Marketing Insider Group

DECEMBER 18, 2023

Programmatic Native Advertising: Zemanta Image Source: Zemanta At Marketing Insider Group, we use Zemanta , an Outbrain company, for all our clients. Its integration with Outbrain’s network makes it a powerful tool for effective paid content distribution , catering to the needs of modern digital marketing. Why Zemanta?

Paid Content 225

Paid Content Distribution Cost Per Thousand Budget Programs 225

Outgrow

DECEMBER 17, 2020

37 Must-Know Marketing Trends & Statistics Post COVID. Since the virus went viral , marketers started looking for new ways to communicate with their audiences. A lot has changed and here we are keeping a keen eye on the marketing trends and statistics post COVID. And it’s time to reveal them. So, let’s begin!

Statistics 98

Statistics Paid Content Trends Cost Per Click 98

Navigate the Channel

DECEMBER 20, 2023

In the fast-paced world of digital marketing, it’s easy to get caught up in the day-to-day tasks of optimizing paid search campaigns. Organic Strategy Cadence: Bi-annually Questions to solve: What is the true value of a brand campaign for our business? Should we be running brand campaigns?

Lead Scoring 65

Lead Scoring Lead Ranking Long Tail Marketing Cost Per Click 65

Scoop.it

JUNE 23, 2020

Content marketing is an important aspect for businesses if they want to reach out to prospective customers and improve conversions. For 2020, you need to determine what inspires your target audience to create content that can engage users and convince them to interact with your brand. Voice search optimized content.

Trends 93

Trends Content Marketing Content Curation 93

Launch Marketing

MAY 19, 2021

Emails are a useful and direct way for B2B organizations to share information with customers and prospects and can be effectively used to market products/services, share new content, announce the latest company news, promote upcoming events and much more. With email marketing comes email marketing performance. Download it now.

Email Marketing 143

Email Marketing Practices B2B Marketing CTR 143

KoMarketing Associates

APRIL 3, 2018

For search marketers, the most significant part of this announcement was that 16 months of data would be available in Google Search Console’s Search Performance report. What this means for B2B marketers is that more information about how an organization’s web pages perform in Google search results can be realized and evaluated.

Search Marketing 177

Search Marketing Marketing Report B2B Marketing B2B 177

Bannerflow

APRIL 17, 2019

Yet, surprisingly, engaging consumers via display advertising is still a challenge for today’s marketer. That’s why here at Bannerflow we analysed our platform data to discover the insights that marketers need to know. Why building mobile first is now essential. View 2019 display advertising trends infographic.

Display 75

Display Advertisements Advertising Trends 75

Optinmonster

MARCH 21, 2024

Google Ads retargeting, often interchangeably referred to as Google Ads remarketing, is a sophisticated tool designed to re-engage users who have previously interacted with your website or mobile app. With patience and persistence, retargeting can become a powerful tool in your digital marketing arsenal.

Paid Search Agency 90

Paid Search Agency Ads Google Marketing Analytics Tools 90

Scoop.it

JANUARY 19, 2023

The benefits of organic traffic to your website are numerous, including: Highly qualified leads It is more sustainable Higher conversion rates It improves brand loyalty Customer intent-driven ROI It is cost effective It brings highly engaging customers Customer intent drives it. The third result gets 11.0% Source: Backlink.io

Traffic 92

Traffic Organization CTR Lead Scoring 92

Atomic Reach

MAY 14, 2019

There is always debate among marketers what the effective uses of a marketing budget are. PPC ads are helping brands generate leads, increase awareness, get into the search results and have an almost immediate impact, with clearly measurable results. Search ads can increase businesses brand awareness by up to 80 percent. (

PPC 110

PPC Paid Content Cost Per Click Statistics 110

Bannerflow

NOVEMBER 22, 2022

Are you living the online marketer’s dream? High click-through rates from your target market and a steady flow of conversions that leave your competitors in the dust. Despite these limitations, most marketers choose to pay for ad campaigns per impression because the statistics reflect brand awareness and visibility.

Display 52

Display Advertisements Advertising CTR 52

Digilant

MAY 7, 2019

This can be attributed to a few reasons, but as trends shift and digital capabilities advance, these companies are realizing the benefits of shifting ad spend toward digital advertisements, and more specifically, programmatic advertising. Disruptor brands are making noise with direct-to-consumer or subscription models.

Case Studies 55

Case Studies Case Study Studies Advertising Agencies 55

Salesforce Marketing Cloud

JANUARY 29, 2024

Email lists are great because when people choose to sign up for content, it means they’re already interested in your brand. Most marketers use email lists, so you need to have a good one to compete. Get articles about marketing selected just for you, in your inbox Sign up now How do you maximize the value of your email list?

Ad Building 124

Ad Building Opt-out Opt-in Click Rate 124

Outbrain

MARCH 19, 2020

What’s critical for brands is understanding the shifts to better manage their responses going forward. We’re all consumers, even us marketers! Graph: Mobile Traffic View Mid-Pandemic; Reviewing Weekly Pageview Trends. Graph: Mobile Traffic View Mid-Pandemic; Reviewing Weekly Pageview Trends.

Trends 57

Trends Effectiveness Verticals Media 57

KoMarketing Associates

FEBRUARY 10, 2021

Understanding Google search engine result page – or “SERP” – features has always been an essential part of SEO for B2B digital marketers. Google is either evolving into a “walled garden,” or it’s evolving to meet the needs of “mobile-first” searches and voice search. What Are SERP features? So why is all this happening?

SERP 295

SERP Features Google Top of Funnel 295

Content Standard

NOVEMBER 30, 2018

Don’t be fooled by the rush of shoppers through department store doors on Black Friday: Even with an uptick in business, brands are paying close attention to holiday marketing trends in hopes of creating any advantage they can over their competition. The holiday marketing season functions as a funnel.

Marketing Strategy 93

Marketing Strategy Marketing & Strategy Multi-Touch Attribution Trends 93

SocialPilot

FEBRUARY 5, 2024

With nearly 556 million monthly active users, Twitter influencer marketing has emerged as a focal point for connecting brands with their audience. This figure demonstrates the effectiveness of Twitter influencer marketing. What Is Twitter Influencer Marketing? Let’s start from the top.

Twitter 94

Twitter Marketing AI Advertising Agencies Effectiveness 94

Bannerflow

SEPTEMBER 21, 2020

Optimising display advertising for mobile is one of the cornerstones of of increasing advertising performance. With that in mind, this article is designed to help marketers such as yourselves create brilliant mobile display ads that convert and provide return-on-investment (ROI). Create your display advertising mobile-first.

Mobile Advertising 98

Mobile Advertising Display Advertisements Advertising 98

Binary Demand

APRIL 29, 2024

Customization, streamlining, categorization, and more play considerable roles in optimizing B2B email marketing campaigns. In this blog post, we will explore the essential B2B email marketing metrics that B2B email marketers should closely monitor to gauge the success of their campaigns. But before that, the basics.

Email Marketing 52

Email Marketing B2B Marketing Campaigns Planning 52

Navigate the Channel

JANUARY 10, 2024

Defining Content KPIs Content KPIs are quantitative and qualitative metrics used to gauge the performance and impact of your content marketing efforts. KPIs provide direction toward getting a desired result and can help businesses and marketers make informed decisions. Website speed is crucial—both for desktop and mobile.

Lead Scoring 65

Lead Scoring Lead Ranking Burn Rate Click Rate 65

Huptech Web

JANUARY 13, 2023

Mobile Ads Stats. For example, search advertising is great for driving targeted traffic to a website, while social media advertising can be used to increase brand awareness and engagement. Average Click-Through Rate (CTR) Across All Industries. The average CTR across all industries for Google Ads is 18%. Introduction.

Paid Content 52

Paid Content Statistics Advertisements Advertising 52

Anyword

AUGUST 18, 2022

But luckily for us, highly-advanced digital marketing technology is here to help us streamline our SEO playbook. What exactly are the benefits of a well-thought-out SEO and digital marketing strategy? Nowadays, no marketer can get away with not having a foolproof SEO plan. How SEO and Digital Marketing Play Well Together.

Paid Content 98

Paid Content SEO Marketing & Strategy Marketing Strategy 98

Navigate the Channel

NOVEMBER 28, 2023

Whether you run a small startup or a well-established corporation, blogging can offer numerous benefits that can enhance your brand, engage your audience, and drive growth. Visitors start to see your business as a credible source of information, and this trust can translate into increased brand loyalty and customer conversions.

Lead Scoring 65

Lead Scoring Lead Ranking Thought Leadership Peer-to-peer 65

Digilant

MAY 7, 2019

This can be attributed to a few reasons, but as trends shift and digital capabilities advance, these companies are realizing the benefits of shifting ad spend toward digital advertisements, and more specifically, programmatic advertising. Disruptor brands are making noise with direct-to-consumer or subscription models.

Case Studies 40

Case Studies Case Study Studies Advertising Agencies 40

Digilant

MAY 7, 2019

This can be attributed to a few reasons, but as trends shift and digital capabilities advance, these companies are realizing the benefits of shifting ad spend toward digital advertisements, and more specifically, programmatic advertising. Disruptor brands are making noise with direct-to-consumer or subscription models.

Case Studies 40

Case Studies Case Study Studies Advertising Agencies 40

Content Standard

NOVEMBER 30, 2015

Mobile is indisputably the next big marketing platform. As eMarketer predicts , US mobile programmatic ad spending will reach $9.33 Moreover, mobile usage has surpassed desktop in the US: Sixty percent of activity on digital platforms occurs on smartphones and tablets, according to comScore.

Mobile Marketing 45

Mobile Marketing Paid Search Agency Advertising Agencies Mobile Advertising 45

SocialPilot

FEBRUARY 9, 2024

Online marketing is evolving each day with newer trends and challenges. But thankfully, marketing isn’t a lonely ride. There are several internet marketing experts and online marketing professionals who have thrived in the recent times. Social Media Marketing + Michael A. Are you ready? Let’s begin!

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Content Standard

NOVEMBER 30, 2015

Mobile is indisputably the next big marketing platform. As eMarketer predicts , US mobile programmatic ad spending will reach $9.33 Moreover, mobile usage has surpassed desktop in the US: Sixty percent of activity on digital platforms occurs on smartphones and tablets, according to comScore.

Mobile Marketing 40

Mobile Marketing Paid Search Agency Advertising Agencies Mobile Advertising 40

Choozle

AUGUST 31, 2021

As we head into the much anticipated holiday season, businesses both big and small have the opportunity to benefit from Black Friday (or, depending on your business’s viewpoint, anti-Black Friday) digital marketing and programmatic advertising tactics. Focus on online & mobile. Keep tabs on campaigns and optimize.

Advertisements 57

Advertisements Advertising Cost Per Thousand CPM 57

Sana Commerce

AUGUST 2, 2023

Brand authority and credibility : High rankings in search results establishes manufacturers as industry leaders and experts in their respective niches. Improved user experience : SEO involves optimizing website elements such as page load speed, mobile responsiveness, and user-friendly navigation. Are you B2B e-commerce ready?

SEO 52

SEO Lead Scoring Lead Ranking Sales Qualified Leads 52

Martech Advisor

DECEMBER 19, 2019

Considering the rise of screenless (voice) search, changes in smartphone usage and video consumption trends, Google has introduced some major changes in the workings of its search engine result pages (SERPs). Marketers need to adapt to this change and rethink their approach to SEO. Prioritize Mobile Experience in 2020.

Top of Funnel 66

Top of Funnel Google Dwell SERP 66

Martech

MARCH 6, 2023

Connected TV (CTV) and over-the-top TV (OTT) advertising are powerful marketing tools for brands of sizes, with many advantages over traditional TV advertising. Table of contents The shifting trends in media consumption What’s the difference between CTV, OTT and linear TV? Connect with your brand elsewhere?

Paid Search Agency 85

Paid Search Agency Ads Campaigns Cable 85

Choozle

JANUARY 17, 2019

It’s an exciting time for digital marketers. While that means only good things for consumers, it can create a tricky environment for marketers to stay on top of their game. In addition, more than four-fifths of mobile display and video ad dollars flow through programmatic channels. Mobile display ad spend: $76.17

Advertising Benchmark 41

Advertising Benchmark Cost Per Thousand Cost per Acquisition Practices 41

Sprout Social

SEPTEMBER 13, 2022

The days of using fancy filming equipment to create video content for your brand are gone. After all, half of TikTok users buy from brands they see on the platform. Using TikTok for business has become a powerful way for marketing teams to grow and nurture their audience. TikTok marketing tools. Published on.

Budget Programs 120

Budget Programs Video Marketing Tools Marketing & Strategy 120

ClearVoice

JUNE 17, 2021

Growth rates, advertising reach, click-through rates (CTRs), and usage trends for each platform, both over time and in current data snapshots, can make a big difference in your marketing and paid ad campaigns. Ultimately, your ROI for social media marketing depends on how hard you have to work for that engagement.

Paid Content 105

Paid Content Social Media Statistics Social Marketing 105

Exo B2B

APRIL 29, 2021

Many companies have invested in content marketing and automation tools to respond to the urgency of moving to digital. This put some pressure on their marketing by asking them to deliver results that are measured and, by linking these results to the company’s revenues. Having resounding success with B2B marketing email happens.

Email Marketing 52

Email Marketing B2B Marketing Practices Tips 52

Directive Agency

APRIL 15, 2022

SEOs love Google’s Search Console tool, and in this post, we’re going to look at why it’s potentially the most powerful SEO tool on the market, how you can benefit from using it, and how to use it for keyword research. . And keep in mind that Google has desktop and mobile bots— both matter. . See Existing CTR For Keywords & Pages

Keywords 52

Keywords SEO Google Long Tail Marketing 52