Webbiquity

MARCH 12, 2012

What is the distinction between “traditional” public relations (PR) and online / interactive / social PR? One part of the confusion stems from the fact that in PR, as in many other crafts, the tools change and advance but the fundamental skills required remain the same.

PR 100

PR Blogger Tips Best Practices 100

Webbiquity

SEPTEMBER 1, 2010

And as any blogger can tell you, PR pros understand this, as witnessed by the incredible increase in blogger outreach “pitches&# from corporate PR departments and firms over the past two years. Pros & Cons of Applying Social Media to Traditional PR Campaigns by Howell Marketing Strategies.

PR 100

PR Marketing Automation Services Blogger Eloqua 100

Biznology

OCTOBER 17, 2017

Every 365-days, Shashi Bellamkonda invites me to guest lecture to his Georgetown University School of Continuing Studies communications class, Social, Mobile and Search Marketing, XCPD-732. Micro-influencer marketing is one of the services that sets my agency, Gerris Corp , apart from other Digital PR firms. Yes, please!

Advertising Agencies 150

Advertising Agencies Paid Search Agency Long Tail Marketing Blogger 150

Outgrow

DECEMBER 20, 2022

PR credibility vs social media credibility. EPISODE 092: Integrating PR Into Your Marketing Strategy for a Successful 2023. But potentially with PR and press releases, you can do that if your message is newsworthy and spot on. Some bloggers are more influential than trade publications. Future of blogging.

PR 52

PR Marketing & Strategy Paid Search Agency Marketing Strategy 52

Convince & Convert

AUGUST 17, 2014

Social media and PR bloggers have been talking about this topic for years, yet I don’t see pitches getting much better. » Social Media Case Studies influencer marketing influencer outreach influencer pitch PR PR 2.0 Today, I want to focus on one specific part of that session: how to pitch influencers.

PR 159

PR Public Relations Case Study Case Studies 159

KoMarketing Associates

JUNE 26, 2018

Sixty-three percent have benefited in the form of social shares, and 56 percent have received an advantage in the form of mentions from media, PR, influencers and bloggers. Marketers Remain Dedicated to Original Video Content. In terms of original content, marketers appear to be focused on video, according to previous research.

Research 150

Research Digital Marketing Funnels Funnel Advertising Mobile Advertising 150

Webbiquity

MARCH 8, 2018

While landing a celebrity to wear or promote your product was once the PR scoop of the century, today the rising profiles of social media influencers have made reaching wider audiences much more accessible. They reached out to bloggers who have strong Twitter and Facebook followings, and whose blogs contextually fit their campaign.

Top of Funnel 224

Top of Funnel Blogger Multi-Channel Marketing Funnels 224

Martech

NOVEMBER 29, 2021

Samples – Always ask for link samples and link-building case studies. Link-building outreach platforms will help you to find relevant bloggers & websites that you can email and connect with to try and earn a backlink. Recommended Group: B2B Bloggers Boost Group. 7) Digital PR. 2) Outreach platform.

Link Building 106

Link Building Work Management Marketing Management Service 106

Sharpspring

JANUARY 19, 2022

Multiple SEO studies (including this one ) have proved that links play a major role in rankings. If you are doing a PR campaign, do it for publicity, not for links. If you start doing PR for links, you will start releasing low-quality press releases in no time. Are Links Still Important for SEO ? Content development + outreach.

Ad Building 109

Ad Building Link Building Guidelines Blogger 109

Navigate the Channel

JANUARY 3, 2023

Both traditional and digital marketing channels have strong PR outlets to look to for your PR efforts. These three issues plague all efforts to connect with journalists and influencers, but bad news releases create one giant case study in where communication goes wrong. Think a sippy cup that tips over.)

Public Relations 65

Public Relations Contacts Tips Marketing & Strategy 65

Onalytica B2B

DECEMBER 11, 2017

Schaefer is a globally-recognized blogger, speaker, educator, consultant, and author who blogs at businessesgrow.com — one of the top marketing blogs of the world. I studied under him for three years and his books continue to inspire me today. Key Topics: Marketing Strategy, Social Media Marketing, Keynote Speaking, Coaching.

P2P 164

P2P Ad brokers Social Media Word of Mouth 164

Onalytica B2B

AUGUST 23, 2017

Word-of-mouth, social influence, PR and Public Affairs are highly relevant to the way we should be approaching influencer marketing. To engage with influencers 10 years ago you would often need to go through a PR firm with the contacts at magazines, whereas now it can be as simple as sending a direct message (DM) or easily accessible email.

Peer-to-peer 192

Peer-to-peer Advertising Agencies Word of Mouth Work Management 192

SmartBug Media

AUGUST 8, 2019

Your press kit should contain all of the content a reporter, producer, or blogger might need to tell your brand story within their coverage area. Case Studies. Case Studies. Case studies are another great way to showcase the effectiveness or success of your product to the media. Management/Staff Bios. Digital Artwork.

Press 85

Press Digital Asset Management PR Case Studies 85

Paul Gillin

JULY 15, 2011

Good Riddance to the Corporate Case Study. In this post I rant just a bit about corporate case studies, those pervasive and largely useless vessels of happy talk that no one really believes. It’s not the concept of the case study I don’t like; it’s the format. Read more and comment on The CMO Site.

Case Studies 50

Case Studies Case Study Studies BtoB 50

KoMarketing Associates

MARCH 7, 2013

SM/PR/Marketing/SEO/Brand ninja. Speaker, Author and Blogger @Forbes and @B2BMKTGInsider.” “B2B content marketing consultant; Executive Editor of Content Marketing Institute; blogger and one of the founding members of savvyb2bmarketing.com” Follow Michele at https://twitter.com/michelelinn. Video Gamer.

Social Media 120

Social Media Ideal Customer Profiles Twitter Profiling 120

seo.co

MAY 2, 2021

This tool allows you to study your competitors and helps you in creating your link-building strategies. Don’t disavow links simply because you don’t like the site, are new, or have low PR. GroupHigh is a modern-day marketing tool that helps you find bloggers for your outreach campaigns. MOZ Link Explorer.

Budget Programs 98

Budget Programs Link Building Software Lead Scoring 98

Optinmonster

DECEMBER 21, 2023

That’s because studies suggest 68% of buyers follow brands on social media to stay informed about new products or services. HubSpot recently ran a study among 5000 businesses and found that LinkedIn converted 2.74% of leads, more than Twitter (.69%) These public relations (PR) firms let you publish press releases online.

Campaigns 87

Campaigns Ad Building Planning Paid Search Agency 87

Biznology

MARCH 15, 2016

According to Wikipedia, “Influencer marketing is a form of marketing that has emerged from a variety of recent practices and studies, in which focus is placed on specific key individuals (or types of individual) rather than the target market as a whole. That’s why it’s easier to be a PR specialist than it is a generalist.

Blogger 80

Blogger Work Management Burn Rate PR 80

Sprout Social

JANUARY 24, 2024

Here are ten important influencer marketing metrics based on insights from marketers, research studies and our Q3 2023 Pulse Survey. Home Depot, for example, partnered with the fashion blogger, The Mother Chick, to promote its products via tracked URLs. Reach refers to the number of people who saw your content.

Paid Content 99

Paid Content Marketing Analytics Tools Advertising Agencies Marketing Budget 99

Marketing Insider Group

JANUARY 24, 2013

. @ MarketingSherpa – MarketingSherpa – MarketingSherpa provides B2B and consumer marketing professionals practical case studies, research, and training on email, demand gen, search, social, and more. TomPick – Tom Pick – B2B marketing consultant focused on web presence optimization, SEO, SEM, social media, online PR.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Biznology

NOVEMBER 10, 2015

Hell, I don’t even know if anyone refers to any of it as digital PR or social media marketing. Reputation management is much hotter than ever, search engine optimization (SEO) is no longer considered snake oil, and blogger PR and social marketing. Content Marketing is the New Website Content.

Marketing Websites 80

Marketing Websites Wikipedia Work Management Blogger 80

Convert

JANUARY 17, 2024

listing your competitors or their products) Invest in high-quality PR. I am sure there will be more and more studies like these shedding more light on what it is AI engines are looking for when generating their answers. This is still one of the best ways to get people talking about you. If your brand is in Google’s Knowledge Base (i.e.

Optimization 80

Optimization Generation Top of Funnel Multivariate analysis 80

ViewPoint

MAY 21, 2013

James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint. They’re hired as gunslingers to bring in results, not readership studies and golden statues from associations that award creativity and imagination, but avoid results.

Work Management 120

Work Management Marketing Management Planning Forecasting 120

Convince & Convert

MARCH 9, 2016

times investment to, according to a recent study by Tomoson , an ROI of $6.50 So what happens when the influencer becomes popular and is inundated with PR requests from brands? Studies have shown that the effectiveness of celebrity endorsements is on the decline. Reports are showing returns anywhere from 1.5 for every $1 spent.

Trust Marketing 112

Trust Marketing Long Tail Marketing Opinions Paid Search Agency 112

Optinmonster

MAY 16, 2023

In fact, a study by Backlinko found that websites with a high number of backlinks tend to rank higher in search results. It involves collaborating with other website owners or bloggers to contribute valuable articles or posts relevant to their audience. The benefits of guest posting are multi-fold.

SEO 75

SEO Lead Scoring Lead Ranking Link Building 75

NuSpark Consulting

NOVEMBER 19, 2012

Even the top professionals in the field work to stay ahead of Google; what of article submission services, what of social signals and bookmarking, how do I attract bloggers to pick up client articles, and on and on. It’s more than SEO, it’s old-school PR. Case Studies. Stop or limit blog network distribution for guest posts.

SEO 100

SEO Planning Blogger Content Marketing 100

KoMarketing Associates

OCTOBER 24, 2017

Most content does not attract links on its own (as was revealed in the Moz & Buzzsumo study ). You’re the first blogger I’ve read who has the guts to call out Tim Cook for being tone-deaf, but at the same time, the thoughtfulness to explore how it might be in his best interest. And really, most PR people are not going to do this.

Link Building 121

Link Building Practices Ad Building B2B Marketing 121

Marketing Insider Group

NOVEMBER 9, 2010

And even though bloggers stated feeling that they aren’t treated with the same respect as traditional media representatives, it’s the buyers who had the final say. They reported in a separate study by Technorati that blogs are right up there with many traditional media in terms of importance and influence on their buying behavior.

Marketing Mix 100

Marketing Mix Marketing Report Blogspot Blogger 100

Webbiquity

MAY 3, 2011

According to a recent study by email service provider Aweber, four simple words virtually guaranteed to get an email opened are: “You are not alone.”. Many of these were other B2B marketers, but others were social media experts, journalists, PR professionals, or just plain fascinating personalities. Marketing, author of PR 2.0:

Twitter 100

Twitter B2B Thought Leadership Enterprise Management Work Management 100

Hubspot

JULY 19, 2011

In a way, PR is one of the original forms of content marketing. But the heart and soul of PR has always been planting stories in the media: in newspapers, magazines, on television and radio. In other words, the second a press release is actually released , the PR practitioner has broken his or her own story.

PR 28

PR Content Marketing Work Management Press 28

SmartBug Media

JULY 10, 2019

When this comes up, it’s helpful to have a few case studies in your back pocket. A steady investment in PR is another way to carry this credibility and tell your brand’s story. The more frequently you can get bloggers and outlets talking about your brand, the better. Develop Tons of Content.

SMB 67

SMB Planning Marketing Plans Allocation 67

Sword and the Script | B2B

DECEMBER 28, 2022

Communicators found their influence grew with executives, even as the functions they performed evolved in 2022; PR and marketing alike battled to win trust amid clutter, noise and skepticism. Every year I read and write about dozens of reports on B2B marketing and PR. Annual spending on PR software grew 14.7% 34% said ebooks.

PR 75

PR Trust Marketing Stats B2B Marketing 75

Webbiquity

MAY 17, 2016

Those decisions will start with your company’s content strategy and collaboration between marketing, PR and sales. HARO (Help a Reporter Out) gives journalists and bloggers access to a database of sources for upcoming stories, and offers subject matter experts daily opportunities to secure valuable media coverage. 1) Trello.

Planning 145

Planning Research Tools Best Practices 145

ClearVoice

JUNE 17, 2019

According to a 2017 study generated by Kapost and Eloqua , content marketing produces three times more leads than traditional marketing. The market for this type of writing is strong, and it crosses over from the writer/journalist side to the communications/PR side. Click To Tweet. The ROI speaks for itself.

Paid Content 92

Paid Content CMS Development Paid Search Agency Advertising Agencies 92

Hubspot

MAY 25, 2011

In fact, we've seen many businesses successfully use this very tactic, conducting studies and publishing reports using industry statistics to attract the attention of media publications and bloggers. Sometimes a journalist or blogger is simply looking for someone to talk to. Heck, at HubSpot, we do it, too!

PR 28

PR Social Media Media Blogger 28

Convince & Convert

MAY 8, 2012

Jessica Malnik is a PR/marketing coordinator, social media specialist, videographer and an avid blogger. In fact, the two most common reasons to like a brand are if you are a current customer or to receive discounts and/or freebies, according to a study by research firm, Chadwick Martin Bailey. Numbers still matter.

Communities 154

Communities Facebook Brand Identity Branding 154

Hubspot

JANUARY 27, 2020

You can see it in the constant flurry of 315% conversion uplift case studies shared on Twitter, and at the top of GrowthHackers (and also, of course, in the glorious rise and tremendous fall of WeWork ). Be Careful With Case Studies. Sure, you can absolutely get some inspiration from case studies. How to Combat Success Theater.

Multi-Touch Attribution 100

Multi-Touch Attribution Lead Ranking Case Studies Case Study 100