B2B Marketing Directions

SEPTEMBER 17, 2023

Source: Penguin Random House LLC Over the past several decades, psychologists and other behavioral scientists have conducted thousands of research studies examining various aspects of human decision-making. That makes a recent book by Eric J. What's In the Book The Elements of Choice contains ten chapters.

Ethics 71

Ethics Work Management Studies Resources 71

Brightedge

MAY 16, 2021

Reading one of the best marketing books listed below is likely to change and improve the way you market. While there are many classic marketing books that could make a best-books list, the recommended reading list below focuses only on marketing books published within the last 5 years.

Marketing AI 142

Marketing AI Planning Paid Search Agency Enterprise Management 142

Hubspot

MAY 18, 2023

If you have a consulting practice, you need to curate credibility to help secure business. Consulting certificates can help. In this article, we'll share why consulting certificates are so valuable and how you can choose the right program for your needs. Table of Contents Why do consulting certificates matter?

Consulting 54

Consulting Budget Programs Work Management Ideal Customer Profiles 54

Sprout Social

FEBRUARY 15, 2022

Do you have what it takes to be a social media consultant? Let’s break down ways to become a successful social media consultant and how to get started. What do social media consultants do? Social media consultants are individuals or agencies who work with clients to improve upon, optimize and grow their social media presence.

Social Media 104

Social Media Consulting Media Work Management 104

B2B Marketing Directions

OCTOBER 16, 2022

Three for the price of two' offers and extended-payment layaway plans became widespread because they worked - not because marketers had run scientific studies." In 2017, she cofounded HBT Marketing , a consultancy that specializes in applying principles of behavioral science to marketing.

Planning 52

Planning Paid Search Agency Advertising Agencies Work Management 52

Martech Advisor

JANUARY 31, 2020

Reading a diverse range of marketing books is integral to this process. We spoke to five leading marketers to know what’s on their reading list, and how these books can help you make a difference in 2020. The right books on marketing strategy can help you get up to speed and even inspire new, disruptive ideas. Everything.

Paid Search Agency 92

Paid Search Agency Marketing & Strategy CMO Case Study 92

B2B Marketing Directions

JANUARY 21, 2023

Numerous studies have shown that ABM can deliver superior marketing results, and this track record of success has led a growing number of B2B companies to adopt an account-centered approach in other customer-facing business functions, such as business development, sales, and customer success/customer service.

Account Based Marketing 52

Account Based Marketing Allocation Work Management B2B Thought Leadership 52

B2B Marketing Directions

JANUARY 9, 2022

(In 2022, book reviews will be a regular monthly feature here at B2B Marketing Directions. In some cases, you really need a book to cover a topic in a meaningful way, and that's certainly true when it comes to behavioral economics, the subject of the book I'm reviewing in this post.)

Paid Search Agency 52

Paid Search Agency Custom Publishing Case Studies Case Study 52

Marketing Insider Group

SEPTEMBER 10, 2019

Here are some employee activation case studies from those who have. These case studies have taught me one thing: we need to transform the power dynamic inside our companies. Set up a quick consultation , and I’ll send you a free PDF version of my books. Some of the world’s most iconic brands have done the same.

Case Study 145

Case Study Case Studies Activities Studies 145

Hinge Marketing

JANUARY 29, 2020

For the fifth consecutive year, the Hinge Research Institute conducted a comprehensive study of over 1,000 businesses providing professional services. FREE Download] High Growth Study 2020: Executive Summary. Image Source: High Growth Study 2020: Executive Summary. Image Source: High Growth Study 2020: Executive Summary.

Marketing Budget 118

Marketing Budget Studies Paid Search Agency Work Management 118

Convert

OCTOBER 5, 2020

We started with the usual books that are recommended for advice on how to improve your communication skills. Just google ‘books on workplace communication’ to see these. The snippet: ‘There are lots of books on the great art of speechmaking. Check out Viv Groskop’s book that inspired the podcast here. David Marquet.

Allocation 82

Allocation Advertising Agencies Best Practices Paid Search Agency 82

Marketing Insider Group

OCTOBER 26, 2020

A recent study found that only 8% of companies believe their performance management drives business value. In the book, I tell the story of LEGO’s Jorgen Vig Knudstorp’s example. Knudstorp was hired as a junior consultant in 2001. The annual performance review has become something employees and, as it turns out, managers dread.

Correlation 356

Correlation Work Management Customer Satisfaction Marketing Management 356

Marketing Insider Group

JANUARY 12, 2021

In the 2019 Personalization Development study , 93 percent of responding companies said that advanced personalization led to revenue growth! The study also looked at the goals of companies that use personalization, revealing that’s it’s typically long-term nurturing objectives they want to achieve. Image: Monetate. Image: Segment.

Marketing & Strategy 282

Marketing & Strategy Marketing Strategy Personalization Webinar Metrics 282

B2B Marketing Directions

AUGUST 13, 2022

The Thesis of the Book The basic thesis of The Organic Growth Playbook is relatively simple. One of the case studies in the book illustrates how important high-yield buying behaviors can be. It revealed that 52% of the potential customers that began a buying process ultimately made a purchase.

Organization 52

Organization Marketing Management RFP Barriers 52

Hinge Marketing

MARCH 27, 2018

The Hinge Research Institute’s 2018 High Growth Study: Consulting Firm Edition examined the marketing habits of consulting firms of all sizes to find out how high-growth firms have grown faster than average. About the Study. Download the 2018 High Growth Study: Consulting Firm Edition. percent in 2015.

Consulting 62

Consulting Research Peer-to-peer Marketing Budget 62

Webbiquity

MARCH 4, 2019

It’s question that’s been at the center of conferences, workshops, blogs, and MBA courses for decades, and a topic of books and debates for centuries. He’s a leadership speaker, coach, consultant, and author of three books. Webbiquity: What inspired you to write this book? The Audience. The Response.

B2B Thought Leadership 241

B2B Thought Leadership Thought Leadership Organic Leads Loyalty 241

Marketing Insider Group

JUNE 19, 2023

Check beyond the “Blog” or “Case Studies” pages of a domain. Footers now commonly have links to robust long-form content, such as e-books and whitepapers. Book a free consultation with Marketing Insider Group for expert assistance. Remember to check the bottom of the page as well, not just the header.

Analysis 283

Analysis Top of Funnel Advertising Agencies Content 283

Writing on the Web

JANUARY 30, 2014

Turning a blog into a book is nothing new. Unless you’re a fantastic writer in a sexy cutting edge topic, you’re not likely to be discovered and land a huge book deal just from your blog. These posts probably have a mixture of case studies, personal stories and research.

Case Studies 100

Case Studies Youtube Top of Funnel Case Study 100

Marketing Insider Group

JANUARY 24, 2022

Case studies give SaaS brands a unique opportunity to share data-driven results and engaging stories at the same time. Grow your social proof with case studies. Case studies give B2B companies a unique opportunity to present data-driven information while also telling a relatable story. Quick Takeaways. Image Source.

Paid Search Agency 322

Paid Search Agency Content Marketing Companies Case Study 322

Sword and the Script | B2B

MAY 11, 2021

As a consultant, I don’t mind, because it’s a learning moment that endears me to the top executives. I have a theory about why: for many managers and executives, the last time they cracked open a marketing book was in college. Among the companies we studied, the average top management team has nine members. Ends tomorrow.

Studies 64

Studies B2B Thought Leadership Thought Leadership Paid Search Agency 64

Delivra

OCTOBER 10, 2018

We compiled this list of 10 books that help you gain more from email marketing, Some of them are entirely about email strategies, while others can help you address certain components of your email plan, including producing engaging content, building your brand, and measuring results. White should be an essential addition.

Email Marketing 74

Email Marketing Planning Top of Funnel Best Practices 74

Writing on the Web

JANUARY 31, 2014

src="[link] width="300" height="225" title="Write an Expert Ebook: How Are a Book and a Speech Alike?" /> If you want to write an expert ebook , here’s another way to make it simple and easy. Think about this: writing a speech is similar to writing a book. They tell me, “I can’t write, I’m a speaker!

Case Study 100

Case Study Case Studies Conference Template 100

Marketing Insider Group

SEPTEMBER 29, 2020

SPARK proudly displays its contributors, “a hand-selected group of ADP subject matter experts, entrepreneurs, business writers, and consultants” right on the homepage, demonstrating that its content is written by individuals with the experience and authority to provide real insights and actionable advice. The Orange Dot by Headspace.

Paid Search Agency 362

Paid Search Agency Work Management Marketing Management Examples 362

Marketing Insider Group

AUGUST 26, 2020

Use Case Studies of Similar Companies. Spend some time in online research to find case studies of B2B or B2C companies that have implemented a content marketing program. You might need to do a little digging beyond the cursory treatment these case studies receive online to find the numbers for their actual ROI.

ROI 363

ROI Top of Funnel Paid Search Agency Content Marketing 363

Webbiquity

MAY 17, 2010

Written for creative types and marketing strategists on both the agency and client sides of the fence, the book highlights edgy tactics and concepts that have enhanced brand success. Another study from McKinsey concluded that traditional TV advertising has lost a third of its effectiveness over the last 20 years.

Advertising Agencies 100

Advertising Agencies Paid Search Agency Television marketing Work Management 100

Marketing Insider Group

JANUARY 13, 2021

A new study found that a majority of business executives agree that SEO does impact brand perception. Consider a “swarming” type of technique to increase your posting on the profile with positive customer experiences like video testimonials and case studies. Executives Realize SEO Impacts Brand Reputation.

Marketing Management 328

Marketing Management Content Marketing Planning Content 328

Marketing Insider Group

MARCH 29, 2021

Make sure to study their “likes” to identify special interests that can serve as content touchpoints. Studies show that 95 percent of all purchase decisions are emotion-driven. In a 2013 Google study , 50 percent of the companies surveyed indicated that they had emotional ties to their vendors.

Planning 363

Planning Paid Search Agency Content Marketing Advertising Agencies 363

Hinge Marketing

MAY 14, 2019

In my years doing research at Hinge, I’ve studied hundreds of professional services brands. In B2B, a brand study is an objective evaluation of how a company is perceived by their target audience. A successful study will measure specific brand attributes like value, delivery, referral potential, reputation and visibility.

Studies 94

Studies Research B2B Marketing Brand Identity 94

Sword and the Script | B2B

NOVEMBER 23, 2019

Fortunately, there are several new studies that have been published about content marketing, blogging and webinars that provide solid benchmarks. But studies like this one have shown over and over that views are simply wrong, which means their employers or clients are missing the secret of success. 1) Content marketing benchmarks.

Advertising Benchmark 91

Advertising Benchmark Webinar Metrics Top of Funnel Studies 91

Nuvi

SEPTEMBER 28, 2021

The study included insights from 2,000 nationally representative consumers who visit a bar, restaurant, pub or hotel once every six months. In the early stages of the consumer journey, a venue’s website, Google and Facebook are the most popular channels for discovery, booking and confirming COVID-19 safety measures. LIVERPOOL, U.K.

Studies 40

Studies Lead Scoring Lead Ranking Ideal Customer Profiles 40

Marketing Insider Group

MARCH 24, 2021

A study found that 90% of buyers believe authenticity is important. It’s the template for storytelling made famous by Joseph Campbell in his book The Hero with a Thousand Faces. Case studies and customer stories are some of the easiest content formats to turn into stories. 7 Steps for Brand Storytelling.

Storytelling 363

Storytelling Effectiveness Brand Identity Branding 363

Marketing Insider Group

AUGUST 20, 2020

This is a case study of how we helped one of our clients, a SaaS company, achieve its goals with content marketing. The team created a flywheel diagram, an idea from the Jim Collins book , The Flywheel Effect. Set up a quick consultation , and I’ll send you a free PDF version of my books (a whopping $29 value).

Paid Search Agency 269

Paid Search Agency Traffic Content Marketing Companies 269

Marketing Insider Group

SEPTEMBER 12, 2023

We’ve been sharing stories around campfires, through books, and across generations for centuries. Our Nutanix Case Study One of our clients, Nutanix, created a news site in 2019, called The Forecast, that dives into the latest insights on cloud computing, technology, and the impact they have on businesses.

Marketing AI 271

Marketing AI Distribution Content Marketing Content 271

Content Marketing Institute

DECEMBER 21, 2018

If you’re looking for a holiday gift book to advance the recipient’s content marketing skills, I have good news. During 2018, authors and publishers created some of the most helpful and sophisticated content marketing books. In addition, some acclaimed authors returned with new books. Drivers of content marketing. Aha,” I said.

Work Management 86

Work Management Advertising Agencies Marketing Management Content Marketing 86

Vision Edge Marketing

JANUARY 11, 2022

According to the Qualitative Research Consultants Association , qualitative research helps identify customer needs, clarify positioning and messaging, address market-fit , and gain perspective on how a product, brand, or solution fits into a customer’s lifestyle. Stake’s book, Qualitative Research: Studying How Things Work.

Paid Search Agency 195

Paid Search Agency Research Storytelling Work Management 195

ANNUITAS

JANUARY 31, 2023

A recent Salesforce study found that marketers are most concerned with first party data and technology optimization , and not about improving the orchestration of an aligned go-to-market that encompasses all aspects of the customer journey.

Enterprise Management 130

Enterprise Management Paid Search Agency Marketing Analytics Tools Work Management 130

Marketing Insider Group

NOVEMBER 16, 2020

According to a study by retail media platform Criteo, retargeting accounted for a 43% uplift in conversion rates for its customers. One case study for HP details the company’s experimentation across multiple units. Set up a quick consultation , and I’ll send you a free PDF version of my books. Image: Criteo.

Marketing AI 313

Marketing AI A/B testing Tools Lead Scoring 313