KoMarketing Associates

FEBRUARY 11, 2016

Email marketing is one of those things many marketers feel like they “should” do, but the fact remains that B2B email marketing strategies differ for each organization. However, for certain B2B industries, a little more curation is needed, hence why the client newsletter continues to be a mainstay strategy for email marketing.

Newsletter 120

Newsletter Marketing Mix B2B Marketing Curation 120

Optinmonster

APRIL 9, 2020

Are you struggling to find newsletter ideas to keep subscribers engaged? But, it can be hard to keep coming up with fresh, interesting newsletter content each day, week, or month. In this article, we’ll share 27 newsletter ideas to keep subscribers engaged. Helpful Newsletter Content. How-To Guides.

Newsletter 115

Newsletter Webinar Metrics Peer-to-peer Paid Search Agency 115

Convert

OCTOBER 18, 2022

Now here’s one more way to make that happen with diverse newsletters in the A/B testing space. And when you sign up for these newsletters, there’s actually a method for making the most of them, so any valuable information you learn is easy to access and use. We have a better ‘newsletter reading strategy’ that we use for this.

Newsletter 98

Newsletter Curation Best Practices Case Studies 98

Marketing Insider Group

OCTOBER 18, 2023

Buyers are turning away from salesy ads and overtly promotional media and gravitating toward content that is educational and informative. Journalistic writing makes your content more credible and boosts your content creation productivity. How Do Journalism and Content Marketing Differ? Murrow and Walter Cronkite.

Top of Funnel 279

Top of Funnel Tips Content High Quality Lead 279

Optinmonster

FEBRUARY 6, 2023

Do you want to start selling digital products? These days, it seems like everyone wants to add digital products to their business offerings, and for good reason. Selling digital products is often much cheaper and simpler than selling physical products. But how do you decide what sort of digital product to sell?

Examples 91

Examples Product Work Management Marketing Management 91

ConvertKit

FEBRUARY 10, 2020

When you are focused on thoughtfully building the reputation of your brand, you’ll quickly realize how important it is to provide consistent value to your audience. The best way to keep your brand top-of-mind is to start an email newsletter. The benefits of creating a newsletter landing page.

Landing Pages 80

Landing Pages Newsletter Work Management Marketing Management 80

Marketing Insider Group

NOVEMBER 23, 2023

We’ve applied the age-old notion of communicating through narrative to traditional advertising concepts, enabling us to build a bridge with our audience. I think if I were a direct response marketer, I maybe don’t need content marketing as much as products where customers do a lot of research. This is why content marketing works.

Content Marketing 221

Content Marketing Work Management Paid Search Agency Marketing Management 221

Webbiquity

FEBRUARY 7, 2023

Storytelling is a powerful tool for building a long-term connection with your audience. Whether trying to persuade, educate, or simply entertain, data storytelling can help you craft a message that resonates with your audience and leaves a lasting impact. Guest post by Mehdi Hussen. Image credit: RF._.studio

Storytelling 329

Storytelling Top of Funnel Content Paid Search Agency 329

BOP Design

MARCH 10, 2020

Your B2B email newsletter is a critical element in the digital marketing communication mix but is often deprioritized or overlooked. For our clients that regularly send newsletters, it’s not uncommon for them to get a new business opportunity every time they send it out. How to Provide Value in Your Newsletter.

Newsletter 80

Newsletter B2B Thought Leadership B2B Thought Leadership 80

Contently

OCTOBER 24, 2019

A popular email newsletter is the holy grail for content marketers. Email newsletters are a particularly useful tool for financial services companies, especially if you’re writing about personal finance. But building an engaged email audience takes a great deal of time.

Newsletter 72

Newsletter Service Best Practices Budget Programs 72

Webbiquity

AUGUST 1, 2023

There can be many reasons to build and launch a completely new-to-the-world website. But how can you make the most of it, quickly driving traffic and building an audience? It takes time to build brand awareness and visibility in organic search for brand new websites. Here are nine helpful strategies.

Paid Content 243

Paid Content Aggregage Marketing Websites Paid Search Agency 243

Valasys

JANUARY 25, 2024

Are you launching a new product or making a big announcement for your company? Whether it’s a teaser video to build excitement or a detailed product demonstration, videos have the power to capture attention and leave a lasting impact. Your strategy should be diverse and adaptable, catering to different audience segments.

Video Marketing 45

Video Marketing Marketing Strategy Marketing & Strategy Product 45

Top Rank Marketing

MARCH 25, 2024

The information B2B buyers seek out in making decisions, and the ways they search for it, remain very different from the standard B2C purchase. Drawing the line between B2B and B2C SEO content The defining difference between B2B and B2C is that one targets businesses and professionals, while the other targets individual consumers.

Top of Funnel 106

Top of Funnel SEO Long Tail Marketing B2B 106

SpotMe Blog

NOVEMBER 15, 2023

In today’s competitive market, carrying out a successful pharma product launch is essential to achieving your company’s goals. One of the most impactful channels to use when launching a pharmaceutical product is strategic events. With so much on the line, you need to get it right the first time.

Practices 52

Practices Webinar Metrics Product Peer-to-peer 52

Marketing Insider Group

JULY 14, 2021

You know the ins and outs of what makes your product awesome. If it does, we’ve got to be honest: no matter how great your product is, your content isn’t going to capture many leads on its own. Checklists, product demos, webinars, e-books, and whitepapers are some of the most popular types of B2B lead magnets. Sound right?

Sales Qualified Leads 362

Sales Qualified Leads Lead Scoring Lead Ranking Leads 362

MKT1

FEBRUARY 12, 2024

Educating the rest of your company on marketing is often the hardest part of doing marketing. Marketing is often thought of as an extension of sales, when it’s actually more like a product org. Find the newsletter, video, and slides here. If you are interested in sponsoring our newsletter, email us at sponsorships@mkt1.co

Planning 75

Planning Paid Search Agency Marketing Analytics Tools Advertising Agencies 75

Martech

APRIL 5, 2023

When that happens, your newsletters and campaigns will go to the spam folder. Segment your database for higher engagement Your email subscribers are in different stages of their buyer journey with your company. Drip campaigns are more effective as they periodically nudge your prospects and build familiarity with your brand.

Deliverability 121

Deliverability CAN-SPAM Lead Scoring Lead Ranking 121

ConvertKit

MAY 28, 2021

So how are your digital products supposed to stand out from the competition? You’ll need to grow your email list and market your products strategically if you want to build a lasting connection that turns into sales. ConvertKit Commerce is ready-made to help you sell digital products. Here’s how to do that.

Paid Content 124

Paid Content eCommerce Email Marketing Tactics 124

Marketing Insider Group

APRIL 6, 2021

Focus on building value for customers over driving sales. To retain customers, you should publish quality content consistently, create a smooth onboarding process, educate your audience, and focus on making things as convenient as possible for them. How can you create consistent, long-term value for prospects and loyal customers?

Top of Funnel 336

Top of Funnel Work Management Marketing Management Content Marketing 336

Marketing Insider Group

FEBRUARY 23, 2021

Case studies help you build a story around your customers, products, and services. Case studies can help your business generate leads, educate consumers, boost your credibility, and display your success. It proves to other consumers that your product or service works, including data to back your claims.

Case Studies 282

Case Studies Case Study Studies Top of Funnel 282

Convince & Convert

APRIL 29, 2016

Many of them are not even interested in your products or solutions. Buyers continue to educate themselves with the content you are producing. How to Create Content That Educates. Provide some value as you are building the relationship with this prospect. Most of those people are not ready to have a sales conversation.

Education 109

Education B2B Marketing Marketing Qualified Leads Lead Ranking 109

Convince & Convert

OCTOBER 23, 2015

Marketing is an absolutely essential component to the success of any product. When executed properly, product marketing helps gain market share, increase profit margins, and grow revenue. This connection is key and will become your product’s differentiator in highly competitive markets. Where are your customers coming from?

Product 159

Product Planning Buyer Personas Work Management 159

Hubspot

MARCH 5, 2024

But Beatriz Acevedo did it twice, and in wildly different sectors – digital media and fintech. SUMA Wealth : A fintech app that aims to help young Latinos build wealth in a fun, culture-forward way, which recently raised $2.2m Community before product. Food is a big theme in SUMA’s financial education. and hit 1m+ users.

Companies 61

Companies Startups Communities Newsletter 61

Pam Didner

FEBRUARY 7, 2022

Every week I get a handful of questions from my B2B Marketing followers, and lately, I’ve noticed a recurring theme – people want to better understand product positioning and segmentation. After a 15 minute discussion, we came to realize that we wouldn’t be able to do it because he hadn’t clearly defined his products and services yet.

Positioning 93

Positioning Product Ad Building B2B Thought Leadership 93

Contently

DECEMBER 13, 2022

Content that builds connections with customers is important. The content you produce can look different in B2B versus B2C. The content you produce can look different in B2B versus B2C. It can take time for people to take the leap and buy a product or even fill out a request for more information.

Storytelling 135

Storytelling Top of Funnel Sales Qualified Leads Conversion 135

Content Standard

MAY 12, 2021

The first is standing out in a crowded, competitive market; the other is creating demand for new products. Using consumer surveys, we examined buying intent, interest, and other factors around emerging products. First, that CPG companies create some truly strange products, and they hit the shelves month after month.

Demand 130

Demand Marketing & Strategy Marketing Strategy Paid Search Agency 130

BOP Design

JUNE 7, 2022

Your B2B brand is how you represent your products and services and how you deliver value to your target market. Your products or services? A consistent, compelling brand shows your target audience that you are organized, cohesive, and diligent in how you service your clients or make your products. Your place in the industry?

Paid Content 117

Paid Content Paid Search Agency B2B Marketing Advertising Agencies 117

Scoop.it

DECEMBER 30, 2021

Sales productivity is a critical element of your company’s performance. Sales team productivity can be defined as a measurement of how well a sales team meets the demands of their customers, achieves their goals, and satisfies their expected outcome from working with the company they have chosen. What is Sales Productivity?

Ideal Customer Profiles 92

Ideal Customer Profiles Top of Funnel Product Lead Ranking 92

Contently

MAY 26, 2020

Content is all about building trust and loyalty with people so that when they’re ready to buy something, you’re their first choice—driving continuous demand and making the sales process much easier. But they do come back and read something a few days later, then sign up for our newsletter or attend a webinar.

Top of Funnel 214

Top of Funnel Content Marketing Marketing Analytics Tools Lead Ranking 214

SalesGrape

NOVEMBER 19, 2023

Telemarketing offers a unique opportunity to connect directly with pharmacy decision-makers, build relationships, and ultimately increase sales. This paradigm shift requires building strong partnerships between pharma manufacturers and pharmacies who play a crucial role in delivering these services.

Telemarketing 82

Telemarketing Allocation Marketing Management Advertising Agencies 82

Contently

APRIL 4, 2023

completing a lead form on a product demo page, asking for more information on a brand vs. competitor page, etc.) Level Up for Free One of the first cuts to content marketing resources is often the budget for education or the opportunity for your team to gain new skills by attending workshops at tradeshows and conferences. No problem!

Top of Funnel 155

Top of Funnel Budget Programs Content Marketing Marketing Management 155

SalesIntel

APRIL 17, 2024

It also enables you to test different versions of emails, and improve their call-to-action buttons. More efficient email campaigns: With automation, you can use templates, schedule emails, test different versions, check analytics, and optimize your campaigns. It shows what your current customers like and how they behave.

Marketing Automation Services 52

Marketing Automation Services Work Management Marketing Automation Marketing Management 52

Optinmonster

MARCH 11, 2024

At its core, gamification leverages the psychological preconceptions that make games appealing and addictive, applying these to non-game contexts like purchasing products, engaging with a brand on social media platforms , or participating in promotional activities. They subscribe to newsletters , buy one or more of your products.

Examples 99

Examples Planning Paid Search Agency Interactive Marketing 99

Trade Press Services

MARCH 4, 2024

From bylined articles to informational videos, content helps prospects learn about brands and gather information about their products and services. It also helps companies position themselves as experts in their fields, building credibility and trust with target audiences. This builds a loyal following of buyers.

Top of Funnel 80

Top of Funnel Trends B2B Thought Leadership Buyer Personas 80

Salesforce Marketing Cloud

SEPTEMBER 11, 2023

The good news is, there’s a blueprint for how to tackle these changes and build a digital engagement strategy that puts your customer’s needs at the center of every interaction. With a robust digital engagement strategy, you can build customer relationships that last. So what’s the key to making sure they choose yours?

Account Based Marketing 122

Account Based Marketing Work Management Digital Marketing Funnels Top of Funnel 122

ClearVoice

JANUARY 26, 2024

It’s about earning attention and building trust over time. They want to be informed and educated about brands, products, and services. Content marketing and producing content presents an additional challenge when building the business case, as not all content activities drive immediate ROI.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Buffer

JANUARY 18, 2023

These tools encompass everything from the social platforms you choose to build your presence on to the community-building app where you engage with your audience. Especially if the aim of your content is to educate, you may need to invest more time in research than a creator focused on entertainment. Notion Price: Free plan.

Budget Programs 122

Budget Programs Process Tools Pricing 122