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5 Must-Read Books To Boost Your B2B Brand Voice – 2023 Edition

Navigate the Channel

Not everyone reads books, or they only read e-books and digital publications – or listen to podcasts to keep them current on a topic. But books have their place, no matter the format, and we’re big fans of books that add to the conversation on brands and marketing. Read the book to learn more.

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The Four Best Books to Help You Improve Your Communication Skills

Convert

We started with the usual books that are recommended for advice on how to improve your communication skills. Just google ‘books on workplace communication’ to see these. We read everything from How to Win Friends and Influence People to Amazon’s brand guidelines (no, seriously). The Culture Map – Erin Meyer. David Marquet.

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MarTech’s guide to GDPR: The General Data Protection Regulation

Martech

When the European Union adopted its General Data Protection Regulation in 2018, the law was heralded as a privacy game changer that would usher in a new era of consent around online data collection and put the right to protect personal information directly in the hands of individuals. ”) GDPR’s stateside influence In the U.S.,

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AI in Social Media: Exploring Use Cases, Challenges, and Strategies

SocialPilot

Data privacy Data privacy is also one of the top concerns when it comes to using AI for social media marketing. While interacting with the generative AI models, marketers might unintentionally share sensitive or confidential information about their business, clients, or users , which can lead to privacy breaches and legal issues.

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How to craft an effective AI use policy for marketing

Sprout Social

Given this steep upward trajectory in AI adoption, it is equally necessary to address the risks brands face when there are no clear internal AI use guidelines set. These tools rely on large language models (LLMs) that are frequently trained on publicly available internet content, including books, dissertations and artwork.

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How You Can Get Started With Email Marketing Today

Salesforce Marketing Cloud

Follow legal compliance guidelines Adhering to the laws and guidelines related to email communications will keep you out of trouble, out of spam filters — and into customers’ inboxes. Following data protection and anti-spam standards will help you ensure the safety, security, and privacy of emails sent and received.

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TheCustomer QT – July 13, 2021

The Customer

In this week’s edition of TheCustomer QT: Deep in the data privacy weeds, Why is your customer crying, Smart partnerships are here, and the Pavlov-French fry dilemma. DATA & PRIVACY. Furthermore, our findings indicate that when there is a formal monetary PI market, a privacy class may emerge. So skimmable.

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