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Decoding California’s Privacy Changes: 5 Must-Read Updates for Digital Marketers

Choozle

Attention digital marketers and agencies: California’s recently updated privacy regulations are now in full effect. T he California Privacy Protection Agency (CPPA) has signaled they intend to enforce them quickly. Here at Choozle, we’re privileged to have Ben Isaacson as our Fractional Privacy Officer.

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HubSpot’s September 2023 releases: The manager’s guide

Martech

Uniqueness can be one of the most critical aspects of clean, reliable data to trust your reporting and inform your important business decisions. Spend less time managing comments Receive fewer non-urgent notifications by using the release to bundle comment notifications (beta) on the same thread.

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MarTech’s guide to GDPR: The General Data Protection Regulation

Martech

When the European Union adopted its General Data Protection Regulation in 2018, the law was heralded as a privacy game changer that would usher in a new era of consent around online data collection and put the right to protect personal information directly in the hands of individuals.

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Best B2B Intent Data Providers

Only B2B

Your sales staff can contact out and assist them with this information. Intent data is a bundle of data that reveals what a customer is engaged in. We can determine what the customer is interested in purchasing based on this information. Thus, your marketing team can target their efforts to attract them.

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MOPS Rundown: What matters in Marketo and Bizible’s Q4 release

Martech

This feature is only available to those of you with Prime or Ultimate pricing bundles. The latest updates will increase efficiency, speed up response times, provide more visibility, and better inform sales users about lead behaviors across all of the touch points. Bizible Integrations with Adobe Privacy Service.

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Why we care about adtech: The complete guide

Martech

Zero percent viewability caused by invisible ads, arbitrage, domain spoofing, site bundling, click farms, etc. But, with increasing privacy concerns, marketers will have to develop more people-centric solutions to get buy-in. Intentionally misrepresented ads. People-centric marketing. Google is the leading collector of user data.

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Building a community: Thursday’s daily brief

Martech

Global information company TransUnion has announced the launch of TruAudience, a new suite of data solutions for marketers. But many consumers are also still cautious about privacy, so brands require the most tech-forward platforms and identity solutions to ensure that their campaigns are privacy compliant. It’s just maturing.