Convince & Convert

FEBRUARY 3, 2015

Book Your Guests Our show hosts (me for Social Pros; Amber Naslund and Chris Moody for Content Pros) pick and schedule their own guests. We record our shows via GoToMeeting, which we prefer to Skype. It’s just easier for us, and we find the audio to be slightly more stable than Skype.

Skype 167

Skype Ad Exchange Guidelines Advertising Agencies 167

Convince & Convert

MAY 10, 2013

Most of its employees are only on the books for 90-120 days, but corporate can’t just cut those seasonal professionals out of the social scene because, as Scott says, “ Our people are our brand. The first step they took was to give each local office its own social presence with a Facebook page and a Twitter account.

Social Media 144

Social Media Activities Media Skype 144

Convince & Convert

NOVEMBER 21, 2014

Guy Kawasaki and Peg Fitzpatrick , the marketing power duo behind Canva ‘s social, are releasing a book in early December, entitled The Art of Social Media: Power Tips for Power Users. ” She is not saying, however, to simply schedule tweet after tweet saying, “Buy my new book on Amazon.” Their goal?

Skype 107

Skype Content Social Media Amazon 107

KoMarketing Associates

SEPTEMBER 1, 2016

If you go to China and make new friends there, you will be frustrated when you want to add them as Facebook friends or follow their Twitter account. Like Google, Facebook and Twitter are blocked in China due to the censorship issue. QQ is an instant messaging service, similar to Line, Skype, or Facebook messenger.

Social Media 162

Social Media Social Marketing B2B Marketing Media 162

Convince & Convert

MARCH 31, 2015

And the Convince & Convert Media division provides digital advice to marketers and business owners via this blog (10 posts per week), our daily email ( The One Thing ), our 4 podcasts, ebooks, books, speaking and beyond. It’s like an easier-to-use Skype with an office metaphor. Here’s how our “office” looks today. (i’m

Tools 167

Tools Product Paid Search Agency Companies 167

Convince & Convert

JULY 12, 2013

Frank Eliason , author of the new book At Your Service and Director of Global Social Media for Citi , joins the Social Pros Podcast this week to discuss crafting a cohesive social strategy for a global corporation, relying on the instincts of his team, and listening smarter. used Facebook. Frank Eliason, Citi @frankeliason.

Social Media 153

Social Media Skype Case Studies Paid Search Agency 153

Convince & Convert

JULY 12, 2013

Frank Eliason , author of the new book At Your Service and Director of Global Social Media for Citi , joins the Social Pros Podcast this week to discuss crafting a cohesive social strategy for a global corporation, relying on the instincts of his team, and listening smarter. used Facebook. Frank Eliason, Citi @frankeliason.

Social Media 141

Social Media Skype Case Studies Paid Search Agency 141

Convince & Convert

JULY 5, 2013

Within their team, they specialize with some of them focusing on certain brands Monsanto owns ( DEKALB or Delta Pine , for example) or platforms. Many of the technologies mentioned in the book are outdated, but the ideas are still highly relevant to today’s marketers and impressively ahead of their time. via Monsanto.

Social Media 142

Social Media Media Brand Identity Branding 142

Hubspot

OCTOBER 17, 2018

So, what are some real-life examples of the first-mover advantage? First-Mover Advantage Examples. Remember when Amazon only sold books? Acquisitions of companies including iBazar and PayPal, and the 2009 sale of Skype, have helped it maintain market relevancy and dominance. Here are a few of my favorites.

First-Mover Advantage 73

First-Mover Advantage Work Management Marketing Management Amazon 73

The Effective Marketer

JANUARY 27, 2014

Let’s take a look at some examples: HubSpot: Click to enlarge. This is an interesting example of a “webinar series” done badly. There is a ton of other examples out there you can check out and look at your company’s own webinar registration pages. SAP : Click to enlarge. Rackspace : Click to enlarge.

Landing Pages 100

Landing Pages Webinar Metrics Practices Best Practices 100

Online Marketing Institute

DECEMBER 23, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Business Mobile 2.0 Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Business Mobile 2.0 A couple of months ago, we talked about ways to engage your fan base on Facebook.

Facebook 40

Facebook B2B Marketing Tips Advertising Agencies 40

Convince & Convert

JUNE 3, 2012

In their excellent book “ Brains on Fire ,” Geno Church , Spike Jones , Robbin Phillips , and Greg Cordell write extensively about brands that create sustainable movements of passion that are built and powered not by influencers, but by real customers. You can’t live on audience alone, you need true advocacy, too.

Outreach 158

Outreach Blogger Top of Funnel Skype 158

Belkins

JULY 28, 2020

For example, in B2C it’s possible to skip the sales team part entirely. For example, according to 34% of salespeople , closing deals became more complicated. ” Mind that they don’t expect to hear a by-the-book response. A professional sales team is an extremely valid asset to B2B sales. What happens then?

B2B Sales 65

B2B Sales Work Management Effectiveness Marketing Management 65

Hinge Marketing

OCTOBER 31, 2016

For example, you are considering offering a new service to dental practices and you want to know how many there are in your region. But with the increased use of video (such as Skype) even that distinction is fading. This is the type of research that involves searching out information that is already available.

Research 48

Research Service Planning Ideal Customer Profiles 48

Belkins

MARCH 12, 2020

From Facebook and Google to Qualtrics, major companies prefer to play it safe and not take any chances. Should I invest in pre-booking air-freight delivery? For example, while many consumers in China shifted to online shopping and delivery during the outbreak — because they were provided with an option to do so.

B2B Sales 73

B2B Sales Contingency Planning Work Management Marketing Management 73

Hubspot

JUNE 5, 2013

For inbound marketers, his book has quite a few takeaways. In media, for example, we’re losing important institutions that in the past served as a check on government and business. Scan the headlines every morning -- through your Facebook and Twitter feeds -- and you can feel history shifting under your feet.

Small Business Marketing 28

Small Business Marketing Skype Business Inbound Marketing 28

Hubspot

FEBRUARY 9, 2016

There's also a level on which people may have grown comfortable with a small pantheon of "social media" leaders -- Facebook, Twitter, Instagram, and Pinterest. Skype and Blackberry Messenger are commonly thought of as the "grandparents of messaging apps," which today number in the hundreds. We did it with social media.

Barriers 28

Barriers Social Media Broadcasting Skype 28

Hubspot

MAY 27, 2015

Some examples of my “work”: Some Samples of My Automated Article Creation "Work" c. 9:30am: Check in with my partner and employees, Facebook, and chat with my two journalist friends in Beijing. 11:00am: BS on Skype with some SEO spammer buddies for a bit. 9:00pm: Check in on Skype, BS online, read books.

Google 28

Google De-duplication Skype CAN-SPAM 28

KoMarketing Associates

SEPTEMBER 7, 2017

If an employee only uses Facebook for personal connections, don’t ask them to start posting business articles. Send helpful articles or pay for training and books on networking or social selling to help salespeople get better. WhatsApp currently has about 175 million active daily users, while Skype has over 300 million.

Social Marketing 151

Social Marketing B2B Marketing B2B Skype 151

Convince & Convert

JANUARY 3, 2012

Phil, your new book, which I love, love, love is called – here it is right here The Age of the Platform. So you put those two things together, and the fact that I don’t sleep and type really fast and have a lot of opinions, and voila, another book. That’s a really interesting way to go about a book project.

Amazon 116

Amazon Facebook Google API 116

Convince & Convert

JULY 20, 2012

It wasn’t as, like, a community-enabler in the same way that Twitter and Facebook have become. He’s always said that he’s a big fan of social media, Twitter, Facebook, and LinkedIn all these things are great. DJ Waldow: Perfect example, I mean, you and I have changed jobs several times. DJ Waldow: Yes.

Paid Content 113

Paid Content Digg Marketing Budget Work Management 113

Hubspot

DECEMBER 30, 2011

Just this year we witnessed the debut of Google+ and the introduction of Facebook Timeline. AddThis - AddThis is a social bookmarking service that provides a code users can put on their websites so that when people visit that site, they have the option to share via Facebook, Twitter, etc. An example of this is the Twitter API.

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

Hubspot

JANUARY 7, 2013

You can learn more about these skills in our Hiring in the DARC Ages ebook , which is a free excerpt from the Inbound Marketing book. An example of this combination of skills at work would be publishing a press release composed entirely of tweets to announce an acquisition of a social media company. How often do they publish content?

CMO 28

CMO Hubspot Work Management Marketing Management 28

Online Marketing Institute

JANUARY 4, 2011

Provide “share this” buttons to Facebook and Twitter as a minimum 22. Promote and distribute your posts on to other social media platforms such as Facebook, Twitter and LinkedIn 29. Update an original pos t that provides more value to your readers (this post is an example) 50. Link to your blog on your Facebook fan page 69.

Paid Content 40

Paid Content Tips Webinar Metrics Ideal Customer Profiles 40

Convince & Convert

JANUARY 3, 2012

Phil, your new book, which I love, love, love is called – here it is right here The Age of the Platform. So you put those two things together, and the fact that I don’t sleep and type really fast and have a lot of opinions, and voila, another book. That’s a really interesting way to go about a book project.

Amazon 64

Amazon Facebook Google API 64

SnapApp

FEBRUARY 13, 2018

In this post, I’m going to explain what multichannel marketing is, why B2B marketers need to be using it, and show you some great examples of multichannel marketing campaigns. . For example: . Does the content you’re retargeting Facebook users with work well on mobile as well as desktop? ( First up. . . A physical store.

Marketing Strategy 63

Marketing Strategy Marketing & Strategy Examples Multi-Touch Attribution 63

Single Grain

SEPTEMBER 20, 2019

An example of this model is Dropbox , which offers users a certain amount of space for free. Slack is an example of this. Skype follows this model. Their main product (video chat) is free, but they also offer complementary products, like international calling and Skype for Business. The Disadvantages of Going Freemium.

CMS Development 63

CMS Development Lead Ranking Skype Banners 63

Buzz Marketing for Technology

OCTOBER 4, 2008

Well if you regard laptops as simply a combo TV and book, then yeah, I guess its been a waste. Facebook or LinkedIn) or other communities of practiceâ?? In Tonys screencast example (below), "Moodle" and "WizIQ" are the two search terms hes using. But again, we can do so much more than that. Comments (1). |.

Web 2.0 100

Web 2.0 Ning Wiki Blogger 100

Content Marketing Institute

JANUARY 14, 2019

Dale Carnegie’s updated book, How to Win Friends and Influence People in the Digital Age , delves into this. Imagine, for example, your buyer is in the interest-and-intent stage and finds competitor content that more thoroughly addresses their information needs. Books published by a brand leader. Lead magnets and e-books.

Top of Funnel 103

Top of Funnel Marketing Funnels Lead Ranking Digital Marketing Funnels 103

Convince & Convert

APRIL 19, 2012

Read on for insights from Derek, and Eric’s Social Media Stat of the Week (this week: for Facebook advertising, CPM rates are up 41%, CPC rates are up 23%). Oh, and guess what, a couple days later Facebook made their profile pictures bigger. Facebook advertising, Twitter advertising, LinkedIn advertising, etc. Listen Now.

Paid Content 119

Paid Content Advertising Agencies Paid Search Agency Trigger Marketing 119

Convince & Convert

SEPTEMBER 21, 2010

applications like Facebook, Twitter, Skype, etc. I looked at Meltwater Buzz a couple of months back and thought it offered a better platform than Radian6 (which is a good option in itself and often used as the industry example). Bonus: My list of social media monitoring tools that I collect to share with others and test myself.

Social Media 158

Social Media Media Paid Content Work Management 158

Heinz Marketing

SEPTEMBER 13, 2021

If you are joining live on LinkedIn, let’s see we got LinkedIn, YouTube, Facebook. And so that 15 minute bursts of a quick zoom teams, WebEx, Skype, whatever call. So, one example I’d use here is the average enterprise has about 900 applications or so, across the entire organization. Technology is at the core of it.

B2B Sales 117

B2B Sales Cross-Selling Work Management Enterprise Management 117

Convince & Convert

JANUARY 19, 2016

Neil is a great example of this two-part social plan at work. Mack Trucks on Facebook , YouTube , Twitter , LinkedIn , and Tumblr. Connect with industry leaders, follow them obsessively on social media, read their books, and listen to their podcasts. If you could do a Skype call with any living person, who would it be?

Marketing Automation Services 94

Marketing Automation Services Social Media Marketing Automation Social Marketing 94

Hubspot

JULY 29, 2018

For many people, posting a tweet, hashtagging an Instagram caption, and sending out an invite for a Facebook event on Facebook has become common practice. (In This is important in the social sphere as the algorithms sites like Facebook and Google use are critical for developing content promotion strategies.

Social Media 101

Social Media Marketing Automation Services Media Work Management 101

Convince & Convert

FEBRUARY 13, 2015

An example from Mashable How To Posts If you’re writing a how-to post about something on your computer, such as creating a Facebook page, you should try tools like Jing to screenshot the primary steps as images. For example, if you have a list of 50 great business books, create 50 images using a quote from each book.

Template 165

Template Skype Distribution Video Marketing 165

Convince & Convert

MAY 3, 2012

Jim Kukral of Digital Book Launch. The first time I ever met Jason was actually on a Skype call just like this. For example, when I was accepted into graduate school, evidently that showed up somewhere in my credit report or something. I’m interested in buying a new car, for example. Jim : Thank you. Eric : Sure.

Social Media 114

Social Media Media Paid Search Agency Work Management 114

Sprout Social

AUGUST 5, 2016

Remember that it doesn’t hurt to write a book on your topic either ;-). A1 Of course written form is preferred by some and is another great way to display or maintain your expertise: blog, book, etc #SproutChat. A5: @Evernote – How I keep track of fresh examples, stats, etc. SproutChat. sproutchat.

Skype 48

Skype Social Media Stats Network Marketing 48