creates more leads. However, you might be all too familiar with the pressure that comes with blogging: the pressure to come up with remarkable and appealing content on a regular basis. Connect with HubSpot :

Tips 28

Tips Opinions Statistics Ideal Customer Profiles 28

Hubspot

FEBRUARY 16, 2011

Because sites that make money from pay-per-click advertising are experts at driving more clicks on their ads, business owners can learn from them about how to produce more clicks on their CTAs, and thus, generate more leads. Other good places are above or below the title and directly after the content on blog articles.

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Lead Scoring Lead Ranking Generation Ad Exchange 28

Hubspot

JUNE 4, 2013

If I had to boil down the definition of high-quality content into one phrase, it''d be " content that provides value." The fact of the matter is, content quality depends on a variety of factors, and it''s largely influenced by what''s valuable to your particular audience. Content That Purely Entertains Has Its Place, Too.

Lead Scoring 28

Lead Scoring Lead Ranking Content Thought Leadership 28

Hubspot

OCTOBER 14, 2010

With the rise of inbound marketing, content has become front and center in the minds of marketers. This focus on content as an important marketing tactic creates two extremely important problems. First, content creation is difficult. The second major problem with the rise of content marketing is noise.

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Curation Content Aggregators Inbound Marketing 28

Webbiquity

MARCH 31, 2015

A well-written and consistently updates business blog is a vital core element of a successful content marketing program. As noted below, blogs are among the most effective tools for increasing website traffic, generating leads, and acquiring customers. What are the key elements of a successful business blog?

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Business Blogging Tactics Tips Business 100

Hubspot

MARCH 27, 2012

As an inbound marketer, you spend so much time writing amazing blog content -- you conceive an engaging topic , research the subject matter, pour your heart and soul into writing the post, and beam as you hit the publish button for all the world to see. 1) Recommend Blog Posts About Similar Topics.

Top of Funnel 28

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PureB2B

AUGUST 3, 2016

But if there’s one thing we’ve yet to find a machine able to do properly, it’s crafting a compelling blog post. Sure, there’s software that can pull content off the internet for you. It’s as close to automating blog posts as you can get, but be forewarned, as these typically create posts based on RSS feeds. Worst case scenario?

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Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 62

Hubspot

OCTOBER 19, 2012

Your blog is, without a doubt, one of the most powerful inbound marketing tools at your disposal. But one of blogging's biggest benefits is in its huge potential for lead generation and reconversion. 8 Lead Gen Opportunities for Your Business Blog. On Your Blog's Homepage.

Lead Generation 28

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Hubspot

JANUARY 24, 2012

Marketing content creators have a lot of potential content assets at their disposal. But whether they're drafting an ebook , writing a blog post, or producing a webinar, they usually have different goals in mind for the content they're creating. What Does Content 'Success' Mean? Ebooks/Whitepapers.

Top of Funnel 28

Top of Funnel ROI Landing Pages Lead Scoring 28

Hubspot

AUGUST 10, 2011

So if you want to kiss that SEO juice and those precious blog leads goodbye (or if you just want to learn what to avoid), here are our top 10 tips for writing a terrible, horrible, no good, very bad blog post. 10 Tips for Writing the Worst Blog Post Ever. Write a boring, non-descript headline.

Blogger 28

Blogger Lead Gen Sales Qualified Leads Landing Pages 28

Hubspot

MARCH 3, 2011

Many of these issues stem from not including calls to action (CTAs) alongside valuable and relevant content that is being shared on social media. No Blog CTA - Business blogs are great, because they are a social media asset that a company owns and completely controls. Too Many Clicks - Don't make people work hard.

Lead Generation 28

Lead Generation Social Media Generation Media 28

Hubspot

JULY 1, 2011

Part of writing amazing content is being willing to ignore previous assumptions of blogging best practices. Here are common blogging assumptions to ignore on your quest for the perfect blog post. The truth is that people have been successful with all variations of blog post lengths. 7 Traits of Great Blog Posts.

Best Practices 28

Best Practices Blogger Storytelling Business Blogging 28

Hubspot

JUNE 28, 2011

Social Sharing Buttons: It's a fairly simple concept -- the more visitors you can attract to your blog, the more chances for conversion! Give your blog content extended reach by including social sharing buttons (e.g. CTA at the Bottom: Always -- I repeat -- ALWAYS include a call-to-action at the bottom of your blog post.

Optimization 28

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Hubspot

JUNE 23, 2011

But, if you post to your blog sporadically, whenever an idea happens to pop into your head, you aren't going to achieve this. Post consistently and you will develop a loyal following who make reading your blog part of their routine. Relevancy Frequently, if someone has been blogging for a while, they will run out of things to say.

Blogger 28

Blogger Opinions High Quality Lead Hubspot 28

Hubspot

JULY 28, 2010

When businesses give away something for free, they often get a lot in return from their fans or customers. One of the benefits of business blogging is that it establishes trust and thought-leadership. In this post, I'll share some practical tips on how to approach guest blogging, and how to get the most out of it.

Public Relations 28

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Hubspot

OCTOBER 26, 2010

But you can only reap these benefits if you can actually get visitors to your blog. By now, we all know that content is king and that creating remarkable content on a regular basis will pay off sooner or later. Make Your Blog Title Interesting and Engaging. Make Your Content Easy to Read. Be unique.

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Hubspot

FEBRUARY 17, 2011

We do this at HubSpot with our annual HUG ( HubSpot User Group Conference ). Building relationships with the right networks with people who would be interested in sharing your content, is key. Again, find where your target audience is consuming and sharing content and reach out to them! Connect with HubSpot :

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Communities Blogger Long Tail Marketing Work Management 28

Hubspot

JUNE 21, 2011

While it's a great place to start, content creation shouldn't be limited to your business blog. While it might take a couple of hours to produce a well-written blog post, an ebook takes a lot more time and effort. 13 Tips for Writing & Launching an Ebook. But how do you begin, and where do you end?

Top of Funnel 28

Top of Funnel Generation Landing Pages Leads 28

Hubspot

JANUARY 18, 2012

Well luckily, every business blogging challenge we've heard has a solution that you can implement immediately if you truly want to keep that New Year's blogging resolution. Staring at a blank page can be intimidating and often results in wasted hours or, worse, no blog post at all. I'm not a writer.".

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