Biznology

DECEMBER 27, 2019

As per Rita Gainley, a marketing blogger, “you can use the opportunity of sending this email to tell them what’s next sales-wise, show them what your new content is that they could be interested in, and give them more information about your business and social media channels.”. The Lead Nurturing Email. The Abandoned Cart Email.

Marketing Automation Services 171

Marketing Automation Services Marketing Automation Email Marketing Automation 171

Biznology

AUGUST 14, 2018

While influencers really want respect and to get compensated for their time and reputation and brands want visitors, subscribers, emails, followers, friends, Likes, conversions, sales, and ROI , there is something else you might be able to add your holy of holies —your KPIs—meetups! People Who Meet People are Lucky. Guess Who I Am.

Communities 126

Communities Blogger Class Twitter 126

Biznology

JANUARY 16, 2013

Yesterday’s Biznology® Webinar by our blogger Tim Peter was all about how the Web affects e-commerce. As the Web becomes increasingly social, local, and mobile, your ability to respond to your customers across multiple screens and in multiple ways represents the difference between occasional sales and “all commerce, all the time.”.

Amazon 80

Amazon Mobile Marketing Webinar Metrics Blogger 80

Biznology

JANUARY 18, 2017

and cost the company momentum and short-term sales. It brought journalists and popular mom bloggers to Cincinnati and flung open the doors of its labs and executive offices to answer all their questions. Following CPSC vindication, sales settled in at higher levels than they had previously. Prepare a response strategy.

Planning 80

Planning Blogger Advertising Agencies PR 80

Biznology

FEBRUARY 22, 2019

Once you identify who you want to reach, you can act accordingly and elevate your sales. One of the best tips for beginner bloggers is to be honest in your posts. Build your brand. It’s all too common that people say one thing and then do the other.

Small Business Marketing 151

Small Business Marketing Budget Programs Mobile Advertising Tools 151

Biznology

MARCH 15, 2016

Brands consider it threatening to their own equity but it’s much easier for people to connect than a brand and a person even if the person is a citizen journalist cum blogger. If I really want to make a connection, I can reach out as a fellow blogger or make it apparent that I have 50.8k But at least I am relateable.

Blogger 80

Blogger Work Management Burn Rate PR 80

Biznology

JULY 26, 2016

About the panel: Chris Abraham , digital strategist and technologist, is a leading expert in digital: search engine optimization (SEO) , online relationship management (ORM), Internet privacy, and online public relations with a focus on blogger outreach, blogger engagement, and Internet crisis response.

PR 80

PR Web 2.0 Blogger Public Relations 80

Biznology

JANUARY 26, 2016

This is doubly so when yours truly, your humble SEO , SEM , digital and content marketing blogger, is away in Cartagena de Indias , Colombia , for an entire exotic tropical Caribbean destination wedding week. Content Marketing: content strategy beyond marketing and sales support. Enjoy, my Tigers! Crafting content that works.

Content Marketing 80

Content Marketing SEM Content Paid Search Agency 80

Biznology

DECEMBER 6, 2016

Virtual Reality headset sales aren’t setting any records. Employee engagement surveys aren’t worth much anymore according to one expert, since people are more concerned about survey scores than addressing engagement issues. Is it time to stop measuring engagement ? Can public relations help make it go mainstream ?

Demand Generation Agencies 80

Demand Generation Agencies Advertising Agencies Paid Search Agency Public Relations 80

Biznology

OCTOBER 13, 2015

I have been doing this for years for my blogger outreach and influencer engagement campaigns: registering bespoke campaign-related domain names in order to make it as easy and as simple as humanly possible for everyone who has even the slightest inkling to attend your event or buy your stuff or get to know you a little bit better.

Domain 80

Domain Godaddy Blogger Internet Marketing 80

Biznology

AUGUST 25, 2014

20 bloggers called “Walmart Moms.”. It also involves a Facebook App that stores can use to communicate sales, specials, and other updates with fans in their local area. They’ve always been real moms who are bloggers. Walmart has: 34,000,0000+ Facebook Likes (that’s just their national Facebook page).

Social Media 80

Social Media Media Marketing & Strategy Blogger 80

Biznology

MAY 8, 2012

Folks tend to have the zeal of the newly-converted when they first adopt social media into their communications, sales, and marketing plan; however, the truth of being a “parent” is that you’re responsible for the welfare of an entitled ingrate for not just the first 18-years but for life — and that can be dispiriting.

Social Media 80

Social Media Media Blogger Television marketing 80

Biznology

APRIL 5, 2016

Almost three years ago I wrote Blogger outreach is more PR than social media. Do what you say you’re going to do when you say you’re going to do it — these are not sales conversion, they’re real people and you’re investing in community not links, not SEO, not Google Juice or social signals. Payola, baby!

Advertising Agencies 80

Advertising Agencies PR Outreach Advertisements 80

Biznology

OCTOBER 14, 2011

What I am writing here is not a reaction to the great posts that Chris Abraham wrote recently here at Biznology: How to pitch a blogger and How NOT to pitch a blogger. It wasn’t by putting out thousands of blind sales letter like requests to be a guest blogger. Image by atduskgreg via Flickr. In fact, I never did that.

Blogger 80

Blogger Internet Marketing Opinions Intent 80

Biznology

JUNE 13, 2017

Sales, reporting, journalism, and public relations done right have one thing in common: personally engaging targeted individuals, soul-by-soul and person-by-person. In my experience, bloggers and influencers are extremely proud and protective of their own reputation. It’s a Lot of Work, Both Up Front and All Along the Way.

Social Media 179

Social Media Storytelling Social Marketing Work Management 179

Biznology

MARCH 22, 2016

And, it’s so very rare that anyone who pitches bloggers and expects them (us) to do stuff for free ever asks bloggers (us) out to do stuff IRL (in real life). But you also must remember that most bloggers have very rich lives outside of their blogging life. Bloggers and their readers know each other. Dan Krueger.

Blogger 80

Blogger Social Media Media Outreach 80

Biznology

MAY 6, 2014

Amateur radio reminds me of what it was like being a blogger in the late 90s using tools like Greymatter , Zope , and Pyra Labs (pre-Blogger). It took me a while to register the importance of my long tail blogger outreaches. Those 900 are important, even if 90% of them bounce, there’s still an impression.

Social Media 80

Social Media Media Internet Marketing Blogger 80

Biznology

JULY 26, 2011

I am in the middle of guiding some new bloggers over at Marketing Conversation. What I mean is that my bloggers tend to write based on a lot of assumed context. your sales channel needs to be contained not only in that blog post but. Image by quinn.anya via Flickr. by Chris Abraham. on how to blog most effectively.

RSS 80

RSS Blogger Paid Search Agency Aggregators 80

Biznology

DECEMBER 4, 2012

These places, while filled with amazing opportunities for connection and growth, they mean nothing if you can’t bring it all home, be it sales, self-promotion, networking, creativity, marketing, education, or brand-building. At the end of the day, none of this is yours. What is home?

Social Media 80

Social Media Paid Search Agency CMS Development Advertising Agencies 80

Biznology

NOVEMBER 8, 2012

And bloggers , of course, need to know what words their audiences use to describe their pain points. Without keyword collaboration, your digital assets will compete for the limited time and attention of your audience. Chances are, a relatively small set of words are both relevant to your product offerings and your client’s needs.

Keywords 80

Keywords Paid Search Agency Digital Asset Management Enterprise Management 80

Biznology

JANUARY 14, 2014

Well, part of being a blogger for 15-years is that you’ve written quite a lot of rubbish. My mad ninja tech skills began to take a back seat to managing, writing, proposals, invoicing, billing, sales, schmoozing, hustling, and of course Tweeting, Facebooking, and training, coaching, and doing webinars. Why am I OK about this?

Internet Marketing 80

Internet Marketing Domain Marketing Proposals Blogger 80

Biznology

APRIL 15, 2014

In spite of all those campaigns, all those clients, and all those hours, I tend to spend all of my energy on blogs, bloggers, Twitter, Facebook , Pinterest, and even reddit, message boards, fora, and email lists before I spent time on maybe the most powerful top-down influential platforms in the social media- and social networking- sphere.

Social Media 80

Social Media Linkedin Social Marketing Ideal Customer Profiles 80

Biznology

MAY 27, 2015

Internally, there is no discussion about your tone and feel, your sales cycle, your reader, or your conversion goals. You’ll want to see writing samples, get an idea of their history and background, and learn if they are primarily a blogger or a sales writer (yes, these are two different skill sets).

Paid Search Agency 80

Paid Search Agency SEO Companies Copywriting 80

Biznology

OCTOBER 11, 2016

I have been doing long-tail blogger outreach since 2006. Why Micro-Influencers Increase Sales and How To Find Them. Chicago Running Bloggers via Instagram. I hope we covered everything — there were so many and not all of our amazing bloggers reported each and every social share with us explicitly. Like this post?

Long Tail Marketing 80

Long Tail Marketing Advertising Agencies Youtube Paid Search Agency 80

Biznology

SEPTEMBER 25, 2014

Additionally, some writers are fantastic bloggers, but they don’t know how to structure solid sales copy. Review their sales copy and make suggestions. Consider training these writers in topics such as how people read online and how to structure content for the online reader. “Book learning” is one thing.

SEO 80

SEO Google Training Webinar Metrics 80

Biznology

JUNE 26, 2012

My definition of blogger outreach has always been about acquiring earned media coverage from bloggers and online influencers. My definition–and my assumption–has always been that blogger outreach is public relations and not paid media. I may well be mistaken. ” I quickly responded, “Funny.

Blogger 80

Blogger Outreach PR Media 80

Biznology

JANUARY 29, 2013

To become a channel of primary, secondary, and tertiary influence that result in your members sharing your content on their walls, resulting on an organic growth, ultimately snowballing into massive conversions and stellar online sales.

Allocation 80

Allocation Social Media Outreach Long Tail Marketing 80

Biznology

JANUARY 12, 2015

The two most popular blogging platforms are WordPress and Blogger. In many cases, updating the blog can be a way for your company to quickly get a message out about a special event, new product or service, seasonal favorites, top ten lists, or special sale information. Blogging is free or very low cost.

Business Blogging 80

Business Blogging Activities Business Landing Pages 80

Biznology

JANUARY 17, 2012

To become a channel of primary, secondary, and tertiary influence that result in your members sharing your content on their walls, resulting on an organic growth, ultimately snowballing into massive conversions and stellar online sales.

Social Media 80

Social Media Social Marketing Media Long Tail Marketing 80

Biznology

DECEMBER 4, 2014

Just target your publications (and court your guest bloggers) carefully. You can connect with readers, you can answer questions that pop up during the sales cycle–the list goes on. It just means you have to be picky. You know, like people should have been in the first place. Guest posting can drive fantastic targeted traffic.

Copywriting 80

Copywriting SEO Press High Quality Lead 80

Biznology

JULY 2, 2013

Are they bloggers? That said, it’s very rare that these relationships fall into your lap; and, while your foraging skills may very well build your reputation, and while your trapping skills may similarly build your sales and marketing channels, it will be your hunting skills that will allow you to bring home long-term clients.

Social Media 80

Social Media Social Marketing Skype Media 80

Biznology

SEPTEMBER 21, 2011

Or drive increased sales? For example, if you’re looking to boost PR, substitute “journalists,” “bloggers,” and “social media influencers” for “customers” to ensure you’re asking exactly the right question. Actually, I recommend just a few: What is it you want? What are your goals and objectives? What matters to your business?

Social Media 80

Social Media Media Wikipedia PR 80

Biznology

JUNE 20, 2013

To be upfront and honest, I have never been an “email marketer,” worked in sales, or have extensively even used emailing as a strategy before link building. Typically the webmasters/bloggers that respond to stock emails are low-hanging fruit, and any site worth its salt is going to need extra effort. Photo credit: MyTudut.

Link Building 80

Link Building Outreach Ad Building PageRank 80

Biznology

SEPTEMBER 18, 2013

Instead, it’s the journalist or blogger or social media influencer—the Key Influencer , as I call ‘em—who’s going to help you promote your created/curated content. Do you want to learn more about how to improve sales, increase conversions, and reduce the costs from your search marketing?

Content Marketing 80

Content Marketing Content Work Management Curation 80

Biznology

JANUARY 10, 2012

Last week, I explained how to succeed with B-list bloggers, but maybe some of you aren’t convinced. So, this week, I want to draw an analogy to successful Google AdWords approaches so that you can see how to apply that same technique to blogger outreach. Long-tail blogger outreach is like long-tail Google AdWords advertising.

Long Tail Marketing 80

Long Tail Marketing Adwords Blogger Paid Content 80

Biznology

OCTOBER 21, 2014

We’re personally, by hand, reaching as far down the tech, app, and gadget A-list as possible, reaching hundred of bloggers and social media writers. They’re your top sales people, they’re the lawyer you have on retainer, they’re the real estate agent who got you that house. My client also has their media list.

Advertising Agencies 80

Advertising Agencies Public Relations PR Ideal Customer Profiles 80

Biznology

JUNE 21, 2016

It is like sales. And, like sales, the better the company you represent, the better the product you offer, the better. If you have widgets to hand out to bloggers, YouTubers , Instagrammers, and top Vine, SnapChat , and Periscope rockstars , but you’d better be ready for some serious noes. It’s cold-calling.

Demand 145

Demand Media Blogger Public Relations 145