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7 Ways SEO & PPC Can Work Together in 2021

Hubspot

If your SEO (search engine optimization) and PPC (pay per click) teams exist in complete silos, it's time to change that. Commonly held opposing viewpoints are: PPC is too complex, and SEO is too slow. PPC is one of SEO's most powerful tools — and vice versa. Here are seven ways to thrive in both SEO and PPC.

PPC 101
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36 Digital Marketing Experts You Need To Follow On Social Media

SocialPilot

His most recent book, The Age of Influence, is the definitive book on influencer marketing, but he has also written critically acclaimed books on social media marketing strategy (Maximize Your Social) as well as LinkedIn social media marketing (Maximizing LinkedIn for Sales and Social Media Marketing). Why should you follow her?

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Why Content Marketing Can Deliver Better ROI Than Paid Search

Marketing Insider Group

SEO, PPC, email, social… the list goes on! But I’m going to explain exactly why I think content marketing is better than PPC and why you should focus the majority of your efforts on your content strategy. When implemented properly, content marketing offers a higher ROI than PPC in the long-term. What Is PPC Marketing?

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How to Distinguish Between PPC Pros and PPC Posers

Hubspot

They don't focus on an industry standard click-through rate (CTR) or a generic cost-per-lead (CPL) goal. If so, why do you like to manage it, and how do you prevent burn-out? But the paid search managers who truly stand out are the ones who aren't ordinary. At what point in your analysis did you say, I need help?

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Confessions Of A B2B Marketer

Marketing Insider Group

Lists became “tired&# as response rates drops. Marketing will always need to focus on planning and strategy, almost by definition, for our companies. Not just a little more, we sent tons of email and cold calls and then we added even more. Cross-sell. The result of all this was redundancy like B2B marketing has never seen before.

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5 Steps to achieve Lead Generation ROI

Marketing Insider Group

And so we have to fall back on metrics that are easy to come by: response rates, clicks, impressions, registrations, attendees. Barb May 27 2010 Social media is definitely the hot topic right now, like you said. We are so focused on tactical execution that we lose focus on the results. Keep it up. I am so happy you enjoyed the post.

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Why Your Start-up Business Needs a T-shaped Marketer

Single Grain

A T-shaped marketer is someone who has broad marketing experience in multiple domains (SEO, copywriting, social media management, PPC ads, SMS marketing , analytics), but specializes in just one or two domains. T-shaped marketers also outsource some work to other specialists – for example, design, PPC ads or social media management.