Writing on the Web

SEPTEMBER 25, 2013

If you’re in business and have a business blog, you’re frequently challenged by what to write. In my ebook Content Marketing with Blogs , I suggest business blog posts should be written with the 4 E’s as a guide: What you publish on your business blog should: Entertain.

Business Blogging 100

Business Blogging Business Content Buzz 100

Webbiquity

SEPTEMBER 23, 2016

Everyone knows that your business blog is there to promote your business, but your readers don’t want to hear about it every time you post. If your idea of blogging is constantly telling your readers how awesome your product is or how amazing your services are, you can be sure you won’t have readers for long.

Business Blogging 100

Business Blogging Business Blogger Custom Publishing 100

PureB2B

NOVEMBER 13, 2017

However, not all lead generation channels are created equally, and businesses need to focus on what works specifically for them to increase efficiency and maximize returns. Every business has specific dynamics and unique requirements in terms of their sales and marketing processes. A year later, email is still king.

Lead Generation 86

Lead Generation Sales Qualified Leads Advertising Channels Word of Mouth 86

Biznology

JANUARY 12, 2015

Blogs have been around for quite some time now. Although they were not widely used by businesses at their conception, they have been around since the 1980’s and 1990’s. Business blogs just started to go mainstream about 10 years ago. Here are 10 reasons why you should maintain a blog for your business: Blogging is easy.

Business Blogging 80

Business Blogging Activities Business Landing Pages 80

Webbiquity

OCTOBER 25, 2023

This involves a creative team that designs images, infographics, and sometimes videos that are audience-friendly and easy to share on social media channels. help you consolidate all these channels, so that there’s a consistent brand-driven context to repurpose and promote. Platforms like Beacons.ai

Business Blogging 307

Business Blogging Creativity Business Marketing & Strategy 307

Industrial Marketing Today

JANUARY 3, 2011

Industrial marketers who don’t use a business blog are missing a key component of feeding the top of their sales funnels. You can find lots of online articles about the advantages of using a business blog for building thought leadership, communities and humanizing your company. A business blog feeds your sales funnel.

Top of Funnel 60

Top of Funnel Business Blogging High Quality Lead Business 60

Hubspot

AUGUST 13, 2013

For instance, business blogging. What''s the difference between regular blogging and business blogging? What Is Business Blogging? Business blogging is a marketing tactic that uses blogging to get your business more online visibility. I still don''t know what blogging is!

Business Blogging 28

Business Blogging FAQ Business Lead Scoring 28

ClickZ

JANUARY 12, 2024

updates, eCommerce brands are now facing a growing challenge: gaining clear visibility into the performance of their media mix channels. Conclusion TikTok has exploded in popularity, emerging as a significant alternative ad channel. However, with regulatory changes such as GDPR and iOS 14.5

Advertising Agencies 105

Advertising Agencies Top of Funnel Marketing Attribution ROAS 105

Webbiquity

MAY 6, 2020

With so many channels available to interact with customers, it has become a measure of the ongoing practice of brands anticipating their customers’ needs and keeping in touch with them. However, compared to other channels, the potential of blogging is still under-realized. Here is a multi-channel approach to promotion.

Enterprise Management 204

Enterprise Management Work Management Marketing Management Multi-Channel 204

Webbiquity

OCTOBER 22, 2020

Most business owners use blog posts to offer advice that can help to attract new visitors. This free advice can be a great way of building trust in your company and can help generate new business. Blogs can have other benefits such as improving SEO and as a regular source of content to promote on social media.

Business 218

Business Ideal Customer Profiles Work Management Youtube 218

Hubspot

MAY 23, 2013

And because business blogging is one of the most effective ways for marketers to consistently deliver content to their audiences -- and because it''s right in my wheelhouse as HubSpot''s blog manager -- I thought I''d share with you what I think the future of business blogging holds. The Content Marketing Deluge.

Business Blogging 28

Business Blogging Top of Funnel Paid Content Business 28

Sharpspring

NOVEMBER 10, 2022

But starting a blog for your business isn’t a task to be taken on without forethought. And this is why many business blogs never deliver any noticeable results: They rank for random keywords that never bring any sales or leads. Clearly understand your primary reason for starting a business blog in the first place.

CMS Development 124

CMS Development Business Blogger Lead Scoring 124

Hubspot

OCTOBER 5, 2011

Blog content gets shared across all types of social channels. So for a blog post, the headline is its call-to-action. To save you some time, we wanted to give you a jump-start on succeeding at this critical aspect of business blogging. 13 Awesome Headlines for Business Blogging Success.

Business Blogging 28

Business Blogging Business Statistics Hubspot 28

Webbiquity

FEBRUARY 12, 2018

The “Winter Wonderland of Marketing Stats and Facts” series which kicked off here in January 2016 and concluded with 16 Enigmatic Business Blogging and Other Marketing Stats two months later was a huge hit. Which “old school” marketing channel is growing rapidly?

Stats 238

Stats Planning Marketing Budget Creation Marketing Budget 238

Hubspot

DECEMBER 1, 2011

This is an excerpt from HubSpot's ebook, " An Introduction to Business Blogging." Download the complete ebook for more marketing tips about business blogging. Business blogging without measuring results is a complete waste of time. Visits are the count of people who actually read your blog content.

Business Blogging 28

Business Blogging Business RSS Eye-Tracking 28

Marketing Insider Group

FEBRUARY 23, 2021

Repurposing case studies to appeal to audiences across different channels is a smart and cost-effective way to make your content go further. Add to Your Blog. Another place you can repurpose case study content is on your business blog. Share on Social Media Channels. LinkedIn is a great channel to utilize.

Case Studies 282

Case Studies Case Study Studies Top of Funnel 282

Webbiquity

APRIL 30, 2019

Although business blogging is now widespread— 66% of all marketers and 75% of B2B marketers use blogs in their social media content—not all business bloggers are getting the results they’d like to see. If you’d like to increase the impact of your company blog, these insights from recent research can help.

Business Blogging 244

Business Blogging Enterprise Management Work Management Marketing Management 244

Hubspot

JANUARY 16, 2012

Creating remarkable content is one of the core components of inbound marketing, and one of the best ways to generate a steady flow of fresh content is by publishing a business blog. Mistake (And Why It Hurts): Your blog is published on its own domain, separate from your company’s main website.

Business Blogging 28

Business Blogging Business Lead Scoring Lead Ranking 28

Adobe Experience Cloud Blog

DECEMBER 6, 2009

The internet is certainly a major channel, there is no doubt that it is a facilitator and it’s going to find you buyers whom you didn’t have access to 10 years ago. So having a social media strategy that is commensurate with the business and the market you’re targeting is very important. social selling.

Business Blogging 48

Business Blogging Zoominfo B to B Enterprise Management 48

Hubspot

OCTOBER 23, 2012

Most inbound marketers understand that business blogging is a critical part of a comprehensive inbound marketing strategy. Furthermore, how does that vary between B2B and B2C companies, and smaller and larger businesses? Wouldn't it be great to have some blogging benchmarks to go by?

Advertising Benchmark 28

Advertising Benchmark Business Blogging Business Landing Pages 28

Hubspot

MARCH 7, 2011

HubSpot's latest State of Inbound Marketing study revealed a remarkable trend about business blogging: From 2009 to 2011, the percentage of respondents with a company blog grew from 48% to 65%. The 2011 research was based on responses from over 600 professionals knowledgeable about their business' marketing practices.

Business Blogging 28

Business Blogging Inbound Marketing Business Hubspot 28

Biznology

JANUARY 27, 2017

Remember blogging for business? Better still blogging by brands? A great deal of what we now call “content marketing” can be traced back to basic business blogging where a brand built audiences by attracting informed search to valuable, relevant content. Is it inbound ? I don’t think so. Probably not.

Advertorials 80

Advertorials Brand Identity Branding Paid Search Agency 80

Webbiquity

MARCH 20, 2018

The original term “weblog” was shortened to just “blog” a year later, and that term was named Merriam-Webster’s word of the year in 2004. Business blogging is now commonplace. Three-quarters of B2B marketers and 61% of their B2C counterparts use blogs as part of their social media content.

Stats 0

Stats Paid Content Business Blogging Ad Frequency 0

SendX

DECEMBER 28, 2020

81% of small businesses depend on email marketing as their main customer acquisition channel. Take, for instance, a potential customer who lands on your business blog and found your content helpful. Such a person can be captured through an email sign up on your blog. for every dollar spent.

Work Management 195

Work Management Marketing Management CRM Email Marketing 195

Webbiquity

AUGUST 22, 2017

Create your own online platform such as a blog or customer community , and use it to consistently produce high-quality content that is interesting and useful for your target audience. In fact, good content is like a pass that enables you to enter virtually any online community and put your business in front of your target audience.

Ad Building 273

Ad Building Brand Identity Branding Enterprise Management 273

ClickZ

JUNE 15, 2023

Additionally, no one ever pays attention to whether that blog is driving any clicks, or whether that traffic is doing the site any good. As a result, blogs are neglected, and employees are in no way motivated to make their ecommerce business blog a success.

eCommerce 122

eCommerce Top of Funnel SERP Paid Search Agency 122

The Point

JULY 30, 2020

Every blog post should have a prominent link to subscribe via email and/or social media channels (ex: LinkedIn). This is one of the most effective ways to convert organic blog traffic to sales leads that you can then nurture over time. 5 Easy Ways to Have Your Corporate Blog Drive Measurable Demand Click To Tweet.

Demand 221

Demand Lead Ranking Lead Scoring Marketing Budget 221

ClearVoice

MAY 26, 2022

Your business blog can: Position you as a thought leader in your industry. Increase your brand’s visibility on search engines and elsewhere online, such as on social media and guest blogs. Consumers also use online channels like social media and forums like Reddit to get opinions and advice before they make a purchase.

Business Blogging 52

Business Blogging Work Management Business B2B Thought Leadership 52

Zoominfo

JANUARY 28, 2019

Business Blogging. If done successfully, B2B blogging can be enormously effective at driving organic traffic to your website, engaging potential buyers, and generating high-quality leads for your sales team. But—consistent, high-quality blogging isn’t easy. Social Selling.

Zoominfo 157

Zoominfo Twitter Account Based Marketing Cold Calling 157

Hubspot

JANUARY 20, 2021

This is a useful step to generate video ideas during the initial planning phase as well as later on, when the channel is live. If you’re having trouble, HubSpot’s Business Blogging course can serve as a great foundation for structuring your content. What will be your channel’s aesthetic and style? A lav mic for audio.

Budget Programs 101

Budget Programs Youtube High Quality Lead User-Generated Content 101

Go Beyond SEO

OCTOBER 4, 2021

Be Consistent Across All Communication Channels. Two of the most common customer service tips are having multi-channel communication and being consistent in all channels. Keep your brand messaging consistent across all channels. Even if you’re a sole proprietor, you likely have a few ways to communicate with your clients.

Television marketing 88

Television marketing Multi-Channel Amazon Validation 88

Webbiquity

MARCH 15, 2018

For example, one of my biggest goals with social media marketing is to drive more traffic to my business blog and website, especially with Twitter. What are your goals from social media marketing? Different goals mean different requirements. Perfect if : you don’t schedule that many updates.

Social Media 323

Social Media Tools Media Work Management 323

Hubspot

FEBRUARY 23, 2021

within the same five-year span, podcasts have risen in popularity and surpassed blogs in searches. However, marketers still consider blogging a top marketing channel. It's a lot more complex to win at blogging now, but if you can master it, it's worth the investment.". Blogs vs. Other Marketing Channels.

Paid Content 101

Paid Content Planning Work Management Paid Search Agency 101

Zoominfo

JUNE 28, 2018

Although TechnologyAdvice covers a wide array of industries and job functions, their main goal is to educate, advise, and connect buyers and sellers of business technology. Their comprehensive business blog covers the following categories: IT, sales, marketing, HR, and healthcare. Check it out!

Resource Management 170

Resource Management Zoominfo Enterprise Management Data Hygiene 170

PureB2B

NOVEMBER 13, 2017

However, not all lead generation channels are created equally, and businesses need to focus on what works specifically for them to increase efficiency and maximize returns. Every business has specific dynamics and unique requirements in terms of their sales and marketing processes. A year later, email is still king.

Lead Generation 62

Lead Generation Sales Qualified Leads Webinar Metrics Word of Mouth 62

ViewPoint

JULY 25, 2013

Running A Successful Business Blog: Why It Pays to Post. Anthony Iannarino, founder of the popular blog The Sales Blog , shares his knowledge on how to create and maintain a successful blog that will drive traffic to your site and generate more leads. Learn why Anothony says his blog is "an outstanding ROI."

PointClear 120

PointClear B2B Marketing Trends B2B 120

PureB2B

JUNE 13, 2017

When we look at marketing technology, we can see that it’s enabled various channels such as print media, radio, and television for marketers to reach their audiences. Fast forward to now, these channels have become common contributors to many, many marketing strategies. Social Media Marketing Software.

Marketing Automation Services 87

Marketing Automation Services Marketing Automation Work Management Marketing Management 87