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Book Review: Smart Brevity

Webbiquity

I rarely write book reviews anymore. The book’s authors developed—over their years of experience—a formula not only for writing successful newsletters (plus local editions like Axios Twin Cities ) but one that could be applied to any type of communication. There is a method to writing this way, and the book explains how.

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The Marketing Book Podcast: “B2B Social Selling Strategy” by Julie Atherton

The Forward Observer

B2B Social Selling Strategy: Connect with Customers, Build Relationships, and Drive Sales by Julie Atherton About the Book Social media, when deployed strategically and effectively in B2B channels, offers a uniquely personal long-term networking opportunity for sales teams and business professionals.

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Get Your “Foot in the Door” with this Sales Cold Email Template

Zoominfo

A simple, 5-sentence “foot in the door” email helped me and Jeremy Chatelaine, the founder of Quickmail.io , book 19 meetings with startup founders in Tokyo in just 10 days. Rather impressive considering we had zero connections in Japan, we had only 2 weeks to book 10+ meetings, and we didn’t speak Japanese.

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6 Email marketing templates that drive results

Sprout Social

Or at least, this was true until email marketing templates came along. Let’s explore how you can use templates to make your email marketing more efficient. Thankfully, this is possible using email templates and tools. How email templates accelerate marketing efforts. When to use an email marketing template.

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Sales Prospecting with Video | Templates and Ideas

Vidyard

The beauty of sales prospecting with video is that in just under two minutes , you can: Catch a prospect’s attention by emailing a video personalized made just for them. Flip through or download these slides to see outreach templates and ideas for prospecting with video. Top Templates for Sales Prospecting with Video 2.1

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Video for Sales Emails: How to Use Video to Book More Meetings

Vidyard

Video Sale Letter Template 5.1 Video Sales Letter Script Template. In a sea of boring black and white text-based emails, a splash of color and personality will be a breath of fresh air to your prospects. It can be hard to convey personality over traditional emails, especially if creative writing isn’t your forté.

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Best Marketing Books You Need To Read

Brightedge

Reading one of the best marketing books listed below is likely to change and improve the way you market. While there are many classic marketing books that could make a best-books list, the recommended reading list below focuses only on marketing books published within the last 5 years. Epic, breakout book.