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3 keys for better email engagement in Gmail

Martech

No, I’m stuck in 2013 because many of the small, mid-market and enterprise marketers I’ve been speaking with over the past month are fretting over Gmail’s Primary tab, which was the big burning issue that year. You could overestimate customer engagement or miss clues that a key segment is burning out. Mail (a.k.a.

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What Is an Ebook?

ClearVoice

In this series, we’re breaking down the most popular content types to their most basic fundamentals — simple definitions, clarity on formats, and plenty of examples — so you can start with a solid foundation. We’re here to help you choose the most appropriate content types to fulfill your content strategy. What is an ebook?

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The Founder Interview Series #36: Braden Ericson, Sparrow Charts

Webbiquity

And from that, we get quite a high conversion rate of people installing and using the product. Tom: Definitely. ” It’ definitely been a learning experience going from software engineering to full-time salesperson. The Entrepreneur Interview Series #2: Scott Burns, Structural. Braden: Yeah. This would be so useful.”

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Desperate and Fearful: Need Pipeline – Want Sales Lead Generation

ViewPoint

Last week I published a blog that provided five ways to avoid getting burned by outsourced B2B sales lead generation, qualification and nurturing. Contact me at dan.mcdade@pointclear.com to discuss sales close rate, cost per lead and other topics of interest to you. You can read the blog here. And top management must go there.

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What’s the Difference Between Content Marketing and Copywriting?

Brandpoint

Include definite statements that compel readers to learn more or stay in touch. A high bounce-back rate decreases a page’s chance of appearing in search engine results. If you don’t have great content to back it up, you can get burned. A strong call to action. Read More: How to Write a CTA That Converts ].

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The Founder Interview Series #33: Matt Frederick, eCapital Advisors

Webbiquity

The rate at which we generate data is increasing exponentially with 90% of existing data created in the past two years.” In the technology world, you definitely make bets, you bet on certain technologies and where you think things are going. People can definitely come, attend events, listen in. ZB of data worldwide.

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The Art of Tailored Curation: Leveraging Niche Content to Boost Customer Loyalty

Scoop.it

For example, tailored curation doesn’t have as much competition, as any tailored content you provide to your audience members will be more focused and less generalized by definition. Furthermore, tailored curation can also significantly save you money. A good rule of thumb is to try to publish content once or twice per week.