Sword and the Script | B2B

OCTOBER 13, 2020

The most effective blogs in B2B marketing tend to publish longer posts, more frequently, with visuals, paid distribution and analytical measurement Blogging doesn’t have the appeal that voice search, personalization or influencer marketing do in B2B marketing, but when it’s done right, it’s surely effective, according to a new study.

Paid Content 96

Paid Content Studies B2B Marketing Blogger 96

Biznology

JUNE 13, 2017

I’m always asked about analytics and metrics when it comes to my earned media micro-influencer marketing campaigns, the campaigns that Dan Krueger and I produce for our clients at Gerr.is Done right, both social media engagement and influencer outreach are personal, person-to-person. every day.

Social Media 179

Social Media Storytelling Social Marketing Work Management 179

KoMarketing Associates

OCTOBER 4, 2016

KoMarketing has been writing about the value of content marketing for years. In CMI/MarketingProf’s latest B2B Content Marketing Report , 89 percent of B2B marketers surveyed indicated that they are currently using content marketing tactics. B2B Content Marketing & SEO.

B2B Marketing 234

B2B Marketing Effectiveness Top of Funnel Content Marketing 234

Sprout Social

SEPTEMBER 19, 2016

Social media outreach is one of the best ways to form new relationships, increase engagement and get more eyes on your content. Executing a successful outreach campaign can be difficult, tedious and even frustrating sometimes. What is Social Media Outreach? It’s spam. 4S23bzPh3e.

Outreach 98

Outreach Social Media Media CAN-SPAM 98

Convince & Convert

DECEMBER 16, 2014

Either they work only with blogger networks or agencies, or they own their blogger relationships in-house. In fact, according to this case study, it’s possible a blogger outreach sweet spot may exist in the middle of these two schools of thought. A huge part of this brand’s marketing strategy is blogger outreach.

Blogger 152

Blogger Word of Mouth Case Study Case Studies 152

Sprout Social

AUGUST 10, 2022

Influencer marketing is getting bigger in 2022. A recent report shows 76% of brands are planning to increase their influencer marketing budgets this year. If your brand’s not working with influencers on marketing campaigns, you’re missing out big time. Influencer marketing tools for social listening.

Marketing Budget 113

Marketing Budget Budget Programs Enterprise Management Work Management 113

Oktopost

JUNE 14, 2021

It takes intelligent targeting, a gentle approach, and calculated marketing strategies to embrace a new client into the sales funnel. It’s not uncommon for B2b marketers to conflate these two processes and definitions, which is an unfortunate lousy habit. . Thus, it takes market demand and converts it into actionable solutions. .

Demand Generation Agencies 145

Demand Generation Agencies Demand Generation Lead Generation Paid Content 145

seo.co

FEBRUARY 15, 2022

There’s really no cap to how many readers your blog could attract on a daily basis, as long as you provide unique, interesting, useful, timely, and relevant content. Blogging has all the benefits that every Internet marketer could ever want: One of the greatest platforms for driving traffic. Useful for optimizing content for search.

Paid Content 117

Paid Content Traffic RSS Blogger 117

Biznology

JANUARY 9, 2014

Do you think a solid content marketing strategy exempts your brand from needing to do outreach? Check out these 25 awesome outreach tools for your smash business strategy. We’re living in an era of content saturation. Blogger LinkUp. Sorry, but it doesn’t. BuzzStream.

Outreach 80

Outreach Paid Content Tools Enterprise Management 80

Optinmonster

MAY 11, 2023

If you look at content marketing statistics , you’ll see that content marketing increases engagement and generates leads. But what is content marketing? Content marketing is the creation and distribution of online material like videos, blog posts, podcasts, social media posts, and more.

Paid Content 78

Paid Content Promotion Marketing Websites Webinar Metrics 78

seo.co

MAY 2, 2021

The number of quality backlinks a website has a massive impact on its ranking in Google search. This makes link building essential on your to-do list when optimizing your site for search result dominance. Google organic search is responsible for 59.2% Ahrefs is a favorite of marketers and tops the list of link-building tools.

Budget Programs 98

Budget Programs Link Building Software Lead Scoring 98

Biznology

NOVEMBER 8, 2012

Among other things, I argued for the importance of developing a corporate keyword database for digital marketers. Keyword collaboration isn’t just important for digital marketing. Brand marketers need the right keywords to do a better job naming products and writing messaging guides. I could tell you how that works.

Keywords 80

Keywords Paid Search Agency Digital Asset Management Enterprise Management 80

Atomic Reach

JANUARY 3, 2019

Considering how ad-heavy our world is today, it is likely that you have. It is also very likely that an ad alone is not going to engage you enough to purchase the item or service. This is where content marketing comes into play. For the foreseeable future, content will remain as king. Through j effbullas.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

Convince & Convert

AUGUST 20, 2015

To expand on yesterday’s post on how brands are balancing good marketing with lawful compliance , I interviewed a brand who emphasizes ethical marketing and double checks that all of their blogger outreach complies with FTC Guidelines. This also applies to social posts !

Guidelines 153

Guidelines Blogger Merchandising Outreach 153

Webbiquity

MARCH 3, 2017

As people increasingly rely on their mobile phones, mobile searches have now overtaken desktop searches. Ideally, you’d like your website to be right at the top of the first page of Google, especially on mobile as these searches are typically less for general research and more to meet immediate needs. Obvious paid links.

Link Building 100

Link Building SEO Ad Building Advertising Agencies 100

Outbrain

DECEMBER 19, 2022

But your blog can fall flat with low traffic and even worse engagement if you don’t create a solid content promotion strategy to get more eyes to your content. Content promotion is sharing your content across multiple channels to maximize the reach and win more readers. What is Content Promotion?

Paid Content 26

Paid Content Promotion Top of Funnel Work Management 26

Convince & Convert

APRIL 18, 2012

She also acts as Director of Calm for the new virtual social media assistant agency, Don’t Panic Management. You can find her tweeting about social media, martinis, and music as @jessostroff. Self-proclaimed as “the spreadsheet-free editorial calendar system,” DivvyHQ lets you “divvy” and conquer your content marketing efforts.

Paid Content 156

Paid Content Social Media Tools Product 156

Anyword

JULY 14, 2021

Affiliate marketing is a way to generate income by promoting someone else’s products on a commission basis. However, one of the most challenging aspects of affiliate marketing is creating content engaging enough to attract customers without being too promotional. How to use AI copywriting as an affiliate marketer.

Marketing AI 111

Marketing AI Copywriting Planning SMS 111

Sharpspring

JANUARY 19, 2022

There followed a series of updates, manual penalties and ever-changing rules in Google’s efforts to regulate the link building market. Link building remains the most important (and the most challenging) search engine optimization tactic. Some marketing tactics can really be ruined by the link building aspect of them.

Ad Building 109

Ad Building Link Building Guidelines Blogger 109

Optinmonster

MAY 8, 2023

Advantages of Starting an Online Business How to Start an Online Business Self-Reflection Market Research Business Model Competitor Research Unique Value Proposition Legal Formation Sales Platform Marketing Channels 19 Online Business Ideas Next Steps: Growing Your Online Business What is an Online Business?

Paid Content 64

Paid Content Work Management Marketing Management Business 64

NuSpark Consulting

MARCH 3, 2016

There is a myriad of methods to promote your white paper, generate interest, and help it climb Google’s search engine rankings. Along with company news, industry news, recent posts and other content, promote your white paper in your newsletter. Make sure the release includes links to your website and other appropriate content.

Paper 100

Paper Lead Generation Promotion Paid Search Agency 100

Biznology

JULY 26, 2016

Lucky for me, a major focus of our time together was influencer marketing. Be sure to read the two influencer-related articles that we read in preparation for the discussion: The Rising Cost of Influencer Marketing: How Much Is too Much? Why Influencer Marketing Is Faltering and How PR Can Save It. Is it earned or paid media?

PR 80

PR Web 2.0 Blogger Public Relations 80

Webbiquity

NOVEMBER 28, 2023

Lack of Sales and Marketing Alignment When sales and marketing teams operate in silos, it’s a recipe for inefficiency. The marketing team may generate leads with an enticing webinar, but if their sales reps aren’t briefed properly, they might approach prospects without context. Think about an IT services firm.

B2B Sales 180

B2B Sales Webinar Metrics B2B Peer-to-peer 180

Digital B2B Marketing

MARCH 15, 2012

Last week, I made the case for a new definition of inbound marketing , or as Michael Brenner ( @brennermichael ) called it in the comments, a “call to arms” for inbound marketers. As inbound marketing evolves, the components also need to change. Your content is what makes finding you valuable.

Inbound Marketing 100

Inbound Marketing Budget Programs Blast Campaigns Marketing & Strategy 100

BenchmarkONE

MAY 13, 2021

A simple Google search will show you that there are tons of free trials and plans out there for you to consider. Gone are the days when your marketing budget held you back from utilizing tools that created efficiencies, provided analysis, and offered direction for a better strategy. . BenchmarkONE.

Budget Programs 62

Budget Programs Marketing Automation Services Marketing Budget Marketing Management 62

accelerate agency

AUGUST 15, 2021

In the past, if you wanted to increase your chance of success in marketing campaigns, you could just throw money at additional ads and better time slots on television and radio. While you are probably still buying ad space in other places, digital marketing is a driver of campaign success. We’ll look at: .

Paid Search Agency 98

Paid Search Agency SEO Companies Brand Identity 98

Hubspot

AUGUST 13, 2014

To read more content like this, subscribe to Insiders. Some people think content promotion isn’t complicated. It’s just making sure content is optimized for the search engines, sent to an appropriate email list, and then broadcast it socially, right? The Tactics of Content Promotion. Content Coverage.

Paid Content 28

Paid Content Promotion Advertorials Advertising Agencies 28

Biznology

JULY 28, 2015

A few of my offerings include online influencer outreach , long-tail blogger outreach , and social media marketing so a major part of my services include sifting through the entire Internet ( The Internet is big. Bringing SDL SM2, Inkybee, and Google Search into GroupHigh. Really big.

Research 80

Research Process Long Tail Marketing Blogger 80

NuSpark Consulting

NOVEMBER 19, 2012

Even the top professionals in the field work to stay ahead of Google; what of article submission services, what of social signals and bookmarking, how do I attract bloggers to pick up client articles, and on and on. Content Marketing is now at the forefront of SEO; more so than ever. Linkworthy Content.

SEO 100

SEO Planning Blogger Content Marketing 100

ClearVoice

APRIL 30, 2020

Generating more leads might just require a few changes to your current sales and marketing strategy, however, generating quality leads and at scale is quite another challenge. However, with the wealth of lead generation tools out there, how do marketers know which tools are worth adding to their already-full tech stacks?

Lead Generation 95

Lead Generation Marketing Automation Services Budget Programs Lead Scoring 95

NuSpark Consulting

DECEMBER 9, 2012

A quality white paper can one of the most important content marketing vehicles to generate leads within your internet marketing plan. Besides company news, industry news, and recent posts and other content, promote it in your newsletter as well. Relevant Blogger Outreach. Social Media. Now what?

Paid Content 100

Paid Content Paper Lead Generation Promotion 100

Biznology

APRIL 15, 2014

Promoting yourself, your brand, your products, your services, and your clients via social media is what we’re about here at Biznology. Social media marketing is what I have been doing for my clients, my business, and my own brand since 2003. Isn’t it content marketing down? Are you sure?

Social Media 80

Social Media Linkedin Social Marketing Ideal Customer Profiles 80

Valasys

FEBRUARY 13, 2020

Every B2B marketer wants to build strong brand authority deploying content marketing at its very best. This blog post will tell you how you can provide an extraordinary stimulus to your content marketing endeavors to build brand authority. This is where the role of strategic B2B content marketing becomes vital.

Content Marketing 64

Content Marketing Ad Building Brand Identity Branding 64

Hubspot

APRIL 21, 2020

Once I'd paid for the class, I got a text asking me to download the [solidcore] app to review upcoming classes, integrate with my Google Calendar, and buy credits for future classes. Do Market Research. Conducting thorough market research becomes necessary in order for you to truly differentiate your app. Image Source.

Paid Content 94

Paid Content Mobile Advertising Budget Programs Mobile Marketing 94

Biznology

JULY 17, 2018

If you haven’t read last week’s article, What Clients Want and Expect from Influencer Marketing, According to Creator Relations Master, Kristen Matthews , you should start there. Because without clients there’s no influencer marketing campaign. 250 is the Cellar for Creator Compensation. And this is the basement.

Budget Programs 135

Budget Programs First-Mover Advantage Ad brokers Long Tail Marketing 135

Webbiquity

APRIL 5, 2010

Interactive PR, sometimes called social PR, is a combination of search-optimizing press releases, creating social media releases through tools like PitchEngine , blogger outreach and the use of social media to promote company news and announcements. Blogger Outreach. Interactive PR Resources.

PR 100

PR Blogger Outreach Best Practices 100

Biznology

AUGUST 27, 2013

It’s the same thing with search engine optimization (SEO) and Google. . The entire SEO industry has been almost entirely fueled by exploiting shortcuts, loopholes, link syndicates, link conspiracies, strategic linking, shadow linking, and shadow content. And it’s mostly worked, too, until recently.

Google 80

Google Social Media PR CAN-SPAM 80