Metadata

OCTOBER 6, 2021

Click through rate (CTR): CTR is an early indicator of the relevance and appeal of your campaign to your target audience. You’ll optimize to this metric if you’re running a brand campaign, while you’ll optimize to CPL for lead gen. Cost per lead (CPL): CPL measures the efficiency of your campaign. Key differences.

Cost per Lead 78

Cost per Lead Paid Social Agency Advertising Benchmark CPL 78

Metadata

OCTOBER 6, 2021

Click through rate (CTR): CTR is an early indicator of the relevance and appeal of your campaign to your target audience. You’ll optimize to this metric if you’re running a brand campaign, while you’ll optimize to CPL for lead gen. Cost per lead (CPL): CPL measures the efficiency of your campaign. Key differences.

Cost per Lead 52

Cost per Lead Paid Social Agency Advertising Benchmark CPL 52

Terminus

MAY 23, 2019

But between click-through rates, opens, web visits, and a whole mysterious black box of offline stuff, it’s still a struggle for all of us to communicate the value and impact of marketing programs on pipeline and revenue. But using tactical micro-metrics like CPC, CTR, CPL, and on-page optimizations is like looking at a Seurat up close.

Top of Funnel 20

Top of Funnel Sales Qualified Leads CPL Cost per Lead 20

Hubspot

FEBRUARY 1, 2012

They don't focus on an industry standard click-through rate (CTR) or a generic cost-per-lead (CPL) goal. If so, why do you like to manage it, and how do you prevent burn-out? But the paid search managers who truly stand out are the ones who aren't ordinary. At what point in your analysis did you say, I need help?

Paid Content 28

Paid Content PPC Paid Search Agency Cost per Lead 28