B2B Digital Marketer

MARCH 28, 2024

In today’s episode, we dive deep into the world of B2B paid advertising with Sharon Park, a former Google insider with a decade of experience in crafting winning B2B marketing strategies for some of the largest global brands. Strategies for targeting high-ticket B2B transactions.

Paid Search Agency 52

Paid Search Agency Ads B2B Advertising Agencies 52

Sprout Social

JANUARY 23, 2024

We will unpack how your brand can use these examples to spark your own scroll-stopping creative ideas—while maximizing your budget and doing more with less. We dig deeper by not just examining the flawless creative execution of every post or campaign, but the business impact, too. Within 24 hours, the posts racked up 2.9

Brand Identity 110

Brand Identity Branding Communities Viral Marketing 110

Webbiquity

AUGUST 22, 2017

Building a great brand is the holy grail of marketing. It enables your business to occupy a sizeable amount of public mindspace and consistently drive more customers. A memorable brand is self-propelling and can grow a business to dizzying heights. Guest post by Sreeram Sreenivasan.

Ad Building 273

Ad Building Brand Identity Branding Enterprise Management 273

sagefrog

JANUARY 24, 2024

Today, businesses find themselves navigating a more interconnected and intricate digital ecosystem than ever before. For 17 years, Sagefrog has surveyed B2B professionals in the technology, healthcare, industrial, and business industries. Ready to dive deeper? Explore the top priorities defining B2B marketing success in 2024.

B2B Marketing 62

B2B Marketing Marketing & Strategy Marketing Strategy Marketing Management 62

ClickZ

JULY 21, 2023

Source ) In her new role, Roath will lead the company’s core marketing functions, including creative, guest marketing strategy, retail brand experience, social media, paid media strategy, and marketing strategy and operations.

Merchandising 98

Merchandising Amazon Fulfillment Lead Ranking 98

Sprout Social

DECEMBER 5, 2023

“Who do consumers think runs brand accounts?” What does it say about the way brands co-opt BIPOC culture? How can we make a place in the industry for people from different generations? That’s the question we set out to answer when we surveyed 1,623 consumers from the US and the UK. This led us to new questions.

Social Media 122

Social Media Paid Search Agency Media Advertising Agencies 122

Huptech Web

MARCH 15, 2024

Monitor conversion stages, analyze your customers’ activity, create unlimited strategies, etc. Customers might not mind the original price, but extra costs like shipping, returns, taxes, and packing fees can change their decisions—even if it’s just some extra bucks. But have you noticed a thing? When will my order arrive?

Enterprise Management 52

Enterprise Management Work Management Marketing Management Top of Funnel 52

The Marketing Blender

DECEMBER 27, 2023

In this post, let’s dive into one of the most intriguing topics: building a B2B marketing strategy that not only works but ensures guaranteed success. Discover the secrets to crafting a winning plan that will propel your business forward. The first step in creating a robust marketing strategy is understanding your market.

Organization 52

Organization Ideal Customer Profiles Brand Identity Branding 52

Aberdeen

MARCH 30, 2023

In this article, we will explore the evolution of mobile technology, its impact on business communication, and how it is shaping the future of business. Furthermore, with increased competition and pressure to reduce costs, businesses must explore ways to streamline processes and improve efficiency through the use of mobile technology.

Business 89

Business Customer Satisfaction Efficiency Work Management 89

Binary Demand

MAY 30, 2023

Lead generation is the lifeblood of any business. Whether you are a small startup or an established enterprise, the ability to consistently attract and capture potential customers is vital for sustained growth and success. However, your ultimate objective is to expand your business. It is that straightforward. billion by 2023.

Lead Generation 98

Lead Generation Paid Search Agency Sales Qualified Leads Marketing Budget 98

Binary Demand

MAY 30, 2023

Lead generation is the lifeblood of any business. Whether you are a small startup or an established enterprise, the ability to consistently attract and capture potential customers is vital for sustained growth and success. However, your ultimate objective is to expand your business. It is that straightforward. billion by 2023.

Lead Generation 98

Lead Generation Paid Search Agency Sales Qualified Leads Marketing Budget 98

sagefrog

JANUARY 24, 2024

Today, businesses find themselves navigating a more interconnected and intricate digital ecosystem than ever before. For 17 years, Sagefrog has surveyed B2B professionals in the technology, healthcare, industrial, and business industries. Ready to dive deeper? Explore the top priorities defining B2B marketing success in 2024.

B2B Marketing 52

B2B Marketing Marketing & Strategy Marketing Strategy Marketing Management 52

Sprout Social

JULY 29, 2020

It’s essential to incorporate asking for reviews into your marketing strategy to make sure that you’re getting quality reviews from your customers. Better brand reputation. Having a lot of reviews can improve your brand’s online reputation and inform new potential customers. Improved SEO.

Effectiveness 140

Effectiveness Marketing Management Case Studies Case Study 140

Only B2B

JULY 19, 2023

Unleashing the potential of personalization, it has emerged as a transformative strategy in database marketing, reshaping the customer-business relationship. By leveraging customer data, businesses can craft targeted and tailored email campaigns that resonate with recipients on an individual level.

Database Marketing 62

Database Marketing Personalization Planning Data Hygiene 62

Scoop.it

AUGUST 3, 2021

Content curation is one of the most effective ways for businesses to keep their audience constantly engaged on social media without having to invest all their time in thinking and executing content ideas. Curated content can also make for a perfect conversation starter with leads. But what is content curation? What is Content Curation?

Curation 104

Curation Small Business Marketing Top of Funnel Paid Search Agency 104

Zoominfo

OCTOBER 2, 2019

Is there some sort of “unicorn blueprint” startups can follow to become the next industry giant? Or can startups only achieve this level of success by breaking the mold entirely? In fact, the more narrowly you can define your market, the better. And, they’re multiplying at a staggering rate.

Startups 182

Startups Zoominfo Word of Mouth Lead Ranking 182

SocialPilot

FEBRUARY 26, 2024

When we talk about AI in marketing terms, it means AI can enhance the work of marketers by providing insights and automating tasks, allowing for more creativity and personalized customer engagement. But there’s more to AI marketing than just the strategies and the tools. What is AI Marketing? Wouldn’t it be great?

Marketing AI 71

Marketing AI Work Management Marketing Budget Marketing Management 71

New North

APRIL 6, 2023

If you’re looking to scale revenues for your SaaS business, chances are you’re getting serious about investing in marketing. SaaS marketing agencies are the force that propels your product into the spotlight thanks to their ability to capture the attention of your target audiences and convert them into loyal customers.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Ad Agencies Marketing Strategy 52

Buffer

MAY 10, 2022

I didn’t just want a platform where dog parents could come to get expert advice and find the best local pet businesses; I wanted a place where they could all support each other on their journey. The paradox of community-building is that it can often feel like you need community in order to create community.

Communities 97

Communities Personalization Small Business Marketing Guidelines 97

ClickZ

JANUARY 22, 2020

A social media management tool can be indispensable to small businesses trying to make the most out of their online presence. Chatbots can gather customer data for future marketing efforts as well as help businesses reach their sales goals. Enter the online survey! Compiles a complete view of customer behavior.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management SMB 100

Sprout Social

MAY 6, 2021

To learn more about what Instagram Reels are and how your brand can take advantage of this new feature, we’ve put together a comprehensive guide. Long story short, Instagram Reels are Instagram’s attempt at publishing micro-videos on their platform, similar to the ones that have helped propel TikTok to fame.

Video Marketing 133

Video Marketing Bandwidth Education Social Media 133

Sana Commerce

JANUARY 9, 2024

In the B2B e-commerce landscape, businesses are always in search of strategic solutions to overcome challenges, streamline operations, and establish a robust online presence. This complexity urged Regout Balance systems to find a solution that not only addressed these intricacies but also transformed their business model.

B2B 52

B2B Work Management Cross-Selling Marketing Management 52

ClickZ

APRIL 8, 2021

The agency world is restructuring, reinventing itself to provide more effective, agile, responsible capabilities that brands need to successfully compete and win in the marketplace. This led to a proliferation of M&A activity and a cacophony of agency brands. 2: Small will get much bigger. . #2: Big and lean is ok.

Advertising Agencies 130

Advertising Agencies Paid Search Agency Ad Agencies Allocation 130

Sprout Social

MAY 18, 2020

Marketers all around the world have had to embrace these actions as they learn about what’s next for their brands and careers. More than 3,200 social marketers spent a full day connecting and learning from one another about the power of social data, trends and tactics to propel their strategies, and careers, forward.

Social Marketing 101

Social Marketing Work Management Marketing Management Planning 101

SmartBug Media

DECEMBER 10, 2020

It requires powerful martech to propel the kind of growth needed to rise above the competitive noise. How do SaaS organizations achieve this type of growth, particularly when their competitors have ten times the budget and brand equity? Thus, hyper-growth is a prerequisite for survival. Yes, I am talking about HubSpot.

Lead Ranking 98

Lead Ranking Hubspot Top of Funnel Work Management 98

Valasys

SEPTEMBER 20, 2023

Infact, according to Marketing Words, 68% of consumers say that brand stories influence their purchasing decisions. However, story-telling in branding and content marketing is a powerful tool that may help. When you offer your brand’s unique narrative, you make a genuine connection with your audience. What Is Storytelling?

Storytelling 59

Storytelling Content Marketing Brand Identity Branding 59

Hinge Marketing

JANUARY 28, 2019

And they’re not just small- or mid-sized businesses, either. Professional services firms are starting to pursue mergers and acquisitions as a primary growth strategy. While there are many benefits of growing via M&A, it can present new, complex marketing challenges. This has been no easy task. But there is hope.

Marketing Budget 96

Marketing Budget Differentiation Case Studies Budget Programs 96

Sharpspring

SEPTEMBER 13, 2020

Video marketing is a powerful and dynamic marketing tool, and if you’re not yet including it in your marketing strategy, we guarantee you’re missing out. Views on branded video content have increased 258% on Facebook and 99% on YouTube since June 2017. In fact, 91% of small businesses are not currently using YouTube for marketing.

Video Marketing 66

Video Marketing Marketing Automation Services Marketing & Strategy Click Rate 66

Litmus

MAY 10, 2021

If you want to propel your email program to the next level, email automation is an excellent place to start. And with 40% of teams experiencing under-resourced email marketing efforts, an automation tool can be the efficiency boost you need to give time back to your team and finally get to those innovative ideas of yours.

Marketing Automation Services 143

Marketing Automation Services Budget Programs Work Management Template 143

Referral Rock

NOVEMBER 14, 2019

Leads are the lifeblood of local businesses. In order to sustain your business and fuel your growth, you need to generate leads consistently. That said, you should also have a solid SEO strategy in place. In this post, let’s explore what you can to improve your lead generation strategy. Optimize Your Website.

Lead Generation 63

Lead Generation Paid Content Lead Ranking Lead Scoring 63

Valasys

SEPTEMBER 8, 2023

Introduction How can businesses effectively attract the attention of consumers who are empowered, discriminating, and overloaded with choice in this day and age? Businesses now must be sharpshooters, targeting customers with content and advertising techniques that are perfectly tuned to their needs. What is Intent Data?

Intent Data 52

Intent Data Marketing AI Analysis Intent 52

Televerde

SEPTEMBER 21, 2021

Today’s consumers demand more from brands, especially when it comes to social consciousness. If small and mid-sized businesses want to attract solid investors, they need to find ways to increase their ESG rating for financial security. They assess data businesses provide and rate them on a scale of 0-100.

Demand Generation Agencies 52

Demand Generation Agencies Lead Ranking Paid Search Agency Lead Scoring 52

RebelMouse

AUGUST 14, 2019

The list represents a unique look at the most successful companies within the American economy's most dynamic segment — its independent small businesses. RebelMouse blends product and strategy together to move the needle where it matters most: organic traffic and user growth, conversion to loyalty, and revenue growth.

CMS Development 40

CMS Development Paid Search Agency Companies Aggregators 40

RebelMouse

AUGUST 14, 2019

The list represents a unique look at the most successful companies within the American economy's most dynamic segment — its independent small businesses. RebelMouse blends product and strategy together to move the needle where it matters most: organic traffic and user growth, conversion to loyalty, and revenue growth.

CMS Development 40

CMS Development Paid Search Agency Companies Aggregators 40

Huptech Web

JUNE 29, 2023

With headless commerce, you can break free from the confines of traditional design and let your imagination run wild. By decoupling the front-end and back-end of your eCommerce platform , you gain the power to craft a store that is as distinctive as your brand itself. Gone are the days of one-size-fits-all online stores.

CMS Development 52

CMS Development Enterprise Management Industry CMS Elasticity 52

Hinge Marketing

NOVEMBER 8, 2016

Even when you have a loyal, long-standing client base, demonstrating value can be a challenge for many architecture and engineering firms. And sustaining growth can be an even more difficult task. Plan for a steep decrease in business in the near future. Findings were also segmented by size — from small to mega size.

Top of Funnel 73

Top of Funnel Brand Identity Branding Generation 73

Bannerflow

OCTOBER 12, 2018

In fact, its advertising business accounts for most of parent company Alphabet’s revenue, which was a cool $26.6 For display advertisers, Google’s tools are what many brands rely on when serving ads and gaining insight into performance. Essentially, Google’s brand names now better reflect what they offer advertisers.

Paid Search Agency 75

Paid Search Agency Display Doubleclick Advertising Agencies 75