WriteSpark

NOVEMBER 2, 2011

E-books have become a popular form of collateral for technology marketing because they can present complex, dry technical topics in an appealing format. If you haven't considered adding e-books to your sales materials, then learn more about e-book advantages and drawbacks. Plan for longevity. Create an information design.

Tips 120

Tips Content Paper Copywriting 120

WriteSpark

NOVEMBER 2, 2011

E-books have become a popular form of collateral for technology marketing because they can present complex, dry technical topics in an appealing format. If you haven't considered adding e-books to your sales materials, then learn more about e-book advantages and drawbacks. Plan for longevity. Create an information design.

Tips 120

Tips Content Paper Copywriting 120

Outgrow

SEPTEMBER 30, 2019

Copywriting Strategies You Need to Engage Consumers With Content. These five copywriting strategies will help you. It can be a chart, free graphics , presentation , or just a hand-painted picture on a whiteboard. Consider neuro copywriting and phonosemantics tricks. They have to develop a more careful approach to content.

Copywriting 61

Copywriting Marketing & Strategy Content Outgrow 61

Convince & Convert

OCTOBER 1, 2013

Does the very idea of writing a book scare you? But writing a book is a horse of a different color. A book represents an experience like no other your audience has access to today—a chance to sit down with their Kindles, shut off the white noise, and immerse themselves in a world of knowledge. Becoming an author is no joke.

Thought Leadership 133

Thought Leadership Content Copywriting Internet Marketing 133

Ambal's Amusings

SEPTEMBER 22, 2009

Mike Stelzner is once again pulling together one of his informative online summits - Copywriting Success Summit 2009. We have invited Michael Stelzner, event producer of Copywriting Success Summit 2009 to share his thoughts on copywriting and details of the event he is organizing. Tell us about Copywriting Success Summit.

Copywriting 100

Copywriting Peer-to-peer Paper FAQ 100

WriteSpark

FEBRUARY 2, 2010

So it is with e-books, the latest incarnation of short-book projects such as technology primers and guides that I wrote for clients in the 1990s. . Yet an e-book isn't just a new facade that simply presents a book's worth of text in a format suitable for online reading. E-book Advantages. E-Book Drawbacks.

Copywriting 120

Copywriting Paper Planning Custom Publishing 120

sagefrog

FEBRUARY 14, 2024

For marketers ready to take their efforts to the next level, Nancy Harhut’s book, Using Behavioral Science in Marketing , stands out as a valuable resource, presenting complex concepts in an engaging and accessible manner. That’s exactly what Nancy Harhut’s book Using Behavioral Science in Marketing is.

Planning 67

Planning Advertising Agencies Paid Search Agency Peer-to-peer 67

Pam Didner

JANUARY 18, 2023

However, there’s been a lot of talk about whether or not tools like these pose a threat to a variety of different jobs, such as the livelihoods of programmers, copywriters, or even customer support associates. However, these are also typical (text-book-like) answers. Copywriters need to watch out, but…. Definitely not.

Marketing AI 80

Marketing AI B2B Marketing Copywriting B2B 80

The Effective Marketer

MAY 25, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Webinar Presentations That Suck You are not even 3 minutes into the webinar and you know it: The presentation will suck. but this person can also interject during the presentation to create a dialog.

Webinar Metrics 100

Webinar Metrics Planning Work Management Effectiveness 100

Marketing Insider Group

FEBRUARY 11, 2020

When a CMO commits herself to the company’s mission and gets in the trenches with the interns, the junior copywriters, and the mid-level managers to do the work it takes to accomplish that mission, she earns the respect of not only her direct reports but her peers as well. Quick Takeaways: Study effective leaders of the past and present.

Lead Ranking 222

Lead Ranking Peer-to-peer Lead Scoring Marketing & Strategy 222

The Effective Marketer

JULY 12, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Presenting Effective Charts Are your impressive charts effective? Sounds simple but often times I see charts presented just because they ‘look nice’ or because they show data. Stop doing charts in Excel.

Effectiveness 100

Effectiveness Enterprise Management Planning Work Management 100

Anyword

MAY 3, 2022

At approximately the same time, artificial intelligence broke new literary ground with the publication of The Policeman’s Beard is Half Constructed , the first book written by a computer program. It is also true that successful copywriting is not a random event. But of course, David Ogilvy’s copywriting brilliance lives on!

Marketing AI 52

Marketing AI Lead Ranking Copywriting AIDA 52

Optinmonster

FEBRUARY 6, 2023

It’s not a physical object like a book or clothing item that you can hold in your hand, but it’s still something customers can use and enjoy. Some examples of digital products are video games, music, movies, apps, and e-books. This is easy if you’re self-publishing your book.

Examples 90

Examples Product Work Management Marketing Management 90

WriteSpark

DECEMBER 10, 2013

Full of useful examples for presenting an eye-catching, action-motivating call to action on a webpage. Although largely focused on the visual presentation of call to action buttons and links, copywriters who work with a designer on web content can also learn new techniques from this guide. Mind of the Engineer study from UBM.

Resources 120

Resources Planning Content Marketing Copywriting 120

WriteSpark

DECEMBER 10, 2013

Full of useful examples for presenting an eye-catching, action-motivating call to action on a webpage. Although largely focused on the visual presentation of call to action buttons and links, copywriters who work with a designer on web content can also learn new techniques from this guide. Mind of the Engineer study from UBM.

Resources 120

Resources Planning Content Marketing Copywriting 120

The Effective Marketer

APRIL 29, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Tools of the Trade: Webinars and Online Presentations Webinars or webcasts, as they are sometimes called, have increased in popularity and in effectiveness within the past 5 years or so. United States License.

Marketing Automation Services 100

Marketing Automation Services Webinar Metrics Budget Programs Work Management 100

Anyword

SEPTEMBER 9, 2022

As marketers and copywriters, our job is to solve any problem that our customer might have. Present solutions in fun, exciting, and engaging ways. Sign Up Shop Now Learn More Book Now Download Start Now Continue. When in doubt, ask yourself if your social copy would make sense to your closest friend on the first read.

Social Media 98

Social Media Conversion Media Tips 98

Content Standard

FEBRUARY 2, 2023

Its penchant for fabricating quotes, presenting unreliable facts, and generating unoriginal content void of expert-level insights are all factors to consider. Here are a few reasons why: They will make up facts and present them with confidence and competence.

Marketing AI 117

Marketing AI Lead Ranking Generation Paid Search Agency 117

Martech Advisor

JANUARY 24, 2020

Malcolm shares examples and case studies from his books and articles along with key concepts to strengthen the learning. Modern Copywriting - Udemy. Copywriting is a form of writing to persuade the audience. Copywriting is a form of writing to persuade the audience. Conversion Copywriting 101 - Copyhackers.

Course 87

Course Top of Funnel Copywriting Content Marketing 87

WriteSpark

SEPTEMBER 7, 2011

It can be done, but it means being careful about the copywriting in your promotional content. The following tips and techniques can help your copywriters develop marketing copy that captures a prospect's attention and may help you avoid potential legal concerns: Use strong adjectives, but not superlatives.

Copywriting 120

Copywriting Best Practices Fulfillment Paid Search Agency 120

WriteSpark

SEPTEMBER 7, 2011

It can be done, but it means being careful about the copywriting in your promotional content. The following tips and techniques can help your copywriters develop marketing copy that captures a prospect's attention and may help you avoid potential legal concerns: Use strong adjectives, but not superlatives.

Copywriting 120

Copywriting Best Practices Fulfillment Paid Search Agency 120

Content Standard

AUGUST 21, 2023

Creates new content for straightforward copywriting tasks: Public AI tools can be utilized to quickly generate content for tasks that require straightforward copywriting. This can be particularly useful for businesses looking to diversify their content marketing strategies.

Enterprise Management 90

Enterprise Management Budget Programs Generation Tools 90

WriteSpark

JUNE 1, 2010

As a technical copywriter, I greatly enjoy working with engineers and other subject-matter experts (SMEs). Understand the type and scope of the document project; watch for the temptation to create a "kitchen sink" document that presents everything you know about the topic. Here are my top ten ways to be a good SME: .

SME 120

SME Copywriting Rules Features 120

Optinmonster

OCTOBER 31, 2023

Whether you’re a seasoned content creator, a business owner looking to boost your online presence, or simply curious about headline copywriting, this blog has something for everyone. Readers should instantly grasp the topic or offer being presented without any ambiguity. Book Now & Save Big!”

Click Rate 97

Click Rate Examples Lead Ranking Work Management 97

BenchmarkONE

JUNE 29, 2022

If you’re an agency looking to increase your book of business, offering services that help your clients attract interest from their audience online isn’t a bad place to start. Make sure you focus on the channels that make the most sense for them based on where their audience is most present. . Content Marketing .

Paid Search Agency 66

Paid Search Agency Top of Funnel Inbound Marketing Advertising Agencies 66

WriteSpark

FEBRUARY 18, 2009

Ideas and Resources for Technology Marketing Communications and Public Relations from Janice King, freelance high tech copywriter and author, Copywriting That Sells High Tech. Forrester Research is presenting survey results of B2B technology buyers and their use of social media during the buying process. Books by Janice King.

Social Media 120

Social Media Media Forrester Copywriting 120

Metadata

JUNE 16, 2021

read the e-book, attend the webinar, or show up for a demo. The personal branding of leaders in your company, of the speakers at your webinar, or the author/s of your e-book can also help. Conversion Copywriter, Green Light Copy. There’s a gap between writing marketing copy that informs, educates, and persuades….

Landing Pages 98

Landing Pages B2B B2B Thought Leadership Copywriting 98

SmartBug Media

MAY 4, 2022

Back in 1966, Eugene Schwartz—copywriter, entrepreneur, and author—studied the psychology of buyer mentalities and developed “Customer Awareness Stages” marketing campaign-strategies. Maybe you want to redirect them to a piece of content, such as a blog or e-book, that details the benefits of a new product.

SMS 98

SMS Buy Process Paid Search Agency 98

nDash

NOVEMBER 30, 2020

Additionally, they can write all types of content – from blog posts to training guides to scripted content to presentations. I’m Anup, I’m a freelance copywriter and content writer, with 5 years of experience in the writing field. I’m also the author of a little book called From the Universe’s Lips to My Ears.

Marketing Budget 64

Marketing Budget Marketing Budget Creation Budget Programs Work Management 64

Sprout Social

SEPTEMBER 26, 2023

AI input risks Generative AI tools accelerate several functions such as copywriting, design and even coding. These tools rely on large language models (LLMs) that are frequently trained on publicly available internet content, including books, dissertations and artwork. Considering these instances and future repercussions, the U.S.

Marketing AI 108

Marketing AI Enterprise Management Work Management Marketing Management 108

WriteSpark

MAY 8, 2012

Two tips will help you present technical details in a useful way: Identify the types of technical details buyers want to know for your products. If you sell products (like threads) that have common characteristics, present a consistent set of details. Create a standard structure for presenting product details.

Trade Show 120

Trade Show Copywriting Marketing Prospects Purchase 120

WriteSpark

MAY 8, 2012

Two tips will help you present technical details in a useful way: Identify the types of technical details buyers want to know for your products. If you sell products (like threads) that have common characteristics, present a consistent set of details. Create a standard structure for presenting product details.

Trade Show 120

Trade Show Copywriting Marketing Prospects Purchase 120

ClearVoice

AUGUST 14, 2020

If you don’t believe us, take it from these solopreneurs who have been part of a teamlance in the past or present. Ella Ritchie is the founder of Stellar Communications Houston , a nonfiction book publishing team that serves business leaders, non-profits, and self-published authors. 9 tips for starting a successful teamlance.

Work Management 111

Work Management Marketing Management Tips Advertising Agencies 111

ConvertKit

DECEMBER 10, 2020

If two books are about the same topic, but one is 30 pages long and the other one is 150, the price should reflect that. If you package your ebook as a Kindle book and sell it on Amazon, here’s the cut you’ll get from Amazon: You’ll get 70% if your ebook is priced between $2.99 Google Play Books. The Google Play Books shop.

Pricing 127

Pricing Price Screencast Amazon 127

DotDigital

OCTOBER 28, 2021

In a double-breasted suit, dressing for the role you want, not the role you have, worked for Burrell when within six months of joining the company he was able to pitch to a director and land himself a role as a marketing copywriter. Racism, discrimination, and unequal representation are still very present today. It’s not easy reading.

Advertising Agencies 98

Advertising Agencies Paid Search Agency Marketing & Strategy Ad Agencies 98

Convince & Convert

OCTOBER 25, 2013

Unless you’ve been off-planet, you’ve probably already seen, heard, felt, tasted and/or smelled more than one piece of content concerning Jay Baer’s new book Youtility: Why Smart Marketing is About Help, Not Hype (what, you missed the delicious Jay Baer Claws, available as a PDF you can output on that new 3D-printer oven?).

Paid Search Agency 130

Paid Search Agency Copywriting Act-On Banners 130

Hubspot

SEPTEMBER 22, 2011

He runs Copyblogger.com , an awesome copyblogging, copywriting, and SEO tips and tricks blog that frequently makes the AdAge Top 150. Brian is regularly referenced in popular books including Chris Brogan's Trust Agents and Seth Godin's Linchpin. Brian's favorite SEO and copywriting resources. Avoid Common Copywriting Mistakes.

Copywriting 28

Copywriting SEO Tips Press 28