Trade Press Services

MARCH 18, 2024

Millions of aspiring authors strive to write and publish a book at some point in their lives. Whether you have a compelling story to tell, a unique perspective to share, or a passion you want to explore, writing a book can be a transformative experience in self-expression, creativity, and personal and professional growth.

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Marketing Proposals Thought Leadership Distribution Eye-Tracking 102

ClickZ

JULY 7, 2022

When you imagine the sort of companies who are successfully taking to TikTok, a publishing organization who have been around since the 1920s might not be too high up your list. Following two videos which have gathered close to one million views, over 250,000 likes, and 5500 shares, book sales increased by seven times.

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Paid Search Agency Peer-to-peer Companies Social Media 135

Martech

MAY 31, 2023

Here are some marketing technology professional development books and podcasts that I find useful. Recommended books ‘Hello $FirstName: Profiting from Personalization’ by Rasmus Houlind and Frans Riemersma This is a brand new book from European martech thought leaders Houlind and Riemersma and it’s badly needed.

Work Management 113

Work Management Viral Marketing Marketing Management Cold Calling 113

Navigate the Channel

MAY 18, 2023

Not everyone reads books, or they only read e-books and digital publications – or listen to podcasts to keep them current on a topic. But books have their place, no matter the format, and we’re big fans of books that add to the conversation on brands and marketing. Read the book to learn more.

Brand Identity 123

Brand Identity Branding B2B B2B Thought Leadership 123

Marketing Insider Group

JANUARY 12, 2021

While content personalization isn’t easy, there are lots of opportunities to delight your customers with it. To provide content marketers with some guidance, we’ve gathered some great personalization strategies you’ll want to try. Content personalization is a way to build trust and loyalty with customers. Quick Takeaways.

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Marketing Insider Group

DECEMBER 9, 2020

It’s more important than ever before to build a positive and inspiring company culture. Your company culture is a reflection of your core brand values and mission. According to a 2020 survey of consumer behavior, over 70% said it was important that companies they bought from aligned with their values. Source: [link].

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Marketing Insider Group

SEPTEMBER 29, 2020

But if you don’t put careful thought into the content of your company blog, it’s a waste of time and money. The creators behind the best company blogs take the time to understand the needs of their audience before crafting content to fit, as these content marketing examples show. Quick Takeaways. Breakthroughs by Pfizer.

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Paid Search Agency Work Management Marketing Management Examples 362

Martech

DECEMBER 7, 2023

From cutting-edge gadgets that redefine work efficiency to bespoke items that add a personal touch, each suggestion is handpicked to surprise and delight the marketers in your life. For the marketer who loves a tradeshow The marketing world thrives on networking and personal connections, often made at tradeshows and industry events.

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Marketing AI Work Management Marketing Management Personalization 121

Marketing Insider Group

JANUARY 24, 2022

Debate raged for a long time about whether SaaS companies really needed content marketing. In addition, SaaS companies are always playing a long game with customer acquisition, looking to create content that continually demonstrates the value of their brand so customers keep them top-of-mind when it comes time to purchase new solutions.

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Paid Search Agency Content Marketing Companies Case Study 325

Marketing Insider Group

MARCH 14, 2021

But, does this mean that your leads and clients can’t enjoy a certain level of attentive, personalized service? This ultimately leads to the leveraging of power for strategic targeting and personalization, empowered by the versatility and near infinite scalability of artificial intelligence (AI). The Personalized Sales Experience.

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Marketing AI Sales Qualified Leads High Quality Lead Process 251

Brightedge

MAY 16, 2021

Reading one of the best marketing books listed below is likely to change and improve the way you market. While there are many classic marketing books that could make a best-books list, the recommended reading list below focuses only on marketing books published within the last 5 years. Epic, breakout book.

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Marketing AI Planning Paid Search Agency Enterprise Management 142

Webbiquity

JANUARY 12, 2022

Does your company engage in charitable giving? Being a charitable B2B company can benefit your brand, your customers, partners, and most importantly, your community. The trend for giving among B2C is nothing new, but for B2B companies, it’s growing. Six Charitable Giving Ideas for B2B Companies.

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Zoominfo

MARCH 10, 2022

March marks Women’s History Month, and to celebrate and uplift the voices of women, our employees compiled a list of their favorite books written by women. Rich with intimate anecdotes that will resonate widely, complete with family photos, ‘Crying in H Mart’ is a book to cherish, share, and reread.”—

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Zoominfo Work Management Fulfillment Lead Ranking 100

Contently

DECEMBER 2, 2019

I’ve always liked to buy my team books—I buy every direct report a book during the holidays and right before our mid-year review cycle if I need to suck up to them. Here are 7 books for marketers that will do just that. Joe just really likes marketing books.]. But as marketers, we are good capitalists.

Storytelling 163

Storytelling Amazon Paid Search Agency Advertising Agencies 163

Content Marketing Institute

NOVEMBER 29, 2021

Fill out your wish list or decide on a gift for a team member with this list of books about content marketing, creativity, writing, artificial intelligence, personal branding, and more. Continue reading → The post 17 New, Newly Updated, and Timeless Books Content Marketers Love appeared first on Content Marketing Institute.

Content Marketing 142

Content Marketing Content Communities Creativity 142

Content Marketing Institute

NOVEMBER 28, 2022

Fill out your wish list or decide on a gift for a team member with this list of books about content marketing, creativity, writing, artificial intelligence, personal branding, and more. Each title comes with the recommendation of someone in the Content Marketing Institute community. Continue reading →

Content Marketing 108

Content Marketing Content Communities Creativity 108

Salesforce Marketing Cloud

JULY 6, 2023

We wanted to know what sales book made the lightbulb go off above their head, along with their favorite passages and the takeaways that changed how they sell. Some of these titles aren’t even sales books. Get deals done, make customers successful, and help your company grow. Don’t take anything personally. Get started 1.

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Enterprise Management Lead Scoring Lead Ranking Salesforce.com 86

Anyword

FEBRUARY 9, 2022

Here are a bunch of the best copywriting books, who if you haven’t read already, you probably should add to your Kindle list. In the book, Halbert details numerous strategies, secrets, and tips that tie psychology and conversion. The Robert Collier Letter Book. The Robert Collier Letter Book is dedicated to sales copy.

Copywriting 98

Copywriting Best Practices Amazon Advertisements 98

SmartBug Media

APRIL 5, 2024

Personalization can help address these challenges by delivering relevant and targeted content to your audience based on individuals’ needs and preferences. The entire customer journey, from nurturing new leads to retaining those leads and turning them into loyal customers , can benefit from personalization.

Email Marketing 45

Email Marketing Personalization Planning Paid Search Agency 45

Vidyard

NOVEMBER 11, 2020

Sales videos allow them to quickly learn what your company has to offer—along with a host of other benefits we’ll explain below. In a sea of boring black and white text-based emails, a splash of color and personality will be a breath of fresh air to your prospects. The average person receives 121 work emails every day.

Video Marketing 168

Video Marketing Cold Calling Lead Ranking Enterprise Management 168

Trade Press Services Newsletter

APRIL 4, 2024

Benefits of Being a Podcast Guest As a podcast guest, thought leaders and companies can establish their credibility, expand marketing reach, and connect on a meaningful level with target audiences. Discuss your personal and professional journey, the challenges you’ve overcome, and the successes you’ve experienced. Preparation is key.

Impressions 297

Impressions Practices Best Practices Thought Leadership 297

Biznology

MARCH 1, 2022

Karin Reed and Joseph Allen have written a great sequel to their book, Suddenly Virtual , titled, naturally enough, Suddenly Hybrid: Managing the Modern Meeting. The importance of early acknowledgment of remote attendees and how to visually portray them so they are at parity with the in-person folks.

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Terms and Conditions Cold Calling Transparency Template 104

Heinz Marketing

AUGUST 27, 2021

During these last few days of summer, as kids head back-to-school, the weather cools and you finish that chewing-gum-for-your-brain beach read, it’s the perfect time to recommit to your professional development goals by picking up one of these B2B business books. When you search Amazon for “marketing and sales books” 60,000+ options pop-up.

B2B Sales 122

B2B Sales B2B Marketing Work Management Marketing Management 122

B2B Marketing Directions

JUNE 4, 2022

This means, Sweezey writes, that companies and their marketers must fundamentally change how they approach motivating buyers and driving growth. Emphasis in original) What's In the Book The Context Marketing Revolution is organized in three major parts. Part Two (Chapters 3-8) - This part contains the core of the book.

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Paid Search Agency Buyer Personas Distribution Trigger Marketing 52

Walker Sands

JULY 11, 2022

As we strive to make our workplace more accepting and inclusive, Walker Sands participated in an agency-wide book club to read, “How to They/Them: A Visual Guide to Nonbinary Pronouns and the World of Gender Fluidity ” by Stuart Getty. In their book, Stuart mentions the privilege of being able to openly express identity.

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Paid Search Agency Validation Copywriting Storytelling 98

Heinz Marketing

OCTOBER 27, 2023

This is the third and final book summary blog on Dunford’s “ Obviously Awesome! Dunford uses a great example in her book about Arm & Hammer repositioning from baking soda to a deodorizing product. Failure to position yourself correctly has costly results because you end up investing in a black hole rather than in your best fit.

Positioning 68

Positioning Process Account Based Marketing Opinions 68

Marketing Insider Group

NOVEMBER 20, 2019

All too often, company culture becomes an excuse for not hiring a diverse range of otherwise qualified candidates. In fact, according to HR platform provider Onbordia , over half the nation’s companies use “cultural fit” as a way to exclude rather than include. Opening your company to employees with diverse ideas and demographics.

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Paid Search Agency Companies Demographics Marketing & Strategy 256

Zoominfo

JUNE 16, 2021

While it’s true that not every cold prospecting email can be personalized to that degree, they can at least be made less impersonal by following a few simple guidelines. How to Personalize Your Prospecting Emails 1. Meaningful CTA’s > Booking a meeting While booking a meeting is the end goal, it may be jumping the gun.

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Ideal Customer Profiles Personalization Outreach Opt-out 100

DemandBase

JULY 2, 2020

(I can’t resist; I’d like to add this lovely to the list, Account-Based Marketing: How to Target and Engage the Companies That Will Grow Your Revenue , written by our very own marketers at Demandbase.). 10 Books to Make You a Better Marketer. I’ve put together a list of my top books to help you become a better marketer.

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DemandBase Work Management Marketing Management Account Based Marketing 122

B2B Marketing Directions

AUGUST 20, 2023

Source: BenBella Books, Inc. A new book by Allen Adamson - Seeing the How: Transforming What People Do , Not Buy, to Gain Market Advantage (Matt Holt, an imprint of BenBella Books, Inc., He writes that these companies are finding success, ". Innovation has long been an important element of business success.

Ad brokers 40

Ad brokers Work Management Marketing Management Trigger Marketing 40

SocialPilot

DECEMBER 6, 2023

One of the best personal branding examples that I see happening everyday is, when one of my room mates asks me if I’ve seen their iPhone or if we have any band-aids. That, my friends, is the essence of building your personal brand. Essential Personal Branding Tips: How to Establish and Strengthen Your Brand 1.

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Personalization Brand Identity Branding Tips 89

Martech Advisor

JANUARY 31, 2020

Reading a diverse range of marketing books is integral to this process. We spoke to five leading marketers to know what’s on their reading list, and how these books can help you make a difference in 2020. The right books on marketing strategy can help you get up to speed and even inspire new, disruptive ideas. Everything.

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Paid Search Agency Marketing & Strategy CMO Case Study 92

ClickZ

APRIL 21, 2021

Schaefer investigates the significance of a strong personal brand, how to get started and how it saved his career after contracting the coronavirus. A powerful personal brand gives you an array of advantages and opportunities, namely visibility, customers, and funding. I had been saved from this shipwreck by my personal brand.

Personalization 122

Personalization Brand Identity Branding Consulting 122

Marketing Insider Group

JUNE 8, 2020

for redefining what marketing means to a company. They work for B2B companies as well, even in the most unconventional industries like commercial real estate. inspiration for my book Mean People Suck. It has the opportunity to help you redefine what marketing means for your company. Quick Takeaways. You’d be surprised.

Storytelling 286

Storytelling CMO Paid Search Agency Companies 286

Martech Advisor

JANUARY 3, 2020

Here is a list of ten social media marketing books that you need to read in 2020 to use social media to its maximum potential. Books written by experienced marketers are an ideal source of ground-breaking social media marketing strategies that have proven to be successful in the past and current markets.

Social Media 135

Social Media Social Marketing Media Planning 135

Marketing Insider Group

APRIL 6, 2020

We have always needed healthcare companies to create the innovative products and services to help us deal with life’s ailments. But aside from a few notable exceptions , healthcare companies have not exactly been leaders in Content Marketing. Here are some ways to meet those demands. It’s where yours needs to be now.

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Paid Search Agency Enterprise Management Work Management Content Marketing 263

Zoominfo

SEPTEMBER 18, 2018

Personalization. Marketers—us included—continue to preach the importance of understanding your customers and delivering targeted, personalized campaigns based on what you know about them. But, what we haven’t discussed are the risks of personalization—or more specifically, what happens when a campaign is too personalized.

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