The Marketing Book Podcast: “B2B Social Selling Strategy” by Julie Atherton
The Forward Observer
MARCH 29, 2024
Concerns over social media confidence, personal and professional conflicts of interest, and a loss of management control can lead to a lack of action or ineffective modes of engagement. Written by a recognized social media expert, B2B Social Selling Strategy is an indispensable guide for B2B sales, marketing, and social media professionals.
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