Webbiquity

OCTOBER 17, 2023

Content Marketing: Growing and Maturing How are content marketing budgets holding up in these challenging times? Budgets are growing. of content marketers had larger budgets last year than the year before. expect budget increases this year. How are goals and strategies for content marketing changing? An eye-opening 91.6%

Social Media 309

Social Media Stats Marketing Report Paid Search Agency 309

KoMarketing Associates

JULY 22, 2020

Matched audiences are an important way to reach the exact decision makers and influencers within your target audience on LinkedIn, ensuring you are using your budget and resources to the best of your ability and allowing for successful campaigns. . Job Titles and Industries (Excluding Targeting Companies). Lead Evaluation.

Linkedin 373

Linkedin B2B Marketing Advertising Agencies Paid Search Agency 373

KoMarketing Associates

MARCH 28, 2023

As marketers continue to see the benefits of marketing automation, new research indicates that they will be allocating more of their budget toward this solution within the next year. Approximately 23.7% claim that their largest issue remains a lack of clean, reliable data within their CDP.

Marketing Automation Services 240

Marketing Automation Services Marketing Automation Marketing Management Allocation 240

Marketing Insider Group

APRIL 15, 2024

By combining industry expertise with a knack for storytelling , B2B creators are setting new standards for how businesses communicate and connect. Mid-Market Companies For mid-market companies, B2B creators step in as thought leaders and industry trendsetters. So, what’s driving this shift? So, why is niche focus so valuable?

Enterprise Management 234

Enterprise Management B2B B2B Thought Leadership SMB 234

KoMarketing Associates

JUNE 23, 2022

Virtual reality (VR), augmented reality (AR), extended reality (XR), and the metaverse continue to create buzz within the marketing industry. With this in mind, the majority of marketers (38%) claim that they anticipate spending between 25% and 50% if their budget on their metaverse, AR, and VR social strategy within the next two years.

Marketing Report 246

Marketing Report Buzz Marketing & Strategy Statistics 246

Webbiquity

APRIL 14, 2020

The abrupt shutdown of vast swaths of economy and the entire live events industry, to help slow the spread of the novel coronavirus, has dramatically impacted plans for B2B marketers. overall budgets will be cut). The dot-com meltdown and recession in 2000 impacted every sector somewhat, but hit the tech industry hardest by far.

Marketing Budget Creation 338

Marketing Budget Creation Paid Content Planning Peer-to-peer 338

Customer Experience Matrix

SEPTEMBER 18, 2023

I’ve already published my primary analysis on the Institute site (you can download it here ) but wanted to call out a number of findings that either contradict or confirm martech industry conventional wisdom. Budget pressures are slowing industry growth: true. Budget-pressed buyers are making smarter decisions: false.

Enterprise Management 177

Enterprise Management Work Management Marketing Management Lead Ranking 177

Marketing Insider Group

APRIL 10, 2023

Image source: PYMNTS As an independent ecommerce business, you spend a lot of time thinking about how to remain relevant in an industry dominated by these behemoths. Be Smarter About Campaign Budget Allocation The typical SME spends $9,000 to $10,000 per month on PPC campaigns, or $108,000 to $120,000 per year. ecommerce as well.

PPC 281

PPC Paid Content eCommerce Allocation 281

Webbiquity

OCTOBER 5, 2021

More than half (53%) expect their IT budgets to increase, while just 7% anticipate budget cuts. By industry, more than 70% of companies in manufacturing, retail, and financial services anticipate higher top lines. 55% of North American companies, and 51% of European firms, say their IT budgets will increase next year.

Enterprise Management 309

Enterprise Management Work Management Marketing Management Paid Search Agency 309

Martech

MARCH 27, 2024

The gaming industry saw a lot of disruption over the last year, including the consolidation of major publishers, layoffs and canceled game releases. On the ad side, however, marketing budgets for gaming are growing. A third of current gaming advertisers have carved their spend out of their general media budget. Image: IAB.

Advertising Agencies 111

Advertising Agencies Planning Mobile Advertising Budget Programs 111

Marketing Insider Group

JANUARY 31, 2023

Professional Industry Accreditations and Affiliations Relevant industry partners and professional accreditations are an indicator of a marketing agency’s investment in professional development. These kinds of relationships require an ongoing dedication to industry best practices and developing professional standards.

Advertising Agencies 293

Advertising Agencies Marketing Agencies 2 Paid Search Agency Marketing Agencies 1 293

The Lead Agency

DECEMBER 4, 2023

Yet, just like in consumer-facing industries, seasonal trends can significantly impact B2B businesses too. For example, research when and where big industry events are being held, or for existing clients, simply ask them about their schedule. Budget Cycles All businesses have yearly budgets to adhere to.

B2B Marketing 112

B2B Marketing Planning B2B Marketing Budget 112

Webbiquity

DECEMBER 6, 2022

How your social media marketing budget stacks up to your peers and competitors? You can find the answers to those questions and many more in the just-released research report from Onalytica and Immediate Future, the 2022 State of B2B Social Media Marketing Industry. How Much of the Marketing Budget is Allocated to Social Media.

Social Media 237

Social Media Allocation Social Marketing B2B Marketing 237

Marketing Insider Group

DECEMBER 21, 2020

Most companies have learned that B2B marketing budgets are much more important than they thought – and that their existing marketing strategies, well, kind of sucked. Quick Takeaways: Although revenue and general spending shrunk, B2B marketing budgets more or less remained intact. Some Good News: B2B Marketing Budgets Appear Unscathed.

Marketing Budget 352

Marketing Budget Marketing Budget Creation Budget Programs Research 352

The Point

DECEMBER 6, 2022

Budgeting season is here again, and demand marketers are not immune. How big does your demand gen budget need to be in order to support your organization’s revenue goals in the new year? Alternatively, is the budget you’ve been handed enough to do the job? Industry standards for this figure vary widely, from 25% to 80%.

Budget Programs 162

Budget Programs Lead Ranking Demand Marketing Qualified Leads 162

Marketing Insider Group

MAY 10, 2023

Statistics show that most companies are increasing their marketing budget because of a demonstrable return on investment. You should look for an agency with some knowledge about your industry, excellent communication skills, and transparent pricing. How can a digital marketing agency help you stand out in a crowded market?

Marketing Agencies 2 264

Marketing Agencies 2 Paid Search Agency Advertising Agencies Ad Agencies 264

Vision Edge Marketing

DECEMBER 13, 2022

In business, the purpose of a budget is to ensure our organizations have enough resources to meet its objectives. The use of sub-accounts is the most common approach to budgeting and is used to separate funds for different expenses. The best place to start is to understand the purpose of a budget. We all have one.

Budget Programs 209

Budget Programs Allocation Trade Show Marketing Budget 209

Sprout Social

OCTOBER 26, 2023

If you’re considering running an influencer marketing campaign, it’s a good idea to have a basic understanding of the industry, platforms to use, access to influencers and more. To help you get an idea of what to expect from the industry, we’ve put together 22 influencer marketing statistics across six different categories.

Statistics 128

Statistics Marketing Budget Advertising Agencies Marketing Strategy 128

Convince & Convert

APRIL 12, 2024

Yet, social media as an industry still lacks the resources, budget, and frankly, the respect, it deserves. Data does not lie and can be the key to unlock budget, resources, and freedom to take risks and challenge the brand to innovate and stand out amongst the noise. Utilize social analytics reporting tools to gather data.

Social Media 138

Social Media ROI Media Cross-Selling 138

Go Beyond SEO

MARCH 12, 2024

In today’s highly competitive manufacturing industry, staying ahead of the game is vital. Developing customized PPC strategies is crucial for maximizing results in the manufacturing industry. Manufacturers can choose where their ads appear, set budgets, and track performance to optimize their campaigns for maximum returns.

PPC 78

PPC ROI Sales Qualified Leads Landing Pages 78

Top Rank Marketing

FEBRUARY 26, 2024

It’s a tough time for the tech industry. Big Tech continues to experience painful job cuts and layoffs , while players throughout the space are struggling against tight budgets, stagnant growth and thickening competition. They are more likely to say their budgets have decreased or will decrease.

Advertising Agencies 98

Advertising Agencies Paid Search Agency Ad Agencies Allocation 98

Tiecas

APRIL 5, 2024

A documented industrial marketing strategy is critical for success. Source ) Unfortunately, only 32% of manufacturing marketers have a documented content marketing strategy, even though one in four manufacturing marketers reported that their organization spends 25% to 49% of their total marketing budget on industrial content marketing.

Marketing Budget 92

Marketing Budget Advertising Agencies Marketing Strategy Marketing & Strategy 92

SocialPilot

FEBRUARY 6, 2024

A complete list of Influencer marketing statistics, from engagement rates to industry benchmarks to growth trends; this blog has almost everything that you would need to make an informed decision. Let’s start with general statistics and trends to give you a wide overview of the industry: 1. billion USD in 2023.

Statistics 99

Statistics Advertising Agencies Paid Search Agency Allocation 99

Sprout Social

SEPTEMBER 18, 2023

Marketers are finding it increasingly difficult to set the right budget, optimize it and keep the leads flowing. You’ll need a plan to address top budget concerns to provide clarity and control over every dollar spent. Do your research You need to be aware of the market conditions to allocate the right marketing budget.

Marketing Budget 132

Marketing Budget Marketing Budget Creation Paid Content Budget Programs 132

Content Marketing Institute

MARCH 13, 2024

Discover what enterprise content marketers expect in 2024, from budgets, generative AI, tech, social media use, and more. CMI's newly released research also finds out what sets top performers apart from their industry peers.

Research 100

Research Marketing & Strategy Marketing Leads Marketing Strategy 100

Martech

APRIL 19, 2024

Many brands, such as those in the home services industry or a local grocery chain, market to specific locations, cities or regions. Budget friendliness: Local advertising is often more accessible for small businesses. There are also national brands that want to expand in specific local markets.

Advertisements 112

Advertisements Advertising Allocation Planning 112

Convince & Convert

MARCH 14, 2024

What is the range of your current budget? The market size of the management consulting services industry , for example, grew by approximately 250 billion U.S. When you’re in the position to start looking for outside support, it’s important to analyze what exactly you need support in. Do you know the timing needed for this project?

Paid Search Agency 147

Paid Search Agency Advertising Agencies Consulting Ad Agencies 147

Martech

APRIL 25, 2024

For the first time, digital video — which includes CTV, social video and online video — will claim a higher share of budgets than linear TV. However, the number of cable subscribers remained sizable enough for digital video to remain in a supporting role for ad budgets. Why we care. That situation has now changed.

Spending 59

Spending Paid Search Agency Top of Funnel Cable 59

Martech

MARCH 14, 2024

The ad industry is making major investments in order to adapt to the new privacy-by-design ecosystem, according to an IAB survey of 500 advertising and data experts at brands, agencies and publishers. What’s more, signal loss means advertising budgets are already tilting toward the big walled gardens. Get MarTech! In your inbox.

Privacy 123

Privacy Paid Search Agency Ads Privacy Protection 123

Industrial Marketing Today

SEPTEMBER 18, 2023

Are you considering an industrial website redesign? This is a topic of discussion as Q3 ends and, as Q4 starts, many companies begin to do their annual planning and budgeting. However, the sad truth is that many of these redesigns fail to deliver the desired results. You are not alone.

Marketing Websites 120

Marketing Websites Planning Paid Search Agency Companies 120

Industrial Marketing Today

FEBRUARY 27, 2023

Are you a manufacturing or technical content marketer struggling to create good content that is seen and used by your target audience (Engineers and industrial buyers)? Many manufacturers face hurdles when it comes to content marketing, from gaps in knowledge and skillset to challenges with budgets and organizational buy-in.

Content Marketing 154

Content Marketing Content Marketing Buy 154

Top Rank Marketing

MARCH 20, 2024

Do you think your audience is interested in your brand live tweeting industry events and news? Do they follow industry hashtags and contribute to ongoing discussions? If your audience isn’t engaged with ongoing news and events in your industry, however, this may not be a reason to stick around.

Twitter 99

Twitter B2B Marketing B2B Bandwidth 99

Industrial Marketing Today

NOVEMBER 17, 2021

I just received an advance copy of Manufacturing Content Marketing Benchmark, Budgets, and Trends (Thanks, Amanda!) The timing couldn’t be any better, since many of my manufacturing and engineering clients are putting together their industrial marketing plans and budgets for 2022. Refer to my post, Industrial Marketing: What.

Planning 149

Planning Content Marketing Advertising Benchmark Content 149

SocialPilot

FEBRUARY 5, 2024

Industry Experts Professionals from a specific field actively connect with their followers by sharing knowledge or insights relevant to their industry. They focus on specific industry collaboration and knowledge sharing to create more niche followers. Draft a Reasonable Budget Budgeting is essentially part of campaign planning.

Twitter 96

Twitter Marketing AI Advertising Agencies Effectiveness 96

Sprout Social

DECEMBER 6, 2023

B2B influencer marketing is a strategic approach where businesses promote their product or services through collaborative partnerships with subject matter experts within a specific industry. It might look like a Facebook group geared toward career development in a specific industry, or a hashtag community on X (formerly known as Twitter).

Work Management 119

Work Management B2B Marketing Marketing Management Paid Search Agency 119

Martech

FEBRUARY 28, 2024

Marketers spend much of their budgets on lead generation, but the results are masking a worrying transformation that has taken place over the years. It also creates budget allocation that prevents that from happening. It also allows for a very clean attrition path to revenue and keeps sales teams happy (initially, at least).

Lead Gen 141

Lead Gen Top of Funnel Demand Generation Agencies B2B Marketing 141

Martech

MARCH 18, 2024

There are many possibilities, depending on the human user’s industry and main objectives: Before we start, in addition to your other context, you are also an expert in small organizations who are early in their data journey. What are three tools a small organization with a limited budget can adopt to make their marketing more data-driven?

Budget Programs 114

Budget Programs Marketing Automation Services Marketing Analytics Tools Cost 114