Anything Goes Marketing

MARCH 9, 2008

A while back I wrote about how you can improve webinar/webcast attendee rates by creating a file that when clicked on, can book off the time specified in your email recipient's Outlook (and other programs too) calendar. This approach may book off 10 minutes of a person's actual day to read your email.

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Anything Goes Marketing

MAY 3, 2007

This ensures that they have booked off the appropriate time and don't skip off. Steve Girshik over at the The Innovative Marketer published a document I made for my clients that tells you how to create a Microsoft Outlook calendar item that webinar registrants can save into their own Outlook calendar.

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Anything Goes Marketing

APRIL 3, 2006

PS - She claims she has a blog yet I can't leave a comment so this isn't a real blog in my books. Anne is very classy in her next email, she sent out an article that explained that she really didn't know why. I like Marketing Sherpa becuase it's real and the stories are interesting.

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Anything Goes Marketing

AUGUST 1, 2006

I've read Jeremy Wright 's book, Blog Marketing , which I highly recommend. Check it out How to Write a Killer “How To” Post That Gets Attention This great blog called Copyblogger that has some great tips on writing blog posts. Awesome job! Business Blog Consulting - This contains auuthors from some of the biggest and best out there.

Business Blogging 100

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Anything Goes Marketing

JANUARY 8, 2008

We booked an eco-tour which means that we travelled to various areas of Costa Rica to learn more about this wonderful country and the different species that inhabit it. My wife and I had a wonderful jammed pack week full of tours, hikes and R&R at the beach.

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Cost Sample Facebook Pricing 100

Anything Goes Marketing

JULY 23, 2006

A recent MarketinsgSherpa webinar has demonstrated that when trying to book meetings, including a link to a video demo about your products payed off big time. Most people believe that a flash demo is great if you get someone to your site but you really need something like a whitepaper or a webinar to get them interested.

Video Marketing 100

Video Marketing Landing Pages PR Webinar Metrics 100

Anything Goes Marketing

DECEMBER 3, 2006

Yes, his topics focus around his book and his consulting services but he provides amazing content using engaging interviews as part of his podcast. Have you heard of books on tape? But, before you do that you need a podcasting strategy. For your next case study, consider doing both a written and oral format. Do a case study on tape!

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Web 2.0 RSS Webcast Business 100

Anything Goes Marketing

NOVEMBER 19, 2006

Ardath Albee has written a great e-book called Why Naked CRM Doesn't Work on how to "dress up" your CRM by providing better tools for sales and an improved process for sales and marketing. Are all of your sales reps exceeding their quota for this quarter? Ok, that's a stupid question.

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CRM B2B Sales Sales Qualified Leads Touchpoints 100

Anything Goes Marketing

DECEMBER 15, 2008

The way to cut down reminder emails is to get the event registrant to book off the time in their Outlook or Lotus Notes calender using an ICS file link. Perhaps all that is needed is an autoresponder confirmation email and an email on the day of the event or a day before the event.

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Anything Goes Marketing

APRIL 23, 2007

thing is all about, skip the books, the reports, the analysts and hot air and check out www.usatoday.com. These type of interactive elements that ask for user input keep people coming back to your website. So if you're looking to learn more about what this whole web 2.0.

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Anything Goes Marketing

MARCH 11, 2007

American Express had a successful example: "book a Caribbean cruise and enjoy special o?ers”. For example, it outlines that the subject line should not only outline what is in the email but also what value the recipient will derive from it. In B2B, the average score for the Forrester Email Evaluation Scorecard was -0.8 (10

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Anything Goes Marketing

SEPTEMBER 6, 2006

Compile some of your blog posts and create a downloadble white paper or e-book. Give your readers, the people that come to your blog and comment on it, a pat on the back and blog about them. This is really easy to do and is a great lead generation tool. Look beyond your blog.

Tips 100

Tips Content Trade Show Lead Generation 100

Anything Goes Marketing

JULY 18, 2007

Instead of just having your online visitors sign up to receive a white paper or e-book online or by email, why not provide the option of having it mailed to them if they select this option? The MarketingSherpa study indicted that 44% of survey respondents would choose to receive a white paper by direct mail if the option existed.

Online Marketing 100

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Anything Goes Marketing

APRIL 30, 2006

Turns out brides visiting the photographer booking site were far more likely to complete and submit an email form when they were asked for the date of their wedding "to check availability". "It It doesn't do anything," admitted Kreitzer.

Email Marketing 100

Email Marketing Opt-out Paid Search Agency Copywriting 100

Anything Goes Marketing

DECEMBER 12, 2006

I've just finished reading a book called "3G Marketing" and found some interesting information that I'll share. In the meantime, please let me know other resources on web analytics that you have found helpful.

Analytics 100

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Anything Goes Marketing

JANUARY 25, 2007

The target audience was sent a direct mailer and were directed to an online IT trivia game to receive an IT related book, and be entered to win a full size video game. They created a trivia contest designed for IT managers and directors. Once completed the trivia questions, you could challenge your buddy as well.

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Viral Marketing Work Management B2B Marketing Word of Mouth 100

Anything Goes Marketing

APRIL 5, 2009

By transactional email, I’m referring to the automatic email that you receive when you sign up for a newsletter or download an e-book. Transactional messages or autoresponder emails are some of the easiest and most beneficial campaigns to setup.

Trigger Marketing 100

Trigger Marketing Email Marketing B2B Marketing Autoresponders 100

Anything Goes Marketing

DECEMBER 17, 2007

She has written and excellent e-book which will help marketers get a better understanding of how they can get sales better aligned with their marketing objectives. What Sales Really Needs from Marketing: Jill Konrath over at Selling to Big Companies has been there and done that when it comes to working with sales and marketing teams.

B2B Sales 100

B2B Sales Paid Search Agency Resources Top of Funnel 100

Anything Goes Marketing

SEPTEMBER 26, 2006

Naked Conversations - Where Robert Scoble & Shel Israel wrote their corporate blogging book Biz Blogging 101 Great repository of resources on NEWPRWiki How to Start a Business Blog, Part I - A two part series from Bolder Blogs How to Start a Business Blog, Part II Starting a Business Blog?

Business Blogging 100

Business Blogging Business Tagging Tips 100

Anything Goes Marketing

OCTOBER 29, 2006

I'm also available to do book reviews! Try this out and see how it works. Let me know if it drives higher blog traffic. I'll let you know as well! Until next time, Chad H. PS - my wife and I just bought a place in Toronto so we've been busy with that.

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