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The Complete Guide to Channel Sales

Salesforce Marketing Cloud

Channel sales types Benefits of a channel sales model Drawbacks of a channel sales model — and how to counteract them How to develop and execute a channel sales strategy Empower your partners and grow From personalized portals to AI-powered lead routing, see how Partner Relationship Management can help you. Independent brokers or agents.

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Antitrust trial over Google search set to open

Martech

In January, the DOJ filed an antitrust case against it concerning Google’s role as an advertising broker, publisher and auctioneer. The company argues its products and services are more popular because they are simply better, not because Google has tilted the playing field away from potential rivals. The defense.

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Video for Financial Services: Banking and Beyond

Vidyard

For a financial services representative, video communication can be pivotal in establishing trust while meeting clients’ demands for a more personalized digital experience. Balancing Trust with Innovation Financial services (often called “FinServ”) remains an industry built on relationships and trust.

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FMG Named “Best Overall Fintech Software” in the 2024 Fintech Breakthrough Awards

FMG Suite

March 15, 2024 – FMG, an industry-leading SaaS company specializing in marketing software and services for financial advisors and insurance agents, announced that it has been named “Best Overall FinTech Software” in the eighth annual FinTech Breakthrough Awards. SAN DIEGO, CALIF., million social media posts. million social media posts.

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How influencers and content creators are reshaping brand strategies

Martech

When an influencer recommends a product or service, their endorsement comes across as a recommendation from a trusted friend rather than a corporate slogan. Through authentic and personal engagement with their audience, influencers have earned a level of trust that traditional advertising can rarely achieve.

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Video for Financial Services: Banking and Beyond

Vidyard

For a financial services representative, video communication can be pivotal in establishing trust while meeting clients’ demands for a more personalized digital experience. Balancing Trust with Innovation Financial services (often called “FinServ”) remains an industry built on relationships and trust.

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See How Predictive Analytics Can Give Your Insurance Agency an Edge

Salesforce Marketing Cloud

In a nutshell — predictive analytics enables brokers to grow faster by helping them to: Do more with less by simplifying your workflows Spend time where it counts and help clients fill coverage gaps Recruit new talent and customers Not just a 360-degree view — a 360-degree action plan. Do more with less by simplifying your workflows.