KoMarketing Associates

JANUARY 23, 2018

Random high-quality content will not help. Heck – even relevant-but-off-message high-quality content really won’t help. While quality alone won’t get you results, if you’re creating the right content, then quality can help. So despite all the talk about how we have to create high-quality content, that alone won’t help you.

Top of Funnel 275

Top of Funnel Marketing Automation Services Marketing Automation Automation 275

KoMarketing Associates

MAY 6, 2020

B2B companies hosting online webinars or other events should use countdowns on Instagram stories as a way to promote and build excitement for upcoming events, linking back to relevant assets or the event registration page. Live Streams. There are a multitude of event formats companies can choose from when hosting virtual events.

Paid Content 283

Paid Content Social Media Promotion Media 283

KoMarketing Associates

SEPTEMBER 22, 2021

Content marketing can be a powerful way to build a foundation for your overall marketing strategy, create lead generation opportunities, and engage with your target audience. So it’s critical to take the time to create a strong content marketing strategy that can deliver relevant content to your audience. 2021 State of B2B Digital Marketing.

Budget Programs 206

Budget Programs Marketing Budget Creation Statistics Allocation 206

KoMarketing Associates

JUNE 30, 2021

There’s nothing like directly tying a metric to compensation to help a marketer focus on it. It’s not a good use of resources to try to use every lead generation tactic available. This is especially true for marketers with limited resources. The chart below may help to shape what you track, and even which channels you try.

Lead Generation 223

Lead Generation Sales Qualified Leads Lead Ranking Marketing Qualified Leads 223

KoMarketing Associates

MARCH 19, 2018

To accomplish SEO initiatives, 38 percent rely on in-house resources, 38 percent on freelance, and 35 percent on SEO software. As marketers look to find more success through SEO, research indicates that on-page content is helping B2B marketers find their footing.

Small Business Marketing 153

Small Business Marketing Customer Surveys SEO Business 153

KoMarketing Associates

FEBRUARY 13, 2020

Build a data-driven strategy. While there are many challenges bound to arise on the path to building a data-driven strategy, predictive analytics solutions continue to help marketers overcome them and improve the effectiveness of their strategies. And, these are just a handful that have proven to drive real business results.

B2B Marketing 157

B2B Marketing Practices B2B Thought Leadership B2B 157

KoMarketing Associates

DECEMBER 5, 2017

For us, the best way to do that is to deliver tangible value to our entire community (free and paid) by helping our users stay on top of the latest in marketing technology. So I’m investing in technology and specifically technology that helps me with predictive modeling and data management. Katie Martell , On-Demand Marketer.

Marketing Budget Creation 439

Marketing Budget Creation Marketing Budget Budget Programs Marketing AI 439

KoMarketing Associates

JULY 10, 2018

Your customers want you to help them and if you do, if you give them the information they need, they are more likely to purchase from you. Tools like BuzzSumo Question Analyzer , Answer the Public , KeywordTool.io , and Keyworddit can be immensely helpful. What is it our customers want? So, what is it that our customers actually want?

Top of Funnel 177

Top of Funnel Paid Search Agency Content Budget Programs 177

KoMarketing Associates

APRIL 5, 2018

Paid search provides help in this arena, which I believe more firms will recognize and act on over time.”. Most respondents (38 percent) said that they turn to their in-house teams and SEO software more than external resources for help with SEO. Do you see this percentage changing at all?

Small Business Marketing 177

Small Business Marketing Paid Search Agency SEO Marketing Budget 177

KoMarketing Associates

OCTOBER 24, 2017

For the foreseeable future, being able to build high quality links that point back to your site is going to be a in-demand skill. But how do you go about building these links in a way that’s going to reap the SEO value you’re looking for? Here are 4 best practices that will help guide your efforts.

Link Building 121

Link Building Practices Ad Building B2B Marketing 121

KoMarketing Associates

FEBRUARY 23, 2016

The objective is to help customers discover your online presence, and build relationships with them so that you are f oremost in their thoughts when they are ready to buy. I find it helpful to create an Excel file or Google Doc of key third party websites. Here are 5 tactics for you to consider: Social Media Engagement.

Paid Content 120

Paid Content Online Marketing B2B Marketing Advertising Agencies 120

KoMarketing Associates

APRIL 30, 2019

B2B buyer personas are fictional representations of your target audience members, which help to better align campaigns all along the buying journey. This will help to ensure you are gearing efforts to the proper pain points on an individual basis. With all of this data in hand, it’s now time to start building out your personas.

Buyer Personas 125

Buyer Personas Top of Funnel B2B Digital Marketing Funnels 125

KoMarketing Associates

OCTOBER 8, 2019

This chart can help with that: And let’s look at conversion rates for B2B companies. Build out enough landing pages, and get them ranked, and you’ve got a significant new source of leads. Build pages optimized for those terms. Build links to your landing page. Because landing pages can convert organic traffic.

Landing Pages 138

Landing Pages Paid Content Optimization Lead Scoring 138

KoMarketing Associates

SEPTEMBER 27, 2018

Social media isn’t just essential for brand awareness and customer support; it can also be an extremely effective channel to support SEO strategies, including link building, content marketing, and more. Align with Link Building Initiatives. Social media can be especially useful to support link building efforts.

Social Media 126

Social Media Paid Search Agency SEO Ad Building 126

KoMarketing Associates

APRIL 9, 2019

We’ve also included a handful of tools that aren’t primarily known as pay per click tools – but if you know how to use them, they can really help B2B lead generation campaigns. It can help you: analyze your ppc strategy and your competitors’ strategies. 15 Free Resources to Discover & Learn Google Analytics (from Google).

High Quality Lead 215

High Quality Lead PPC Lead Generation Budget Programs 215

KoMarketing Associates

DECEMBER 18, 2014

You can find those resources below: 3 Things Your Social Media Team Should Know About SEO. I wanted to do something similar while focusing specifically on how social media can tie into your link building initiatives, designed to improve SEO performance. Link Building and Social Media Process.

Social Media 120

Social Media SEO Media Link Building 120

KoMarketing Associates

MARCH 30, 2017

The goal of social media marketing is to build relationships and connections with target audiences, that lead to improvements marketing performance (such as brand awareness, website traffic, leads, etc), in defined social media platforms. Here are some tools that can help you research, schedule, and monitor social media marketing.

Social Media 120

Social Media Social Marketing B2B Marketing Media 120

KoMarketing Associates

MARCH 7, 2017

If your organization is continually building new content (that is getting indexed by search engines), this number should increase over time. This metric can be also be found in Google Search Console and helps define both direct and indirect improvements to brand awareness and overall SEO success. Unique keywords sending traffic.

Advertising Benchmark 120

Advertising Benchmark SEO Lead Scoring Lead Ranking 120

KoMarketing Associates

JUNE 2, 2016

How can B2B marketers demonstrate that social media helps satisfy broader business objectives for lead generation and lead nurturing? To do this type of analysis, we use a combination of resources. List building initiatives do not need to focus solely on sales-specific objectives. Social Media Discovery Attribution.

Social Media 120

Social Media Budget Programs Media B2B 120

KoMarketing Associates

APRIL 6, 2017

Its research found that managing SEO is still difficult for many marketers, and key challenges range from a lack of resources to poor in-house knowledge. About 55 percent said that it is hard for them to build a good, knowledgeable SEO team, and 45 percent said the same about working with IT for SEO purposes.

Customer Surveys 136

Customer Surveys Press SEO Planning 136

KoMarketing Associates

AUGUST 23, 2016

With that said, finding news way to engage your audience on LinkedIn can help produce some really great results like increasing lead gen, building thought leadership, strengthening brand awareness, and making valuable industry connections. Ultimately, this is how brands establish themselves as a valuable industry resource.

Linkedin 120

Linkedin Enterprise Management Work Management Examples 120

KoMarketing Associates

AUGUST 4, 2016

As more companies realize the benefits of building an online presence beyond their own website, one thing we increasingly hear is, “We want to be thought leaders.” The good news is, from a company approach, there are things you can do to help build the “thought leadership” of the company and individuals within.

B2B Thought Leadership 120

B2B Thought Leadership Thought Leadership PR Planning 120

KoMarketing Associates

FEBRUARY 6, 2018

This information, used in conjunction with developing keyword research, helps our entire team understand the client’s marketing objectives while preparing a content marketing plan designed to improve SEO. Blogs and third-party publications which are often critical for link building outreach as well. SME Interviews.

B2B Marketing 179

B2B Marketing SEO SME Planning 179

KoMarketing Associates

JUNE 30, 2015

Here are four key steps for improving your success rate at link building outreach. While the manual review of a website’s “Contact Us” page and organizational information should always be done, commercial resources and plugins help expedite the process. Build Relationships First. How do you do this?

Outreach 120

Outreach Ideal Customer Profiles Link Building Social Media 120

KoMarketing Associates

FEBRUARY 11, 2016

Be an Industry Resource. Whether the content is written by your organization or not, putting a personalized spin on it is what sets you up to be a resource in your industry. Over time, your brand will grow in the mind of the audience as a reliable resource in the industry, potentially helping you grow your leads and customer inquiries.

Newsletter 120

Newsletter Marketing Mix B2B Marketing Curation 120

KoMarketing Associates

JANUARY 6, 2015

Even though the broader goals and objectives appeared very similar at the start (traffic, leads, conversion improvements, etc), each meeting revealed vastly different tactical objectives, competitive environments, organization-specific resources, and ultimately scopes of work. Business cases would be needed for moving to a new platform.

Enterprise Management 120

Enterprise Management Work Management CMS Development Marketing Management 120

KoMarketing Associates

AUGUST 26, 2014

If your organization is continually building new content (that is getting indexed by search engines), this number should increase over time. Trend analysis of key SEO metrics provides insight into how well your search marketing strategy has performed over time, and helps to establish goals and benchmarks for future campaigns.

Marketing Analytics Tools 120

Marketing Analytics Tools SEO Lead Scoring Lead Ranking 120

KoMarketing Associates

AUGUST 1, 2017

Resources like LinkedIn’s State of Sales 2017 report further support why this social media network can be so impactful for B2B marketers. This might be based on role requirements (such as the Marketing Solutions Help Center ) or simply a function of time, interests, and focus. LinkedIn Platform-Specific Resources.

Resources 139

Resources Linkedin B2B Marketing B2B Thought Leadership 139

KoMarketing Associates

DECEMBER 1, 2016

This free resource scans content (up to 1,000 words per search) and notifies users of any complete sentences that already exist somewhere on the web. Screaming Frog is another resource that can be used to identify duplicate copy and tagging across web pages. Second, consider using the Small SEO Tools Plagiarism Checker.

Organization 132

Organization SEO B2B Marketing Analytics Tools 132

KoMarketing Associates

NOVEMBER 19, 2015

If southern California has traditionally been a hotbed of software startups your company targets, a little research will tell you about a bonfire building in the midwest. Tools like CrazyEgg and ClickTale are other resources for learning what information your site visitors seek and what compels them to stay. More Substance, Less Fluff.

B2B Marketing 180

B2B Marketing Planning Eye-Tracking RFP 180

KoMarketing Associates

SEPTEMBER 13, 2018

If you know content can help you reach more of your target audience, there are some ways you can increase the value of your content. Webinars, email courses, and downloadables are just some of the types of content that are of high value to users and help you reach more of your target audience through different channels.

Sales Qualified Leads 152

Sales Qualified Leads Top of Funnel Webinar Metrics Lead Scoring 152

KoMarketing Associates

DECEMBER 4, 2014

Remember when we spent time building out Google+ pages, forcing our clients to not just create a page, but ensuring that every one of their authors also created a page? For businesses, creating good content takes planning, time, resources, and of course money. Link Building is Here to Stay . Link building should not be scary.

SEO 120

SEO Mobile Marketing Link Building Work Management 120

KoMarketing Associates

JANUARY 22, 2015

While there are never guarantees with B2B content marketing and SEO, there are ways to orchestrate your program to help mitigate mistakes and overcome inevitable obstacles. It also helps mitigate overlap and unnecessary duplication of content. From: How Link Building Management Will Change for B2B Marketers.

Budget Programs 120

Budget Programs B2B Marketing Effectiveness Content Marketing 120

KoMarketing Associates

SEPTEMBER 11, 2018

We take the time to understand the brand, understand the audience, and understand what content is needed to build a strong search presence. Here are some additional resources on analyzing your content funnel: How to Uncover Actionable SEO Opportunities with a B2B Content Audit. We have seriously good writers.

Top of Funnel 147

Top of Funnel Multi-Touch Attribution ROI SEO 147

KoMarketing Associates

MAY 14, 2015

A witty photograph or image may also help capture the message you are trying to convey. Make sure to link to references or resources which helped to build the post or support your arguments and positions. Looking for additional support and resources? 27 Resources for Evaluating Blogging ROI.

Tips 120

Tips Paid Search Agency Traffic Resources 120

KoMarketing Associates

SEPTEMBER 11, 2015

No matter what your specific industry is, if you’re in B2B, there are a several very useful disciplines and points of action that can help you implement campaigns successfully. This is helpful because it allows you to build up a post arsenal of content that can be sent automatically. SEO Audit Tools. Idea Generation.

Paid Content 120

Paid Content B2B Marketing Marketing Analytics Tools Advertising Agencies 120

KoMarketing Associates

NOVEMBER 12, 2019

If you’re a B2B SaaS marketer considering your 2020 plans, we hope this roundup of best practices for B2B lead generation will be helpful. Adapt them to your company, your audience, and your resources. We’ve got several blog posts that can help: 21 PPC Lead Generation Tools for More High-Quality Leads. Focus on lead quality.

Lead Ranking 140

Lead Ranking Lead Generation Lead Scoring Sales Qualified Leads 140