Kevin Indig

SEPTEMBER 4, 2023

Learn More There are two types of SEO: product-led and marketing-led. The key lessons about marketplaces from my time at G2 and my work with Nextdoor, Bounce and others: good SEO is the result of Product Growth, not just website optimization. The approach to marketplace SEO is very different from non-marketplace sites.

SEO 59

SEO Effectiveness Aggregators Product 59

Vision Edge Marketing

APRIL 25, 2023

They offer a range of training programs and support services to ensure customers receive the most value from its software. This is especially true for B2B professional service firms like us. For many B2B companies this may translate into offering value-added services that go beyond your core products and services.

Work Management 177

Work Management Marketing & Strategy Marketing Management B2B 177

Optinmonster

FEBRUARY 13, 2023

Wondering how to sell digital products? Creating digital downloads takes work, so you want to make sure that your digital product actually sells. In this article, we’ll go over the basics of selling digital products so you can get started quickly. What is a Digital Product?

Product 67

Product Tips Work Management Digital Marketing Funnels 67

Vision Edge Marketing

JUNE 6, 2023

While all three of these people are focused on driving growth for their organization, their focus is different. In contrast, the CSO is responsible for developing and executing the overall strategy of the organization, which may or may not include a focus on customer experience.

Touchpoints 182

Touchpoints CMO Work Management Cross-Selling 182

Pam Didner

FEBRUARY 7, 2022

Every week I get a handful of questions from my B2B Marketing followers, and lately, I’ve noticed a recurring theme – people want to better understand product positioning and segmentation. A specific instance came recently from Cliff, a client who asked me to help him develop an effective messaging framework. First things first.

Positioning 93

Positioning Product Ad Building B2B Thought Leadership 93

Marketing Insider Group

JUNE 2, 2021

Quick Takeaways: Learning how to do content marketing is an effective strategy for building your business. Today’s customers won’t buy your product simply because you paid a fortune for a flashy ad. It, too, is a subscription service with classes on a wide range of topics. Segmenting content for different audiences.

Course 332

Course Content Marketing Planning Best Practices 332

Top Rank Marketing

MARCH 25, 2024

The information B2B buyers seek out in making decisions, and the ways they search for it, remain very different from the standard B2C purchase. Drawing the line between B2B and B2C SEO content The defining difference between B2B and B2C is that one targets businesses and professionals, while the other targets individual consumers.

Top of Funnel 106

Top of Funnel SEO Long Tail Marketing B2B 106

Marketing Insider Group

MARCH 28, 2023

While you will likely always face setbacks and hiccups, systemic organization will make the difference between success and failure. Looking forward, develop procedures for how staff should collect and store new data. Follow these three steps to build your personas: Segment. Create data-management processes.

Small Business Marketing 223

Small Business Marketing Work Management Data Hygiene Practices 223

Marketing Insider Group

MAY 31, 2023

Customer journey mapping tools can range anywhere from cloud-based platforms to collaborative design tools, but they all have the potential to help you better understand your customers, improve your marketing efforts, and drive more sales. In fact, more than 50% of marketers adapt their strategies according to customer data.

Enterprise Management 259

Enterprise Management B2B Marketing Tools Marketing Management 259

Vision Edge Marketing

DECEMBER 5, 2023

[link] Imagine the business world as an intricate puzzle, with each piece representing a different participant in the business community: prospective and existing customers, suppliers, channel partners, influencers and connectors, and competitors. Moore revolutionized the way we perceive competition and collaboration in the corporate world.

Jigsaw 197

Jigsaw Lead Ranking Allocation Advertising Agencies 197

Martech

APRIL 23, 2024

Modern predictive analytics developed as computing power increased and it became possible to analyze ever-larger quantities of data. A simple example is using historic product interest among a group of customers to predict future product interest. Content and product recommendations. Outliers models. Time series models.

Analytics 111

Analytics Marketing AI Lead Ranking Forecasting 111

Martech

DECEMBER 14, 2023

While they can be used to track your website activities, sites have also used them to support a range of online experiences — like helping you log in or showing you relevant ads.” ” What is Google’s Privacy Sandbox initiative? .” ” What is Google’s Privacy Sandbox initiative?

Features 132

Features Google Privacy Eye-Tracking 132

Launch Marketing

NOVEMBER 8, 2023

Before we get into the steps for developing personas for your organization, let’s get aligned on some of the basics and explore a few foundational questions surrounding B2B Buyer Personas. They convey a range of important characteristics about these individuals. Behavior: This is the final piece of the buyer persona puzzle.

Buyer Personas 127

Buyer Personas Startups Lead Ranking Psychographics 127

Marketing Insider Group

OCTOBER 20, 2020

How can you effectively build a webinar strategy that drives ROI? Are you looking to market your B2B business differently and generate new leads to boost your bottom line? Webinars are lead generation tools that provide free, valuable information that will demonstrate why your audience needs to invest in your services or products.

Webinar Metrics 346

Webinar Metrics B2B Thought Leadership Planning Sales Qualified Leads 346

Marketing Insider Group

SEPTEMBER 15, 2020

How you do that depends on your audience and your products/services. A few weeks ago, I received an email from my good friend James Tennant from Converge that looks at trending keywords and phrases, as well as related questions and propositions from a range of B2B topics. How to Develop a Phygital Marketing Strategy.

Examples 358

Examples Planning Work Management B2B Thought Leadership 358

Sprout Social

APRIL 17, 2024

But where do you start with building a chatbot? 6 features to look for in a chatbot builder 9 chatbot building tools to boost efficiency What is a chatbot builder? They should offer a straightforward, intuitive interface that enables you to build and customize your chatbot without extensive technical expertise.

Paid Search Agency 101

Paid Search Agency Marketing AI Work Management Marketing Management 101

Martech

FEBRUARY 20, 2024

Increasingly, B2B customers depend on self-guided research on digital channels to find out more about business products and services and reach buying decisions. B2B content marketing is different because buying decisions are made by teams, not individuals, so the buying journey is more complex, and usually longer, than for consumer purchases.

Marketing AI 132

Marketing AI B2B Marketing B2B Thought Leadership Content Marketing 132

The Lead Agency

JULY 24, 2023

The term “Marketing Mix” is synonymous with “the four Ps”: Product Price Promotion Place However, what many people don’t realise is that the business-to-consumer (B2C) marketing mix and the business-to-business (B2B) marketing mix are not one and the same. Function of the product: The product must cater to all the client’s needs.

Marketing Mix 118

Marketing Mix B2B Marketing Advertising Agencies Paid Search Agency 118

Navigate the Channel

OCTOBER 10, 2023

Even manufacturers of building materials can use their blog to reach out to new target audiences and grow their profits. Connect With Customers Blogs are excellent platforms for building meaningful connections with your customers. Reach a Different Demographic Consider your ideal customer, the one most likely to purchase your products.

Ad Building 123

Ad Building FAQ Demographics Custom Publishing 123

Champion Communications

MARCH 10, 2022

Efficient back office applications are key to productivity and costs . Mark Vivian, CEO at Claremont spoke further on how these applications can combat the complications of remote work and improve staff productivity in Business Express. . Claremont . Cricut shirt design: expert advice to achieve pro results. Hoptroff . HeleCloud

Product 62

Product Digital Transformation Network Marketing Efficiency 62

Sana Commerce

NOVEMBER 10, 2023

But how is digital commerce different from e-commerce, exactly? Plus: how digital commerce is relevant to B2B product sellers today, along with the strategies and tools you need to implement a digital commerce ecosystem that works for your business. Digital commerce vs e-commerce – what’s the difference?

Enterprise Management 52

Enterprise Management Marketing AI Work Management Marketing Management 52

Sprout Social

FEBRUARY 19, 2024

The intuitive collaboration between artificial intelligence (AI) and human effort is driving innovation across a range of industries such as health sciences, supply chain management, manufacturing and research & development. This translates into streamlined operations and improved productivity.

Marketing AI 105

Marketing AI Work Management Automation Marketing Management 105

Content Standard

APRIL 22, 2024

— In today’s noisy digital landscape, building strong connections with customers has become more challenging than ever. It goes beyond brand awareness and focuses on building a deep connection with customers over time. Brands will often have a macro story that lives within the customer value proposition.

CMO 77

CMO Branding Brand Identity Storytelling 77

Marketri

APRIL 4, 2024

Here are other positions that will be needed: Marketing technologist Marketing analyst Content marketer Creative director Graphic designer Web developer SEO specialist Paid media specialist Social media marketer Right now, you may be thinking that your tactician can perform many of the things that the specialized positions above do.

Marketing Automation Services 118

Marketing Automation Services Budget Programs Work Management B2B Marketing 118

Martech

DECEMBER 13, 2023

Industry headlines and random folks on X are happy to remind you that your SEO is “dead” in light of these developments, but the truth is that there has never been a more exciting and dynamic time to be in SEO. Each tool builds on existing frameworks and data back automation to get exceptional results; this is the sweet spot.

CMS Development 114

CMS Development SEO Trends API 114

Inbox Insight

FEBRUARY 19, 2024

Lead quality can also be perceived differently between go-to-market teams and further still, against different marketing campaign objectives. Lead quality can also be perceived differently between go-to-market teams and further still, against different marketing campaign objectives.

Lead Ranking 101

Lead Ranking Top of Funnel Ideal Customer Profiles Marketing Qualified Leads 101

Content Standard

FEBRUARY 4, 2019

Part of Under Armour’s sweeping success has been credited to its rapid growth across a number of verticals, and among a wide range of consumer groups, including football players, golf enthusiasts, NBA fans, and running/lifestyle consumers. In Search of a Flagship Product. When Brands Spread Themselves Too Thin.

Product 76

Product Branding Brand Identity Verticals 76

SmartBug Media

JULY 26, 2019

So you have multiple products and want to know if they should have their own websites. Perhaps you started with one product and have gradually added products to your site, and now you’re wondering if that was the best approach. WHY — Are the reasons for buying each product generally the same? Let’s look at Apple.

Marketing Websites 55

Marketing Websites Product Buyer Personas Cross-Selling 55

Salesforce Marketing Cloud

JANUARY 8, 2024

Commerce teams have been using the technology for years to automate and personalize product recommendations, chatbot activity, and more. AI is more than an ecommerce trend — it can make your teams more productive and your customers more satisfied. Do you have a large product catalog that needs to be updated frequently?

eCommerce 76

eCommerce Marketing AI Trends Loyalty 76

chiefmartech

JUNE 4, 2023

Within a matter of weeks, hundreds of independent developers all around the world built upon that model in ways that rapidly approached the performance of Bard and ChatGPT, but at a fraction of the cost. What are big products they can launch that will generate big revenue streams? ” Pause here for a moment.

Generation 114

Generation Budget Programs Aggregators Long Tail Marketing 114

MKT1

MARCH 14, 2024

Given this, we recommend using a wedge marketing approach in the early days, and expanding from this initial niche over time—whether you have a horizontal or vertical product. They build strategies for your startup’s specific needs and understand the value of both fuel and engine. Big vision!)

Sales Management 98

Sales Management Marketing Analytics Tools Marketing & Strategy Marketing Strategy 98

Martech

DECEMBER 5, 2022

Using components to build requisite CDP functionality. (I Thus, the genesis and evolution of their CDP offerings are foremost to integrate all those acquired products. Do remember, though, that even with a best-of-breed CDP, someone will likely have to perform a lot of development and integration work. . Get MarTech! Processing.

Enterprise Management 98

Enterprise Management Work Management Marketing Management Vendors 98

Oktopost

MARCH 4, 2024

SaaS is synonymous with innovative and ground-breaking products. Depending on your stage and business model, you will need different tools and strategies to grow your company without breaking the marketing bank. The goal is to implement a range of top, middle, and bottom-of-the-funnel marketing activities covering every funnel stage.

Ideal Customer Profiles 62

Ideal Customer Profiles Top of Funnel B2B Marketing Marketing & Strategy 62

Outgrow

JUNE 20, 2022

Why a product-led funnel is easier to build than a community-led go to market . Tune in to learn everything there is to know about driving engagement, community and product-led growth, and his transition from a software engineer to a Serial Marketer. We can get through the different positions on page one and Google.

Paid Content 52

Paid Content Communities Work Management Product 52

Martech

MARCH 31, 2023

That’s why as martech professionals, we need to develop our skills and knowledge constantly. It is also necessary to build various capabilities beyond your domain expertise. Take advantage of opportunities to develop interpersonal skills. Professional development doesn’t have to be expensive and time-consuming.

Work Management 114

Work Management Marketing Management Training Vendors 114

Hubspot

MAY 28, 2019

Content strategy is a phrase that means a lot of different things to a lot of different people. Product management, by comparison, is more standardized. Product management, by comparison, is more standardized. It relies on a range of frameworks and models that help product managers: Understand their users.

Work Management 77

Work Management Marketing Management Practices Product 77

Outgrow

APRIL 8, 2024

It’s not just about having a great product or service; it’s about how customers perceive and connect with your brand. Feedback forms are tools designed to collect opinions and insights from individuals about a particular product, service, experience, or event. Brand perception is significant for all types of businesses.

Outgrow 52

Outgrow Customer Satisfaction Work Management Marketing Management 52