Engagio

JUNE 14, 2019

They’ve both been successful operators, but both consult countless companies, and they’ve written a book whose title says it all: From Impossible to Inevitable. Aaron and Jason just released a revised and updated version of their book, which contains a lot of new ideas and all new case studies. Watch on YouTube ).

Case Study 48

Case Study Case Studies Inbound Marketing Studies 48

Marketing Insider Group

JANUARY 12, 2021

Customers appreciate, and in some cases, have a high demand for content personalization. In the 2019 Personalization Development study , 93 percent of responding companies said that advanced personalization led to revenue growth! One study broke down the types of frustration they feel and what companies do to trigger it.

Marketing & Strategy 277

Marketing & Strategy Marketing Strategy Personalization Webinar Metrics 277

Sprout Social

FEBRUARY 15, 2022

Do you have what it takes to be a social media consultant? Let’s break down ways to become a successful social media consultant and how to get started. What do social media consultants do? Social media consultants are individuals or agencies who work with clients to improve upon, optimize and grow their social media presence.

Social Media 103

Social Media Consulting Media Work Management 103

Marketing Insider Group

AUGUST 26, 2020

In that case, you’ll need to provide your company’s decision makers with a reasonable estimate of your likely ROI. Use Case Studies of Similar Companies. Spend some time in online research to find case studies of B2B or B2C companies that have implemented a content marketing program.

ROI 363

ROI Top of Funnel Paid Search Agency Content Marketing 363

Marketing Insider Group

OCTOBER 26, 2020

A recent study found that only 8% of companies believe their performance management drives business value. In the book, I tell the story of LEGO’s Jorgen Vig Knudstorp’s example. Knudstorp was hired as a junior consultant in 2001. The annual performance review has become something employees and, as it turns out, managers dread.

Correlation 352

Correlation Work Management Customer Satisfaction Marketing Management 352

B2B Marketing Directions

OCTOBER 16, 2022

Three for the price of two' offers and extended-payment layaway plans became widespread because they worked - not because marketers had run scientific studies." In 2017, she cofounded HBT Marketing , a consultancy that specializes in applying principles of behavioral science to marketing.

Planning 52

Planning Paid Search Agency Advertising Agencies Work Management 52

B2B Marketing Directions

JANUARY 21, 2023

Numerous studies have shown that ABM can deliver superior marketing results, and this track record of success has led a growing number of B2B companies to adopt an account-centered approach in other customer-facing business functions, such as business development, sales, and customer success/customer service.

Account Based Marketing 52

Account Based Marketing Allocation Work Management B2B Thought Leadership 52

Marketing Insider Group

JANUARY 13, 2021

A new study found that a majority of business executives agree that SEO does impact brand perception. In some cases with a negative review, you may be able to turn the situation around with the right response but take it offline if possible to resolve the issue. Executives Realize SEO Impacts Brand Reputation.

Marketing Management 319

Marketing Management Content Marketing Planning Content 319

Hinge Marketing

JANUARY 29, 2020

For the fifth consecutive year, the Hinge Research Institute conducted a comprehensive study of over 1,000 businesses providing professional services. FREE Download] High Growth Study 2020: Executive Summary. Image Source: High Growth Study 2020: Executive Summary. Image Source: High Growth Study 2020: Executive Summary.

Marketing Budget 118

Marketing Budget Studies Paid Search Agency Work Management 118

Martech Advisor

JANUARY 31, 2020

Reading a diverse range of marketing books is integral to this process. We spoke to five leading marketers to know what’s on their reading list, and how these books can help you make a difference in 2020. The right books on marketing strategy can help you get up to speed and even inspire new, disruptive ideas. Everything.

Paid Search Agency 92

Paid Search Agency Marketing & Strategy CMO Case Study 92

Marketing Insider Group

MARCH 29, 2021

Make sure to study their “likes” to identify special interests that can serve as content touchpoints. Studies show that 95 percent of all purchase decisions are emotion-driven. In a 2013 Google study , 50 percent of the companies surveyed indicated that they had emotional ties to their vendors.

Planning 362

Planning Paid Search Agency Content Marketing Advertising Agencies 362

Marketing Insider Group

JUNE 19, 2023

Check beyond the “Blog” or “Case Studies” pages of a domain. Footers now commonly have links to robust long-form content, such as e-books and whitepapers. Book a free consultation with Marketing Insider Group for expert assistance. Remember to check the bottom of the page as well, not just the header.

Analysis 274

Analysis Top of Funnel Advertising Agencies Content 274

Marketing Insider Group

NOVEMBER 16, 2020

According to a study by retail media platform Criteo, retargeting accounted for a 43% uplift in conversion rates for its customers. In most cases, these tools allow you to schedule, monitor, and measure engagement with your content on various social media websites. Retargeting can be a very valuable strategy. Retargeting works.

Marketing AI 305

Marketing AI A/B testing Tools Lead Scoring 305

Ambal's Amusings

NOVEMBER 12, 2009

Case studies come in all shapes and forms. Our Panel of Case Study Experts have written and reviewed thousands of case studies over the years. Which case study stands out in their mind? Another great take away from this case study is how businesses should approach the ROI of social media.

Case Studies 100

Case Studies Case Study Studies Work Management 100

B2B Marketing Directions

JANUARY 9, 2022

(In 2022, book reviews will be a regular monthly feature here at B2B Marketing Directions. In some cases, you really need a book to cover a topic in a meaningful way, and that's certainly true when it comes to behavioral economics, the subject of the book I'm reviewing in this post.)

Paid Search Agency 52

Paid Search Agency Custom Publishing Case Studies Case Study 52

B2B Marketing Directions

AUGUST 13, 2022

The Thesis of the Book The basic thesis of The Organic Growth Playbook is relatively simple. One of the case studies in the book illustrates how important high-yield buying behaviors can be. It revealed that 52% of the potential customers that began a buying process ultimately made a purchase.

Organization 52

Organization Marketing Management RFP Barriers 52

Sword and the Script | B2B

MAY 11, 2021

As a consultant, I don’t mind, because it’s a learning moment that endears me to the top executives. You wind up spending as much time making the case for doing your job , as you do actually do your job. I have a theory about why: for many managers and executives, the last time they cracked open a marketing book was in college.

Studies 63

Studies B2B Thought Leadership Thought Leadership Paid Search Agency 63

Hinge Marketing

MARCH 27, 2018

The Hinge Research Institute’s 2018 High Growth Study: Consulting Firm Edition examined the marketing habits of consulting firms of all sizes to find out how high-growth firms have grown faster than average. About the Study. Download the 2018 High Growth Study: Consulting Firm Edition. percent in 2015.

Consulting 68

Consulting Research Peer-to-peer Marketing Budget 68

Marketing Insider Group

MARCH 16, 2021

An eye-tracking study revealed most users dismiss ads online. Further, in most cases, it’s very hard to attribute outbound advertising, like TV and radio. To make the case even stronger of why content marketing beats advertising, check out these benefits. Now, on to the numbers. People actively block ads or are ad blind.

Advertising Agencies 321

Advertising Agencies Advertisements Advertising Paid Search Agency 321

Marketing Insider Group

MARCH 24, 2021

A study found that 90% of buyers believe authenticity is important. It’s the template for storytelling made famous by Joseph Campbell in his book The Hero with a Thousand Faces. Case studies and customer stories are some of the easiest content formats to turn into stories. 7 Steps for Brand Storytelling.

Storytelling 363

Storytelling Effectiveness Brand Identity Branding 363

Marketing Insider Group

SEPTEMBER 17, 2020

According to a Fournaise study, more than 75% of CEOs don’t trust their current CMOs. . CMOs can build business cases to show how their ideas can provide significant value that they can account for through real numbers. A recent study reports that almost 40% of marketers admit to having no actionable innovation strategy.

Marketing Agencies 2 328

Marketing Agencies 2 Paid Search Agency Advertising Agencies Enterprise Management 328

Marketing Insider Group

SEPTEMBER 29, 2020

SPARK proudly displays its contributors, “a hand-selected group of ADP subject matter experts, entrepreneurs, business writers, and consultants” right on the homepage, demonstrating that its content is written by individuals with the experience and authority to provide real insights and actionable advice. The Orange Dot by Headspace.

Paid Search Agency 360

Paid Search Agency Work Management Marketing Management Examples 360

Marketing Craftmanship

JANUARY 8, 2021

This can include everything from their pitch letters and PowerPoint presentations to case studies and demos. There are countless books, articles, research studies, educational seminars and consulting firms devoted to sales and marketing alignment. Ask for feedback and find ways to compromise.

Work Management 264

Work Management Marketing Management Lead Scoring Lead Ranking 264

Marketing Insider Group

SEPTEMBER 12, 2023

We’ve been sharing stories around campfires, through books, and across generations for centuries. Our Nutanix Case Study One of our clients, Nutanix, created a news site in 2019, called The Forecast, that dives into the latest insights on cloud computing, technology, and the impact they have on businesses.

Marketing AI 262

Marketing AI Distribution Content Marketing Content 262

Marketing Insider Group

MARCH 24, 2021

Studies show that content your employees produce can achieve eight times more engagement and seven times more conversions than your content teams’ meticulously researched posts. Don’t the words “case study” just conjure up a picture of a yawnfest? Leverage Your Superpower with Employee-Generated Content.

Brand Identity 349

Brand Identity Branding Advertising Agencies Content 349

Marketing Insider Group

AUGUST 20, 2020

This is a case study of how we helped one of our clients, a SaaS company, achieve its goals with content marketing. The team created a flywheel diagram, an idea from the Jim Collins book , The Flywheel Effect. Set up a quick consultation , and I’ll send you a free PDF version of my books (a whopping $29 value).

Paid Search Agency 264

Paid Search Agency Traffic Content Marketing Companies 264

Marketing Insider Group

SEPTEMBER 28, 2020

Cloud business applications provider Intermedia uses their blog to share news, security advice, and case studies of businesses successfully deploying cloud technology to improve performance. Content such as “New Study Finds More Than Half of U.S. DivvyHQ Blog.

Thought Leadership 305

Thought Leadership Enterprise Management Work Management Marketing Management 305

Marketing Insider Group

OCTOBER 14, 2020

Yet, it’s achievable (check out this case study on how we rank and compete with companies much larger than ours). Set up a quick consultation , and I’ll send you a free PDF version of my books. Challenge 3: Competition in the Digital World from Big Companies (46.1%).

Paid Content 312

Paid Content Customer Surveys Marketing Budget Paid Search Agency 312

Hinge Marketing

JUNE 14, 2021

Within the executive summary, the full research study can be offered for sale as a premium content product. E-books/Books. Books are one of the most common—and highly valued—types of premium content products. Figure 3: Hinge’s Visible Expert Book. Figure 2: Example of Executive Guide. Training Courses.

Paid Content 146

Paid Content Top of Funnel B2B Thought Leadership Thought Leadership 146

ANNUITAS

JANUARY 31, 2023

A recent Salesforce study found that marketers are most concerned with first party data and technology optimization , and not about improving the orchestration of an aligned go-to-market that encompasses all aspects of the customer journey.

Enterprise Management 130

Enterprise Management Paid Search Agency Marketing Analytics Tools Work Management 130

Writing on the Web

JANUARY 30, 2014

Turning a blog into a book is nothing new. Unless you’re a fantastic writer in a sexy cutting edge topic, you’re not likely to be discovered and land a huge book deal just from your blog. These posts probably have a mixture of case studies, personal stories and research.

Case Studies 100

Case Studies Youtube Top of Funnel Case Study 100

Marketing Insider Group

JULY 6, 2020

If this is the case for your business, you’re missing out on a huge opportunity. Case studies. Set up a quick consultation , and I’ll send you a free PDF version of my books. Treat LinkedIn as a way to generate leads, rather than just a place to publish content. Industry news and research. Storytelling.

Linkedin 363

Linkedin Marketing & Strategy Marketing Strategy Enterprise Management 363

Marketing Insider Group

JANUARY 27, 2020

Keep informed about new posts, as well as exclusive offers, such as e-books or white papers, that you offer only to subscribers. May: Publish a Case Study or Two. In fact, as Forbes ’ Ryan Erskine points out, 73 percent of all B2B customers rely on case studies to inform their purchases. We tricked you!

Startups 324

Startups Marketing & Strategy Marketing Strategy Content Marketing 324

Marketing Insider Group

JULY 1, 2020

B2B brands can combine these two in a great way – in the form of case studies! Case studies are particularly influential on B2B buyers who’re looking for concrete proof that their investment will pay off. Set up a quick consultation , and I’ll send you a free PDF version of my books.

Lead Ranking 313

Lead Ranking Lead Scoring Planning Leads 313

Zoominfo

MARCH 14, 2018

Jay’s resume is impressive—boasting consulting experience for more than 700 companies, including 34 of the FORTUNE 500. 2. Jay Baer is a New York Times best-selling author of five books. Jay’s books all focus on helping marketers and business professionals get more customers and keep those they’ve already earned.

Word of Mouth 164

Word of Mouth Planning Zoominfo Trigger Marketing 164

Martech

MARCH 20, 2024

Here are seven critical lessons learned from my 15 years of experience guiding global B2B technology companies through rebranding initiatives, as an internal team member and external consultant. A great example of this is a case study from St. Start with soul searching What is your why?

Enterprise Management 107

Enterprise Management Work Management Marketing Management Brand Identity 107

Marketing Insider Group

AUGUST 13, 2020

As a content marketing consulting company, we here at MIG wouldn’t be authentic if we didn’t take our own medicine. To show you how we do it, we’re presenting you with our case study. Set up a quick consultation , and I’ll send you a free PDF version of my books (a whopping $29 value).

Traffic 274

Traffic Cost Per Click Organization Lead Scoring 274