Vidyard

MARCH 30, 2022

However, sometimes the best way to advance your career is by networking and learning from sales experts within the community. Top Sales Communities to Join 2.1 John Barrows John Barrows provides sales training and consulting services to some of the world’s biggest brands (think Salesforce, LinkedIn, and Okta). Josh Braun 1.2

Sales Management 103

Sales Management Communities Top of Funnel Cold Calling 103

Strategic-IC

FEBRUARY 20, 2024

How do you build loyal customers? It all starts with building the first two ‘Rs’ - Reputation and Relationships. Even more fascinating than the company’s focus – image retouching for fashion websites – is how it works at relationship-building with its online retail clients. Customers for life? It all starts with investing time.

Ideal Customer Profiles 62

Ideal Customer Profiles Account Based Marketing ABM Communities 62

Martech

APRIL 9, 2024

Our community came together in December at World Tour New York to learn about the latest marketing innovations and how to reach customers better. In December, we announced new Data Cloud integrations with Google Display & Video 360 and LinkedIn. This leads to customer trust, as well as compliance with privacy regulations.

Paid Search Agency 114

Paid Search Agency Features Personalization Ads 114

Oktopost

JUNE 21, 2022

The term “influencer marketing” often evokes thoughts of popular B2C products showcased by social media gurus with millions of followers. The answer is LinkedIn, the B2B social media platform of choice. The Top 10 LinkedIn Influencers to Follow. But influencer marketing is not just for B2C. Quick Links.

Linkedin 88

Linkedin B2B Thought Leadership Thought Leadership Work Management 88

Oktopost

NOVEMBER 22, 2023

Now an essential tool for all marketing efforts, it has changed how brands reach their customers, build awareness, and foster connections with their audiences. YouTube: Allowing you to upload long videos, YouTube is perfect for educating your audiences with Q&As, webinars, and video tutorials for product walkthroughs.

Social Media 117

Social Media Trends Media B2B 117

Webbiquity

JUNE 21, 2022

For example, a customer might: Discover a product while browsing videos on YouTube. Use their work desktop PC to search for more information about a product on Google. Order the product on their home laptop. Build an Updated, Comprehensive Website as a Central Point for the Brand.

Privacy Policies 340

Privacy Policies Brand Identity Branding Multi-Channel 340

Convince & Convert

DECEMBER 15, 2023

It’ll help you create a loyal community of followers and promote your page and business. Social media SEO is optimizing your social media channels for reach and visibility to help you drive brand awareness, build trust, and contribute to generating leads. What is social media SEO? Tim Hanson is doing the same.

Social Media 157

Social Media SEO Cost Per Click Media 157

Bluetext

MARCH 19, 2024

With platforms like LinkedIn, Instagram, TikTok, and Reddit constantly evolving, staying ahead means adapting and refreshing your approach. Tailor Your Profile for Each Platform Customize your profile on LinkedIn, Instagram, TikTok, and Reddit to resonate with the unique audience and features of each platform.

Social Media 41

Social Media Linkedin Thought Leadership Media 41

Martech

JANUARY 31, 2022

LinkedIn influencing. LinkedIn remains one of the best platforms to expand your brand’s network. Praill’s team was about to build up the personal side of their brand using their own LinkedIn influencing strategy. We had a great corporate page on LinkedIn, Twitter, Facebook, etc. Grow your influencing network.

Linkedin 98

Linkedin Personalization Brand Identity Branding 98

Martech

FEBRUARY 20, 2024

Increasingly, B2B customers depend on self-guided research on digital channels to find out more about business products and services and reach buying decisions. B2B marketers need to know the kinds of businesses that purchase their product or service. Content will be passed over if it isn’t useful or trusted.

Marketing AI 133

Marketing AI B2B Marketing B2B Thought Leadership Content Marketing 133

Marketing Insider Group

APRIL 6, 2021

They’ll be more likely to remember you, admire you, trust you, and work with your business long term. Focus on building value for customers over driving sales. You can continue to build brand loyalty by engaging with your audience, personalizing your content, telling real stories, and listening to customer feedback.

Top of Funnel 336

Top of Funnel Work Management Marketing Management Content Marketing 336

Marketing Insider Group

AUGUST 11, 2023

Here are 9 reasons why you should consider using social media for your business: Brand Awareness: It helps in building brand recognition by engaging with a broad audience, spreading the word about products and mission. Surveys and audience research are essential to gauge your followers’ needs.

Social Networks 179

Social Networks Business Work Management Social Media 179

SmarkLabs

NOVEMBER 14, 2022

Are you looking for new ways to expand your reach on LinkedIn that don’t involve a significant amount of time or financial resources? LinkedIn Live, LinkedIn Events, and LinkedIn Newsletters are worthy features to consider for promoting the content you already have. LinkedIn Events. LinkedIn Live.

Linkedin 52

Linkedin Top of Funnel Broadcasting Newsletter 52

Martech

APRIL 2, 2024

B2B influencer marketing involves collaborations between creators and brands to develop and share content that promotes the brand’s products or services. Instead, it’s a growing channel that builds brand credibility. Building brand credibility on LinkedIn B2B influencer marketing has exploded on LinkedIn.

B2B Marketing 134

B2B Marketing B2B Planning B2B Thought Leadership 134

Webbiquity

FEBRUARY 28, 2023

Today, B2B sales prospects turn to the Internet not just for product research but also purchasing. Personalization: By leveraging data and analytics, B2B companies can use AI and ML to deliver a more personalized shopping experience to clients, including personalized product recommendations and promotions.

eCommerce 272

eCommerce Marketing AI B2B Marketing Trends 272

Content4Demand

OCTOBER 27, 2020

Today’s technology can help you piggyback on your network’s networks with community-driven content that amplifies the voices of your partners and customers. B e fore Twitter, Facebook and Instagram, we largely took brand messaging as gospel or waited until we could get feedback from a trusted friend or family member.

Top of Funnel 85

Top of Funnel Communities Peer-to-peer B2B Thought Leadership 85

nDash

NOVEMBER 15, 2022

Do you know your LinkedIn audience? When you create a LinkedIn page, the real motivation is to build an audience and get them to learn about your product or service. LinkedIn is the social media platform many companies choose for creating and sharing business-related content. Understanding Your LinkedIn Audience.

Linkedin 52

Linkedin Paid Search Agency Content Statistics 52

Oktopost

MARCH 26, 2024

That is why we’re excited to share we’ve joined forces with LinkedIn to provide mutual Oktopost and LinkedIn customers the ability to channel messages directly from their LinkedIn Company Page into Oktopost’s Social Inbox.

Work Management 62

Work Management Peer-to-peer Marketing Management Top of Funnel 62

Salesforce Marketing Cloud

AUGUST 18, 2023

To ensure you get the most out of our fantastic MuleSoft sessions, learning, and activities, we’ve compiled a list of five main reasons why you can’t miss MuleSoft at Dreamforce: The MuleSoft Keynote Connect with MuleSoft experts from the MuleSoft Community Integration, automation, AI – oh my!

Automation 98

Automation Peer-to-peer API Communities 98

Valasys

JUNE 11, 2020

LinkedIn recently rolled out virtual events and poll features which will provide brands with new engagement opportunities. LinkedIn preconized that it accelerated its product roadmap to allow businesses to connect with their online communities. LinkedIn Virtual Events.

Linkedin 64

Linkedin Features Broadcasting Communities 64

Martech

JANUARY 9, 2024

The $100 billion creator economy is changing how brands collaborate with influencers across social media and niche communities. Creators on platforms like YouTube, TikTok and Instagram have loyal followers who trust their opinions. Product reviews. Influencers provide their honest opinions on products to their audience.

Advertising Agencies 136

Advertising Agencies Paid Search Agency Marketing & Strategy Marketing Strategy 136

Onalytica B2B

NOVEMBER 15, 2018

When most hear the term ‘influencer’ they think of the social media influencers on platforms such as Instagram, Twitter and YouTube endorsing consumer products to their audience in return for a pay cheque. LinkedIn is normally activated only when they are looking for a new job. They’re quite similar, no? Description.

Peer-to-peer 279

Peer-to-peer Thought Leadership Social Media Work Management 279

Marketing Insider Group

SEPTEMBER 28, 2020

LinkedIn research shows that 58% of decision-makers read at least an hour of thought leadership content each week. 60% also said that this type of content had directly convinced them to buy a product or service they hadn’t previously considered. But what exactly is thought leadership content marketing ? Quick Takeaways. DivvyHQ Blog.

Thought Leadership 318

Thought Leadership Enterprise Management Work Management Marketing Management 318

Marketing Insider Group

MARCH 6, 2023

That’s because nowadays, consumers are spending an increasing amount of time on social media platforms like Instagram, YouTube, TikTok, LinkedIn, etc. With all of the benefits that come along with creating video content, like building your brand identity and increasing your SEO , there’s no reason why your company should miss out.

Video Marketing 294

Video Marketing Content Marketing Content Paid Search Agency 294

Lenny's Newsletter

SEPTEMBER 7, 2023

Simplify security | Mixpanel —Event analytics that everyone can trust, use, and afford | AssemblyAI —Production-ready AI models to transcribe and understand speech — Claire Butler was Figma’s first GTM hire and their 10th employee. She led Figma’s early GTM strategy from stealth through monetization.

Marketing Analytics Tools 112

Marketing Analytics Tools Lead Ranking Startups Linkedin 112

Sprout Social

DECEMBER 5, 2023

Meet our experts Kikora Mason Laurise McMillian Greg Rokisky Cassandra Blackburn Algorithm Name: Kikora Mason Pronouns: She/Her Company: JPMorgan Chase Title: Vice President, Community—Chase Social Media Bio: Kikora Mason currently oversees social listening and community management strategy at JPMorgan Chase.

Social Media 123

Social Media Paid Search Agency Media Advertising Agencies 123

Top Rank Marketing

NOVEMBER 15, 2023

No one wants to buy from an AI that hasn’t done the work or used the product. As measurement techniques refine, the true business impact of genuine relationships will come to the forefront, underscoring the value of trust and credibility in every partnership. Ursula Ringham “Authentic engagement will be key in 2024 and beyond.

Work Management 122

Work Management Marketing Management B2B Marketing B2B 122

Sprout Social

FEBRUARY 5, 2024

When you think about the commitments that were made to individual communities and people altogether, taking that away is bad from a business perspective,” she says. You lose trust from employees once those things are taken away.” The most critical strategy or component of any business is its employees. You care about Black creators.

Social Media 112

Social Media Practices Media Best Practices 112

Lenny's Newsletter

SEPTEMBER 5, 2023

Each week I tackle reader questions about building product, driving growth, and accelerating your career. A surprising number of founders found their early customers by putting out compelling content online and first building a following. When joining communities, focus first on adding value to the community.

Ideal Customer Profiles 112

Ideal Customer Profiles CPO B2B Startups 112

EveryoneSocial

JULY 20, 2020

LinkedIn has proven to be one of the strongest social platforms for B2B companies and without question the network-website is a place where all professionals and organizations should be present. LinkedIn Company Pages. 80% of B2B leads come from LinkedIn vs. 13% on Twitter & 7% on Facebook. Influencer Marketing Hub ).

Linkedin 69

Linkedin Paid Search Agency Companies Best Practices 69

Sprout Social

SEPTEMBER 30, 2022

Meryoli Arias , Senior Social Media and Community Manager, and Daniel Cmejla , Senior Director of Community, Customer Marketing, Events, PR, and Social, of Chili Piper gave us an inside look into how they approach social selling. Focus on thoughtful, authentic engagement that will help build rapport over time.

Tips 133

Tips Ideal Customer Profiles Work Management Marketing Management 133

Webbiquity

MARCH 3, 2020

Differentiating a product is (usually) easy. That’s the kind of company Dustin set out to build. Getting digital products to market is a tough business. Are you building what you think the market wants or what your buyers actually want? Differentiating professional services is hard. Anyone can do the simple things.

Enterprise Management 256

Enterprise Management Work Management Marketing Management Marketing Proposals 256

SocialPilot

FEBRUARY 1, 2024

While the big influencers are losing their grip on audience trust, micro-influencers are shining in getting more engagement and better conversion rates at affordable prices. I personally get convinced by my favorite micro-influencers every other day to try new products and services.

Advertising Agencies 79

Advertising Agencies Planning Paid Search Agency Marketing Budget Creation 79

Anyword

APRIL 25, 2024

The atmosphere felt like a LinkedIn reunion brought to life, with everyone genuinely excited to connect and share ideas. By mining these discussions for ideas, marketers can create authentic, relatable content that addresses real-world challenges and showcases the value of their products or services.

Buzz 52

Buzz CMO Outreach Linkedin 52

Hubspot

OCTOBER 5, 2023

Facebook Facebook is the most popular social selling platform among those who sell products directly within the app. Consumer perspective: Facebook is the most trusted social shopping platform among consumers , and they also report it offers the second-best in-app shopping experience. Best Social Selling Channels 1.

Advertising Channels 65

Advertising Channels Best Practices Purchase Intent Trust Marketing 65

Marketing Insider Group

MAY 18, 2020

How much do your customers and colleagues trust you? One of the best ways to gain trust and credibility is through thought leadership. Thought leadership is a content marketing approach that spotlights expertise to build credibility. Building the relationship involves trust and respect. Quick Takeaways.

Thought Leadership 355

Thought Leadership B2B Thought Leadership Research Practices 355

Sprout Social

DECEMBER 6, 2023

B2B influencer marketing is a strategic approach where businesses promote their product or services through collaborative partnerships with subject matter experts within a specific industry. When you think of B2B influencer marketing, you probably think of LinkedIn. It’s a critical lever for building trust.

Work Management 119

Work Management B2B Marketing Marketing Management Paid Search Agency 119