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36 Digital Marketing Experts You Need To Follow On Social Media

SocialPilot

Author of 3 books on white paper writing and growth hacks for businesses Why should you follow him? Ann Handley Ann is the author of 6 books based on content marketing and business writing, one of them is recognized as a Wall Street bestseller. He has written and co-authored multiple books on content marketing and digital marketing.

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Why Content Marketing Beats Advertising (Almost) Every Time

Marketing Insider Group

An eye-tracking study revealed most users dismiss ads online. A recent survey supports this, as 70% of marketers believe SEO is much better than PPC at generating sales. You show it through the expertise of your leaders, case studies, and examples. Now, on to the numbers. People actively block ads or are ad blind.

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3 Studies with Benchmarks for Content Marketing, Blogging and Webinars [UML]

Sword and the Script | B2B

Fortunately, there are several new studies that have been published about content marketing, blogging and webinars that provide solid benchmarks. But studies like this one have shown over and over that views are simply wrong, which means their employers or clients are missing the secret of success. 1) Content marketing benchmarks.

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PPC Consulting: Why It’s Essential for Business Growth

Single Grain

Enter PPC consulting. But without expert guidance, PPC can be challenging and costly. In this post, we’ll share why PPC consulting is essential, demystify pay-per-click marketing, and give you tips for hiring the best PPC consultant for your business.

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Four Great Ways to Use Personalization in Digital Marketing

Webbiquity

Additionally, a study by University of Texas shows that personalization helps consumers in two ways: Tailored content makes consumers feel that they have some control over what they wish to see, and it saves them from information overload. For a more in-depth look at personalizing PPC campaigns, I suggest this guide from Larry Kim.

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The Smart Marketer’s Guide to Accurate Lead Scoring

Marketing Insider Group

Data from our studies show that businesses that create an effective lead nurturing program are able to cut costs by 33% and increase conversions by 50%. Set up a quick consultation , and I’ll send you a free PDF version of my books. So, how do we put customers in the proper brackets according to their purchase intent ?

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UNcanny Insights From UnMarketing | Book Reviews | Social Media.

Convince & Convert

Here’s what makes UnMarketing an unusual, yet worthy use of your marketing education time: UNpretentious Unlike so many marketing books, Stratten doesn’t overcomplicate the subject matter. UNstructured Like Gary Vaynerchuk’s Crush It , Stratten dictated some of the book, and it reads very conversationally.