Digital B2B Marketing

MARCH 15, 2012

Last week, I made the case for a new definition of inbound marketing , or as Michael Brenner ( @brennermichael ) called it in the comments, a “call to arms” for inbound marketers. As inbound marketing evolves, the components also need to change. Your content is what makes finding you valuable.

Inbound Marketing 100

Inbound Marketing Budget Programs Blast Campaigns Marketing & Strategy 100

Webbiquity

APRIL 5, 2010

Interactive PR, sometimes called social PR, is a combination of search-optimizing press releases, creating social media releases through tools like PitchEngine , blogger outreach and the use of social media to promote company news and announcements. Blogger Outreach. Interactive PR Resources.

PR 100

PR Blogger Outreach Best Practices 100

NuSpark Consulting

DECEMBER 9, 2012

A quality white paper can one of the most important content marketing vehicles to generate leads within your internet marketing plan. Besides company news, industry news, and recent posts and other content, promote it in your newsletter as well. Relevant Blogger Outreach. Social Media. Now what?

Paid Content 100

Paid Content Paper Lead Generation Promotion 100

Hubspot

AUGUST 13, 2014

To read more content like this, subscribe to Insiders. Some people think content promotion isn’t complicated. It’s just making sure content is optimized for the search engines, sent to an appropriate email list, and then broadcast it socially, right? The Tactics of Content Promotion. Content Coverage.

Paid Content 28

Paid Content Promotion Advertorials Advertising Agencies 28

Biznology

OCTOBER 11, 2016

I have been doing long-tail blogger outreach since 2006. Even more, I play so far down the long tail of influence that I can still create micro-influencer marketing campaigns that are earned media campaigns. Digital Marketing Strategy and The Rise of The Micro-Influencer.

Long Tail Marketing 80

Long Tail Marketing Advertising Agencies Youtube Paid Search Agency 80

Hubspot

JUNE 2, 2011

Jason Falls joins us for another exciting episode of Inbound Now, HubSpot's social media and inbound marketing podcast ! Jason runs his own consulting agency, Social Media Explorer , which is also a very popular social media blog. In fact, it's number 17 on the Ad Age Power 150 list. Blogger outreach.

Blogger 28

Blogger Social Media Outreach Media 28

Convince & Convert

AUGUST 18, 2010

But, under pressure from digital and advertising agencies each looking to be the driver of the social media express, PR firms are sometimes turning over inquisitional rocks that do not portray them as strategic caretakers of brands’ social presences. What’s the hot new trend in social media that we can bring to our clients?

PR 160

PR Social Media Paid Content Media 160

Biznology

OCTOBER 2, 2012

You’ve probably never updated your CV, just added your latest jobs and clients to the top. When I started in digital, what I did was called new media marketing. Then it became social media marketing, then blogger outreach, then digital PR and digital marketing.

Keywords 80

Keywords Paid Content Adwords Ideal Customer Profiles 80

Biznology

JUNE 26, 2012

My definition of blogger outreach has always been about acquiring earned media coverage from bloggers and online influencers. My definition–and my assumption–has always been that blogger outreach is public relations and not paid media. I may well be mistaken.

Blogger 80

Blogger Outreach PR Media 80

Biznology

JUNE 21, 2016

I’ll be honest with you, relatively few companies can conduct a successful earned media influencer marketing campaign. Earned media (or free media) refers to publicity gained through promotional efforts other than advertising, as opposed to paid media , which refers to publicity gained through advertising.

Demand 145

Demand Media Blogger Public Relations 145

PureB2B

AUGUST 19, 2021

People tend to confuse the distinctions between marketing, advertising, and public relations since they are all used to promote a company and its products. It gets even more challenging when sponsored material shows up with news stories and ads appear as social media postings.

Advertising Agencies 62

Advertising Agencies PR Advertisements Advertising 62

PureB2B

AUGUST 19, 2021

People tend to confuse the distinctions between marketing, advertising, and public relations since they are all used to promote a company and its products. It gets even more challenging when sponsored material shows up with news stories and ads appear as social media postings.

Advertising Agencies 62

Advertising Agencies PR Advertisements Advertising 62

Biznology

JULY 3, 2012

I just wrote an article , Blogger outreach is earned media PR, isn’t it? wherein I suggested that some bloggers are kinda jerks because they lead any blogger outreach with “here’s my advertising packet.” Helping him do that is the best way to win him over and get your content shared.

Blogger 80

Blogger Outreach PR Advertising Agencies 80

Biznology

JANUARY 10, 2012

Last week, I explained how to succeed with B-list bloggers, but maybe some of you aren’t convinced. So, this week, I want to draw an analogy to successful Google AdWords approaches so that you can see how to apply that same technique to blogger outreach. The same should be done with blogger outreach.

Long Tail Marketing 80

Long Tail Marketing Adwords Blogger Paid Content 80

Convince & Convert

AUGUST 10, 2010

Last week, I interviewed three men that are helping create an all-new field of marketing and customer service – the emerging discipline of influence mining. Influence mining makes the old school, direct marketing notions of sorting consumers by purchase history seem dinosaurian by comparison.

Paid Content 133

Paid Content CRM Paid Search Agency Social Media 133

Biznology

NOVEMBER 8, 2016

Back in 2006 when I started doing online public relations, blogger outreach was a minefield. — and it was years before anyone else besides my little agency was willing to engage these bloggers on behalf of products and brands. Back in 2006, most bloggers of any note had zero tech savvy. Solid ground?

Blogger 156

Blogger Paid Search Agency Long Tail Marketing PR 156

Single Grain

JULY 6, 2021

The Chief Marketing Officer (CMO) is a crucial position for every organization, but hiring a CMO is more challenging than any other C-level position. A chief marketing officer , or CMO , is a member of the C-suite responsible for all marketing activities in the organization. CMO vs VP of Marketing. Let’s start!

CMO 52

CMO Paid Content Paid Search Agency Work Management 52

Webbiquity

MARCH 31, 2014

It’s lack of bulk, however, is by no means due to lightweight content or skimping on ideas. It is, rather, a reflection of Lisa’s exceptional ability (invaluable to a top-notch public relations professional) to convey maximum information with minimal words. Lisa Buyer.

PR 100

PR Paid Content Public Relations Press 100

Biznology

APRIL 24, 2012

I experience a lot of contempt for bloggers and social media influencers. From agencies and marketing firms as well as from self-professed social media experts and social media gurus. If you gird your loins, however, and push through, I kick myself for not having studied it further.

Social Media 80

Social Media Media Blogger Advertising Agencies 80

Biznology

OCTOBER 18, 2011

Last week I asked my management team if what we do at Abraham Harrison is inbound marketing. Or at least the deities who wrote the Cluetrain Manifesto , where markets are conversations. Earned media is hard. Yes, earned media outreach and engagement also has an agenda. It must be just short of impossible.

Inbound Marketing 80

Inbound Marketing Blogger Wikipedia Work Management 80

Biznology

AUGUST 20, 2013

People are freaking out about the new Google Search. Online marketplaces that have historically been very profitable in the past have dropped off a cliff for many companies, be it direct sales eCommerce or public relations campaigns. It’s algorithm is quickly becoming a de facto web content Turing test.

Paid Content 80

Paid Content Google De-duplication Digg 80

Webbiquity

JANUARY 6, 2015

In few professions has the emergence of social media been such a double-edged sword as public relations. On one hand, the “citizen journalism,” blogging, and content-sharing platforms for all types of media have fundamentally altered the traditional print-based business model of professional and trade publications.

PR 100

PR Tips Best Practices Press 100

Adobe Experience Cloud Blog

APRIL 19, 2012

by Jason Miller Rebecca Lieb is an analyst at the Altimeter Group where she covers digital advertising and marketing. She is the author of Content Marketing – How to Use Content to Market Online and in Social Media and consults on content strategy for a variety of brands and professional trade organizations.

Paid Content 48

Paid Content Marketing & Strategy Marketing Strategy Content Marketing 48

Scoop.it

NOVEMBER 2, 2021

What is content marketing? Businesses utilize blogs, eBooks, case studies, market research, videos, podcasts , and other types of content to attract, engage, and convert visitors to their websites. What do we mean by B2B content marketing strategy? There will be no marketing efforts.

Paid Content 91

Paid Content CMS Development B2B Marketing Marketing & Strategy 91

Convince & Convert

APRIL 22, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Social Media Too Big For Its Britches?

Social Media 128

Social Media Paid Content Media Advertising Agencies 128

Biznology

SEPTEMBER 22, 2015

I’ve been doing earned media blogger outreach as a profession since 2006 and a lot has changed. To be frank, there are a lot of bloggers with their hands out looking for pay to play these days that it can feel a little daunting. So, dropping a rate card is the smart blogger’s way of saying “no.

Blogger 80

Blogger Outreach Media Public Relations 80

Envy

NOVEMBER 4, 2019

Introduction: The PR and Inbound Marketing Marriage. Your B2B marketing toolkit includes inbound marketing and public relations (PR) among other strategies. In the midst of this B2B marketing whirlwind, it’s easy to muddle up what belongs to which budget and responsibility. Defining Inbound Marketing.

PR 96

PR Inbound Marketing Top of Funnel Work Management 96

Brandpoint

JULY 26, 2018

One of the biggest challenges that PR professionals and marketers face is the competition for attention online. There’s so much content available, it’s tough to lead relevant audiences to your clients’ content. In addition, consumer skepticism of content is rising. Why earned media?

Personalization 78

Personalization Media PR Press 78

seo.co

DECEMBER 8, 2020

Online Marketing Guide – Table of Contents. Introduction to Online Marketing & SEO. Content Marketing for Online Marketing. + Social Media Marketing. Local SEO for Enhanced Online Marketing. Your Online Marketing “Getting Started” Checklist. Google Updates.

Paid Content 111

Paid Content Online Marketing Planning CMS Development 111

SnapApp

DECEMBER 14, 2016

As 2016 draws to a close, it's time to look forward and see what B2B marketing trends will shape the road into 2017. While account based marketing, interactive content , personalization, native advertising, and automation are just some of the hot trends that look set to continue into the new year, there are some new kids on the block.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62

Webbiquity

SEPTEMBER 8, 2010

Data junkies, stats addicts, web trivia buffs rejoice — here are a deluge of social media, search and other marketing research facts and figures from 50 articles and blog posts published so far in 2010. How are marketers planning to allocate budgets this year? Social Media Statistics.

Paid Content 100

Paid Content Social Media Stats Paid Search Agency 100

Convince & Convert

SEPTEMBER 23, 2010

Whether it’s brand reputation management, PR and influencer outreach, customer service and social CRM, interacting with fans on a brand community, or just creating content that builds thought leadership – it all takes time. Social Media Time Management First, you have to make the time. How could it not be so?

Social Media 146

Social Media Media Paid Content Webinar Metrics 146

Hubspot

JULY 1, 2015

I tried to explain public relations to my grandmother once. This was many years ago, back when PR pros cut press coverage from publications we could actually hold in our hands, and few marketers talked about SEO in everyday conversation. “So, Advertising is about paying for attention; PR is about earning it.”.

PR 28

PR Top of Funnel Content Marketing Planning 28

Webbiquity

JULY 17, 2018

As a B2B marketer, you navigate a long purchase cycle to get buy-in from decision-makers at every touch point. You work with sales, content, SEO, and customer care champions to promote targeted messaging. As a result, measuring ROI on your marketing spend is getting tricky. Image credit: Marketing Charts.

PR 181

PR Paid Content B2B Thought Leadership B2B Marketing 181

Biznology

APRIL 23, 2013

The current catch-all these days for what I do is social media; unfortunately, when what you do is described as social media, people tend to think Facebook , Twitter , Pinterest , and maybe Google+. My expertise, however, is online community outreach and engagement. No reply results in a follow-up email. And it works.

Blogger 80

Blogger Outreach Social Media PR 80