Webbiquity

JUNE 13, 2023

Beyond top-notch products, they expect quick customer service and tailored shopping experiences. Image credit: cottonbro studio on Pexels B2C brands (and B2B companies increasingly, as well) focus on personalizing their services to build recognition in a cutthroat market. Guest post by Mehdi Hussen. Modern consumers are demanding.

Loyalty 257

Loyalty Personalization Budget Programs Marketing Automation Services 257

Webbiquity

JANUARY 25, 2024

Here are six considerations to keep in mind as you build a culture of innovation in your business. Instead, build “failure” into your mode and allow your team to explore and experiment. Use resources such as the blog BuildOps for a deeper insight into different areas of businesses.

First-Mover Advantage 149

First-Mover Advantage Dwell Paid Search Agency Bandwidth 149

Webbiquity

MARCH 31, 2022

Here are eight B2B marketing strategies that can make a big difference today. So, before pitching your product, your first step should be to establish your unique value proposition. What makes your product or service more valuable than your competitors? How can you prove the quality of your product?

Marketing Budget 289

Marketing Budget Enterprise Management Sales Management Work Management 289

Webbiquity

MARCH 7, 2023

But it takes the right mix of factors to build productive, lasting client-consultant relationships. Trust takes time to build and only an instant to destroy. Reliable Being reliable is one key to building and maintaining trust. What channels are likely to be most productive and cost-effective for promoting it?

Consulting 347

Consulting Marketing AI Paid Search Agency Ad Building 347

Webbiquity

FEBRUARY 22, 2022

Though there are some similarities between B2B and B2C influencer marketing, in important ways the two strategies are very different. ” Which is a longer way of saying what was previously noted in this post : B2C influencer marketing is transactional while B2B influencer marketing is about building relationships.

B2B Marketing 358

B2B Marketing Research Paid Search Agency Advertising Agencies 358

Webbiquity

APRIL 13, 2022

B2B buyers have relied heavily on search for years, but recent research shows that Gen Z and Millennial buyers are 2X more likely than older generations to discover a product by searching online. However, B2B SEO is a different animal from consumer-focused strategies. Image credit: Andrea Piacquadio on Pexels. Target decision makers.

SEO 294

SEO Marketing Websites B2B Marketing & Strategy 294

Webbiquity

MAY 25, 2021

So who better talk to about the similarities and differences between B2C and B2B influencer marketing? We extended that interview with three questions that take a deeper dive into influencer marketing platforms as well as the similarities and differences between influencer marketing in the consumer and business worlds.

B2B Marketing 336

B2B Marketing Practices B2B SMS 336

Webbiquity

NOVEMBER 29, 2022

In this transformed sales dynamic, when online reviews and customer testimonials heavily influence B2B buyers, building strong customer relationships is more important than ever. Here are six sure-fire customer relationship strategies to help build long-term brand loyalty. It also decreases the likelihood of losing customers.

Loyalty 312

Loyalty Lead Ranking Lead Scoring Budget Programs 312

Webbiquity

SEPTEMBER 28, 2022

Building a carefully segmented list is essential for a brand to improve audience targeting and increase sales. Marketing automation platforms can help with segmenting users based on different criteria. Integrating data from different applications helps marketers to get to know their customers better. Segment your subscribers.

Email Marketing 340

Email Marketing Personalization Psychographics Marketing & Strategy 340

Webbiquity

AUGUST 1, 2023

There can be many reasons to build and launch a completely new-to-the-world website. But how can you make the most of it, quickly driving traffic and building an audience? It takes time to build brand awareness and visibility in organic search for brand new websites. Here are nine helpful strategies.

Paid Content 243

Paid Content Aggregage Marketing Websites Paid Search Agency 243

Webbiquity

FEBRUARY 21, 2023

Among other differences between B2B and B2C influencer marketing , the consumer side is larger, has more established processes, and has a more extensive ecosystem. The efforts were productive, but difficult to measure and scale without dedicated tools, much less optimize. billion in 2016 to $16.4 billion in 2022.

Paid Content 266

Paid Content Paid Search Agency Advertising Agencies Work Management 266

Webbiquity

DECEMBER 17, 2021

You can develop a detailed buyer persona to map out what people need at different points in the buying process. Rather than putting each person or team in charge of their work, you can build up a culture of collective responsibility and accountability. Many businesses have different sales at different times of the year.

Customer Satisfaction 289

Customer Satisfaction Effectiveness Planning Work Management 289

Webbiquity

JANUARY 12, 2022

Whether this is your first time giving or you’ve already made a difference, there are several ways to engage in charitable giving. By understanding the purpose of corporate giving, you can build a desire to impact the surrounding community or world positively. Combine corporate social responsibility (CSR) with team building.

Paid Search Agency 302

Paid Search Agency Companies Advertising Agencies B2B 302

Webbiquity

MARCH 30, 2024

You should be able to tell anyone, in one or two sentences, what you do, who you do it for, and why your approach / product / service is different in a compelling way. An interesting business card can really make a difference. Create Your Core Message Before you start spreading the word, get your core messaging (a.k.a.,

Ideal Customer Profiles 149

Ideal Customer Profiles Business Newsletter Word of Mouth 149

Webbiquity

APRIL 18, 2024

Like everything else, B2B marketing automation does come with its own set of challenges: Sales and marketing alignment : Aligning sales and marketing teams can be challenging, as both may have different goals and approaches to using automation tools. This is one of the best ways to deliver value and build trust over time with your leads.

Marketing Automation Services 155

Marketing Automation Services Ideal Customer Profiles Efficiency Marketing Automation 155

Webbiquity

FEBRUARY 7, 2023

Storytelling is a powerful tool for building a long-term connection with your audience. This framework helps you structure your content in a way that addresses different knowledge levels. Are you trying to illustrate a trend or pattern, compare different data sets, or highlight an insight or discovery? Image credit: RF._.studio

Storytelling 329

Storytelling Top of Funnel Content Paid Search Agency 329

Webbiquity

APRIL 6, 2021

The Product. Kinetic is a place where professionals can build more meaningful relationships with others locally. Making productive connections with relevant professionals can be a heavy lift. It was all about, how much could you build that follower count? Unfortunately or perhaps fortunately, they didn’t build it.

Marketing AI 246

Marketing AI Startups Paid Search Agency B2B Thought Leadership 246

Webbiquity

JANUARY 16, 2024

Whether you’re launching a new product, trying to more effectively connect with your audience, or just want a fresh approach, these ideas are all about bringing some fun and creativity to your videos. Cinematic Product Launches Cinematic product launches are like making a mini-movie to show off your B2B products in a cool way.

Creativity 177

Creativity Work Management Video Marketing B2B Marketing 177

Webbiquity

MARCH 3, 2020

Differentiating a product is (usually) easy. But serious fans know that he pitched for seven different teams, amassing a barely mediocre career record of 81 wins and 91 losses. That’s the kind of company Dustin set out to build. Getting digital products to market is a tough business. Anyone can do the simple things.

Enterprise Management 256

Enterprise Management Work Management Marketing Management Marketing Proposals 256

Webbiquity

FEBRUARY 6, 2024

So building semantically optimized copy will help Google pick and feature the right image. Label Images for Commercial Intent Include an image in your product structured markup for those images to be labeled with “product.” Use schema.org to label product photos as “products.”

SEO 161

SEO SERP Conversion Eye-Tracking 161

Webbiquity

MARCH 28, 2023

A well-rounded content marketing strategy will rely on several different types of content to achieve its goals. Understanding how each different content format works, which audience segments it appeals to, and how it fits into your overall sales and marketing funnel is key to success. Guest post by Natasha Lane.

Top of Funnel 309

Top of Funnel Marketing Strategy Marketing & Strategy Planning 309

Webbiquity

NOVEMBER 16, 2021

The Product. It enables anyone who needs to share marketing performance updates to sync their data across all their different marketing campaign channels directly to Google Sheets and Slides to create automated reports, and always have the latest data in a nice presentation layer. Let’s jump right into it.

Paid Search Agency 253

Paid Search Agency Enterprise Management Work Management Marketing Management 253

Webbiquity

AUGUST 26, 2021

Copy : Provide more information on your product, service, or content offering and give more context. Of course, as you create your digital marketing campaign, you’ll keep in mind that different prospects will be at different stages of the customer journey. We’ll expand on this in another point later on.

Landing Pages 266

Landing Pages Paid Content Tips Paid Search Agency 266

Webbiquity

MARCH 15, 2022

The typical B2B customer will move through these steps before they convert, though the process is not always linear: Identification of need: The buyer identifies a problem they have and decides to buy a product or service that will solve it. Companies will need to use different marketing strategies to convince potential customers to convert.

Marketing & Strategy 256

Marketing & Strategy Top of Funnel B2B Landing Pages 256

Webbiquity

APRIL 18, 2023

While consumer ecommerce sites like Amazon, Etsy, and eBay get more media coverage, B2B e-commerce—the direct online marketing and selling of products or services between two companies, such as a wholesale supplier and retailer—is three and half times larger than B2C. What are B2B eCommerce Marketing Tactics?

eCommerce 294

eCommerce Social Media Tactics B2B Marketing 294

Webbiquity

DECEMBER 20, 2022

You might have the best event of the season planned out, with top-of–the-line production and guests, but that won’t mean much if your target participants don’t know the event even exists. Ensuring consistency will build trust and add value to your promotional materials. Image credit: Teemu Paananen on Unsplash.

Event Marketing 324

Event Marketing Planning WOM Paid Search Agency 324

Webbiquity

NOVEMBER 28, 2023

On the other, there’s pressure to build positive, engaging relationships with prospects, without being pushy about lead generation. B2B sales is, of course, the process of selling your products/services to other businesses. Similarly, in B2B sales, it’s not just about providing a product or service.

B2B Sales 182

B2B Sales Webinar Metrics B2B Peer-to-peer 182

Webbiquity

JANUARY 22, 2021

You need to make sure that your products and services cannot be bought anywhere else – as this gives you an edge over your competitors and can help you draw in new customers rapidly. When it comes to marketing, you must ensure you can articulate and rely on what makes you different from other companies.

Business 238

Business Startups Paid Search Agency Press 238

Webbiquity

JULY 11, 2023

Nail the Perfect Match – Pick Influencers Who Mean Business In the wild and vibrant world of influencer marketing, where selfie-loving fashionistas and smoothie-bowl connoisseurs reign supreme, the B2B environment demands a different kind of star power. It’s a carefully choreographed production.

Marketing Management 191

Marketing Management B2B Marketing Planning B2B 191

Webbiquity

APRIL 7, 2020

Though vital for collaboration and project management, they are (too) often viewed as impediments to productivity. Running productive meetings is a challenge even when everyone is face to face in the same room. The Product. The idea came from siting in one too many meetings that weren’t productive!

Work Management 266

Work Management Marketing Management Burn Rate Word of Mouth 266

Webbiquity

FEBRUARY 20, 2020

You have to look back to appreciate just how far the profession has come; from the days of cold-calling and door-to-door pitches, sales in the 21st century is radically different from decades past in many ways. Building on those concepts, video allows for continued training as new strategies or approaches become available.

Work Management 311

Work Management Video Marketing Marketing Strategy Marketing & Strategy 311

Webbiquity

APRIL 19, 2022

Don’t use it (at least not more than rarely) to pitch your product or service or to close a deal. Aura is a good example of community building with their Facebook group. They’ll want to hear details of the experiences of others who have already used your services or products, and the results they achieved. Final Thoughts.

Ideal Customer Profiles 334

Ideal Customer Profiles Practices Case Study Case Studies 334

Webbiquity

DECEMBER 7, 2021

“If we’re going to try to reach a new level, if our world wants to progress past this and to enable smarter communities and smarter organizations, it’s extremely important that we’re able to build systems that operate at a level closer to human cognition and not just data.”. The Product. The Lessons.

Enterprise Management 259

Enterprise Management Startups Work Management Communities 259

Webbiquity

MAY 20, 2021

Even if it’s in a different niche than what you’re used to, your marketing skills still apply. Building Momentum. Then you can start to build momentum. However, consistently promoting your side hustle (using helpful, engaging content) on social media will start to build traction and get results. Choosing One Platform.

Social Media 298

Social Media Ad Building Media Business 298

Webbiquity

MARCH 25, 2021

It all starts with getting actual testimonials for your products or services. For high-end products, the sales rep or primary point of contact for customers will need to reach out directly to their clients. For instance, you can check out what people say about your brand and your products/services on social media.

Promotion 246

Promotion Marketing Websites Tips Paid Search Agency 246

Webbiquity

JANUARY 28, 2020

Here’s a closer look at what a social media hub is exactly, how to build one, and why you may want to create and use one. A social hub may or may not contain user-generated content (UGC), but it’s preferred as it is viewed as more authentic and builds trust. How can you build a social media hub? 5. Build Trust.

Social Media 257

Social Media Media Aggregators Trust Marketing 257

Webbiquity

MAY 4, 2021

Marketers started making efforts to identify the most influential people online in their market space, reach out to those individuals, and build business relationships. The Product. And then recognizing it could help anyone doing influencer marketing, they launched Paladin to build a software product to streamline the process.

Work Management 289

Work Management Marketing Management Paid Search Agency Peer-to-peer 289